municipal lighting system and the unexcelled railroad facilities
combine to make Lincoln's industrial district a model of its kind.
LINCOLN'S LABOR SUPPLY.
Fluctuation in the labor market of Lincoln is, perhaps, less than
in cities of equal or larger size throughout the country. Employers
in most lines seldom have trouble in securing plenty of efficient help,
and energetic workers seldom lack opportunity for employment.
The wage earning population of Lincoln occupies a particularly high
standard as to efficiency and dependability. A careful analysis of
the facts doubtless would reveal that a larger proportion of Lincoln
wage earners own their own homes than those in any other city of
Lincoln's class. This makes for efficiency and steadiness. The
labor organizations are controlled by the conservative element, and
for many years there has been no labor trouble of moment. The
labor organizations own and maintain a handsome and well fur
nished Labor Temple, which is social and industrial headquarters
for the wage earners. In the erection of this institution the business
men of Lincoln heartily co-operated. Because of conditions in the
country surrounding, new enterprises locating in Lincoln experience
no difficulty in securing an adequate supply of reliable employes.
Relations between employers and employes are friendly, and there
is a spirit of co-operation that makes for business betterment.
LINCOLN'S WAGE EARNERS AND THEIR WAGES.
Taking into consideration the hours they work, the conditons
under which they work and the economic conditions of the com
munity, Lincoln's wage earners average better wages than the gen
eral average of the entire country. The eight hour day prevails, in
a majority of the skilled trades and the nine hour day in others.
The average hours for all the trades and industries is a fraction
over 8:30. The wage varies, of course, with the occupation from
$2 a day, which is the usual wage for what is known as "common
labor," to $3.50 per day for the printer, $5.00 per day for the
plumber and $5.60 per day for the brickmason. Clerks and ste
nographers average better wages than any other city in the central
west. This comparatively high standard of wages is augmented by
the fact that Lincoln is the center of a producing territory, making
the cost of living lower by comparison than in other cities of equal
or greater size. The wage standard is evidenced by the fact that a
large proportion of Lincoln wage earners are home owners.
LINCOLN AS A CITY OF HOMES.
Lincoln is essentially a "City oi Homes." A majority of Lin
coln families live in their own houses, and few cities can boast of as
many pretty and comfortable residences. Beautiful lawns, mag
nificent shade trees and well-kept places are the rule, and the "tene
ment or slum section" is conspicuous by its entire absence. Lincoln's
retail business is largely centralized, there being comparatively few
business establishments in the residence districts. Lincoln has many
palatial residences, but her proudest boast is the general average of
excellence shown by the residences of her people. The streets are
unusually broad and well kept, and most of them are veritable
avenues between tall and stately trees. The home loving spirit of
Lincoln is shown by care taken of the homes, by the many handsome
church edifices and by the splendid school buildings. It is doubtful
if there is a residence in Lincoln more than ten or twelve blocks
from a church or a school house.
THE ECONOMY OF LIVING IN LINCOLN.
In the center of the most productive agricultural territory in
the world, and with the possibility of a garden plot by the side of
almost every residence, Lincoln people enjoy unusual advantages in
the matter of economical living. ' As before stated, Lincoln is essen
tially a city of real homes, not a city of crowded flats and tene
ments. One may see on every side in the residence sections fruitful
little gardens in the rear of most homes, and many of the vacant
lots are cultivated. To the city market is brought every morning,
fresh and dew-covered, the produce from scores of truck farms, and
fold direct to the consumer who is willing to take the extra trouble
to visit the market in person. A comparison of statistics made by
the deputy labor commissioner of Nebraska shows that the average
cost of living in Lincoln is lower than in any city of its class in
the country.
LINCOLN'S EDUCATIONAL ADVANTAGES.
Lincoln is the recognized educational center of the mid-west.
Here is located the University of Nebraska, the Nebraska College of
Agriculture, Wesleyan University, Cotner University, the great
Advent University, Nebraska Military Institute, St. Thomas Orphan
age, and several business colleges that rank with the very best in
the country. The public school system is unexcelled by that of any
other city. The ward schools buildings, with two or three excep
tions, are new and modern in equipment, and work is under way to
modernize those school buildings that have been outgrown. Work
will soon begin on a new $300,000 high school building, and at the
same time $100,000 will be expended in improvements on other
school buildings. The parochial schools are equal to the best in
the4 country, botli in equipment and in the matter of instructors.
Hundreds of students work their way through the universities
located in Lincoln and suburbs, and hundreds of families come to
Lincoln every year in order to take advantage of her splendid edu
cational facilities.
LINCOLN'S CIVIC IMPROVE VMENTS.
