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MONT) AT, JULY 10, 1916.
PLATTSMOUTH SEMI-WEEKLY JOURNAL.
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ff 07Hn n "Tf3 Reduce the stock of this big store to a normal condition during the 10 selling days of July 12th to 22nd- The cold wet Spring
kept our Summer goods from moving fast enough and now we are forced to sacrifice the profit on thousands of dollars worth
of the best merchandise ever offered to the people of this territory.
By giving unusual values and by telling our friends, the buying public,
about it in a very frank way. We believe there are so many thrifty
women in Plattsmouth and this community that will appreciate an opportunity, now, in the face of high and still higher prices, to make their money go farther in
the purchase of merchandise, that the time stated, will be sufficient for this store to get its immense stocks, which are far too big for this time of the year, down
to the level. Are you going to stretch the purchasing power of your dollar?
C0W ARE K?i DKI T ID DT?
Laces and Embroideries!
Don't fail to take advantage of our special low prices on laces
and embroideries, including this season's newest designs. Of first
importance under this head are the beautiful imported Organdie Em
broidery Flouncings. These are expertly worked and can be used
in many ways for Charming Dresses and Waists.
75c value, 36-inches wide, sale price 59c
$ I .25 value, 40-inches wide, sale price 85c
$2.25 value, 40-inches wide, sale price $1:69
$1 .00 value, 27-inches wide, sale price 69c
BATISTE EMBROIDERY FLOUNCINGS
45c value, 27-inches wide, sale price 25c
6jc, 75c & 85c values, 27-inches wide, sale price 48c
Large assortment of Platte Val. Laces, 2 to 5 inches
wide, 1 5c values, Sale Price 7c
Special Prices on other Embroideries all marked to sell in this sale.
Summer Waist Special!
w
-ASrSp
All this season's best numbers in Voiles, Organdies and Silk
Crepes, stunning models that win unanimous admiration. Special lots
marked for clearance.
Prices range from 95c and upward.
Sale of Summer Dresses!
Between 40 and 45 beautiful summer dresses, sizes 1 6 to 42, in
cluding Fancy Voiles and Colored Linen dresses, styles that can be
worn through the hot months now, at price? that will mean a clean
sweep. Many at less than cost.
White and Fancy Colored Voile dresses worth up to $7.50
Sale Price $1.95 to $3.95
Colored Linen dress, worth up to $6.00.
Sale price $1.95 to $3.95
Down to Rock Bottom
With Summer Wash Goods!
The newest of white and colored wash fabrics, fea
turing the daintiest of the new season's weaves, shown
in generous assortments and priced now for quick sell
ing. Our stock must be lowered at once and these
prices will do it.
Read this List Carefully:
7c
10c
10c
UNDERWEAR! I
One lot of Ladies' Vests, regular 25c
values, that we have in all sizes, worth
25c regularly, now selling each .... 18c .
LADIES' JERSEY UNION SUITS,
either lace or tight knee, regular 25c
and 35c value, now 19c
LADIES' 50c UMBRELLA PANTS,
sizes 4 and 5, now T.5c
OTHER SHORT LINES NOT LISTED '
HERE.
TOWELS!
The price on this class of goods has
been soaring upward for many months.
It .will pay you well to visit our towel
table and secure some of these rare
pargains. One special lot of Turkish
towels
Sale price 15c
COSTUME CREPE 32-in.
wide, comes in colored and t p
white grounds, many patterns I 1 fi
worth 22c. Sale Price ,vw
LACE CLOTH dainty flor
al patterns in good looking
lace cjoths, make serviceable
dresses, value 12 l-2c. Sale
Price
COLORED AND FANCY
VOILES and FLOWERED
ORGANDIES, a large as
lace clothsfi make serviceable
make beautiful summer gar
ments at low cost, 19c values.
Sale Price, per yard
LINGERIE and DRESS
CREPE. Splendid for sum
mer dresses and under gar
ments, regular 12 l-2c value,
now for
MISTLETOE BATISTE
black and white grounds with
dot patterns, worth 15c. 191
Sale Price 2C
EMBROIDERED MULLS.
A small lot including some
silk mulls, make good looking
waists, 50c to 65c values, for
IMPORTED PLAID NUB
VOILES one of the seasons
newest creations, make sheer
summer waists and dresses.
Worth $1.20. Sale Price ..
