THE SUNLIGHT CRACKER FACTORY
It is the most complete, the most sanitary, the most modern
and the busiest cracker factory in America, therefore in the world
THE - I TEN - BISCUIT - COMPANY '
A solid cement building with
no sharp corners to collect
dirt, no woodwork to decay.
QUALITY
The quality of the Iten product
is known throughout the en
tire country.
MADE IN NEBRASKA
Itens goods are carrying the
name Nebraska around the
world.
L ; 1 1
ITEN BISCUIT CO.'S FACTORY, OMAHA, NEBRASKA
Sanitary to a degree never ex
celled by any food factory.
CLEANLINESS
The word is a shibboleth with
this company. It is carried to
the limit in every department.
A HOME INSTITUTION
Employs an army of wage
earners and helps to build a
commonwealth.
YOU ARE ALWAYS WELCOME AT THE HOME OF ITEN'S
We invite your inspection of our factory at any time. If cleanliness appeals to your conception of how
foodstuffs should be prepared, then you will remember with pleasure a visit to the Sunlight Factory, where
Iten products are prepared.
Iten's Products for Sale By
All Progressive Dealers....
ITEN BISCUIT COMPANY
OMAHA, U. S. A.
Made in Nebraska, Should
Be Boosted By Nebraskans
THE NEBRASKA HOG IS A PROGRESSIVE WORKER1
' The Nebraska porker is an unassum
ing, easy going-sort of. a chap,. but al
ways has an object in view namely,
something to eat. This trait makes him
especially interesting in the commer
cial world. He grinds about in the al
falfa which his more aristocratic com
panion, the steer, scatters from 'the
rack, and munches the kernels of corn
which 'fall from his master's table, im
bibing now and then of the rich butter
milk which the thrifty farmer has pro
vided. "Without any pyrotechnical dis
play this professional mortgage lifter
moves along the even tenor of his way,
incidentally converting the aforesaid
alfalfa, corn and buttermilk into more
marketable product in the shape of
matured pork by his own peculiar pro
cess at a rate of return to his owner of
about 6c per day, which to the success
ful farmer is largely gain.
Though a hog, the Nebraska animal
possesses an individuality of his own.
He believes that since he must be a
hog, he should be a "top-notcher," and
that's what the Nebraska specimen has
come to be. Thus when he goes to the
packing house and assumes his role on
the stage of commerce he gives a good
account of himself. His sides make the
best bacons in the world; his quarters
the choicest hams and shoulders; his
loins the most delicious chops and
roasts; his fat the snowiest and flak
iest of Simon pure lard, while his dry
salt extra short clears are accepted in
the home towns of Mr. Razorback as
the daintiest and most nutritious deli
cacies of the pan and bean-pot.
Fancy pork products, purporting to
come from "nut-fed," "pea-fed" of
"pumpkin-fed" hogs, would be minus
in quality were it not for the flavor and
texture imparted to the meat from the
diet of corn and alfalfa on which the
Nebraska animal is matured. You can
be mighty sure that the Nebraska hog
is going to be prominent in the best of
pork products, regardless of the label.
Whether at Sherry's or Palm Beach;
Rector's or San Francisco, your dainty,
AND THE NERASKA PRODUCT IS DOING FULL DUTY IN
ADDING TO THE SUM TOTAL OF OUR PROSPERITY
crisp brown bacon strips, or delicately
marbled pink-and-white slices of ham,
served so appetizingly, "prepared and
packed by Messrs. So-and-So through
their own secret process from 'nut-fed'
or 'pea-fed' or 'pumpkin-fed' pork,
raised in the Grampian Hills (or Blue
Ridge Mountains) specially for discrim
inating palates"; if they are particu
larly good you ean gamble that the Ne
braska hog has rooted himself into high
society.
The gain in' hog production in Ne-,
braska during recent years is not due
to the reputation this fellow has at
home, but to the honor he hath
achieved abroad through the modern
packing houses and live stock market.
For the two months of this year there
have passed through the South Omaha
yards for slaughter 690,000 porkers, av
eraging 220 lbs. to the head, for which
the farmers have received from the
packers $9,000,000 in good, cold cash.
In the course of the year 1912 there
will be marketed through South Omaha
from Nebraska alone two and one-half
millions of hogs, for which it is esti
mated the packers will be obliged to
pay approximately $30,000,000, which,
together with the money paid out for
other classes of live stock, will approx
imate the enormous sum of $75,000,000
that will have been turned back into the
hands of Nebraska farmers through the
medium of the modern live stock mar
ket. Yet less than two per cent of the
products of these animals are sold back
into Nebraska. This is in sharp con
trast to the good old days when the in
stances were not rare for the farmer to
drive his hogs 90 to 100 miles to a mar
ket where he had to peddle them out at
2M;C per lb.
