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About Will Maupin's weekly. (Lincoln, Neb.) 1911-1912 | View Entire Issue (Nov. 3, 1911)
tit A WEEKLY JOURNAL OF CHEERFULNFSS Printed primarily for people who look upon life cheerfully and hopefully. Also for people who ought to do so. The promoter of all good things and good people, of which first Nebraska is chief and of which second Nebraskans are mostly. DOLLAR A YEAR A MERRY HEART DOETH GOOD LIKE MEDICINE But a broken spirit drieth the bones. That's what the Good Book says, and well bank on it, sure. Will Macpix's Weekly works to make cheerful the hearts of its readers, and thus do medi cal duty. Fifty-two consecutive weekly doses for a dollar. GUARANTEED VOLUME 8 LINCOLN, NEBRASKA, NOVEMBER 3, 1911 NUMBER 32 ADVERTISING A STATE We defy you to point out any suc cessful business that has not been based primarily on advert isin sr. Nor can you point out any judiciously ad vertised business, where the quality of the goods and the service were up to the advertisements, that has failed. Mark the qualifying phrase "where the quality of the goods and the ser vice were up to the advertisements." Advertising, backed by goods and service, made Royal Baking Powder one of the largest selling articles ou -the market. So successfully was Royal Baking Powder advertised that when the trust was organized the name "Royal Baking Powder" sold for $13,000,000. The trade-mark "Cream of Wheat" is valued beyond price. Its owners would refuse $10, 000,000 for it today. Charles W. Post would not take $20,000,000 for the trade marks "Postum" and "Grape Nuts." The National Biscuit com pany would not sell its trade mark "Uneeda" for milions of money. Right here in Nebraska the Beatrice Creamery company would not take a half million for its trade mark, "Meadow Gold." These trade marks are worth the money because they represent some thing that is earning dividends on tht amount. And what made these trade marks so valuable? Advertising backed up by the goods and the service. If judicious advertising, backed up by goods and service, will make a cor poration's business successful, or a private individual's business success ful, adding largely to profits and in creasing the value of a name or a trade mark, why will not judicious advertising of a state increase the business and enhance the prosperity of that state t Advertising has in duced a million farmers to settle in the Canadian northwest during the last six years. Judicious advertising has diverted to Texas millions of money during the last decade. The Pacific coast states have spent im mense sums of money in advertising, with the result that those states are developing at a marvelous rate. Yet not one of these states, nor the Canadian northwest, has so much to offer the honieseeker and the home maker as Nebraska. Not one of them can back up an advertising campaign with "goods and service" like Ne braska could. No state has so much to offer as Nebraska and no state is doing so little to make her re sources and possibilities known to the world. What little advertising of Nebraska that has been done has been done in a desultory fashion by the railroads, but even these corporations hare ceased and are now booming the country further west because it means a longer haul, passenger and freight. Idaho, Washington and Oregon ad vertise their fruit lands. Better orch ard lands are to be had in Nebraska through this state in ignorance of the facts and settle in a less favored countrv. Why do these people pass Nebraska by? For the simple reason that Ne braska is not making her resources and opportunities known as other states and sections are doing. Build ing a state is a business these days and it is impossible to build a success ful business without judicious adver tising. The best investment Nebraska could make would be to expend $100,- CURRENT COMMENT The report of Traffic Expert Harris, made publie the first of the week, wa? variously received. Naturally enough those portions which did not meet the full approbation of the various "im provement" clubs was roundly de nounced. Wherever it recommended an improvement in the service the re port was hailed as the work of a man THE THINGS THAT WE MAKE IN NEBRASKA D During the year 1910 there were manufactured in Ne braska, aside from packing .house products, goods to the value of more than $150,000,000. There is no reason why this output should not be doubled, yes trebled, thus adding to the wage roll, the population, the business and the prosperity of the state! This one fact should be clearly borne in mind from the very start the goods that are made in Nebraska are the equal of similar goods made anywhere on earth, and as a rule superior. Remember, too, that when you purchase Nebraska made goods you are spending your money at home with men who will pay it out at home to men and women who are building homes here. This means that you win not only stand a good chance of getting your money back in due time, but you will share in the increased prosperity that such action will insure. The Good Book says something about he who cares not for his own household, Nebraska is one great house hold, of which every citizen is an integer, and it is clear ly the duty of every Nebraskan to stand loyally by Ne braska industries and Nebraska institutions. The label, "Made in Nebraska" should be demanded by every Nebraskan. Why? Because Nebraska made goods consumed by Nebraskans means more Nebras kans, more money for Nebraskans, more Nebraska homes. It means a tremendous expansion of Nebraska industries, and that means a widening prosperity for all of us. We are today maV-mgr right here in Nebraska practtc aUy everything that we use tropical grown fruits, spices, etc., alone excepted. We are making our own sugar. We are making shoes, hats, clothing, underwear, cereals, shirts, hose, canned goods, engines, agricultural implements, cigars, confections, butter, hams, bacon, flour. In short we are developing our industries at a gratifying rate but not nearly so rapidly as we would were we to insist upon the label "Made in Nebraska" on all purchases possible. Suppose that one-half the shoes worn by Nebraskans were made in Nebraska from leather tanned, in Nebraska. It would add 5,000 wage earners with their families