I
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1225 31 I fjUs0- "25-31 I J
M Street cJWe R Street J
9
"Lincoln's Most New and
Up-to-date Cafe" J
flOME MADE GOODS which stands up under the j
J Pure Food Law, . that means goods made from 8
the most purest materials that can be bought, and ex-
perienced workmen. We also invite inspection and ,
nnd nrft rtlenaad to show our customers throueh our A
d bakery plant. f Our customers get the goods for &
92 1- - -vV A Y- ...... tl. n 4-Vi att nrat o1lia
WIJ1U11 Miey pay-Tlim we pcc luui uicj gci uuc xc;
ceived. Bear in your mind that
77ic Folsom Brand
of baked goods and good things to eat means purity p
& and quality
a
8
A. T. SEELEY, President
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2019 N STREET
LINCOLN, NED.
BUILDING A SUCCESSFUL INDUSTRY
Building a big business in these days of strenuous competition
means the business so built must be founded upon merit, as well
as being conducted along sane business lines. Goods that stand the
test of time decade after decade must have merit that appeals
to the people, else the demand soon vanishes and the business ceases.
The highway of time is strewn with the wrecks of business insti
tutions that started out with promise, handled goods that were up
to the mark then began giving an inferior article because there
was more profit in that kind. And then the inevitable end was in
sight. A business that has grown, steadily and strongly for nearly
a half century, and is still firmly established in the confidence of
The capacity of the plant is enormous, and the annual output now
exceeds, 150,000 barrels.
Storz "Triumph Beer" and "Old Saxon Brau" are known
around the world. They may be found in the jungles of the Phil
ippines, in the hinterland of Africa, in the mountains and on the
plateaus of South America everywhere that man has penetrated.
And wherever they are found they emphasize the fact that the de
termination, of this pioneer German-American brewer to provide
the purest and best has been fulfilled. At the Trans-Mississippi ex
position in 1898 the Storz product won laurels. This success was
repeated at the Lewis and Clark exposition in 1905. The Inter- '"
national Exhibition of Pure Foods and Beverages was held in the
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The Storz Brewing Co. Plant, Omaha, Nebraska.
We Kmow -Sow
Plumbing : Heating
Lighting
Pound's Plumbing Co.
131-133 No. 14th Street
Lincoln, NebrasKa
the people, has earned its reputation and deserves its success. Such
is today the position of the Storz Brewing Company of Omaha.
About a, half century ago a young German-American citizen began
the brewing of beer. He had little money, but he had patience, a
willingness to work and a determination to give the people the best.
He made up bis mind at the beginning to this effect: "I will make
the name of Storz a synomym of excellence in beer." The chances
are that he had then never heard of Emerson, nor knew of that
philosopher's theory that all that one needs is to make a better
mousetrap than any other man to nave the world beating a path
to his door. But he had the Emerson theory in mind, just the same,
and today the business he established on that basis is a vindication
of it.
The Storz Brewing Company, plant at Omaha is the largest west
of the Missouri river, and one of the largest in the country. It is
valued at upwards of $1,200,000, employs upwards of 250 people the
year around, and has a direct payroll approximating $350,000 a year.
: :
great Luna Park Pavilion, Paris, during March, 1912. It was under
the auspices of the French government and the patronage of the
president of the General Council, the Prefect of the Seine, the presi-
dent of the Municipal Council of Paris, the presidents of the Uni
versal Food Association of London, and the president of the So-;
ciety of Gastronomies of Rome. The jury of awards was' composed
of the most expert culinary artists and ehemists of Paris.';. The great
gold medal was won by the Storz Brewing Co. of Omaha on its "Old
Saxon Brau," and the grand prix and gold medal was won by the
same company on its "Triumph Beer." And thus it was that across
the seas, in the continent of its nativity and in the neighborhood of
those who had been supposed to be the pastmasters of brewing, an
American brewing company carried off the honors. And thus it
was that a certain GermanAmerican citizen of Omaha, Nebraska,
looking back over fifty years of successful business, could say to
himself, as Emerson said to others, "The pathway has been beaten
to my door by men who want the best."
NEEDED REFORM IN INSURANCE LEGISLATION
M. A. ..MAEllLTrON
PAINTING, PAPER-HANGING AND DECORATING
' Estimates Furnished.
Auto Phones Office B-2092 Residence L-2264.
Not all those who advocate "reform" in insurance legislation
are in dead earnest. That there is need of new and better insur
ance legislation in Nebraska all will admit who have given the mat
ter more than cursory attention. But it must be borne in mind that
every insurance bill introduced in the legislature is not really a
"reform bill," and not every man who opposes their enactment into
law is an "insurance lobbyist." Neither are all those who advo
cate these bills reformers in the real meaning of the term.
