O
Uebraska State Histori
cal Society
VOL. NO. XXIV
PLATTSMOUTH, NEBRASKA, MOirDAY, OCT. 29, 1928.
KO. 77
plattemoMtlb
Ernest Trumble
Answers the Last
Earthly Summons
Loved and Respected Young Man,
Lifetime Resident of County -Died
Wednesday Night.
From Thursday's Dally
After days of ceaseless struggle of
physicians and members of the fam
Ily circle to bring relief and hope
of life to Ernest L. Trumble, the ef
forts failed last evening at 6:30
when the patient gently closed his
eyes in the last long sleep and cross
ing the valley of the. shadow was. at
re6t.
For the past ten days Mr. Trumble
had been ill, at first his malady
thought to be one that was not of a
fatal or serious nature but as the
days progressed and the baffling
symptoms of the illness continued he
was taken to the hospital and where
after several days observance and
treatment it was decided that the
illness was due to the poisoning of
the blood stream, and for which there
was but little hope of battling suc
cessfully. Every aid that medical
skill could give or the members of
the family called to his side might
render, proved in vain and yesterday
as the day was passing into the
shadows of night, the spirit of the
sufferer also advanced into the new
day.
Ernest L. Trumble was a son of
Mr. and Mrs. Charles Trumble of
Eagle where he was born thirty-four
years ago and in which community
the greater part of his lifetime was
spent. His pleasant personality, his
sterling integrity and his tender
thoughtfulness for his friends had
endeared him to his lifetime asso
ciates and those with whom he came
in touch and in his old home com
munity there was no one more high
ly esteemed than the departed.
When the dark clouds of war came
to our nation in 1917, the Trumble
family gave four of their sons to the
service of their nation, Ernest and
his brother Warren, enlisting in the
machine gun company of the 6th Ne
braska, infantry, later part -of the
126th machine gun battalion, and
with that organization Ernest was
sent to Camp Cody, New Mexico,;
where he spent his training period
and several months on border duty.
While at Camp Cody he was married
to Miss Marie Quinn, a lifetime
friend and schoolmate, who return
ing to the old home in Nebraska
awaited the return of her husband
from the far flung battle line in!
France where he was sent in the
summer of 1918. While in France
Mr. Trumble was assigned to the
11th machine gun battalion of the
4th division and from which organ
ization he was discharged in August,
1919 and was able to rejoin his
bride at Eagle.
Mr. Trumble after the war was
engaged in banking work, being em
ployed by H. K. Frantz of the Bank
of Eagle at his banking houses at
Greenwood and Eagle for a period
of several years, later entering into
partnership with his father-in-law,
William Quinn, in the hardware busi
ness at Eagle and from which position
he came to Plattsmouth a year ago
to enter the Plattsmouth State bank
where he has since been employed
and where his services won him the
highest recognition and where he
will be keenly missed by his asso
ciates and friends.
The deceased young man was al
ways a keen lover of athletic sports
and was a member of the Platts
mouth baseball team this season and
a valued part of the team and as
sisting materially in their success.
Mr. Trumble was a member of the
Masonic order, belonging to Elm
wood lodge where he Joined a num
ber of years ago.
To mum the loss of this splendid
young man there remains the sor
rowing wife and two little children,
Ernest Trumble, Jr., and Mary Ann,
as well as the parents, Mr. and Mrs.
C. A. Trumble, five brothers. Valley
Charles, Warren and Will Trumble
of Eagle, Elmer Trumble of Waver
ly, three sisters, Mrs. Olive RoBe,
Mrs. Nellie Reitter, of Lincoln, Mrs.
Cook Russel of Hermit. California.
One brother, Art and one sister,
Winnie, preceded the departed in
aeatn.
While in the hour of deepest sor
row words seem inadequate to ex
press to the bereaved family the
deep sympathy that this community
ieeis lor them in the loss of one who
was loved by all who k new him and
whose friends grieve sincerely for
ins passing, the family will know
that their loss is one in which all
feel a part at the taking away of
mis Bpiencua young man in the full
nuBn or nis manhood.
