WILL MAUPIN'S WEEKLY
WILL M. MAUPIN, Editor
PUU)d WhII; t Lincoln. Nebruka
hy Will M. Kkupin.
Tli mi mm mmi mmi ilm rliii 3. 1911. at
Mm nfr.ffu rtl iarnln. Nita.it . dr tk Act of
Marck 3, IST.
ONE DOLLAR THE YEAR
DOING OUR LEVEL BEST.
(Grand Island Free Press.)
Tor a journal of cheerfulness and
eternal boosting for Nebraska, Will
Maupin's Weekly, published at Lin
coln, is some "pumpkins." While
Maupin is one of these 'ere city dudes,
he knows something' of the greatness
of the products of this state and never
tires of singing its praises. Every
citizen ought to be a M&upin-kind-of-a-booster.
LEARN THE LESSON.
There are several thousand real es
tate dealers in Nebraska who would do
well to study the methods of some of
the Texas land agents who are doing
business in this state. If it is possible,
through systematic advertising, to lure
thousands of Nebraskans and millions
of money from this great state to Texas,
how much easier would it be to lure
thousands from Pennsylvania and New
-York and New England to Nebraska by
following the same methods?
There is one "Nebraska colony" of
more than 200 families in one county
in Texas. They were induced to locate
there by systematic advertising of the
resources of that section of the Lone
Star state. There is no reason why
an equally enterprising and pushing Ne
braska real estate firm should not lo
cate equally large colonies in different
sections of Nebraska, for Nebraska land
far better than the Texas land is to be
had cheaper and on equally easy
terius.
If the owners of some big tract of Ne
braska land were to engage the services
of two such splendid real estate pushers
as Schwind & Maher they could not
only sell the major portion of their land
at good prices, but they would double
and treble the value of their other hold
ings. But painting crude signs on card
board and tacking them up in front of
dingy offices will not sell real estate.
It takes systematic and tireless advertising-.
During the last two years
Schwind & Maher have spent more
money in advertising than some suc
cessful real estate agents in Nebraska
have handled in total land sales. What
is the result! Schwind & Maher have
developed an immense tract, peopled it
with industrious home makers, tnbled
the value of the land they retain! and
made a handsome financial profit on
the original investment. Other enter
prising firms in Nebraska dealing in
Texas lands have accomplished the
same results in the same way.
It is high time that Nebraskans
awakened to the fact that they must
get into the advertising game if they
expect their state to keep pace with
ether states in the new and rapidly de
veloping west.
THE BLUNT TRUTH.
Finally a newspaper or magazine
writer has come along who is honest
enough to tell the truth about the al
luring "fruit farming" proposition in
the far west. His statements are mere
ly a repetition of an ancient truth, that
there is "nothing "doing" without la
bor. Blythe says that money can be
made on the Pacific coast fruit farm,
but that the occupation is not amuse
ment, and that the only way to make
the business pay is to commence with
a small tract of land, study the soil,,
the climate, and the particular trees to
be cultivated, and then work every
month in the year as hard as would be
necessary in any other business or em
ployment. This is what the Hub has
been trying to cram into the cranimus
of Nebraska farmers who have suc
cumbed to the blandishineuts of the
west fruit farm exploiter and the fasci
nations of the beautifully pictured ex
istence of the dweller among orange
trees, prune orchards, et cetera. Colo
rado fruit farmers are already in con
siderable numbers converting their
fruit farm "bonanzas" into Nebraska
farms. Whyt The Buffalo county
farmer who is tempted should ask him
self "why" not merely once, but sev
eral times, and then perhaps the light
will begin to illuminate his intelligence.
Kearnev Hub.
If the Lincoln Ad Club will get be
hind a "buy Lincoln made goods"
movement it will have more than justi
fied its existence. And if the Omana
Ad Club will get behind a "buy Omaha
made goods" movement it will have
more than justified its existence. Then
let both clubs get behind a "buy Ne
braska made goods" movement and
they will have started something worth
while. It's a great work that will well
repay the workers.
Those of us who have suffered
through incompetent management of
the municipal water plant are not going
to be very enthusiastic for municipal
control of the street railway system
that is, not unless we are guaranteed
something better in the way of munici
pal management. And at that we are
all for municipal ownership.
The Labor Commissioner's annual
crop report bears out the claims made
by "Will Maupin's "Weekly while a lot of
pessimists were pulling their faces
down as long as pump handles and
talking through their noses that de
spite seemingly bad conditions Nebras
ka was going to raise big crops of corn
and wheat and oats.
"We commend Governor Aldrich's
thoughtfulnes in issuing his Thanks
giving proclamation before election.
There are those of us who are not so
thankful as we were a week or two ago,
but we'll get over it before the last
Thursday in the month.
After carefully reading the "politii
cal dope" in the Omaha daily news
papers for the past thirty days, we have
come to the conclusion that Douglas
county has gone to Hades, and we
.haven't paid any attention as to who
was elected, either.
A little early, but we stop the press
to remark that the Christmas issue of
Will Maupin's Weekly will be the best
advertisement of Nebraska that ever
came off the types. It will make its
appearance on December 13 Provi
dence permitting.
After spending $110,000 to secure a
senatorial toga, Senator Stephenson in
dignantly denies that he bought his
election. The senator evidently opines
that Minnesota would hold for a high
er price if they understood the situa
tion. As for Will Maupin's Weekly, it
would rather locate a new family or a
new industry in Nebraska than to rip
the seams of its nether garment in
boosting for any old offieeseeker.
Somehow or other we can not get up
much excitement while reading the war
news from China. They haven't killed
enough Chinks as yet to make us sit up
and take notice.
"What is bay rum!" queries Secre
tary Wilson. That's easy. It's what
the barber squirts on your face as an
excuse for grabbing off that extra
nickel.
