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About Will Maupin's weekly. (Lincoln, Neb.) 1911-1912 | View Entire Issue (May 10, 1912)
LINCOLN, NEBRASKA, MAY 10, 1912
LINCOLN AS A GREAT COMMERCIAL CEN
Lincoln's supremacy as an educational center is so well known
and so often mentioned that people are likely to overlook the fact
that Lincoln is also an industrial and commercial ceter of recog
nized capacity. In some industrial lines she claims world supremacy,
and in many lines she is building up at a rate that is the admira
tion of those who keep in touch with matters commercial and indus
trial. It took Lincoln a great many years to find herself industrially.
For a long time she was content to be recognized as an educational
center and depend largely upon that fact for her share of prosperity.
Still recognizing that important factor in her growth and pros
perity, she is turning her attention to other avenues, and today she
holds a commanding position. "Wherever the word "butter" is used
the name of Nebraska's capital city comes to mind, for Lincoln is
the location of the largest creamery in the world. The same holds
true with the word "railroads," for Lincoln is admittedly one of the
greatest railroad centers in the country, and the largest railroad
center west of the Mississippi river with possibly two exceptions,
and without exception the largest west of the Missouri river. There
is a railroad train either entering or departing from Lincoln on an
average of every seven minutes day and night. Five great railroad
systems enter Lincoln, the Burlington, the Rock Island, the Union
Pacific, the Missouri Pacific and the Northwestern. Lincoln is the
largest division point on the entire Burlington system, and is the
division point of its two great main lines Chicago to Denver and
Puget Sound to St. Louis. In addition the Burlington has branch
lines reaching out in every direction. ' From Lincoln the Burlington
has direct connection with seventy of the ninety-two counties of the
Some idea may be had of Lincoln's supremacy as a shipping
point by making reference to the easily proved . fact that this
city has direct railroad connections with more Nebraska cities than
any other shipping point; that Lincoln is many hours closer on an
average to the cities of Nebraska, and that more miles of railroad
center in Lincoln than in any other city west of the Missouri river.
What this means to the manufacturer and the shipper is readily
understood. In short, no city in the west offers such inducements
to the manufacturer and the wholesaler as Lincoln offers. It is
the center of a vast region that surpasses all the rest of the world
in its productivity, the center of a vast market that is developing
at a rate little short of marvelous.
As indicated in the opening paragraph, Lincoln was too long
content to rest upon her laurals as an educational center. As a re
sult little effort of a well organized kind has been made to point out
her advantages as a point for the location of manufacturing and
wholesale industries. This meant that the men who engaged in
manufacturing and wholesaling have had to combat lethargy on the
part of those who should be the most interested, and overcome the
prevailing opinion that Lincoln could never become other than an
educational center.- - 1
Admitting that the educational , institutions here bring vast
amounts of money to Lincoln every year, the fact remains that the
amount is small compared with the money brought to Lincoln by
her wholesale establishments and manufacturing institutions. So
far as mere money is concerned there are a number of business in
stitutions that are worth more to this community than the presence
of any one educational institution. For instance, more than 4,000,
men draw good wages from the railroads in Lincoln, and more than '
12,000 people are directly dependent upon the railroads for their
living. The wholesale houses of Lincoln are, from a mere monetary
standpoint, worth more. to Lincoln than the educational institutions.
But how many Lincoln people have any adequate idea of the
position Lincoln holds as an industrial center T Three years ago
the editor of Will Maupin's "Weekly suggested to the Lincoln Ad
Club the idea of holding a "Made in Lincoln" exposition, at which
a showing should be made of goods manufactured in Lincoln. Even
the Ad Men at first thought it would be impossible to make a show
ing worth while, but they decided to try. The result is well known.
More than thirty-five Lincoln manufacturing establishments were
represented, and there would have been many more had it been
possible to provide space in the Auditorium.
It is impossible to enumerate all the manufacturing establish
ments of Lincoln in one newspaper article. It is equally impossible
to cover all the manufacturing lines in a hasty enumeration such as
a newspaper article must be. But we are manufacturing many
things in Nebraska, and in some lines re lead the world. , Incubators,
silos, gasoline engines, iron and steel work, butter, confections,
cigars, ice cream, metal work, cement work, mill work, flour,, ice
cream cones, bakery goods,' harness and saddles, overalls, shirts,
collars and cuffs, furnaces, books and book binding, artificial ice,
mattresses, bedsprings, caskets, brick, paints and oils, store fronts,
mica products. These are some, and perhaps-the leading articles
manufactured in Lincoln.