"We have had little insurance legislation in this state during
the ' last two decades, despite the fact that ' hundreds of insurance
bills have been introduced. But a due regard for' the truth compels
the statement that a majority of the bills were not introduced with
any intention of pushing them through. To be blunt and plain
about it, many of them were introduced for the purpose of being
killed in committee for a consideration. This sort of thing was
common in Nebraska at one time, not only as to insurance bills but
bills having to do with other corporations. We need not go into
details for the benefit of men who are familiar with legislatures of
the past. Happily this sort of thing has grown infrequent, but it
has not wholly disappeared.
There is one overwhelming reason why it has been difficult to
build up strong insurance companies in Nebraska the constant
menace of incompetent state officials, continual nagging at the heels
of men who have striven to build up strong local companies, and
the failure of the people of Nebraska to rally to the support of their
home institutions. No sooner has a local insurance company evi
denced signs of prospering than immediately a lot of men begin
advocating plans to hamper it ; threats are made to enact legisla
tion to "control" it, and the very men who should be first to assist
in making the project a success are first to ignore it and send their
premiums back east.
During the last twenty years not; less than $100,000,000 has
been sent out of Nebraska to pay premiums on life and fire insur
ance policies. Less than 30 per cent of this amount has come back
in payment of losses. "Whatever portion of it has been returned
for investment in Nqbraska securities has taken additional toll of
money in the shape of interest.
There is no reason on earth why Nebraska buyers of insurance
should not buy it of Nebraska companies. There is no earthly
reason why Nebraska insurance companies should not be strong
enough and safe enough to satisfy the most exacting.- There is no
reason founded in common sense why Nebraskans should not build
up in their own commonwealth strong and reliable insurance com
panies that will invest their surplus in Nebraska, thus keeping Ne
braska money at home to develop Nebraska's wonderful resources.
Regulate them, to be sure ; but so frame the laws that the build
ing up of strong local insurance companies will be encouraged rather
than discouraged. Foster the growth of that state pride that will
impel Nebraskans to support their own local institutions rather than
build up the big insurance companies of the east. Keep Nebraska
money at home as much as possible, thus adding to business growth
and prosperity. - '
A few years ago Nebraska had a number of strong fire and life
insurance companies, and they promised to develop into great busi
ness institutions.' "Where are they now? There is not an indepen
dent fire insurance comapny owned and managed wholly by Ne
braska men. Two or three so-called Nebraska fire insurance com
panies are-merely dummies for the big eastern insurance companies
of Massachusetts, Connecticut and New York. By almost Super
human efforts efforts that would, have been rewarded by greater
success in some other state several Nebraska life insuraneo com
panies have won through. The managers of , these successful lifei
insurance companies have had to surmount great obstacles." They
have had to protect themselves against "hold-up" legislation; they
have had to protect themselves against the visionary schemes of
men whose knowledge of life insurance was gained in one or two
years' office work on a public salary, not in actual experience; they
have had to battle against indifference and the age-Kld superstition
that anything brought from abroad is better than the same article
bought at home. .These successful life insurance companies are in
vesting millions in Nebraska. They are keeping Nebraska's dollars
at home to work for the development of Nebraska They deserye
every encouragement instead of being constantly nagged at and
threatened with adverse legislation by men who love to pose as
"friends and defenders of the dear pee-puU"
Reform in our insurance laws, to be sure but them be reforms
such as will not only protect, the policyholders but will encourage
the insurance companies formed by Nebraska men. And let us of
Nebraska from this time forward determine that we will buy our
insurance of Nebraska insurance companies, boost for them; and
by so doing boost for Nebraska. . ,
SO THE WORKERS MAY KNOW.
The wage earners of Douglas county should remember their
friends. During the legislature two years ago there were several
bills introduced that labor was very much interested in. Despite
the fact that these bills provided only what was just and right,
there was a great deal of opposition to them. On the other hand,
these bills had strong supporters. And the fact -that labor se
cured the enactment of several of these bills is due in large
measure to members of - the Douglas county delegation in both
house and senate. These gentlemen are candidates for re-election,
and this newspaper would suggest to Douglas county wage earn
ers that they ought to work for their success. Senators Reagan,
Tanner and Horton, and Representatives Grossman, Bolln, Holmes
and Moriarty, all helped. Especial credit is due. Representative
Grossman, who is now a, candidate for the senate. The men who
Lave helped you are the men you ought to help. . - ,