THE CITY OF LINCOLN
A GREAT CITY IN
A GREAT STATE
A CITY OF CIVIC
SPIRIT AND PRIDE
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Lincoln, the capital of Nebraska and
the scat of Lancaster county, located
fifty-fir miles west of the Missouri
river, was founded July 19, 1S67. Lin
coln is today a city of the first class,
with up-to-date business blocks, hand
some residences and wide pared streets
bordered with shade trees and laid out
at right angles. There are innumerable
beautiful residences, and these are so
general that the statement has been
made that no city in the country of the
same siw can boast of so large a propor
tion of attractive and artistic homes.
The public parks, easy of access, are
maintained with great care.
Lincoln stands for good government
and high ideals. It loves the artistic
and beautiful, but it "hustles" at the
same time. It is not a "dreamy city,'
but a city good to look upon and in
which things are done. Evidence of this
is substantial. Witness the palatial
new home of the Commercial club, an
organization with nearly 900 members
every one of them believing in Lin
coln; witness many handsome new
buildings, like those of the Bankers
Life Insurance Company, the First
National Bank, the Young Men's Chris
tian Association, various new business
blocks, new school buildings, new fac
tories, and new residences by the hun
dred; witness the steady growth of
Lincoln's bank clearings; witness the
city's progress in all desirable lines.
"Lincoln has the best passenger
train service of any town west of Ply
mouth Rock."
That's another Lincoln slogan. And
it's true. With its eighteen daily trains
between Lincoln and Chicago, its
twelve daily trains between Lincoln
and St, Louis, twelve between Lincoln
and Kansas City, ten between Lincoln
and St, Joseph, twelve between Lincoln
and Denver, four between Lincoln and
Montana points, six between Lincoln
and the great cities of the Pacific
northwest, six between Lincoln and the
Black Hills, six between Lincoln and
(he Twin Cities, two between Lincoln
and the large cities of Texas, thirty be
tween Lincoln and Omaha, and others
between Lincoln and Sioux City, To
peka, Cheyenne, the Rosebud country,
the Big Horn Basin, points in Idaho,
Washington and Oregon in brief,
with its direct communication with
every nook and corner of the United
IS ?
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LINCOLN'S COMMODIOUS AUDITORIUM.
States.-Lincoln otters unexcelled ad
vantages as a city easy to reach from
anywhere.
Lincoln is on five of the great rail
way trunk Hues of the country .vith
eighteen diverging lines. A passenger
train arrives in or departs from Lin
coln every eighteen minutes of every
twenty-four hours, day after day, the
year around. It's easy to get here.
The ideal commercial city must have
ample hotel accommodations and spaci
ous public halls. Lincoln is unusually
well equipped in this way. Its four
teen hotels offer generous facilities,
with a range of prices to suit any taste
or purse. Some of Lincoln's hotels are
numbered among the finest in the coun
try. All are comfortable, well con
ducted and clean.
In addition to its many large hotels,
scores of boarding houses and excellent
restaurants, the Commercial club of
Lincoln maintains a bureau whose pur
pose is to provide rooms in private
homes for all who may desire accom
modations of this kind. So complete
ly has this plan been worked out that
even when the Nebraska State Fair of
1911 was in progress, with more than
60,000 people on the grounds in a
single day, every person who remained
in the city over night found good shel
ter and plenty of food.
Only a brief reference to the busi
ness advantages of Lincoln can here
as
A BIRDSEYE VIEW
be made. All that has been said of the
city's advantages in passenger traffic
can be said of its facilities for shipping
and receiving freight. For jobbing
house or factory it is one of the most
desirable situated eities to be found
anywhere, a fact which accounts large
ly for the presence here of 116 whole
sale houses, 140 manufacturing plants,
the largest creamery in the world, the
largest paint factory west of the Mis
sissippi river, the largest lightning rod
factory in the country, the largest
wholesale fruit house west of Chicago,
and the greatest poultry shipping in
dustry in the United States.
In describing the business done in
J Lincoln in thoroughbred horses, gaso
I line engines, seeds, threshing ma
I chinery or glass store fronts, superla
tives can honestly be employed. As a
distributing point for groceries and
silos, it is of foremost importance,
its high position in the world of trans
portation is proved by the fact that
the greatest gravity yard system on
the Burlington is in Lincoln.
The volume of wholesale business
done in Lineoln is scarcely appreciated
by those not acquainted with the fig
ures as compiled year by year. Each
year this branch of business shows an
increase and each year the different
lines increase so that as a wholesale
market in almost all lines is up with
surrounding cities. The fact that
freight rates are lower to all surround
ing territory, that goods are delivered
from Lincoln quicker by over twenty
four hours than other jobbing cities
distribute in the same territory both
these facts contribute to the building
along constantly larger lines of the
Lincoln jobbing trade. These facts are
worth something to the trade and it
is of no inconsiderable value to be in
the closest touch with the houses with
which dealings are made. Hurry orders
are the experience of every merchant.
With quick communication with Lin
coln orders can be plaeed early in the
day and goods shipped tEte same night.
For these and other reasons Lincoln
SiPT 5E, ;:
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OF THE CITY OF LINCOLN,
wholesale business is expanding year
by year.
