PAGE SEX
PLATTSMOUTH SEMI - WEEKLY JOURNAL
THURSDAY, FEBRUARY 23, 1922.
h
EZTH2
lair
-AT-
El il SOENMICSiSEN'S
Monday, Feb. 27th
SALESMANSHIP
AND ABCHAN-
D1S1NG SHOWN
Bring your dollars to us on Monday and see how much more
goods your can buy with them. "
ffcC SUGAR
16 lbs. H
$0o jj
Curtain Scrims
I . 5 Yds . ' :
PROF. PAUL W. IVEY OF COL
UinVERSITY, SPEAKS.
Murray
hammer and one of the best made i
but no special points were stressed
as to why Ibis hammer was better
than others and he then took "up the
advertisement of a hammer in a mail
order catalogue which pointed out.
first that the hammer was nickle
plnted, that it had a mahogany fin
ished handle, that the claws were
specially tempered, that the hammer
was of crucible pressed steel and the ner Leonard were getting the im
handle of selected second growth elements in shape for the selling and
(Continued from page 5.)
Signs of Coming Spring
Last Tuesday Joe Mrasek and War-
ADDRESSES THE feCHMS
Gives a Lecture That is to the Point
on Modem Methods cf JTand-
i line 1lToi.ilioifl tco
Here are just two items of the many other equally .unusual
values for which our Dollar Days are so well known.
Your requirements purchased at our store is money well spent.
H.M.SOE;
NNICMSEN
A Good Quality Goods at a Low Price-
Phones 53, 54 and 144
....i.i'.iiV if
Fourth Annual
Sow
Hred
BIG TYPE DUROC JERSEYS
In Win. Dunn's Sales Barn, Weeping Water, Nebraska
Saturday, February 2ifh, 1922
Sale starts at 1 o'clock sharp Free lunch to parties from a distance.
SO
HE AO
50
10 Triad Sows 14 Fail Gilts Balance Spring Gilts
, They are bred to Smooth Orion Sensation and Golden Orion
Sensation. They are sired by the twice grand champion. Great
Orion Sensation, the Kerns boar. A few are bred to Great Orion
King, the boar that sired the Junior and Grand Champion sow. We
won nir.e firsts, seren seconds, two thirds and Grand Champion Boar
was bred by us, at Cass County Fair. Two gilts bred by the World's
Champion will be sold.
TERMS Cash cr' notes bearing 3 per cent interest.
Sehafer Bros. & Wohlfarfh
Cols. W. H. Cruse, Win. Dunn and Rex Young, Aucts.
Farmers State Bank, Plattsmouth; Clerk
Ed Stacey. who is employed here
at the Burlington shops, departed
this morning for his home at Pacific
Junction to visit for the day with
friends there.
George Born was in Omaha today
for a few hours and made (the trip
to accompany Mrs. Born home from
the Immanuel hospital where she
has been for the past few weeks.
" hope I shall always possess
firmness and virtue enough to
maintain,' what I consider the
most enviable of all titles, the
character of an honest man. "
GEO. WASHINGTON
A VERY PRETTY
GHURGH WEDDING
THIS MORNING
Miss Elizabeth O'Brien and Mr. Bals
Meisinger United in Marriage
at St. John's Church.
Hats Off! Gentlemen!
-TO-
The Father of Our Country
The boy who couldn't tell a lie;
The hero of Valley Fof ge;
The first president of the
United states.
G. E. Wescoft's
"EVERYBODY'S STORE
Mill
w r
, If I H 111
'
. , "
Sons
- I
From Wednesday's Dally.
This morning at 7:30 at the St.
John's Roman Catholic church oc
curred the marriage of two-oi the
young people of this community,
Miss Elizabeth O'Brien and Mr. Bals
Meisinger.
The wedding was performed with
the full nuptial mass of the church
celebrated by the Rev. Father Hoi
Lap, rector of St. John's church, the
ring service uniting the lives of the
two estimable young people. The jun
ior choir of the church sang the mass
in a very beautiful manner and
which added to the impressiveness
cf -the occasion.
The bride was gowned in a very
handsome costume of white satin and
wore the flowing bridal veil, caught
and 'held 'In place with orange blos
soms. Mis Mary Grey of Omaha serv
ed as bridesmaid, and wore a most
charming gown of pink Canton crepe.
The groom was attended by Joseph
O'Brien, 'brother of the brideas best
man.