MANY HERE FROM EAGLE
From Fridav'a nPt
This morning the case of Edward
Carr vs. Edward Casey was the center
ui ttttittcuun ai me court nouse,
case beiTi? hictmit Vvf
parties over a boundary fence alone
tri. -r-. - .
..M.-.11 laims near r.agie. Tne bearing
i.uugui a large number here from
i"c wcbl portion soi me county anc
including ttlA txa-n noHlag rx V, -,,
W - - v VU FUlh
Marvin Carr. Carl Hardxock, Free
.M rtritu .
uu wiuiam uencnau, Frank
wards and Herman Ducket.
Ed
GOOD CROWD AT DANCE
From Thursday's Dally
The attendance at the American
Legion's feature mid-week dance last
night was very good and everyone
was loud in praise of Simanek s Dana
and the snappy, tuneful melodies of
fered the followers of the fox trot,
one step and waltz. The orchestra is
booked ahead until the early part of
January, but will be brought back
during that month for another en
gagement here soon after the first of
the year.
This will be the last Legion pro
moted mid-week dance until Thanks
giving eve, as the Harvest Festival
runs from November 10 to 17, and
so breaks in on the every-other-week
schedule as to hold up further en
gagements until November 28th.
Retailers Pay
Honor to the
Old Timers
Veteran Merchants of the Past and
Present are Gnests of Cham
ber of Commerce.
From Thursday's Daily
Today at the luncheon of the re
tail section of the Plattsmouth
Chamber of Commerce, the members
of this section paused in their busi
ness deliberations to pay honor to
the veteran merchants of the city,
the greater portion of -whom have
retired from active business, although
several still retain their interest in
the business life of the community.
The retail section had the pleasure
of having as it3 guest not only one
of the pioneer merchants, but also
the oldest resident of the city in the
point of years spent in this commun
ity, A. W. White, who came here as
a boy in 1857 and has since been
one of the active merchants, being
associated with his father, F. S.
WThite iq business for many years and
later conducting a store himself.
In point of years the second oldest
merchant was G. E. Dovey, whose
connection with the business life of
this city-dates back to 1863, when
the Edward G. Dovey family arrived
here from the south and the firm of
E. G. Dovey & Son was started, an
in which the father and son were as
sociated and later the brothers,
Oliver C. Dovey and H. N. Dovey
were interested.
The others invited have been ac
tive during the past forty years and
one of whom, F. Q. Fricke, is still
an active figure in the conduct of
the drug store here which he estab
lished in 1884. The invited guests
were, in addition to the above, Carl
Kunsmann. O. C. Dovey, Fred T.
Ramge, Col. M. A. Bates, Chester H.
Smith, Henry Herold, Joseph Fetzer,
the latter having Just recently re
tired from the position of head of the
Fetzer Shoe company after many
years of business activity here.
The members of the retail section
joined in sending a boquet to Henry
R. Gering, who has been confined to
his home for the past two years on
account of illness.
ENJOY FINE PARTY
The members of the Catholic
Daughters of America had the plea
sure on Wednesday evening of being
the guests of the Junior Daughterf
at a Hallowe'en party staged at the
Knights of Columbus hall. -
The young ladies had arranged the
hall in the decorations of the Hal
lowe'en season, the black and orange
colors, cornstalks and other featurer
making the place a bower of beauty
and charm.
The young ladies arranged a fine
program consisting of piano num
bers by Ruth Shiffer and Helen Wool-
cott, a toe dance by Aurelia Reich-
stadt with the piano accompani
ment by Constance Rea, a violin num
ber by Margaret Bergman, who war
accompanied at the piano by Mis?
Igna Reichstadt.
Following the program there were
a number of games enjoyed for sev
eral hours, the guests being led over
the corn strewn stairway to the
realms of the ghoasts where othei
games were enjoyed.
Refreshments of Ginger Bread, ap
ple salad and cocoa were served at
an appropriate hour.
