MODERN METHODS
It is gratifying to this company, and must be to the patrons
it is privileged to serve, that we have able, legitimately and
effectively to build up a broad and efficient service. Our
idea of service is not the mere delivery of our product to
the meter, but the maintenance of the best possible light
ing and power equipment.
We Are the Biggest and Best Lighting Company in the City.
That Is Why We Grow
Lincoln Gas and and Electric
Fourteenth and O Streets
Bell 75-Auto B2575
Light Company
WHAT NEBRASKA NEEDS
r
In Munsey's Magazine for March
the progressive and enterprising state
of Kansas conies in for page after
page of the best advertising imagin
able advertising that money could
not buy for the simple reason that
advertising space is not sold in the
editorial departments of reputable
magazines like Munsey's. For a decade
past Kansas has been advertised as no
other state has ever been advertised,
with the result that Kansas, not so
good an agricultural state as Nebras
ka, has a half -million more people, 35
per cent more cultivated acres and a
reputation that has reached every nook
and corner of the world.
And during all this time, while Kan
sas was being made known every
where, Nebraska, with better soil, bet
ter climatic conditions and better busi
ness opportunities, has -been standing
still in population. Every effort to
organize an advertising service such as
had made Kansas famous and added
millions to her wealth, has been met
with oposition and indifference. So
it is that every time you pick up a
newspaper or a magazine you see Kan
sas exploited Nebraska never. Tou
hear every day of Kansas' trouble in
getting harvesters during the wheat
season and . Nebraska raises more
wheat per acre than Kansas and har
vests her crop without fuss or feath
ers. : If Nebraska were made as well
known everywhere as Kansas, this
great state of ours would be the won
der of the world. It is interesting to
one who has made a careful study of
comparative statistics to - note what
Kansas brags about, and then look to
see how Nebraska stands on the same
product. "Why Kansas Grows and.
Prospers" is the title of an editorial
in the March Munsey. It is an inter
esting article, and Kansas deserves
every word therein contained with
one or two exceptions.
For instance and we quote the
words of Munsey's editor "According
to her own figures Kansas has the
largest per capita wealth of any state
in the Union. Her arithmeticians base
their estimate on the assessed valua
tion of property, which shows an aver
age amount of $1,642.30 for each one
of the state's seventeen hundred thou
sand inhabitants."
Splendid figures, and indeed a won
derful record for Kansas. But the
claim of Kansas to the largest amount
of property per capita is not well
founded.. The total assessed valua
tion of Nebraska is $2,002,157.45. This
is an average of $1,668.46 per capita,
or $24.16 per capita more than Kan
sas two-thirds of the per capita cir
culation of money in the United States.
And against this enormous value
in Nebraska there is not chargeable a
single dollar of state bonds, for Ne
braska has no state bonds outstanding.
There is not chargeable against this
a dollar of state floating indebtedness,
for Nebraska state warrants are paid
in cash now, and with the exception
of about ninety days have been paid in
cash upon presentation for upwards
of ten years.
J
But there is one assertion in the
Munsey editorial to which we give
hearty assent. Again we quote: "What
lies behind this spectacle?. Two sim
ple things the people of Kansas are
mentally alert as well as industrious,
and there is team-work among her pub
lic officials. Few of our American
commonwealths present such a kind
ling example of unified public service.
Usually a state is satisfied if it can,
point to one conspicuous activity; in
Kansas almost every branch is a sort
of star performance."
Note that one assertion "THERE
IS TEAM-WORK AMONG HER PUB
LIC OFFICIALS." A few months
ago Nebraska accepted from the con
tractors a new building and for
weeks there was bucking and bicker
ing among members of the board of
public works over the matter of an
inscription on the cornerstone. A
year or so Nebraska had a democratic
governor, the rest of the state officials
being republicans. And whatever a
- republican official could do to discredit
the democratic governor was done, re
gardless of the effect upon the state.
Later a democratic legislature and a
republican governor locked horns over
, non-essentials, and again the state suf
fered. Kansas has a bank commission
er who believes that his first duty is
' to the people. Nebraska, under an-'
archaic constitution has a "state bank
ing board," with a secretary appointed
I largely for' political reasons. And a
year or so ago the whole commission
was up in the air, one set of examin
ers claiming the right to examine and
another set invoking the writ of in
junction. While they were fighting
over the spoils of office the bank com
missioner of Kansas" was giving the
people real service. Tou bet they
have team-work in Kansas! And that
more than she needs the political mess
she is constantly stirring up.