The, young people departed today
for Pekin. Illinois, where-, they will
enjoy a short honeymoon with their
relatives dn that locality.
The "bride Is a daughter of Robert
O'Brien, one of the leading farmers
of Eight Mile Grove precinct, and is
a young lady held in -the highest es
teem by a very large circle of friends
over the county. The groom Is a son
of Mr. and MJ-s. Peter Meisinger,
members of one of pioneer families
of the county, and is a young man
of sterling worth who has been Iden
tified with the farming Interests of
Eight Mile Grove precinct for the
past few years.
On their return home from the
honeymoon Mr. -and-Mrs. Meisinger
will be at home to their friends on
their farm home south of the city
where they expect to reside. In the
future.
NOW THE "BLACK DEVIL'
The field representative of the
Journal. M. S. Briggs, has for the
part year and a half become, a fa
maliar figure over the county, not
onfy. for his pleasant and genial per
sonality, but in the fact that he did
hds traveing in the once famous bat
no,w deceased "White Wings." Since
the burning of "White Wines" near
H Union two weeks - ago, Mr. Briggs
naeeen compelled to do his travel
ing dv-er the. Missouri Pacific, until
Monday when the loss of "White
Wings" was replaced. Mr. Briggs will
not repeat the unlucky experience
TtiUiithe white J roadster and he is
now sitting back of the wheel on the
"Black Devil" and hopes that the
change In colors will bring him thru
without any misfortune or close calls
such as he experienced in the burn
ing of "Whdte Wings." ,
WASHINGTON'S BIRTHDAY
From Wednesday's Dally.
Last evening at the dining room
of the Hotel Wagner was given one
f the cleare.it and ablest lectures,
if it may be so termed, on nierchan
dising and salesmanship that has
ever been offered to the business
people of this city, and this by Prof.
Paul W. Ivey of the college of busi
ness administration of the Univers
I t y- f Yahro el- '
The lectuie was preceded by a
dinner to some eighty of the nier
chants and clerks from the "business
houses of the city and which fur
nished a pleasing prelude to the
equally pleasing talk by the talent
ed speaker of the evening on the sub
ject that is the closest to the bus!
ness interests of any community
that of giving the greatest satisfac
tion to tho trade and the producing
of more efficient -methods of hand
ling the business of the various mer
cantile establishments by intelligent
handling and thorough understand
ing.
In the opening the speaker paint
ed out the difference between the
present day conditions and those of
the last three years When the spend
ing era was with us and where the
customer was more than willing to
purchase and the salesman had IRtle
to do other than act as order taker,
and contrasted these with the pres
ent times when the purchasing pub
lic is required to be shown the need
of articles and their true values.
-The "handling of the customer was
the first phase of the talesman's les
son taken up and it was clearly
-'hown by Prof. Ivey that the custo
mer must be treated with respect and
courtesy and ithat the clerk should
give them the full measure of their
service by pointing out the especial
values of the armcle or arti:l.3 x'irat
were being offered for sale to the
customer. Prof. Ivey pointed out that
$40,000,000 had gone from the state
of Nebraska to mail order houses in
the east that could be retained by
greater efficiency !in selling methods
and a more thoughtful attitude of
the needs and desires of the custo
mer. The value of creating an individ
uality for the article sold was strik
ingly shown in the advertising cam
paigns that have been made that has
put the common ordinary prune on
the market vith an advertisement
that has set apart the products of
the California region with an indi
viduality and the; s ame methods th;it
led to the increase in sales of
the raisin crop of the Pacific coast
so that the owners of vlnyards who
were threatened with bankruptcy hy
prohibition have three times increas
ed their wealth.
Three rules were laid down by the
speaker as the 'basis of salesmanship
Mat cf studying the goods or arti
cles sold, studying the customer and
the study of the salesman of them
selves. Through a number of illustrations
the speaker pointed out the lack of
understanding of the points of value
in the articles sold by ithe person try
ing to make the sale and in not giv
ing the customer the value of know
ing Just what real value or point of
advantage was to be found in the
particular line offered for the ap
proval of the customer. This wan not
only true of the clerk hut of the per
son owning or managing the store
who did not by intelligent methods
acquaint the selling force with the
features of the lines Ithey presented
that they might be handled by the
salesman In an efficient manner and
which would secure the best of re
sults for all concerned.