PAVING IS DAMAGED
From Thursday' Dally
Part of the paving on South Sixth
street is in very bad shape as the
result of the passing of heavy trucks,
a portion of the paving being forced
up into a large knoll right at the
corner of Sixth and Pearl street and
which makes traveling there any
thing but comfortable. The twe
blocks from Pearl to Vine on Sixth
street are the oldest in the city and
were laid at a day that the great
truck traffic was unthought of and as
a consequence the paving was laii
on the sand and earth and without
the concrete .base that the moderr
paving has. The heavy traffic keep
the paving constantly unsettled and
while sections of it has been repaired
at various times by the city it 1:
still rough and never will be other
wise as long as the dirt and sand base
Is there to shift" uner the weight of
trucks.
Style Show at
the Parmele is
Great Success
Beautiful Gowns. Coats, Fall and
Winter Sport Garments and
Furs on Exhibit.
From Thursday's Dally
The second annual style show of
Plattsmouth was held last evening at
the Parmele theatre where the stage
was transformed into a bower of
beauty in the settings, the beautiful
array of the fall and winter gowns,
coats, sport garments, as well as
rainy day wear and one of the
greatest array of furs that has ever
been shown in the city.
The style show opened immediate
ly after the close of the regular mo
tion picture program at the theatre
and gave the residents of this com
munity a full appreciation of the
smart things that the ladies will
wear this fall and winter.
In addition to the showing of the
beautiful gowns and furs there was
a very pleasing program of enter
tainment offered by local talent that
was a full evening of enjoyment.
Anna Mae Sandin appeared in one of
her clever character sketches, Jean
and Billy Knorr in two clever songs,
John Urish and daughter, Miss Gen
eva, in a banjo and violin number,
Miss Bernice Am in a reading, Miss
Catherine McClusky in a flute solo,
Joe Horsack in an accord ian solo.
Miss Margaret . Shallenberger in a
vocal number, the Banek trio in a
very clever piano number, Miss
Helen Leosis in esthetic dancing, and
Miss Catherine McClusky in a char
acter sketch. Charles Nowacek was
at the Wurlitzer organ during the
show in his very clever manner.
The Cardinal orchestra was heard
as part of the entertaining program
and from the membership of this
tuneful youthful organization there
was also selected a "Rube" band
that enlivened the occasion,. The
Serenaders added a very charming
touch to the offering of the evening
with their- number, "The Old Re
frain." v Judge James T-Begley was pres
ent and gave an appreciation of the
spirit of the business firms that had
arranged and carried out the style
show and the theatre that gave the
place to hold this annual fashion
show which was areal credit to the
city and its people.
The fashion part of the program
was opened with the showing of
dress coats by the charming models
and followed by the kiddies in coats,
sport coats, fur coats, sport dresses,
dresses with chokers and hats,
sweaters, caps and Jaunties, and in
this program Miss Alice Crabill ap
peared as Miss Columbit, represent
ing the Columbia Knitting mills and
their line of Jaunties. The raincoat
scene was arranged with special
lighting effects. In the showing of
the house dresses the Iowa-Nebras
ka Light & Power Co. aided by fur
nishing a modern kitchen scene with
all of the appliances. The showing
of party - dresses and silk dresses
made a very colorful part of the at
tractive show. The show was closed,
with the Pajama ladies in the charm-!
ing garments that were beautiful
and attractive to the eye.
The costumes, dresses and hats
were from the Ladies Toggery of this
city of which Fred P. Busch is the
manager and who with his assist
ance aranged the details of the very
successful event. The fur exhibit
was through the courtesy of the
Newton-Annis Fur Co., of which the
Ladies Toggery is the local represen
tative The stage settings and fittings
were from the Ghrist & Ghrist fur
niture company and added much to
the effectiveness of the presentation.
The show of beautiful garments
wsa made largely possible because of
the efforts of the Plattsmouth ladies
that gave their services as models
for the event and the following com
prised those who featured the new
est things for my lady: Alice Crabill,
Helen Clements, Ruth Janda, Paul
ine Nowacek, liana Young, Dorothy
Hirz, Leona Hudson, Johanna Jezew
skl, Ruth Sitzman, Vivian Living
ston, Virginia McClanahan, Mary
Sedlak, Mrs. Walter Tritsch, Mrs.
Richard Beverage, Mrs. Walter Reed,
Mrs. Robert Hill. Little girls Helen
Leosis, Patty Cloidt, Frances Cloidt,
Jean Knorr, Velma Wells, Wave
Charlotte Smith.
