K lAMSIMCSl 1 1 MpiSi i i fepk JANUARY CI earing Sale Bigger and Better for our Patrons than any Previous Sale. What is more, Big ger and Better than Anything Ever At tempted by any Other Nebraska Store. Several thousand ef this season's nobby winter weight Suits and Overcoats still on our tables. We will not carry one of them over for next season's business. Instead we are oing to pot them on the backs of Nebraska men How? By selling them at lower prices than will buy the bare woolens by the yard at wholesale. We will lose money Yes! But tiiere are other con siderations in OUR business besides making money. It is a sat isfaction to us to know that every time we sell one of these suits or overcoats to a customer we have done him a service that no other Nebraska store could or would do him. That will be profit to us some day. Boy now, enjoy the clothes the rest of this season and they will come smOmg and ready when Jack Frost blows his chill breath again next FaD. HERE IS THE PLAN OF THE SALE All men's Suits and Overcoats (Full Dress Suits, Fur and Fur Lined Overcoats excepted) are divided into five great lots as described below: LOT 1 I Lrt2 I Lrtl I Lot 4 I Lot5 At 7.85 At 11.85 At 14.85 At 18.85 At 22.85 This lot embraces all This lot embraces all Tins lot embraces all This lot embraces all Embraces all men's men's Suits and Over- men's Suits and Over- men's Suits and Over- men's Suits and Over- Suits and Overcoats coats that formerly sold coats that formerly sold coats that formerly sold coats that formerly sold that formerly sold at at 10, 12.50 & 1ZJ50 at 15, 16.50 & 18.00 at 20.00 & 22.50 at 25.00 and 27.50 30.00, 35.00 40.00 We feel that you recognize in this sale, the one big clothing event of the season. The truth is, this sale is so important that every man in the state should know about L We suggest, therefore, that you advise as many of your friends as possible regard ing the sale and its wonderful money-saving features. In this way we shall be able to do the greatest good to the greatest number. ARMSTRONG CLOTHING CO. Good Clothes Merchants Lincoln, Nebraska u i 6