Lincoln manufacturing interests are
steadily growing along with wholesale
trade of the city. The volume of manu
facturing in Lincoln is much greater
than. Appreciated. Some of the manu
facturing lines have business extend
ing all around the world, and a num
ber have business nation-wide in ex
tent. During the last few years at
tention has been given to the develop
ment of manufacturing along lines in
which the raw material is at hand. The
great development of milling interests
is along these lines. It has been found
by experience that the smaller insti
tutions in manufacturing are the ones
which grow and develop in the most
satisfactory way. To encourage the
lines which commence in a small way;
to not despise the day of small things,
are lessons that have been learned in
the development of manufacturing in
Lincoln, and as a result the city now
has upward of one hundred and forty
manufacturing institutions, many ofi
them not greatly in the public view,
but all growing and advancing toward
days of larger things. Nothing is af
fording more gratification in the ad
vancement of Lincoln than the growth
and diversity of its manufacturing in
stitutions. Enumeration of all the advantages
of Lincoln as a city in which to live and
transact business is impossible. Love
for the beautiful is not lost in the
seareh for gain, for Lincoln is widely
noted as a city of charming homes,
spacious lawns, wide and well illumi
nated streets, attractive boulevards,
handsome public buildings and mod
ern business houses, while plans for
one of the best park systems in the
west are now being worked out. Lin
coln wants more people, of the right
kind. It is ready to welcome them,
help them, and make them a part of
itself. It is not a eity for drones, but
is a place where the home-owning spirit
is remarkably strong, where thrift is
rewarded and all work together for the
common welfare.
FACTS ABOUT LINCOLN
By H. M. BUSKKELL.
As we journey along year by year
business lines increase and develop
around us and become worthy of more
than passing interest, but because of
their every-day association receive but
comparatively little attention. Lincoln
has many business propositions that
are entitled to entry in the class of
larger things. Notwithstanding the
fact that the census enumeration did
not give Lincoln as much to talk about
as anticipated, yet there are other
things besides the census. Here in Lin
coln is the general headquarters and
central point of the largest creamery
in the world. The Beatrice Creamery
FROM CAPITOL DOME.
company, in volume of business, stands
alone, above all other similar institu
tions in the United States at the head
of the list. The Cushman Motor com
pany, while not distributing more en
gines than competitive factories in the
west, undoubtedly has the distinction
of the widest distribution of any of
them. Cushman marine engines are
sold and shipped to every civilized na
tion on the globe, from New Zealand
on the south to points within the Arctic
circle on the north, from China, India
and Japan on the east around the globe
to Russia and all the coast countries of
Europe.
. The largest manufacturing and dis-
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UNIVERSITY TEMPLE, LINCOLN.
tributing house for copper cable light
ning rods in the entire United States is
located in Lineoln and W. C. Shinn has
made it what it is.
The largest wholesale fruit house be
tween Chicago and the west coast is
in Lincoln.
The firm doing the third largest busi
ness in the importing of thoroughbred
horses is in Lincoln.
The largest seed distributing house
in Nebraska is located in this city and
its new fireproof warehouse will be
the largest individual building used for
that purpose, not only in Nebraska but
in a number of adjoining states.
The Burlington yard system is the
most modern and complete on the line
of that railroad west of the Mississippi
river.
The milling business has grown to an
output of a thousand barrels of flour
daily, and Lincoln retains its position
as the most important city of distribu-
tion of threshing machinery between
Minneapolis on the north and Kansas
City on the south.
The largest paint m an uf act urin g
plant west of the Mississippi river is
located in Lincoln and is inaugurating
a campaign for business that will doa
ble its importance in the next two
years.
In home insurance Lincoln of all
western cities is only exceeded by De
Moines in its volume of business in
this line a business that means so
much for this state that its develop
ment cannot be too mueh eneouraged
and appreciated.
No city of its size in the entire west
has a commercial elub with a member
ship anywhere near equaling the mem
bership of the Lineoln Commercial club
and its activity and energy is in keep
ing with its numbers. During the com
ing year this energetic business organ
ization will build a home for itself that
will be a landmark for organization of
this eharaeter in other places.
And these are only some of the more
important of the larger lines of busi
ness and industry in the city of Lin
coln. Surely as we cross the line into
the new year the development that this
city 13 making is worth thinking about
and should be an inspiration for added
advancement in the future.
STBUUTUKAL IRON AND STEEL.
Nebraska does not produce a pound
of iron ore, nor a ton of commercial
coal. Yet beeau.se of its peculiar situa
tion it is eheaper and better to import
both iron ore and coal and make pig
iron and from it structural iron and
steel than it is to ship the structural
iron and steel in from the east. Very
few people have any idea of the im
mensity of the Nebraska structural
iron and steel industry. True it does
not, and never will, compete with
Pennsylvania, Ohio, West Virginia and
Alabama, but just the same it is doing
enough in that line to attract favorable
comment from the iron and steel world.
Some of the largest buildings erected
in Nebraska during the last five years
have used Nebraska structural steeL
Immense iron and steel plants are lo
cated in Lincoln, Omaha, Fremont, Has
tings and Grand Island. In the one
matter of store fronts and steel beams
these foundries are doing an immense
and steadily growing business. The fire
eseape law, whieh is a good thing for
everybody, has given a new impetus to
the steel industry in Nebraska. Ne
braska steel works are furnishing 75
per cent of the fire escapes erected in
Nebraska and should furnish 100 per
cent.
The largest steel plant in the state
are the Paxton-Vierling Iron Works at
Omaha and the Westover plant at Lin
coln. These two concerns are doing a
business amounting well up towards
the million mark and give employment
to a small army of highly skilled and
highly paid workers. "
Lincoln has seventy-one miles of
water mains. : ... t
Lineoln has eighty-three miles ; of
sewers.
Lincoln has seventy-four" miles of gas
mains.. -.-.-;
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