CHARGED WITH HITTING CHILD
From Friday DaVy
This morning a complaint war
filed in the county court by County
Attorney W. G. Kieck in which Har
lan Baker was charged with havinr
hit Frank Konfrst, aged 10 years
Wednesday noon while Mr. Baker
was driving his car east on Main
street between 12th and 13th street
The boy was struck by the car and
knocked down and bruised and in
jured to some extent and required
the services of a physician to care for
and to dress his injuries. At the time
of the accident the boy it was claimed
was playing with a ball and had ran
across the street as the car came down
the steep hill.
Mr. ' Baker stated that he hac"
sounded the horn of the car as he
came down the hill but was unable
to avoid hitting the boy.
WITH SICK FOLKS
From Friday's Dally
Mrs. M. S. Briggs who is at the
Immanuel hospital taking a course
of treatment is reported as not feel
ing so well the last few days and
will continue the course of treat
ment that has been given her for
the past several weeks. Mrs. Briggs
has not been in the, best of health
for some time and her condition be
come such that it was decided that
the course of treatment would be
necessary. i
Mrs. E. E. Ozbun,j mother of Mrs.
Briggs, who is. now, in her ninety
first year, has beenf ill lor several
days at the home of feer granddaugh
ter, Mrs. Fred Franzen in Omaha
and is reported asi showing very
pleasing improvement and rallying
very fine despite heradvanced years.
Very Fine B azaar
Held by the
Q-Zj Society
Ladies Auxiliary of the Presbyterian
Church Also Serve a Fine
Chicken Pie Supper.
From Friday's Dally
The Fellowship room of the First
Presbyterian church wa3 the scene
of a great deal of pleasure yesterday
afternoon and evening on the occa
sion of the annual bazaar held by
the ladies of the Q. Z. . society and
the event was a great success in
every way, in the pleasure derived
by those who attended the event and
the financial success that the bazaar
brought to the ladies of the church.
Throughout the spacious room
there were many tables arranged on
which was displayed the articles of
needlework of all kinds, aprons and
many household articles that the
ladies had arranged for the occasion
and which added very much to the
brightness of the room. From these
tables the shoppers found many use
ful and dainty articles that will be
most valuable in the fnture in the
households and whffhf the skillful
hands, of the ladies of the church had
prepared for the event.
In addition to the needlework
there was a homemade candy display
to tempt the appetite of the guests
of the evening and which was soon
sold and will bring a gTeat deal of
pleasure to the purchasers.
At the evening hour the ladies
auxiliary, who have in the past won
fame by their chicken pie suppers,
served one of these dainty repasts
that was attended by a very large
number to enjoy to the fullest the
many dainties that had been pre
pared and which supplemented the
delicious chicken pie-,. The Presby
terian ladies seem to have the real
secret of preparing the chicken pie
and their annual suppers are always
looked forward to with interest by
all of the Plattsmouth residents.
FUNERAL SERVICES
OF ERNEST TRUMBLE
From Friday's Daily
The funeral services of the late
Ernest Trumble were held this morn
ing at the home on west Pearl street,
where a large number of the friends
and associates here in this city gath
ered to pay their last tribute of re
spect before the departure of the
funeral party for Eagle, where a ser
vice was held at the First Methodist
church of that place at 2:30 this
afternoon.
The service here was held at 11:30
this morning and consisted of the
prayer by Rev. H. G. McClusky, pas
tor of the First Presbyterian church
who offered words of consolation to
the bereaved family and the sorrow
ing friends of this splendid young
man.
At the service here the Masonio
quartet composed of Frank A. Cloidt,
Raymond C. Cook, H. G. McClusky
and R. W. Knorr gave two songs of
hope and consolation, "Beautifhl
Isle of Somewhere" and "Jeshs Savior
Pilot Me."
The services at Eagle were, con
ducted by Rev. McClusky and Rev.
Lapthorne of Omaha, former pastor
at Eagle and long time friend of
the deceased. At the Eagle service
Mr. Cloidt accompanied by Mrs. H.
F. Goos at the piano gave two num
bers, "Safe in the Arms of Jesus"
and "Sometime We'll Understand."