When Canada desires to be governed
by trusts, ruled by federal judges and
exploited by Wall street, doubtless
Canadians will advocate annexation.
President Smith of the Mormon
church is dead. If all his departed wives
meet him on the other side it will
. surely be a noisy greeting.
Really Mr. Roosevelt's silence con
cerning the Taft administration is be
coming unbearablv vociferous.
What Nebraska most needs for the
next six months is less polities and more
advertising of her resources.
"Made in Nebraska" ought to be a
familiar label everywhere in Nebraska.
Ckftfiie
We mean clothes that are differentdifferent because better in fabric and make, better in
style and finish. Clothes that are distinct that give the wearer the look of distinction. In other
words, clothes that make a man look like prosperity and that's half
The Secret of Success
Say about $25 for a suit or overcoat. Thaf s where we shine. At that money we give
you a remarkable clothes bargain. Something from the shop of the world's best makers hand
tailored, finished like a watch. The tailor never made anything so good for less than $40. They
are the acme of the clothing art. Something better at $30 to $40, but better only in
trimmings, linings, etc Or at
From $10.00 to $20.00
equally good fabrics and styles and colors, but lacking a bit in the matter of trimmings No
slight in the workmanship however.
And in the underwear department the Superior line of union suits. Something new in
union suit construction don't bind, always comfortable. And hats just what you want just
what any man can want. -
AransltroEg Cloftkg Co.'
GOOD CLOTHES MERCHANTS
Having failed to draw a quarter sec
tion of land in South Dakota we are go
ing to hustle for a 40-acre farm in Ne
braska and if we get it we wont
trade it for any old quarter section any
where else on earth.
Nebraska lives and Nebraska proper
ty should be insured by Nebraska conn
panies. They are as strong as the
strongest, and-they invest their money
in Nebraska.
This thing of having a primary or an
election every six months is not a good
advertisement for Nebraska.
The things that are manufactured in
Nebraska are the things that Nebras
kan's should use.
HE'S A BOOSTER.
If Pennsylvania had a few boosters
like W. Maupin of Lincoln, Neb., the
benefits derived could be measured by
the hundred-fold. On a late day he was
invited to make a speech in Omaha.
He did so, and after hearing the
speech the men who do things in Ne
braska forthwith launched a boom for
Maupin for governor and the next
week the eldest son of Bill was mar
ried to one of the sweetest of Lin
coln's belles.
If Easton had about seven boosters
like Editor Maupin there probably
would be something more doing here
abouts. Easton is short on boosters.
Easton, Pa., Journal.
KIDDIES SIX."
Will M. Maupin announces the issu
ance of a little book of verse under the
title "Kiddies Six." This title was
adopted because most of the verses in
the book are about "kiddies," and be
cause the author happens to "have six
that are just about the average sort of
"kiddies," certainly no worse and per
haps no better. The verses are about
home things and old times and other
cheerful topics, and while the author
makes no pretense at "fine writin' "
he does elaim to have written just what
his heart prompted.
"Kiddies Six" is a book of 200
to
pages, handsomely bound in cloth with
gold lettering, and contains a very
flattering foreword from the pen of
Richard L- Metcalfe. The price is a
dollar aid all you need to do to obtain
a copy is to 'phone the author and hell
rush over with the book and get your
dollar.
THE ATHENS OF NEBRASKA. .
Will Maupin's Weekly is in receipt
of a handsome booklet advertising the
beautiful little city of Pern, Nemaha
county, and the surrounding territory.
We confess to an hour of extreme
pleasure in reading the handsomely il
lustrated little booklet, and we took
on considerable profit in added knowl
edge concerning the Athens of Ne
braska. There is that in the booklet
that proves the contention often made
by this newspaper, that Nebraska is a
great orcharding state, with almost
unlimited possibilities in that direc
tion; that it is a great dairying state,
with unlimited possibilities in that di
rection. We hope for Peru's Commercial club
the widest possible circulation of the
handsome booklet, for it is calculated
to do that community great good. And
we further hope to reeeive from am
and all other enterprising Nebraska
communities samples of whatever ad
vertising matter they may prepare and
eireulate. The sole mission of Will
Maupin's Weekly is to boost for all
things Nebraskan.
A WONDERFUL MACHINE.
If you wantt to see a triumph of me
chanical genius a machine that will
do about everything save think take
a look at the new linotype just installed
by the Righter Linotype Composition
Co. It is a marvelous piece of mechan
ism. A linotype is a machine to set
type, only it doesn't. It casts solid
lines. For instance, the reading mat
ter in this newspaper is set on a, lino
type maehine. But the maehine in
question is as different from the old
fashioned linotype as the old-fashioned
linotype was different from hand com
position. This new machine has three
magazines, and they can be shifted by
"Snap
99
a simple twist of the wrist. In this
way six different faces of type on as
many thieknesses of slug can be '
brought out without the operator leav
ing his ehair. Italiae, blaek face, ro
man any old kind of letter almost.
Its capacity is limited only by the speed
limit of the operator. It is a joy to
the average mechanic of any craft to
just stand and see such a "if?inif in
operation.
65c srais 65c
With wool collar, choice of three
colors. A bit the best Sweater
bargain you ever saw.
90c ffig 90c
A regular $1.25 value offered you
at 90c Good weight, none better
made. A rare bargain, and we
recommend it.
OVERCOATS
$10.00, $12.50, $15.00 and selling
elsewhere at $5 to $7.50 more mon
ey. "We bought at a bargain and
pass it on to our friends.
SHOES
Nothing better than our $3.50 to
$4.50 shoes. We are proud to sell
them because they'll bring yoo
back for more.
LINCOLN CLOTHING CO.
OPPOSITE POSTOFFICE