As we were writing this the mail
carrier laid upon the editorial desk a
Kansas postal card, issued by the
Kansas publicity department. It shows
a scene in a Kansas alfalfa field, and
bears this wording: Three, four or
five cuttings in a season, of hay like
that (the most valuable in the world)
look pretty good, don't they? 'Out
there in Kansas' is where they do it,
and it makes 'em rich."
The Kansas publicity bureau will
flood the country with cards like that,
and with other Kansas literature. Tet
Nebraska is a better alfalfa state than
Kansas, raises more, has more land
capable of raising alfalfa and is in
creasing her alfalfa acreage more
rapidly. But all the world knows
about the Kansas . alfalfa industry,
while Nebraska seems content to let
15,000,000 acres of her land lie idle,
see thousands cross her domain to
find homes in the northwest, and even
to see hundreds of her best producers
packing up and leaving.
What Nebraska needs is more team
work among her public officials. She
needs more unity of action on the part
of her people. She needs to come out
of this cotamose condition of smug self
complacence and get into the develop
ment game with vim and energy. She
needs to set in motion some plan of
action that will call the attention of
homeseekers and investors to the won
derful oportunities awaiting them
within the borders of this common
wealth. She needs to advertise her
soil fertility and her climate until
millions of her idle acres are brought
under cultivation, and countless fac
tories dot her landscape, working her
raw material into the finished pro
duct. It's an old story, but a good one,
and applicable to Nebraska. A man
put a couple of pigs in a sack and
told bis boy to take them to town and
sell them. In the evening the boy re
turned home with the pigs in the sack.
"Why didn't you sell 'em?" asked the
father. "Nobody asked me what I
had in the sack," replied the boy. It
is high time that Nebraska began tell
ing people what she has in the sack.
What has she in the sack? Fifteen
million idle acres capable of produc
; ing record-breaking . crops"1' of corn,
: wheat, oats, rye, alfalfa, sugar beets,!
kaffir, millet hungarian, hemp and
flax. Unexcelled . facilities for dairy
ing. Undeveloped water' power suf
ficient to turn the wheels of ten times
more factories than' she now possesses.
: Marvelous opportunities for profitable'
, investment in manufacturing indus
tries. Magnificent opportunities for "
1 the industrious homeseeker who wants
: to own a .bit of land upon which he
i may live in comfort from the proceeds
of his honest toil. A public school sys
: tern that is the wonder of the world,
and a system of higher education .
universities, academies and colleges
, that has won words of praise from the
best educators of the time. She has
more in the sack than any other state ,
and to date hasn't opened her mouth
; to let the world know what she has to
offer:- . ' ' .
Is not the time ripe for an educa
tional campaign a campaign that will .
teach the world that Nebraska is in
; truth the greatest producer of agricul
tural wealth in all the sisterhood of
states, and that, too; with less than
: one-half her fertile acreage under cul-.
tivation? Is it not time to make known
' the fact that Nebraska offers the home
seeker and the investor, ' better oppor
: tunities than any other state?
Let us banish the hammerman and
the chronic grouch. Let us put the
kibosh on the pessimist and the man -who
pulls back in the breeching every
time he sees some other man leaning
up against the collar. Let us have
more team-work and less penny poli
tics among our public officials and
is what Nebraska needs a whole lot
greater unity of action among our citi-,
zens. In short, let us set to work to
let all the world know what we know .
that of all good things Nebraska of
fers the most; that of things evil she
has the least.
Watch Unland's window for the ,
Big Saturday; Hat Sale in the spring',
styles , of Stetson, Schoble, Gordon
and Mallory makes. -
WHITEBREAST CO.