The pall bearers were selected
from the close friends from this city
and Eagle.
Burkett to Speak
in Plattsmouth
Elmer J. Burkett, former Congress
man, of Lincoln, "will address the
Voters at the American Legion Ccm
munity Building, Plattsmouth, Nebr.,
on Saturday evening, Nov. 3rd, at
7:15 p. m. This will probably be
the last Campaign speech of import
ance in the present political battle, so
come out and hear Senator Burkett's
able address on the issues.
Larg-e size maps of Cass county on
sale at Journal onice, 50c each.
Congressman
Morehead Pays
Visit to City
Fine Crowd at the American Legion
Building to Greet the Effi
cient Congressman
From Saturday's Dally
Last evening the residents of
Plattsmouth and Eastern Cass county
had the opportunity of hearing and
visiting with Congressman John H
Morehead, who is a candidate for re
election at the coming Novembei
battle of the ballots.
The long and splendid public rec
ord of Mr. Morehead, filled with the
best of service to the people of Ne
braska, serves to attract to him a
large following of the taxpayers and
citizens who believe in the best pos
sible government and the result i;
that the distinguished gentlemar
has honored as twice governor of the
state of Nebraska and three times a?
congressman from this district.
Congressman Morehead was intro
duced by Attorney J. A. Capwell in
his address last evening.
In his remarks Congressman More
head covered a resume of the tbingF
that he had been able to secure and
accomplish in his public service, r
service that consisted of action and
not talking.
Mr. Morehead in speaking of the
fine buildine that the Legion has in
this city touched on the need of ade
quate care of the veteran of the world
war and condemned the manner in
which the civil war veteran had been
served up until the last ten yearf
when some measure of recognitior
in adequate pensions had been made
for the few survivors ana tnen
widows.
If elected Mr. Morehead stated he
would not go to Washington merely
with the idea voting as the president
might dictate, no matter whom the
president might be, that he believed
the congressman should use his own
judgment and take orders from only
one source, that of the people of hie
district. .
Touching on the progressive mea
sures that - he had advocated the
speaker gave as one of initatlve and
referendum passed by the legislature
of 1911 in which he was a senator
from Richardson county and W. B
Banning a senator from Cass county
and under the provisions of which
law the prohibition law had beer
submitted to the voters and carried
The proposal had carried and the leg
islature in 1917 had enacted the dry
est law that any state in the union
has on its statute books. In touch
ing on the national prohibition ques
tion the speaker stated that he hat
voted for all measures to sustain the
enforcement of the amendment. The
speaker showed the fact that thf
amendment could not in a period of
fifteen years be repealed even if
action was desired and that thirty
six states by vote would have to ap
prove the change before any president
could change the law if they desired
The speaker pointed out that false
issues were raised to hide the recor?
of the past of parties and personr
that held office. The big, the rea'
issue of the day was that of honest
In government and efficiency and ser
vice to the greatest number of the
people of the state and nation. .
Mr. Morehead stated that when he
took over the governorship in 1913
that the state had S800.000 of regis
tered warrants, that the departmentf
and state institutions were run in a
hap hazzard manner and that it war
one of his proudest monuments that
he had left the treasury of the state
in good shape and the various insti
tutions in self sustaining and im
proved condition. He cited the pen
itentiary as one of the institution?
and the appointment of Warden W. T.
Fenton under his regime who har
raised the standard of the Nebraskr
iunii institution from one of the
nnnrpsi in the country to one of the
best, that his judgment in selecting
Mr. Fenton was borne out Dy m
fact that Governors Neville. McKel
vie. Bryan and McMullen had all re
appointed Mr. Fenton.
Mr. Morehead stated that he made
it his policy in congress to serve the
best interests of the people of hit
district, that he voted on every mea
sure that came up for consideration
and supported those that he Denevec
i ho for the best interests of
the people regardless of the polftica'
party proposing tne Dins. ine resi
dents of the district that had writter
to Washington to his office on any
matter had found that he was ready
and willing to lend every effort tc
personally look after the requests
He favored and fought for any mea
sure that his people were interested
in and cited among these the bridge
Mile thiit had introduced and suc
cessfully carried through the house of
representatives for tne Missouri nvei
bridges in his district.