Lincoln is the best lighted city of its ' size in America. The
municipal lighting plant maintains upwards of 250 arc lights of
2,000 candle power each in the residence districts, and the business
sections are lighted from incandescents placed on ornamental pillars
set at the curb. This ornamental lighting, coupled with the splendid
electric display maintained by enterprising merchants, makes the
business district more attractive from the standpoint of illumination
than most of the great expositions held in recent years. The board
streets are well paved and kept clean. The park and boulevard system,
yet in its infancy, is already attracting attention from municipal
investigators, and' under the new law which permits cities to make
their own charters Lincoln will, for the first time in her history, be
able to make adequate provision for making the parks and boule
vards the most beautiful in the west. The municipal water plant is
valued at $1,700,000, and in adition to affording free water for fire
protection and sewer flushing purposes, returns a net revenue to the
city of upwards of $35,000 a year. Extensive improvements and
extensions of the water plant are now under way. The city hall is
located in what was formerly the government postoffice building and
is ample in every way to accommodate the business offices of a city
much larger than Lincoln. The spirit of "Make Lincoln a Better
Deep Price Gutting in Summer Merchandise
Same Money! Join the crowds that will profit by these splendid values!
IN THE CLOAKROOM
CHILDREN'S SUMMER DRESSES AT
ONE-FIFTH OFF
Another large shipment of these has
been added to our splendid assortment
which will afford an easy selection even
to the most particular mothers. They
will find attractively and well made
Dresses in fine Lawns, Ginghams and
Percales in sizes from 2 up to 14. Regu
larly priced 75c to $1.75. Cut Prices at
$1.35, $120, 98c, 79c and 59c
SOME MORE BARGAINS IN LADIES'
DRESSES
Assortment of Lawns, Ginghams, Per
cales; good values at $1.95 up to $4.95.
Choice at $1.95 and .$1.48
White Bedford Cord Norfolk Dresses,
$7.95 values, special $4.95
Natural Linen, allover embroidery,
$8.95 values, special. I ...... $5.95
Pongee. Silk, $9.95 values, special. $4.95 .
Assorted Silks, $19.50 values,
special $7.95
SUITS AT $9.95
, Heie is a bargain opportunity which is
worthy of attention -
Assortment of handsomely styled,
perfectly tailored Serge, Whipcord and
Worsteds, in tan, brown and gray shades,
regular $19.50 to $29.50 values. Choice
at $9.95.
. SERGE COATS AT $9.75 AND $7.95
Why should you be without one when
you can buy a strictly all wool serge one
at such little price; a long coat is neces
sary in a complete wardrobe. Your
choice of entire $14.50 to $19.50 lines,
only. . .$9.75 and $7.95
DRY GOODS DEPARTMENT
It will pay you to come in our store this week and see what
we have in good values. We have prices on our goods that will
interest you.
WHITE GOODS
Our entire stock of fancy white goods goes on sale at a big
reduction. The patterns in these goods are very good and the
material is of a very good quality.
Lot 1. All our regular 25c sellers; come in stripes, checks
and figures. Special this week. . . 19c
Lot 2. This lot contains regular 18c and 15c values ; a good
assortment, special this week .' '.12c
Lot 3. About 10 pieces of regular 12!c Swiss, in many dif
ferent patterns. Special price 9c
WASH GOODS SPECIALS
All 10!c and 12V2c values, the yard ...&Ac
All 12Vc, 15c and 18c values, the yard 10c
All 20c values, the yard .....12Vc
All 25c values, the yard 19c
All 30c, 35c and 40c values. . .v. .23c
(They come in very pretty patterns!)
25c GINGHAMS, 22c
35 pieces of Dundee Zephyr Ginghams, in checks, stripes and
plaids, our regular 25c seller, special for this week 22c
12y2c GINGHAMS, 10c
We still have a good assortment of our regular 12c Ging
hams, in plain and fancy that we are selling at, yard .10c
TABLE UNEN
72-inch German Table Damask, comes in beautiful designs,
napkins to match, regular" $155 values, special for this week,
at ....... . ..............98c
Napkins, regular $3.25 value, special price, the dozen. .$2.79
We also have other table linens from 25c to $2.00 that are
good values.
$155 BAGS, 98c '
One lot of Suede, Velvet, Leather and Satin Bags in navy
and black; our regular $1.25 seller, on sale this week, at. . .98c
10 Per Cent Off PARASOLS 10 Per Cent Off
Our entire line of Children's and Ladies' Parasols go on sale
this week at a discount of .10 Per Cent
. 89c LADLES' GOWNS 89c
Three dozen Ladies' Gowns, our regular $1.00 seller, special
ior mis weeit at owe
1-3 OFF WHITE PETTICOATS 1-3 OFF
One lot of Ladies' Petticoats; regular $2.75, $3.00, $3.25 and
$3.50 values ; length 40 and 42 inches, special at ....... . 1-3 OFF
. 15c VESTS, 12c
We still have an assortment of Ladies' Gauze Vests, in med
ium sizes. A good value, special, at.. .12c
ELK SHOES FOR MEN.