Not one of the manufacturing establishments is doing what it
would do if Nebraskans loyally supported their home industries.
There is not one would that would not be compelled to increase its
wage roll and its plant to meet the demand if Nebraskans stood
by their home industries as they should. ' This thing of "patronizing
home industry" is more than sentiment it is good business sense.
Indeed, it is the best business sense. . Every time a merchant buys
from a Nebraska manufacturer he is helping to pay the wages of
men who will patronize that merchant. Every time the lawyer, the
doctor, the wage earner -or anybody else buys the product of a
Nebraska manufactory he is leaving the money at home for a
home made article, and stands an equal show of being able to get
that dollar back. The dollar spent for; an article manufactured in .
another state goes to that other state, and in a large measure is
forever lost to Lincoln and Nebraska. ' . ,
IF NEBRASKANS BOUGHT NEBRASKA MADE GOODS AT
EVERY OPPORTUNITY IT "WOULD MEAN THE EMPLOYMENT
OF THOUSANDS OF MEN AND "WOMEN; IT WOULD INCREASE
THE HOME MARKET FOR NEBRASKA MATERIALS; WOULD
INCREASE THE VALUE OF EVERY ACRE OF LAND; WOULD
BRING UNOCCUPIED LAND INTO CULTIVATION; WOULD
DECREASE TAXES: WOULD BUILD UP OUR TOWNS AND
CITIES, AND WOULD MAKE NEBRASKA A GREAT MANU
FACTURING CENTER. I
Standing up for Nebraska institutions means more than 'mere
sentiment and the sentiment alone should be sufficient induce
ment. But it also means business prosteritv. business arrowth. state
development, more and happier homes and a solidified public senti
ment that will be able to accomplish any good work.
D? IT IS MADE IN NEBRASKA, BUY IT. FIRST, BECAUSE
IT KEEPS THE MONEY AT HOME WORKING FOR NEBRASKA.
SECOND, : BECAUSE IT GIVES EMPLOYMENT TO YOUR
FRIENDS AND NEIGHBORS. THIRD, BECAUSE IT DEVELOPS
THE COMMONWEALTH. ;
Will Maupin's Weekly is devoting its energies to advertising
Nebraska's resources abroad and developing her home industries.
It has no other mission on earth. That one mission is a big enough
task for any newspaper to tackle. But Will Maupin's Weekly is
going to keep at that task, hammer and tongs, as long as there is
any evidence that its efforts are appreciated and the results warrant.
In this issue and the issue following we are going to call especial
attention to some of the manufacturing and wholesale institutions
of Lincoln, and point out to the public wherein Nebraskans are un
wise and unjust to themselves if they fail to stand by these estab
lishments. . -". ' .
INTERNATIONAL HARVESTER CO
It may be a trust for all we know. It has offered to submit its
books to the government at any time, and to abide by the findings.
But this much we do know, that while the cost of raw material has
advanced, and while the labor cost has increased, the goods sold by
the International Harvester Co., are sold today cheaper than ever
before in the history of labor saving farm machinery. The Lincoln
branch of the International Harvester Co. is housed in a fire-proof
building at Seventh and K streets, costing upwards of $75,000. It
has 350 agents scattered throughout Nebraswa, who turned in busi
ness amounting to more than $1,000,000 in 1911, and who bid fair
to increase this a quarter of a million in 1912. An average of 125
people are employed at the Lincoln plant the year 'round, and
the monthly pay roll averages upwards of $6,500 a month, or ap
proximately $75,000 a year. Lincoln has long been recognized as
the best shipping point west of the Missouri river, and not one
of the big manufacturing or wholesale plants in Lincoln is better
located for trackage and the quick handling of orders, either in
small or in car load lots. The immense loading platforms of con
crete, the switching facilities, the equipment for loading and un
loading every detail that human ingenuity could devise has been
utilized to make possible the quickest and best service. The In
ternational Harvester company's big establishment in this city is
adding immensely to the volume of Lincoln's business and exercises
a marked influence upon the commercial life of this city. C. E.
Haynie, the manager of the Nebraska branch of the great company,
has been with it for a long time, and knows the situation and the
business of this section as well as he knows his own name. As re
marked in the beginning, the International Harvester company may
be a trust for all we know. But it has reduced the cost of farm
implements to the farmer, invested immense sums of money in Ne
braska, pays out an immense sum for Nebraska labor, all of which
is spent right here at home, and it is selling its goods cheaper than
ever before. Trust or no trust, it is of immense commercial advan
tage to Lincoln and Nebraska.
editorial last week under the caption "Throttling Enterprise" is
a case in point. It follows:'
We do not pretend to be a financial expert rather we admit
to being a rather grim failure along financial lines. But' we do
believe that in our efforts to curb the rapacity of the public service
corporations we have swung a bit to extremes. There are men in
Eastern Nebraska today able and willing to finance interurban
electric lines, but who will not undertake it under present conditions.