Artiales might present to the un
trained eye practically the samo ap
pearance and the different prices
bring a question in the mind or the
purchaser and this was where the
knowledge of the clerk of 'his utock
would allow him to present to the
customer every point of possible mer
it that one article offered from an
other and thereby Tiot only make
more profitable ,ales but give the
customer a greater value for his
money.
To the merchants Prof. Ivey di
rected his appeal to have a better
understanding of their own points of
advantage or disadvantage and to
place before their employes the good:
to be handled in 'such a manner that
their own enthusiasm might be
transmitted to the clerk, who, with
a ithorough understanding of the
goods could more readily make a
completed sale. The reprimanding of
an employe 'before the customers or
other of their fellow workers was al
so deplored and a more quiet and ef-
ash, none of which points had been
mentioned by the retail salesman
and as the result the local dealer
lost the advantage that the sugges
tions of the printed statement had
given the customer.
Getting together of the merchant
and clerk, the study of the profes
sion of salsemanship and efficiency
methods was urged to be taken ad
vantage of. by the speaker, applying
he methods studied and the exper
ience of other. to the active exper
ience cf the student in hu own busi
ness and his business methods.
At the request of Mr. C. C. Wes
cott of the Ad club, who presided at
the meeting. Prof. Ivey stated a lit
tie of the extension work that hi3 de
partment ia doing over the state and
stated that the college is furnishing
a series of lectures for a period of
seven weeks and which are given for
?5.00 for the course.
It was the general expression of al
most all at the meeting that this fea
ture should be looked into and it Is
possible that some means may b de
vised whereby a cour.se of these lec
tures may he secured for Platts
mouth.
were also preparing a number of
pieces for shipment to Anita, Iowa,
where they are selling a number of
pieces of farm machinery.
PATRIOTIC EX
ERCISES AT THE
PUBLIC SCHOOLS
High School and Junior High School
Both Observe Washmgton s
Birthday Fittingly.
This morning the high school and
junior high school observed with ap
propriate exercises the birthday of
George Washington, first president
cf the United States, and the leader
of the forces of the little republic in
the dark days of the revolution.
In the high school the exercises
were opened with the tinging of pa
triotic songs by th em embers of the
chool and which were lead by Mrs.
E. H. Wescott, with Mr. Wescott at
the piano, and these stirring songs
made a fitting commencement to the
exercises of the day. The young peo
ple then were treated to a very in
teresting address on George Wash
ington, given by the Rev. John Cal
vert, pastor of the Methodist church
and which covered in an interesting
way the incidents of the life of Geo.
Washington from his childhood on.
At the exercises at the junior high
school Mr. and Mrs. Wescott assisted
:i the musical program of the exer
ciser with the young people singing
the patriotic songs including "Anier
it a" and "Columbia, the Gem of the
Ocean." A short program was given
consisting of a piano solo by Ra- j
'.hael Janda. "The Snrinir Sons" bv '
Mrs. E. H. Wescott and a recitation j
Will Hold Sunday Services
There will be services at the Chris
tian church the coming Lord's day,
following the Bible school, at which
time Rev. Stibbs will conduct the
services. A cordial invitation is ex
tended to all who are not worship
ing elsewhere, to come and enjoy
the services and assist in the sing
Back from Sunny Sonthland
Last Monday morning Mr. and
Mrs. Wm. Sporrer who have been
spending a number of weeks in, the
south, returned home looking brown
as two berries, being somewhat sun
burned and looking strong like the
climate must have agreed with them.
They say the weather is warm like
mid-summer down there and while
they were greatly pleased with the
country and the land of summer dur
i
any
They spent four days in Havanna.
Cuba, and say that it is greatly un-
American as they only found about
twenty-five In the city of Havanna,
a town of 600,000 inhabitants,' who
were American. They say there are
some 2,000 policemen and 6,000 sa
loons, so there must have been some
of our people gone down there. They
say that Murray and old Cass coun
ty looks good to them.
FUNERAL OF J. W. YARDLEY
The funeral services of the late
John W. Yardley were held Sunday
morning at 11 o'clock at the Lewis
ton church, east of Murray, and con
ducted by the Rev. W. A. Taylor, an
old friend of the deceased and h 3
family. The pastor gave one of his
earnest and thoughttful sermons
which reached the hearts of his audi
tors and to the family brought a
sense of comfort In their . loss. During-
the service a number of appro
priate hymns were given by a quar
tet composed of J. l. Cross, D. C. La
Rue. D. Ray Frans and Rev. . Taylor.