to the state, thus adding millions to the business of the state. Suppose that all the confectionery consumed by Ne braskans were made in Nebraska. It would mean the addition of hundreds of wage earners and an increase of millions in business. Suppose that Nebraskans smoked only Nebraska made cigars. It would mean not less than 2,000 skilled work ers to the state, and keep millions of money here at home. Take any line of manufacturing in Nebraska if loy ally supported by Nebraskans it would double and treble its output, thus benefiting every citizen. Are shoes made in Massachusetts any better than shoes made in Omaha? Are overalls and shirts and hats made in New York any better than similar articles made in Lincoln or Omaha? Are the crackers and cakes baked in Chicago and Buffalo and shipped to Nebraska any better or fresher than the crackers and cakes made in Nebraska factories? Why, then, continue the awful drain upon Nebraska's resources by sending the money away from the state, and at the same time preventing the development of our own industrial resources? What Nebraska needs is an awakening to the duty she owes to herself and her industries. Her citizens need to realize that they owe a neighborly duty to those who are engaged in building within Nebraska's borders manu facturing industries that employ Nebraskans and work up Nebraska raw material into the finished product. Let's get away from the foolish notion that if it is made far away it is better than if made at home. The Nebraska made article is always as good, and generally better, fresher and cleaner. "Made in Nebraska!" Let us loyally joiin hands in a demand for that label. Let us stand up for Nebraska in deeds as well as in words. Let us build here in this commonwealth an in dustrial system that will benefit us all by making a home market for our raw material, an enlarged market for our foodstuffs and an enlarged population of happy and prosperous workers. Will you join in the movement? Will you be one who will stand up for Nebraska, for Nebraska workers, for Nebraska industries? Let us all work together for Nebraska! No pleasanter or more profitable task could be engeged in. for half the money but the people looking for orchard lands investments do not know it, and they pass blindly through Nebraska to settle west of the mountains. Canada adverstises her wheat lands. Better wheat land may be had in Nebraska for the same or less money, but seekers after wheat lands do not know it and travel 000 a year for the next ten years in an advertising campaign, for she has the goods and the service to back up any claim, no matter how extravagant it might sound at first, she might be pleased to make. THE REAL THING IN CLOTHING For men who want the Best at moderate cost. That's our specialty. That, too, is why you see such men coming here. They know that here they get the highest type of clothing. $15.00 to $40.00 FARQUHAR; Th Home of GOOD CLOTHES 325 O STREET Suppose that by advertising judici ously to the extent of a -niilion dollars Nebraska could induce 20,000 men of family to come to Nebraska and take up a now uncultivated quarter section of land each. That would mean an addition of 3,200,000 acres to the cul tivated area, adding not less than $60,000,000 to the taxable wealth of the state. Suppose that in addition to this a thousand men might be induced to come to Nebraska and invest an average of $10,000 each in some manu facturing industries. That would mean the addition of $10,000,000 more to the taxable wealth of the "state, to say (Continued on Page 5) an hour for men who do not know a fare register from a "T" rail to show that Mr. Harris didn't know any more about his business than a porker knows about Portuguese, It is, perhaps, natural that those who would have a lessened service by reason of the adoption of the Harris report would strenuously bjeet. Yet the fact remains that while a com paratively few would be somewhat discommoded, the majority of the citi zens would be benefited. And the minority will always have to give way to the good of the majority. who knew his business. Wherever it recommended a curtailment of service, regardless of whether it was a wise recommendation or not, it was hailed as the work of a man who was trying to help the Traction company out of a hole. It took Mr. Harris several months to study conditions and make so exhaustive a report. It didn't take The trouble now existing is due in large measure to the old condition be fore the Citizens' lines were estab lished. "With the consolidation there came dual service by the same com pany, and no corresponding increase in facilities for new territory. Just think of it south lines on Tenth, Twelfth, Fourteenth, Sixteenth and Eighteenth; east and west lines a block apart on O and N streets from Eleventh to Twenty-seventh; four lines from the east between and in cluding O and Holdrege, a distance of -nine blocks; not a single eross towa line, and not a northbound line be tween Eleventh and Twenty-third. Will Maupin's "Weekly believes that a part of the Sixteenth street traffic should be diverted from the Thirteenth and O junction to Sixteenth and O, and that the Eleventh street lin should be abandoned from Eleventh to R and thence to Sixteenth and re established on O to Sixteenth "and thence north, thus making a eros? town line at Sixteenth in connection with the Sixteenth street line from the south. The abandonment of the line between Normal and College View is logical, for College View would b as well served by the "high line" as it was before that line was constructed. As a matter of faet all the exten sions and improvements demanded by the various "improvement" eluha would involve an expenditure of a half-million dollars. Doubtless they are needed, and we venture to assert that the Traetion company will readily grant them if the aforesaid "improve ment" clubs will outline a plan where by they may be financed. Men of eapital are not going to invest in a risky business, taking ehanees on ever getting anything in return, and then only 5 or 6 per eent ; subject to popu lar whim and' ehanee, when they can easily get 6 and 7 per cent from the 'start on security that is as good as a (Continued on Page 4) UNCLE SAM SAYS GEO. W. VOSS CO. SELLS THE BEST COAL s 1528 O Sr. LINCOLN