WILL MAUPIN'S WEEKLY
WILL M. MAUPIN, Editor
F. L.SHOOP, Business Manager
PfeUWWl WmUt at Lincoln. Nebruk.
by TW Muapi-5boop PhKhmg Company.
rFihiT 3. 1911. at
tk Act of
Man 3. 1ST.
ONE DOLLAR THE YEAR
Governor Aldrieh is fortunate. He
can pass the blame for ill-advised pa
roles along to other shoulders.
The newspapers are wasting a lot
of space on that Italio-Turko war
while this baseball contest is on.
After all. good friends, the easiest
way to lessen the divorce evil would
be to make marriage a bit more diffi
cult. A Nebraska cow has just given
birth to triplets. That's all right, but
it is possible to carry this triplet ide
to extremes.
Senator Jeff Davis of Arkansas has
just taken to himself a wife. This
means that the senator will talk in a
more subdued vein hereafter.
"Prevention of Crime and Prison
Reform is a headline in the esteemed
"World-Herald. But why try to pre
vent prison reform?
We have so much eouneilmanie hot
air on the water situation that the
water consuming public is liable to be
afflicted with gas on the stomach.
We greatly "fear that the Lincoln
Protective Leagues and the Central
Labor JCriion are trying to make a
joke of ""improved street car service."
The Lincoln Ad Club has wisely de
cided not to engage in anything that
looks like politics. It should now add
a "sifting committee" to its other
committees.
The promised exchange of letters
between Governor Aldrich and County
Attorney English of Douglas promises
to be warm enough to help us keep
down our coal bills.
John R. Walsh, the parole! bank
wrecker, says that all he wants now
is a little rest. Mr. Walsh should
have considered our wants along that
line several years ago.
A lot of us did not have our ma
chines in Wednesday's flower parade
One of ours was in use making clothes
for the children, and the other one
was in use washing the clothing the
children already had.
"I love judges and I love court-"
says President Taft. "So do the cor
porations." impudently retorts the
Chicago Socialist. And just for that
we demand that the Chicago Socialist
be punished for both lese majeste and
contempt of court.
The Missouri Pacific wreck at Fort
Crook calls renewed attention to the
fact that the human equation must
still be reckoned with. Perfect ma
chinery will not suffice; there must
be perfect human service, and that is
still a long ways in the future.
After noting the way our German
American citizens carried out their
anniversary festivities the younger
generation will be better able to un
derstand how the Germans managed
to get into Paris so quickly some forty
years ago.
Senator Blair took the stand in an
intoxicated condition during the Lori
ner investigation and was soon ex
cused. This was wrong. He should
have been kept on the stand because
"when the wine is in the wit is out,"
and Blair might have told the truth.
The post office department has re
fused admission to the mails to the
400-page report of the Chicago vice
eoauniesion. Some of these days, may
be with the accent on the maybe
we'll have so ne body at the head of
the postoffice department who will
now and then exhibit a gleam of al
most human intelligence.
STRAIGHT TO THE POINT.
Elsewhere in this issue will be found
an editorial under the caption of "A
Cunning Intruder," taken from the
Lincoln Daily Star of October IS. It
should be read by ever Xebraskan.
and that it may be so read it should
be reproduced in every Nebraska news
paper. The Star goes straight to the
point without the mincing of words,
and briefly and concisely covers a
question of vital importance of this
state.
"We have no quarrel with, the "Onia-i
lis Land Show." Properly designated
it would be all right. But we do pro
test against the cunningly disguised
scheme whereby we are inveigled into
paying for something that operates to
our own "disadvantage. We believe
that the Omahans who boost this
"land show" are shortsighted, for
while it may bring a few thousand
people to Omaha for a day or two, it
will also tempt away fron Nebraska
for all time to come men who are
needed here to assist in the develop
ment of this state.
The Star may expect to be harshly
criticised by a certain element in Om
aha on the ground that it is "knock
ing" an Omaha enterprise. Indeed.
The Star frankly admits that it ex
pects it, therefore it exhibits commend
able courage in speaking plainly.