"While the receipts of hogs have been
very heavy, especially at South Om
aha, the demand has continued excep
tionally good. Ninety-five per cent of
the receipts at South Omaha have been
slaughtered there, in consequence of
which the big packing plants have been
working over-time since the first of the
year, which, considering the severe
winter, has been extremely fortunate
for thousands of laborers released by
cessation of business activity in many
other lines. Incidentally many new rec
ords have been made in slaughtering
by these packing concerns. The Om
aha Packing company made their heavi
est purchase of hogs February 13, when
they secured 4,500 head. Cudahy
bought 8,734" hogs February 29' and fol
lowed this right up with a 5,000 head
purchase the very next day. Armour
established a new record when for the
week ending. February 17 they bought
and slaughtered 30,000 hogs. Armour,
Cudahy and Swift have each been kill
ing from 6,000 to 7,000 hogs per day.
Commenting on the volume oj hog busi
ness the other day, Mr. Howe, general
manager of the Armour company, said
the hog raisers of Nebraska and west
ern Iowa were setting a pretty lively
pace, but believed the packers at South
Omaha will be able to take all that will
be offered.
Incident to the reputation the Ne
braska hog has established in the east
there has. grown up at South Omaha an
order demand . which has assumed
gigantic proportions. Relative to this
particular feature of the hog trade, Mr.
James Murphy, who is without doubt
the largest shipper of hogs in the
United States, having bought and
shipped" on orders at South Omaha for
oueside packing concerns, since the first
of the year, 30,000 hogs. "These
hogs," Mr. Murphy says, "go to all
parts of the east ; I have clients from
whom I receive orders in nearly all the
large eastern cities." You will be
surprised," he further commented, "to
know that I have orders for Nebraska
hogs from packers at Indianapolis,
Milwaukee, Evansville, Detroit, Cleve
land, Cincinnati, Louisville, Pittsburgh,
Baltimore, New York, Boston and other
i cities. These Nebraska and 'Iowa hogs
are the best in the world."
THINGS WE ARE PROUD OF.
Nebraska has more things to be
proud of than any other state. She
Ought to be making every one of them
known to.' all the world. Nebraska is
remiss in her duty to herself when
she fails to advertise her resources
and possibilities to the remotest cor
ners of the earth. Nebraska has some
mighty big things, thank you.
She has the largest creamery plant
in the world.
Her largest city, Omaha, is the
greatest butter market in the world.
She has the third largest packing
center in the world.
Shef has the second largest smelter
in the world.
She is the third largest corn pro
ducer. She is the third largest dairying
state, and promises to be the largest
inside of ten years.
Her annual egg output is worth
more than the gold output of. any
state or territory. .
Her annual butter, egg and poultry ,
output is worth more than the gold
and silver output of any two states
or territories.
Her annual output of corn and
wheat is worth more than the nation's
annual output of crude petroleum. ;
Her annual output of grains and
grasses is worth more than the coal
output of Pennsylvania.
Her annual corn output is worth
more than the nation's annual output
of copper. --
If one y ear 's product 5 of 1 her i fax
were loaded in standard freight,
and the cars made into one traan,1
train would reach from St J
burg, Russia, to a point in ibis-
ocean nearly a thousand miles,
west of San Francisco, crossing;
Baltic sea, the English channel.
land, Ireland, the Atlantic oeean
the United States.
She has nearly a million
alfalfa, and the acreage is inert
at the rate of 10 per cent a ye
She has more than eight
dollars worth . of interest bearing; mv
'curities in her permanent school fjaisdl
. and school property, including sekad
lands, worth $40,000,000.-
, 1 r AAA AAA .vj
one iias , y,uw,uw acres.- iin
fourths of it fertile and less than twm
fifths of it under cultivation. f'
She lias a climate unsurpassed. M
soil more fertile than that of Ithe- -!
ley of the Nile. , ,
She offers mqre opportunities to
honest and industrious home-mafear
than any other state or territory
and she isn't doing a blessed" tbuafls
make the fact known.
A GREAT BIG BOOST FOBV
GRAND YOUNG NEBRASKA.
" ' -; 9
Will Maupin'a Weekly, the
best single-handed booster Ne
braska has or ever had, came
out in a blaze of glory 'last
week with its "Nebraska? In-
dustries Number." Twtfaty-
four pages carried an immense
amount of highly interesting-
matter regarding the resources
attractions and opportunities' off
Nebraska, and also numerous act- :
vertisements of maamfauttklig
concerns who make oM goofi
in Nebraska and are -not afraid
to let people know it Omahm
Trade Exhibit. " '