is I
PAGE 4.
PLATTSMOUTH SEMI-WEEKLY JOURNAL.
MONDAY. JULY 12, 1915.
MONDAY. JULY
I:-A
r
A
INTENT ON AID
ING BUSINESS
if
THE COUNTRY
Extension of Dank Credit Through
Better System of Accounting
Han Proposed.
Washington, July 9. Vice Chair
man Edward N. Hurley of the federal
trade commission, in :i statement to
day sugjeestin? plans by which the
commission may f?ive constructive
help to American business, empha
sized two methods which re con
sidered of particular importance.
"One of these," said Mr. Hurley, in
his statement, "is to aid the busi
ness men of the country m obtaining
the additional credits to which their
business operations mn.y ar.title tbe-.n.
The second is to aid in establishing a
standard system of bookkeeping and
cost account. The two are interde
pendent." The commission has in xnind, Mr.
Hurley announced, dividing the coun
try into zones and maintaining in
each, experts in accounting, ?ncts and
manufacturing upon .vhom manufac
turers, merchants and business men
may call for advice and assistance in
establishing economies.
"The small manufacturer, the coun
try storekeeper and the retail mer
chant as a rule," he said, "do not get
all the banks' credits that they ought
to receive, owing to the fact that they
are unable to present ba;arte sheets
in accordance with good business
practice. These men are just as good
business men in many respects as
those of larger operations. They have
biains, ability, knowledges of their
wares and of their customers, but
they do not speak the lan5uagi of the
banker in that they are not able to
present a statement showing their
true assets and liabilities.
"Frequently a business man with a
credit of a few hundrc I dollars at
his bank, based wholly cn personal
grounds, could, if he could produce
a reliable balance sheet, readily cb
tain several thousand dollars which
would enable him to expand his busi
ness along sound lines. Failing to ob
tain it, his business is limited an 1
confined.
"Eankers are in business to loan
money to business men and recognize
that loans made on balance sheets
that are sound are desiraole loans.
The banker will welcome any standard
of statement that will permit him
easily to ascertain the exact liabilities
and assets of his customer.
"It is recognized that no one stand
ard form of accounting can be ap
plied to all classes of business, and
that special forms must b2 devise 1
for each group or class of commerce
and industry. For exampl?, the coal
industry can use one standard sys
tem of accounting. Anion-.? others,
the country store and genei-al stor?
retailer, the wholesale grocer, the
boot and shoe wholesaler, the boot
and shoe retailer, the drug store, the
manufacturer of textiles, the mar.u
facture of machinery, tho wholesale
clothier, the retail clothier, each must
have his own special system. But it
in true that a great many of these
forms could be adapted for use in
lines other than those for which thev
are originally arranged, as certain
fundamental principles undelio the
general structure of accountancy and
must be recognized by each p'-oup.
"The fact must be admitted that
in order to put a selling price on your
products you must, if you be a manu
facturer, first know exactly what it
costs ycu to manufacture and scl)
them. When business was dene on a
large percentage of profit this was
not so essential, but in most line of
industry toda? the large percentage
of profit has passed. We are work
ing on a smaller margin and we must
absolutely know what our goods cost
Any old and out-of-date method of
arriving at cost figures, without mar
gins of profit so close, must be elimi
rated.
"It is a fact well understood among
business men that the general de
moralization in a large number of in
dustries has been caused by firm
who cut prices, not knowing whof
their goods actually cost to manu
facture, and the cost of selling, which
is equally important, is almost wholly
lert sight of.
"How can the federal trade com
mission help cure these conditions?
Py no compulsory methods. The com
Ttihsion na3 no power and no desire
to use such methods. Cut the com
mission docs hope to reach the de
sired end by rutt'n at tne service
of the manufacturers and merchants
who have not had the experience or
advantages that larger firms pos
ses, the accountants, bookkeepers
and experts in cost of production that
are employed by the commission, and
in that way to help strengthen Ameri
can industries where they are weak.
These services will be rendered only
cn the request of the individual mer
chant or manufacturr who desires
them.
"In European countries, manufac
turers and merchants, aided by their
governments, have developed a high
state of efficiency, which enables
them to sell their goods in the mar
kets of the world. The federal trade
commission desires to do what it can
to help bring the American manu
facturers and merchants on equal
terms with these foreign competitors
in order that we may be able to get
and hold our share of foreign trade.
"When there, is completed within
the commission the organization for
aiding business, any manufacturer or
merchant, on request, may receive
(a) an approved form for presenta
tion to his bank when seeking credit;
(b) a form designed to show ac
curately and cor.cisuly his assets and
liabilities, stock on hand, etc.; (c) a
form of double entry bookeeping ad
apted to his class of business, as well
as (d) a form and method of arriving
at costs, also adapted to his line of
business. All of these sample forms
will be simple in character and can
be supplied by the local printer. It
is hoped that the different banks
throughout the country will carry
supplies of these forms for the bene
fit of their customers."
4-k-k
t
EAGLE. $
Beacon.
V
K
W. T. Barstow was down from Lin
coln Thursday afternoon looking after
business matters at the Bank of
Eagle.
Many of the farmers in this vicinity
commenced cutting wheat, but were
forced to stop Tuesday on account of
the heavy rain.
Met Lambert returned home the
fore part of the week from Excelsior
Spring, Mo., at which place he has
been taking treatment.