What the Star says about the need
of systematic and state-supported ad
ertising of Nebraska is so obviously
true that one wonders why it has not
been done long ago. It is a work that
the state should engage in and pay
for, because the state at large will
profit thereby. It is a work that other
and less favored states are engaging
in, and the longer Nebraska neglects
the same work the worse it will be for
Nebraska.
One of the prime requisites in suc
cessful advertising is to make sure
that the goods advertised come up to
the advertisements. There could be
no possible chance for going wrong on
that score in advertising the resources
and possibilities of Nebraska. The
chief difficulty would consist in mak
ing the people reached believe one
half the truth.
Other states advertise the fertility
of their soil. Nebraska produces more
of wheat, corn, oats and rye per acre
than any other state.
Other states advertise of their or
chard lands. Nebraska's orchard lands
will produce more for equal effort and
equal investment than the orchard
lands of any other state.
Other states advertise their indus
trial opportunities. A dollar invested
in manufacturing in Nebraska yields
greater returns than a dollar invested
in any other state west of the Missis
sippi river, and more than one-half
the states east r.C that river. On top
of this western industrial establish
ments are not subject to the industrial
upheavals so common to those of the
east.
Other states advertise their lands
awaiting the homeseeker. Nebraska
offers more and better land than any
of them, at a better price from the
homeseeker s standpoint, and with
vastly better conveniences, elos at
hand schools, churches, rural deliv
ery, railroads, etc.
In short. Nebraska has the best
goods to advertise. The- trouble is
that she is seemingly content with an
tiquated, crossroads-store methods.
And that's why less favored states
are outstripping her in the matter of
development.
The Lincoln Star has start ed some
thing that is sadly needed. Let us
hope that it will not weary in well
doing, but will keep it up until we
have a state supported bureau of pub
licitv and immigration.
THE TRACTION SITUATION.
It is easy to demand reduced fares.
It is easy to point out improvements
that should be made. It is easy to
demand extensions of lines into new
territory and increased service on
established lines.
All these things mean money and
money is not always obtainable
Street railway building, like any other
building, is an investment. It re
quires the combined capital of nany
Quality
ooo
There is something more than mere price to clothing bargains. The Armstrong Store
features the quality and merit of the goods it sells. There is a superior quality in every suit and
overcoat bearing the Armstrong label quality in fabric, in workmanship, in style, in fit, in finish
and in wear.
The product of America's best makers is sought for and obtained, and nothing else will
suffice- As a result of this business policy a policy steadily adhered to since the founding of this
store the "repeating customer," the customer who returns again and again because he is satis
fied with goods and treatment, offers proof positive of the quality service offered by the Armstrong
Store.
The amount you. feel like investing in a .
SUIT OR OVERCOAT
is for you to determine. Our mission is to give you satisfactory wear value in return for the
amount you invest. This we claim to do to a greater extent than any other house in the wesL
This claim is based upon the fact that we handle and always have the output of America's
leading manufacturers, great firms whose names stand for quality and workmanship.
In making your clothing purchases at this store you do so with the full knowledge that
for the money you pay you are getting superior goods a value in all those attributes that go to
make up the satisfying clothes bargain. This season's offerings are especially nifty, and afford the
careful buyer rare selections and values.
Suits and Overcoats Ten to Forty Dollars
AmsteDiff Qotibinff Co.
men. lieu of money are not going to
invest in "fly-by-night" enterprises.
They expect returns. To secure their
eo-operation in financing enterprises
like street railways they must be
shown several things. First, perma
nence of investment. Second, fair re
turns on the investment.
The men operating the Lineoln
street railway system must interest
outside capital in order to make the
extensions and improvements so nueh
needed. Surely they have intelligence
enough to see where extensions wou!'!
pay under ordinary circumstances.
And having that intelligence, is it not
reasonable to suppose they wotiisi
make the extensions if they had th-?
necessary capital. Not having it. they
must interest investors in order t
secure it.
Why, then, continually stir "np strife
that has the opposite effect from that
intended by those who stir it up?
Will Maupin's Weekly owns n.
Traction company stock, nor is any
Traction "magnate" a stockholder in
this printing concern. The members
-f this printing corporation, and a'l
-f its employes, pay cash for their
-street railway transportation. They
are as much interested in good ser
vice and improvements as anybody,
most of them being home owners and
taxpayers.