And they cannot be blamed. Men who invest their money in a pub
lic enterprise are entitled to a bit. more for their investment than
men who merely loan on farm mortgages. They are entitled to
something for the risk that goes with every public enterprise. They
are entitled to something for developing territory and business.
They are entitled to something for the months and years that it
takes to make a railroad profitable.
Until it is possible for capitalists to earn something more than
the prevailing rate of interest on farm mortgages they are not going
to invest millions in building interurban lines. And why should
they not have more? Public control of public service corporations
is an established fact. These corporations now admit the wisdom
of that policy and would not return to the old system if they
could. But, when we make that control so drastic that it throttles
, enterprise and prevents the construction of needed improvements,
the whole community is injured.
' There is a world of hard common sense in the foregoing. There
is a time for all things. The time for drastic regulation of public
service corporations is after yon have got your corporations estab
lished and serving the public. If the restrictions are made too severe
before the enterprise is developed it never will be developed.
It is entirely proper, for example, for such states as Indiana,
Ohio and Illinois, which already are provided with a network of
Interurban electric lines, jealously to supervise and restrict their
earnings their right to tax the public they serve. But Nebraska
has no lines to regulate. Nebraska is in the position of a bidder for
interurban service. Not for several generations can it hope to secure
that service through public ownership. It must be had now, if at
all, through private enterprise. And it can be secured in that way
only if the inducement is sufficient to warrant the effort and the
investment. Omaha World-Herald.
' THROTTLING ENTERPRISE.
Will Maupin's Weekly Edited and Published by Himself "is
a courageous and independent weekly at Lincoln which frequently
delights its readers by saying out loud what many thoughtful people
are thinking but what few have the hardihood to proclaim. An
THE BEATRICE CREAMERY CO.
MAKE IT UNANIMOUS.
Maupin's Weekly insists that the best way to stand up for Ne
braska is to patronize her industries and quit sending money back
east for goods that are made right here at home. We second the
motion. Kearney Daily Hub.
Lincoln is the head office of the Beatrice Creamery Co., the
largest creamery company in the world, and owners and operators
of the largest creamery plant in the world, located in Lincoln.
This new and model creamery plant is equipped with the latest
inventions in the buttermaking business, as sanitary as modern sci
ence can make it and always open to inspection by interested parties.
"Meadow Gold" butter is as standard the country over as wheat.
The trade mark is as familiar as the portrait of Lincoln or Wash
ington, and its appearance on a package of butter is a guarantee
of purity and excellence equal to the hallmark of England. Few
people who have not given the matter personal investigation have
any idea of the immense volume of business transacted by the
Beatrice Creamery Co., at its Lincoln plant. Scattered all over
Nebraska are 350 "gathering stations" where agents collect and
pay for the cream brought in by the dairymen. It requires almost
25,000 hand cream separators to separate the cream from the milk at
are farm daily. The Lincoln plant pays out upwards of $1,700,
000 a yar for cream alone. To . this must be added the money paid
for eggs, and the company buys an average of 150 car loads of eggs
every year, or upwards of 2,000,000 dozen eggs.' This will amount
to almost $500,000, meaning that the company pays out to the
farmers of Nebraska from the Lincoln plant alone upwards of $2,
200,000 a year. The plant produces upwards of, 7,000,000 pounds of
butter a year, and so high is its standard of excellence that it is
shipped all over the North American continent. The Beatrice
Creamery Co. maintains upon its pay roll an average of 225 people
the year 'round, and its annual pay roll exceeds $350,000. This
does not include agents at gathering points. What this means to
the business life of Lincoln and of Nebraska will be readily grasped
by any one who gives such matters study. The immense ice manu
facturing plant and cold storage warehouse of the company are
models of their kind. More than $50,000 has been invested in new
ice machinery during the last six months, the intent being to make
it impossible for any accident to result in the shutting off of the
local ice supply. An immense six-ton truck is now in operation for
rapid delivery and supplying the wagons making delivery in the
residence portions of the city; Such immense business and, manu
facturing institutions mean a great deal to the commercial life of
any community and state. And in this particular case it means
more than ordinary, because the Beatrice Creamery C'o.'s manage
ment is noted for its enterprise, its public spirit and its liberality.
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