The First
of Lincoln
welcomes and appreciates the accounts of banks and bankers, firms and individuals, believing
that its extensive clientele, during forty years' of consistent, considering service, is splendid
endorsement of the agreeable and satisfactory accommodations accorded to correspondents
and depositors.
CAPITAL AND SURPLUS $750,000
S. H. BURNHAM,
PRESIDENT
H. S. FREEMAN,
CASHIER
This map shows you whatever
part of the country you may be in,
just which formula of LINCOLN
CLIMATIC PAINT is especially
adapted-or "PREACCLIMATED"
--to your use in the climate of your
secftion.
Paint troubles in the past, such
as cracking, peeling and chalking
have been clue largely to the fact
that no makers have manufactured
paint climatically adjusted. Each
maker has made all his paint the
same thinking one formula good
enough for the whole country.
Paint must Ht your climate to
endure. The trouble with ALL
ready-mixed paint in the past has
been due to the ignorance of the
fact. Climate always has been
paint's "worst enemy." Insofar as
paint is concerned climate means
HUMlDITY-or how DRY or how
DAMP is the atmosphere.
A paint that is good where hu
midity or degree of moisture is
above SO per cent, is bad where it
is below 50 per cent. Hence a
paint that will withstand the damp
ness of the Atlantic coast will crack
and drop off the buildings in the
Middle West or Wyoming orMon-
We have a little book (or you, telling all about
Lincoln Climatic Map
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Explanation of Map
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Symbol
Triangle
Square
Circle
Formula
No. 1
No. 2
No. 3
No. 4
Humidity
80 and over
65 to 75
50 to 60
Under 50
Climate
Damp
Medium
Dry
Very Dry
Map
White
Line
Dots
Black
Copyright 1910
Lincoln Pamt and
Color Company
tana. Or a paint able to survive the latter's clr3rness
will powder off a building in a seaboard town.
In the dryer climates there should be a laiger por
tion of lead. In the more moist climates there should
be a larger portion of zinc. The pigment lead is like
the metal, soft, pliant. It will stand extreme dryness,
its own nature making up for the lack of moisture.
The softness of the lead counteracts the hardening
effect of the dryness and makes the paint endure.
Lincoln Climatic Paints bow they are made, how originated and just how they are adjusted to meet
On a seaboard town paint with
too much lead in it absorbs a
great amount of moisture, making
the paint coat so soft that chalk
ing and checking soon destroys it.
To overcome this chalking or
act as an antidote for this moisture,
a large percentage of zinc is added.
Our map shows you this country
divided according to its climates.
We did not discover that the Unit
ed States had these four climates.
That was known to the scientists
and statisticians, although we did
make and publish the first climatic
map of this country ever shown.
But the fact that four , different
kinds of paint were needed in this
country to meet the four different
climatic conditions is our discovery.
A discovery that caused us to orig
inate Lincoln Climatic Paint made
4 separate formulas to fit 4 climates.
It is easy now for you to select just the
right paint for your locality. You have
only to refer to the map to determine the
correct formula you need. So there can
be no mistake. The proper symbol and
formula number of the contents is display
ed on each can of Lincoln Climatic Paint
just as they are shown on the map. No.
1, triangle, for wet climate. No. 2, square,
for normal climate. No. 3, circle, for dry
or semi arid climate, and No. 4, cross for
the extremely dry or arid.
climatic conditions. Will you write and ask for it at
iinco
MAKERS OF PAINT
In Paint, and Color Company
LINCOLN, NEBRASKA