The speaker made a strong plea
for universal peace and the aban
donment of war by treaties among
nf the earth that would
save the youth of all of the nations
from death and the people irem tax
ation. Congressman Morehead point
mtt fint ifrhtv-five cents of each
dollar appropriated by congress was
for the cost of war in the past, the
maintenance of the army and. navy
and armament for future war. .
At the close of the speaking Con
gressman Morehead returned to Lin
coln where he is to speak this even
ing at University Place.
ENJOYS SCHOOL WORK
From Thursday's Dally
Miss Delores Wiles returned to,
Omaha yesterday after visiting here .
for a short time at the home of her
parents. Mr. and Mrs. C. L. Wiles,
west of this city. i
Miss Wiles has been on night duty
in Obstetrics, at the Methodist hos-;
pital for the past four weeks, and on
her return will resume her training
as day nurse in the same department.
Her many friends here will be
pleased to learn of the devoted in
terest that she has taken in her
chosen course of study, and that she
is succeeding so well in this line of
endeavor.
Platters Have
Triumph Over
Wahoo Five
Local Gridsters Are Able to Over
come Saunders County Team
On Their Own Grounds.
From Saturday's Daily
The local high school eleven that
has been trounced by Creighton
Prep, Tecumseh and Ashland, turn
ed yesterday on their foes at Wahoo
and smashing through the lines of
the Wahoo high school football team
for a glorious 27 to 0 victory.
The result of the game will do
much to pep up the boys of the foot
ball squad for the remaining games
of the schedule, the next game be
ing here on the home grounds on
Wednesday afternoon with Auburn.
The Wahoo team was at no time
threatening seriously the Platts
mouth goal and the Platters finding
themeelveB were able to smash thru
for great gains from their enemy.
The game was Just getting well
under way when the first attack of
the Platters carried the ball over for
the touchdown, Captain Robert Had
raba carrying over the pigskin in a
series of line smashes, before which
the Wahoo defense was unable tp
stand.
- The second quarter saw another
successful attack on the part of the
Platters and in which Bob Fitch
largely contributed with end runs
of thirty and thirty-five yards and
which with line smashes brought the
ball over for the scoring and Bob
also was able to kick the extra points
in all save the third touchdown.
Richard Herold smashed through
for the third touchdown in the third
quarter with line smashes, bringing
the ball to the scoring point and
from which "Rich" drove over for
the score.
The last touchdown was made by
Joe Hartford when the Plattsmouth
battering ram again was put into
service and drove the ball down to
the Wahoo goal and where Joe trot
ted over with the sphere.
The victory has inspired the team
to new things and the Auburn team
will be the next victims of the blue
and white.
REMOVING FROM THE CITY
From Friday's Daily
One of the popular young men of
thf community. Harvey Johnson.
who has been here for the past few
vesra ene-aered as draftsman in the
offices of the Burlington in this city.
is to leave in the next lew days
for Chicago where he will enter the
head offices of the mechanical de
imrtmont of the Burlineton. Mr.
Johnson taking up his new position
tne nrst oi isovemDer.
The departure of this pleasant
young man will bring great regret
to the many friends in this com
munity, where he has been very ac
tive in the work of the American
Legion and also in the Methodist
church where he has served as the
president of the Y. M. B. C. of that
church.
Mr. Johnson is a very efficient
workman and withal a splendid
gentleman and his friends here are
legion and who extend to him their
best wishes for his future success.
MARRIED AT CHRISTIAN CHURCH
From Friday's Dally
At high noon today Rev. H. L.
Grassmueck, pastor of the Finst
Christian church was called upon to
unite in the bonds of holy wedlock
Miss Bobbie Osborn and Mr. George
B. Long, both of Omaha.
The young people motored to this
city and securing the necessary li
cense repaired to the residence of
the Christian pastor to have the mar
riage ceremony performed.
The beautiful and Impressive ring
service was celebrated by the pastor
as the chimes of 12 o'clock pro
claimed mid-day.