MANY NEBRASKA FACTS
In 1910 the value of all the cotton
goods manufactured in the United
States was $609,000,000. The agricul
tural and live stock wealth produced in
Nebraska in 1911 came to within $25,
000,000 of being worth as much and
the cotton textile industry is the
largest single industry in the United
States. "We haven't any cotton mills
in Nebraska, consequently no strikes
and riots and hopeless operatives work
ing for starvation wages. On the
contrary we have men and women
working in the open, breathing pure
air and enjoying v the sunlight, and
making enough every year to buy, the,
output of all the cotton mills of the
republic. Some class to that, eh?
Tobacco is a pretty big crop in this
country of ours. With so much talk
about tobacco trust, and tobacco on
sale everywhere and almost universally
used by men, one would naturally
think that it was one of the nation's
biggest and most valuable crops. Big
and valuable it is, to be sure. But,
bless your soul, .the corn raised in
Nebraska in any one year would more
than buy the nation's tobacco crop for
the same year. Put that in your pipe
and smoke it!
"How about pil? That's a big thing
in this country. Everybody uses pe
troleum or its byproducts in some
form or other. "We are apt to imagine
that the oil industry, therefore, would
be something wonderful to contem
plate. And it is. But if you had in
your possession this minute all the
corn and wheat raised in Nebraska in
1911, you could sell the grain for
enough money to buy all the oil pro
duced in this republic in 1911, and
then have $46,000,000 left to rattle in
your pockets.
Nebraska produced more agricultural
wealth per capita in 1911 than any
other state, and performed the feat
upon' fewer acres per thousand dol
lars of wealth produced. Statistics are
not at hand to verify the claim, but
"Will Maupin's "Weekly is willing to
wager a doughnut against the hole
that Nebraska, has fewer convicted
criminals per 100,000 of population
than any other state, fewer ' convic
tions , for misdemeanor per 100,000 of
population than any other state, fewer
dependents upon public charity per
100,000 of population than any other
state, more churches per 100,000 of
population than any other state, "more
schoolhouses per 100,000 of population
than any other state, and fewer illiter
ates per 1,000 of population than any
other state.
They've all got to take their hats
off to Nebraska !
1
Good Pure Gandy
Progressive Soda Fountains
Smiths Fruits and Syrups
Walkers Grape Juice
We can completely outfit any" store
with show cases and show case fixtures,
glass display jars, glass trays, etc.
Gillen & Boney
"Good Candy Makers"
Lincoln
I - - Nebraska T
Lincoln Rug Factory and Carpet Gleaners
Manufacturers of rugs from old ingrain and Brussels carpets. Weav
ing rag carpets, silk curtains, bath rugs. Cleaning and refimshmg
carpets and rugs. Vacuum house cleaning by year or job.
Dealers in Axminster, Oriental and Wilton Rugs. Write for circular.
PkMt At. 1086, Bdl A1608 - D. 0. PETTiT, Proprietor. 2373 0 Street. Umalm,
ANNUAL STATEMENT
The Security Mutual Life Insurance Company
of Lincoln, Nebraska ,
. December 31, 1911
Ledger Assets . .
Real Estate (unincumbered) $135 000 00
Mortgage Loans . . : ; 582 750 00
Policy Liens .. 92 494 37
Water Bonds 6 500 00
Cash. , 32 685 58
Total Ledger Assets................................... $849 429 95
Accrued Interest and Rents. $ 15 933 97
Deferred and Uncollected Premiums net 14 619 05
All Other Assets... 1 440 30
Total Non Ledger Assets... 31 993 32
Gross Assets. .. v $881 423 27
Deduct Non Admitted Assets . 9 429 17
Total Admitted Assets..:.... $871 994 10
Liabilities
Net Legal Reserve $660 631 93
All Other Liabilities......... ... 6 282 76
Total 666 914 69
Admitted Sarplu to Policy Holders . $205 979 41
Insurance in Force $6,611,190.00
Comparative Statement of Assets, Liabilities and Sarahs -
Yr A..eU Liabilitie. Surplu. StlL.
1906 $277 097 00 $238 421 00 $ 38 676 00 ' $116 22
1907 374 746 00 309 092 00 65 654 00 121 24
1908 487 809 00 390 389 00 97 420 00 124 95
1909 613 566 00 483 027 00 130 539 00 127 02
1910 729 523 00 570 546 00 158 977 00 127 86
1911 872 026 00 669 914 00 205 111 00 130 77