At the conclusion of the service the
body was laid to rest in the Lewis
ton cemetery, nearby the church.
John W. Yardley was born Octo
ber 15, 1861, near Pittsburg, Penn..
and when twenty-five years of age
came to Nebraska and on March 31.
1890 was married to Miss Alma Shra
der, who with Ithree children, Omar
Yardley of Florence, Elmer Yardley
who resides at home and Mrs. Vera
Olaggctt of Omaha, survive his death.
He alsd leaves one uncle Scott Hare.
AUCTION, SALE
As I have decided to quit farming,
I-will sell at Public Auction at the
Catherine Earhart farm, 4 miles
north-and one mile east of Alvo; 5
miles weBfof Murdock; 6 miles south-
rt nomirnnil' 7 TnSloa ennth rtf
ng the winter, they neither evinced .A8hlaild commencing at 1 o'clock p.
my desire to make it their home.'
Alt.v HIIU4 fr
Thursday, March 2nd
the following described property,
to-wit:
Eight Head of Horses
One bay team, 8 years old, weight
about 3,200; one bay team, 7 years
old, weight about 2,600; one bay
horse, 8 j-ears old, weight 1,500; one
black horse, 8 years old, weight about
1,500; one bay horse, 9 years old,
weight 1,100; one saddle pony.
16 Head of Cows and Heifers
One cow. Just fresh; one cow, will
be fresh in two weeks; five cows to
be fresh soon; nine heifers, coming 2
years old, wlll be fresh this summer.
These are" all extra good cows.'
Farming Machinery, Etc.
One John t)eere binder, practically
new; one John Deere stalk cutter,
practically new; one John Deere hay
rake, practically new; one Bain
wagon, good as new; one Western
Bell lister, good as new; one John
Deere harrow, practically new; one
36-foot John Deere corn elevator,
new; one John Deere 2-row machine.
irnni rnnnuinn w urn rj our iDiinrin T-ti
walking cultivators In good condi
tion; one Deerlng mower, good con
dition; one International riding cul
tivator, new; one hayrack and
; trucks; oneSterllng press drill, good
condition; six new horse blankets;
Krs. E. F. Erendel Arrives Home
Mrs. B. F. Brendel, who has been
in tne east for the past rour weeKs,
where she was assisting in the care
of her mother, Mrs. Amanda Parr, at
Lebanon, Indiana, and who recently
died, arrived home last Sunday even-
n. She found bad connections in
the train service and arrived at Om
aha at about four in the evening. T.
J. Brendel and Wm. Seyboldt drove
to Omaha and brought Mrs'. Brendel
home, arriving at about 8 o'clock. "
Ladies Aid Society to Meet
The Ladies Aid society of the Chris
tian church will meet at the home
of Miss Bertha Xickles on Wednes
day afternoon, March 1st, when they
will be entertained by Miss Bertha
Xickles, assisted by Mesdames Robert
Gcod and H. C. Long. All members
of the society and friend3 are cor-
here will be a very worth while I 'l r V.""T " ,
Bible study and program, which will
be conducted by Mrs. O. T. Leyda.
Some Shipping Point
Murray is indeed some shipping
point, as is shown by the amount of
hogs, cattle and grain which are
dispatched from the station here
The grain is
ness. In good condition; one set 1
inch double. work harness, in good
condition, and' many other articles
too numerous to mention.
Terms of Sale 1
.AH sums of $10 and under cash.
On sums over $10 a credit of six
months will be given, purchaser glv-
;y ernon Am. At tnis
the school, Attorney W. A.. Robert
son gave a very grapaic account of
the life of George Washington and
hi times, that was very much en
joyed by the young people. At the
close of .the exercises the salute to
the flag was given, led by Norris
Cummins, and which was a beauti
ful and impressive manner of con
cluding the exercises.
day, some times in single car lots
.land mnnv times in a numhpr at nnr
session oijt ,-..', . '
i Trior rka n 1r o Vil a nntfi honrfnir olo-fit nav
going almost every' ,ntprf Nn' rnnflrt,. tn h r-
YOUNG PEOPLE
JOINED IN BONDS
OF MATRIMONY
Last Sunday night. Searl Davis ship
ped one car of cattle, Harry G. Todd
three cars and Parr Young two cars,
making for that day six cars. . On
Tuesday Henry Creamer shipped two
cars of cattle. Worth Click one car
and Walter Sans a car, making six
of cattle, while Z. W. Shrader1 and
Mont Shrader shipped two Cars of
hogs, all going to the South Omaha
market.
moved from, premises until settled
for.