Chocolate or Olive
colors .$2.50
Guaranteed all solid
Others with welted soles,
at $3.00 and $3.50
917-921 O St. OPPOSITE CITY HALL
SPECIALS IN WOMEN'S
NU-BUCK SHOES AND
PUMPS
$4.00 grade .$3.50
$3.50 grade .............. $3.00
City in Which' to Live" is always in evidence, and social improve
ment clubs are numerous and producing effective work every day.
LINCOLN'S TRANSPORTATION FACILITIES.
With approximately 60 miles of street railway within her
limits, and suburban lines reaching to Havelock, Bethany, Univer
sity Place, Normal and College View, Lincoln is fortunate in her
transportation facilities. It is comparatively easy to reach any
part of the city by street railway. Every depot is reached by street
railway, and every line with two exceptions touch upon postoffice
square, and these two reach within one block of that center. By
street railway one may easily and quickly reach several pleasure
resorts, such as the State Farm, Capital Beach, Lincoln Park and
Epworth Park. Lincoln enjoys the "six-for-a-quarter" fare, with
ten school children's tickets for a quarter during the school year and
between 8 a, m. and 5 p. m. This means a lower average fare per
passenger than any other city of Lincoln's class in the United
States, and lower than any other city in the United States with
possibly two exceptions. Transfers are universal.
THE PHOTOGRAPHIC ARTS.
minds of legislators, they will permit the enactment of no law t&
cripple and harass the home companies. .
There is no doubt that the adverse sentiment respecting insur
ance companies was created by arbitrary and unfair treatment of
East, but the time is near at hand when our home companies will
be exempt from punishment for the sins of outsiders.
The Nebraska Legislature will in 'time adopt a policy in conson
ance with the tone of your editorial, based 'upon the motto: "Ne
braska for Nebraskans" and our law makers will see the wisdom
of according fair treatment to Nebraska Insurance Companies that
comply with every requirement of just laws for the protection of
policy holders.
' Yours very truly,
J. B. HAYNES, . . ..
Publicity Manager..
There is a peculiar charm about an art gallery that few are
able to resist. The photographic arts appeal to everybody. Whether
it arises from a natural love of art, or is caused by some force that
allures and gratifies the senses, we will not attempt to explain ; we
only know that the influence is magnetic. Everybody loves a good,
picture ,and those who visit the Grand Studio, 132 South Twelfth
street, will be fully satisfied in this respect. Sir. A. Ashton, the
artist, possesses an inborn love for all that is beautiful in nature
and art, which enables him to produce portraits that are of genuine
artistic worth. The practical eye and delicate touch of the photogra
pher whose heart is in his work is noticeable in the charming effect,
the harmonious tones and clearness of finish of all his work. If it
is photography you desire, in any style, large or small, a visit to the
Grand Studio will be most gratifying and beneficial, and you will
find the prices most reasonable.
BOOSTING FOR HOME INSTITUTIONS.
The Bankers Reserve Life Company, B. II. Robinson, President,
Omaha, Nebraska, May 13, 1912. Editor Will Maupin's Weekly:
We note with pleasure an article in a recent issue of the "Weekly"
in which you make a plea for fair treatment of Nebraska insurance
companies by the state legislature. The article hits the nail
squarely on the head. If every Nebraska Editor was conversant
with the facts related by you, there would be loud calls for safe
and rational laws to encourage and foster insurance companies
chartered in this state, in order that the insurance interest may be
built up to large proportions. When the idea that life insurance is
an important wealth prodiicer in any State becomes general in the
A MODERN MOTION PICTURE THEATRE. '
.. . ' '.s
. The opening of "The Lily," the new motion picture theatre at
1422 O street this week gave the people of Lincoln an opportunity
to see not only a splendid program but also to see a theatre that
has been arranged with a view to absolute safety to the public. Mr.
Armstrong, the proprietor and manager, has adopted a new plan of
seating. The picture machine in the rear and outside of the auditor
ium and fire proof is wholly detached, and in case" of accident
automatic devices instantly shut the port-holes of the building en
tirely from the auditorium. The' screen upon which the pictures,
appear is at the front of the building, with the entrances on either
side. At no time does a patron pass the machine department, and
it is there that fires usually originate. The aisles are wide, the
seats comfortable and the ventilation as near perfect as human
genius can devise. Beyond doubt it is the safest possible. Mr.
Armstrong is going to see to it that "The Lily" caters to women
and children especially, by showing clean pictures, eliminating
everything of questionable taste. In addition to the -best motion
pictures Mr. Armstrong will provide other attractions calculated to
appeal to good taste. Patrons of "The Lily" may feel perfectly
safe, for with its four wide entrances and exits and the elimination
of danger through explosion, the new theatre is a model of modern,
safety construction. ;