It strikes this newspaper that this
demand for a 3-cent fare is not only
nonsensical, but calculated to make
impossible the improvements and ex
tensions so much needed. Why Be
cause it will deter outside eapital from
even considering investment in Lin
coln Traction company securities, and
unless the Traction company can raur
ket its securities how can it secure the
money whereby the improvements and
extensions may be made?
Lineoln today has more miles of
street ear service per thousand of
iwpulation than any city of similar
size in the country.
Lincoln today has a lower rate per
passenger, and a lower rate per car
mile, than any city of similar size in
the country.
These are matters to take into con
GOOD CLOTHES MERCHANTS
sideration. It is easy for the dema
gogue to seenre applause by appeal to
passion. It is another thing to seenre
the consideration of thoughtful men
and women. ,
Admitted that the Traction company
stock is "watered." What bearing
has that on the fare question ? L'nder
state law the net earnings are regu
lated on a basis of a fair return on
the physical valuation, and the phys
ical valuation in this instance is fixed
by the railway commission. It is
considerably less than the amount
represented by the bonds and stoek.
To date the dividends paid, inelnding
interest on mortgage bonds, is eon-
' siderably less than the rate declared
by the state railway commission to be
a "fair return on the investment in
physical property." It wouldn't mat
ter a bit if the stock issue aggregated
ten millions instead of a million and a
half.
The advoeates of a 3-cent fare may
mean well, but they are making im
possible the very extensions and in
provements they so strenuously de
mand. More than that, they are
threatening the permanence of th ad
vantages already secured.
True, Cleveland has a 3-cent fare,
but Lineoln lacks quite a bit of being
a Cleveland. It laeks something like
300,000 in population, it lacks a great
deal in the matter of suburban popu
lation. And it laeks a great deal in
the matter of "density of traffic."
Look this fact square in the face:
Lineoln today enjoys the advantage
of having a lower average of fare than
the average of all the cities in the
United States.
Will Maupin's Weekly is of the
candid opinion that the Traction comT
pany might give better service under
existing conditions. That it does not
is merely a proof that even Traction
company "magnates" possess about
the average amount of human nature.
But to take a 2 : 12 trotting horse
and cut off one of its legs, then con
demn it because it can not go the
mile in 2:07 there are some people
who give evidence of being about that
wise.
OOO
CAN YOU KT.AM-R HOZODOSF?
Last Jane one Frank Hozodorf wu
arrested on a burglary charge. He
was found peacefully sleeping th"
sleep of the intoxicated, and in a
transfer barn. Coincident with find
ing Hozodorf the owners of the bam
failed to find some intoxicant stored
therein. Immediately it wa charred
that ITozodorf had removed the lienor
from storage in the barn and stored
them within himself. IL was thrown
into jail. His claim was that
drank the Iay before, bad !-pt is the
open air all niaht. znd erawied
through a barn window ra the morn
ing to escape observation. After Lmr
nonths incarceration in the coantyjail
he was acquitted inside of a half hoar
ty a jury of his. peers.
Does any one iraasrine that Hozo
dorf is enamoured of pneseat day
eonrt procedure? And doe any mw
imagine that this sort of thin sets
well on the minds of the taxpayers
who have put np fonr month hoaro
for a man whose guilt was open to
serious doubt from the very start, and
who should have been tried inside of
. week or ten days after hi arrest?
And can Frank Hozodorf be rightfoliy
blamed if his experience soar him on
humanity and makes him enrse the
eonrts and the people who permit
them to be what they are!
WHAT IT PROVES.
According to the fignres collected
from among the graduates of Smith
college, the college bred woman does
not marry numerously or youngs but
when she finds her plaee she usually
stays nntil the end. It shown that
while 10 per cent of the non-college
women end their married career in
the divoree court, the percentage
among the Smith graduates so far a
the record has been examined is less
than 2 per cent. Lincoln Journal.
If that proves anything at at! it is
that the Smith graduate, after finally
landing her man, is so awfully glad of
it that she isn't taking any chances
whatever on losing him.