JOSEPH WEST,
Owner.
COL. W. R. YOUNG, Auctioneer.
J. L. MEISINGER, Clerk.
CI0VEE SEED WANTED
Read the Journal want-ads.
. Or any kind, on your track. Mar
ket now higher. Write Johnson Bros.,
or leave sample at Field's store, Ne
braska City, Nebr.
Miss Florence Ege-noerger and Mr.
L. L. Turnin Married This Af-
ternoon at St. Luke's.
From Wednesday's Daily.
The lives of two of the prominent!
3-oung people o this city were unit
ed this afternoon at 2 o'clock at the
rectory of the St. Luke's Episcopal
church, when Miss Florence Egen-1
berger and Mr. L. L. Turpin were
united in .marriage. '
The wedding was very quiet, the
bridal couple. being attended by Miss
Mary Egenberger, sifter of the bride,
and Mr. Sidney Bell as best man.
Rev Father Wilbur Scranton
Leete, rector of St. Luke's church.)
read the marriage lines, the impres-1
sive ring service of the Episcopal :
church joining for all time the lives'
and hearts of these two most worthy j
youmg people. The bride was very:
charming in a traveling gown of;
blue taffeta with hat to match, and'
the bridesmaid also gowned in blue
taffeta. t
Following the wedding Mr. and
Mrs. Turpin departed for Omaha
where thev will enjoy a short visit
with friend3 before returning home
to this city.
The bride is one of the charming
daughters of Plattsmouth, having
been born and reared to womanhood .
in this city and is loved and esteem .
ed by a very large circle of warm ;
friends. She 13 a daughter of Mrs.
J. V. Egenberger. and has during.
vears here been quite promin-
M
HARDTIMES
e Ball!
querad
There will be given a hard times mask ball on
Saturday, February 25th, in honor of the birthday of
Jarvas Lancaster, at which there will be a good time.
Four prizes will be awarded, two for the ladies and two
for the gents, for the best costumes. Come, have a
good time.
MURRAY DANCING CLUB. .
DBDoniOD3-oaD
PER TON-ONLY
ISV50
Best Illinois coal during this week for $8.50. cah
only. Full car just received.
Banning & rJicklos,
MURRAY -:- -:- -:- NEBRASKA
The anniversary., of the 190th
birthday of the Father of Ms Coun
try was. observed In the city today
her
flcient means of correcting errors of I n,t iin the social circles as well as iir
judgment on the part of the clerk
might be pointed out that 'would re
sult In greater benefit to all con
cernd.
The speaker stated that he believ-
wlth a general dosing of the banks 1h thA re
as well as the various -counity offices: if properly presenting their mer
f i dc?urt house and the ceasing' chandise compete with any of the
or labor in the Burlington shops. The; large mail order Louses and that the
rain and dampness of the morning customers could secure better good3
HerT!rQ make tlie day n that was at cheaper prices"' if the merchant
uicmtuiy unpieasanx to gel
in. ine flay was unusual In
that the display of lighten!
the work of St. Luke's churcn. oi
which she is a member.
The groom is court reporter for
the second judicial district, having
been appointed to that position by
.Tiirisre Besrlev last year and is a.
young man of the highest standing j
in the community and one wno com
mands the respect of all who know
him.
To the young people the Best wisn-
early morning hours was very no
tkceable and something rather
atranje for this time of the year.
around and clerk more fully understood the es or tne irienas win e CvLC1.u
the fact customer and fhe oualitv of the a life of happiness ana joy xarouKn-,
nsr ln the o-orwia -honing a o an vnmnift Pmf out all the' future years that lie ce-i
Ivey used the illustration of a ham
mer offered for sale In a retail store
and which was offered as a rood
fore them.
Advertising is the life of trade.
In the Building Game!
We are prepared to give estimates and contract for the
erection of buildings Residences, Barns, Garages.
Sheds, or in fact any kind of a building you may need!
J. A. SCOTTEN, Contractor
MURRAY .:. ,t. NEBRASKA