Mrs. Grassmueck and Mrs. Michael
Tritsch were the witnesses to the
ceremony and at the close of the
wedding Mr. and Mrs. Long motor
ed back to Omaha where a fine wed
ding dinner was awaiting their com
ing. Mr. Long is sales manager for the
Willys-Knight . and Whippet com
pany in Omaha. ........
Phone your new to Ho. 6.
Soennichsen
Company Has a
Modern Store
New Departmental System Installed
With Special Accounting Fea
tures, Makes Store Best.
Frrnn Saturday' raT7y
The large H .M. Soennichsen Co.,
department store on upper Main
street is being given a thorough re
organization, both as to the arrange
ment of the store and the system on
which the business of this largest
business house in Cass county is be
ing conducted.
The change in the store is physi
cal as well as covering the business
methods, the exterior of the build
ing as well as the Interior being
arranged to make it attractive to
the eye, convenient to the customers
and a strictly up to date department
store in every way.
The exterior of the building will
be repainted In red and black trim
mings and white to s t off the oihr
colors and across the front of the
building will be placed a sign that
will extend along the front of the
building and add to the appearance
of the structure.
In the store building the changers
have transformed the sales room and
made it a place of attractiveness and
convenience to the customer. Over
each of the various departm nts
there has been arranged bright hued
canopies that add a touch of color to
the store while special lighting ef
fects allows the best display of the
goods in all of the departments.
Large mirrors in the shoe and gents
furnishings as well as the ladies de
partments add to the appearance of
the room.
Under the new plan of depart
ments the store will have several
leased departments of lines of mer
chandise that have not heretofore
been featured in this mammoth store,
and in fact each department will be
a small 6tcre in itself, the depart
ment manager having full charge,
keeping their stocks up and man
aging the various departments so
that the best of results dre secured
and from which the managers share
in the profits of the store as well
as their salaries.
The general management of the
store will be in the hands of W. C.
Soennichsen.
The gents furnishing department
will be in charge of W. R. Holly,
the shoe and rubber goods depart
ment in charge of L. D. Hiatt, Miss
Matchilde Soennichsen in the piece
goods and hosiery departments, MisB
Pauline Palacek in charge of the
ready to wear and ladies and chil
dren:! underwear department. Mis.
Herbert Sherwood in the infants
goods, linen, and draperies, Mrs.
Elizabeth Hirz, notions, while in the
Black and White grocery, maintain
ed in connection with the store, Ray
Janda will be the manager.
The new system of etore man
agement has been installed by B. A.
Harris, well known expert in store
management, who has had a nation
wide experience and who i9 placing
the active operation of the new sys
tem in the Plattsmouth store. A
modern and accurate accounting sys
tem that permits each department
a few minutes after the close of
the store to check the 6tock and the
daily business of every department
and the manager will know each
evening Just the exact condition of
his or her department. The account
ing will be in the hands of P. C.
Hansen and the general accounting
of both the department Ftore and
the grocery store of 11. M. Soen
nichsen will be in the hands of an
expert book keeper.
The changes made will bring the
latest and most up to date busineKS
methods to the Soennichsen Co., as
well as theSoennich6en grocery store
and by the efficient methods used
will give the buying public the bene
fit of the savings that are made in
the handling of the affairs of the
two stores.
GUARD FUR EXHIBIT
Prom Thursday' Patiy
In the Fashion show offered at the
Parmele theatre last evening there
was shown furs to the value of JS.
000 and the task of guarding thi
very valuable assortment of fur hn
brought more grey hairs to the htaJ
of Fred B. Busch of the Ladies Tog
gery, in whose charge the furs were
placed. The exhibit of the line o'
costly furs was In the custody of
the Ladies Toggery in the day time
while at night they were placed in
one of the vaults at the Plattsmouth
State bank, being removed each morn
ing and taken to the store. Last even
ing in removing the costly garment?
to the theatre the police force ef the
city furnished an armed escort and
police and officers of the sheriff's of
fice were stationed around the theatre
to prevent a raid on the furs from
any bandit gangs that might have
learned of the possession of the furs.
Needless to say the special showing
cf the costly garments were returned
today to the warehouse where they
are held in store at Omaha.
The merchant wlio advertises reg
ularly the year round, knows of no
slack business period.