NEW FIGURED NOVELTY
SILKS, seasonable shades
with little self color dots and
floral patterns, 75c values
Sale Price
HANDKERCHIEF LINEN,
of beautiful sheer construc
tion, plain colors and white r rt n
grounds with stripes, 40 H Ml!
inches wide. Sale Price .... wwu
38c
89c
48c
WHITE and BLACK STRIP
PED SKIRTING, Awning
Stripes and Palm Beach cloth m f
very popular, 50c and G5elyP
values. Sale Price fcU
POPULAR LINEN SUIT
INGS, colored almost impos
sible to buy on the market as
it is today, really exceptional m f
values at G5c and 75c. SaleZLMn
Price
50c COLORED
SUITINGS.
Sale Price
LINEN
39c
WHITE AND COLORED
RATINE SKIRTING, good
shades, rose, copen, tan and
white, would make serviceable
school dresses; 50c and 75c
values. Sale Trice
GINGHAMS! GINGHAMS!
GINGHAMS! Drop patterns
and short lengths, a generous
collection of first-class num
bers, a bargain you can't
match at any other sale, val
ue 12 l-2c. Sale Price
ODDS AND ENDS IN
WHITE GOODS. A lot of
skirtings some slightly soil
ed that we are putting in one
bin at half price.
COTTON CHALLIES with
side bands suitable for mak
ing summer kimonas all
shades, regular 18c and 25c
values. Sale Price
VOILES, ORGANDIES and
NON-SHRINKABLE MO
DETTES, 36 and 40 inches
wide, a big lot of the most
popular summer dress goods.
25c and 35c values. Sale Price
25c
8c
9c
18c
July Clearing of Corsets!
Reducing Corsets Odds and Ends and Broken Sizes in a wide
variety of styles Don't miss this sale ! It is bound to create a sensa-
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tion. Popular brands in back lace corsets,
perfect fitting, styles for every occasion, val
ues up to $5.00, Sale Price
$1.25
One Special Lot of Batiste Corsets, a reg
ular $1.50 value, comes in all sizes, goes at
95c
Popular summer net back lace corset
$1.00
Front lace summer net corset . . $2.00
Sale of Under muslins!
Get in On this Sale of Curtain Goods!
We have taken all cut pieces of Scrims, Marquisettes,
Voiles, Nets and Swiss, put them on a table and marked
them in plain figures on yellow tags. In many cases
prices below cost good reason we want to have our
shelves clean for the fall lines that will come in soon.
These bargains won't last long, they're too good.
Last But Not Least Remnants, Etc.
In preparing our stock for this big event we find
many remnants and short lines of piece goods that we
cannot list because we haven't enough of any one item
to give it space. We put them all on one big table. Rem
nants," odds and ends, etc., left from the season's selling.
All marked in plain figures, giving the yardage of piece
and priced for saving our customers real money.
Hundreds of fresh new summer Under
Muslins, most attractive styles, which at regu
lar prices were extra good values, now cut in
price for quick clearance. Some garments
slightly mussed.
Night Dresses, 49c up.
White Petticoats, 49c up.
Corset Covers, 19c up.
Lace Back Brassieres, special lots, 50c
Values, 39c; $1.00 values, 50c
Handkerchief Sale!
. We are going through our large stock of kerchiefs for men, wo
men and children. Make special lots of short lines and putting them
out on the counters for bargain prices. Our large fall line will come
in before long, and we must get our shelves in readiness.
There will be lots at 2 1 -2c and 5c, and on up as high as you,
want to go.
Hair Goods Sale!
Beautiful fluffy four-strand switches,
pood lengths, first quality, we're closing
out these poods at exactly half price.
Think of it, at least 20 per cent below
cost. Values $1.00 to $7.00.
Sale price
50c to $3.50
Umbrellas; Parasols
Big: cuts in all fancy parasols. YouH
see the season's new styles here, worth
from $1.00 to $5.00. Yellow tag price.
69c to $3.50
Special bargains on umbrellas, many
new handle styles, guaranteed covers,
worth up to $1.50. Sale Price
95c
ALL GOODS MARKED WITH
THE YELLOW SACRIFICE
TICKET PLAIN. FIGURES
ARE OUT ON TABLES PRE
PARED FOR QUICK SELLING
ST
BE ON HAND WEDNESDAY
MORNING THE DOORS
OPEN AT 8:00 O'CLOCK.
FIRST COME GET FIRST
CHOICE.
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