PLATTSMOUTH SEMI-WEEKLY JOURNAL.
MONDAY, SEPTEMBER j.
5C
DC
2C
DC
Mi- s uni;r.iiiiiij
3 The Autumn
Exposition
COMMENCES TUESDAY,
in Plattsmouth, Neb.
, 1918.
' if 4 t f 4 1kPf ' ff
g ill ni j& - If to pf ivf
( A j?v ft ) V
-$A t
September
3rd
Offering delightful expression of the
new Autumn models in Coats, Suits,
Gowns, Millinery, Shoes and Dress -Accessories.
:
We cordially invite you to view the
fine fresh stocks now being display- s
ed throughout the stores where qual
ity standards have been maintained
and are rightfully deserving of your
confidence.
I P ttf-:.!
fc
V
Mvmy
V ill
w J
7 ft"
..;i
i
4 ft i'Se
One has but to see this beautiful collection of Fall dresses to be impressed with
the cleverness with which the simple straight lined have been relieved by ingenious
treatment.
The skirts are rather slender, the normal waistline continues in favor, but pleat
ings, draped and gathered effects and sashes arranged for adaption to individual
tastes, lift these garments out of the ordinary.
The range of materials include Tricotine, Serge, Velour and Gabardine, in wool
fabrics while Georgette, Crepe de chine, Satin, Meteor and Taffeta are the chief
representatives of the silk weaves. Blue is the dominating color, followed by black,
tans, grays and taupes.
S
1
3
F
to
$50
i -;- 1 ! j
I I '
.,1 ; 1 i
rr1-
V.
$&$ly? MA (J
Suit
What is more important than a coat when autumn
comes? ""It is only natural that women will be eager to see
the style tendencies cf these new garments. To an extent,
they follow the straight line silhouette with a slight flare,
but -here is one with a new belt idea there another with
out any belt at all. Collars vary as to size and shape, many
being fur trimmed. Velour, plush, bolivia and velvet vie
with each other for favor and to add interest are brought
out in a choice color range.
From $10 to $125
Never was it more difficult to
picture with words the style fea
tures of women's suits than tlm
Fall. Fashion shows dignified
straight lines. They express a very
youthfulness that owes much of its
charm to the distinctive little
touches here and there, which vary
with the different types of gar
ments. In these selections of suits
of fine velours and worsteds, one
will notice becoming shawl and
convertible collars, a touch of fur
or braid on some models and a
liberal use of pockets. The coats
extend to the finger tips and often
even longer. Navy, brown, green
and black are the colors of first
favor.
PRICED FROM
i II A
T ill I
if 1
IK
Skirts
All skirts of plaid materials seem
to have the call, particularly the com
binations of black and white; but the
popularity of plaid skirts is shared by
plain shades, developed along some
what simple lines, brought out with
tunics and panels and draped effects,
as well as side or accordion pleats.
The tendency is towards garments of
satin, poplin, worsteds, velvet and taf
feta. Priced from
$3.50 to $25
'gX- 4Jj- Hi) s UJU E J f) iw 09 1m flP M w& l
$22.50 tO $75 Fall Opening Tuesday, September 3
The
dines9
Toggery
506 Msvln Street.
Plettsmouth's Greatest Attraction fred p. busch. Manager
Here now, under one
roof, are gathered all the
authentic modes in women's wear, as developed
by the "first" manufacturers. In every group
there is reflection of the spirit of the times.
Fashion has been guided by the need for con
servation, yet, through the genius of American
designers, styles have lost none of their distinc
tion, dignity or grace.
First thoughts of Fall ap
parel brings to every woman's
mind the need of
V-.
New
Underthings!
And when there is a variety
of petticoats, bloomers, cami
soles and chemises of such beautiful
quality, as we are showing now, choosing
promptly is very advantage
ous indeed.
Silk Camisoles
$1. 00 to $3. 00
Silk Petticoats
$3.50 to $10
V:AI 9.
1 M
Children's
Coats!
XS2SfS.
mmm
First Time Shown
Blouses
There is an added
pleasure in wear
ing a new autumn
blouse if you know
that'it was chosen
from this selection
of approved
modes, with their
many novel treat
ments of collars
and sleeves.
Georgettes from
$4. 95 to $15
We have a beauti
ful line of children's
coats for Fall and
Winter in velour,
plush, velvet and
wool materials in a
wide range of color.
Priced from
$5 to $25 U
if -m
n
1
r
n
T