H. E. Henson of Lincoln arrived in
town Wednesday afternoon to take
charge of theMarshall Oil Co.'s sta
tion at this place.
Mrs. H. L. Swanson and baby re
turned to tehir home at Wyoming,
Neb., Thursday, after several days'
visit with relatives here.
Jacob Hursh returned home Mon
dav nieht from an extended visit
with relatives at Broken Bow, Neb.
He went to Raymond, Neb., Wednes
day for a six weeks' visit with his
daughter.
J. H. Gaylord was called to South
Dakota the first of the week to take
charge of a large stock of clothing.
F. W. Bell will have charge of the
W. P. Yoho stcck until the end of
the special sale.
August Blomenkampt arrived in
Eagle Wednesday from Creston, Iowa,
for a visit with his brother, F. W
Blomenkampt .nd family. August
says although he has been teaching
chool for the past few months, he
will not pass up a job on the farm for
the summer if someone needs a good
man.
The committees met at the garage
Tuesday evening and made further
plans for the eight annual picnic to
be held August 4th and 5th. More
money will be spent for free attrac
tions this year than ever before and
every effort will be put forth to make
this picnic surpass any we have ever
had.
Attention, A. O. U. W.
All members of Germania lodge No.
SI, A. O. U. V., are requested to
meet this evening at 7:30 at their
hall to make arrangements' for the
funeral of Brother Fred Hesse.
Recital at the M. W. A. Hall.
The members of the Mengedoht or
chestra and Miss Mengedoht's pupils
of the violin will hold a recital at the
M. W. A. hall tomorrow (Tuesday)
evening, July 13th, at 8 o'clock.
ROOMS FOR RENT.
ROOMS FOR RENT 50c, 75c and
$1.00, not including board. The
Riley. 7-12-lwk-d
-White Diamond -
DEHORNING PENCIL
FOS SUE 11
-Piaitsmoulh Cycle Co.-
Every pencil will dehorn 50 calves
from 10 days to 10 months old for
$1.00. Call and get one. A forfeit of
S5.00 for any caK it fails to dehorn.
u
Q
Our 37th Year of Clothes Sellin
El
EVERYBODY'S STORE
Begins jhursde
D.
L
Men's:
REMEMBER WE CLOSE AT 6 P. M. EXCEPT SAj
mStts
ass
You have been promising yourself a new suit for some time. Here
-is your golden opportunity -Snap it. Our entire stock of Men's
Suits, blues, black and fancy dress suits, business suits, young men's
1 , suits everyone of them combining high quality, good style, newest
patterns, perfect tailoring, going at these extreme low prices. They were remarkable values in the regular season.
They are even more so now. Note these prices. These are bonafide reductions.
Suits that sold for
$6.00, $7.00, $8.00
and $8.50,
NOW
$
5
Suits that sold for
$9.50, $10.00, $11.00, $
and $1 1.50,
NOW
8
Suits that sold for
$13.50, $14.00,
$14.50 and $15.00,
NOW
12
Suits that sold for
16
$17.50, $18.50,
$19.00 and $20.00
NOW
Suits that sold for
$21.00, $22.50,
$23.00, $23.50, and
$24.00, NOW
19
Suits that sold for
$25, $26, $26.50, $
$27, and $28,
NOW .......
Hen's Panama anPalm Beach Suits 3.05, $4.05 and $5.05
e.
H
Stetson Hat
FRJlE
1
FATHER AND SON FEATURE
To the father who 'will come to our
store any business day during our Har
vest Sale, accompanied ' by the greatest
number df his own son3 (baby boys coun
ted) we will give any.$tetson Hat in tin;
store absolutely free, and a suitable pre
sent for each son. f
REMEMBER EVERY QUIT IN THE HOUSE INCLU
yinidleir'weair
Did you ever stop to think that here is a store one
half block long, devoted exclusively to Men's and Boys
Wear. Our underwear department is equal to that in
many big city stores, and every desirable style and kind
is here. f - -1
Men's Munsing union suits,, $1 and $1.25, made
in short or long sleeves 95c
Men's Hatch, one button union suits, a 20th cen-
teury garment 95c
Men's Goodknit B. V. D. style, finest crepe and
Nainsook, $1 and $1.25 goods 95c
Men's Genuine Porbsknit union suits, regular
dollar goods SOc
Men's ribbed union suitsregular 90c grade.. 69c
Men's Poros Weave union suits, regular 75c grade 55c
Men's Nainsook union suits, B. V. D. styles .... 59c
Boys B. V. D. style union suits 49c
Rousers in Trousers!
Here are Bargains You are Not Used to.
Men's Good Wool Pants, in gray
and browns and French mix
tures, also plain blacks worth
.,; $3.50 ...$li85
Men's Blue Serges, Gray Stripe
Worsteds, Light Color Palm
Beaches, worth up to $4.50. .$2.35
Men's High Grade Silk and Wool
fine Blue Serges, brown stripes
and grays, worth $7.50. .... .$4.85
And White Summer Flanneds . .$4.85
A Special in black rib guaran
teed pant at $1.45
Also others we cannot list here.
(jig
0VTOMIM
TftfiSt
ED IN THIS SA
Suit of
Clothes. Free
Sale, and this is
a suit of clothes
As this is a Harves
Harvest Time, we offe
free, as a prize for the ikst grade of wheat
under the following conditions: Any tar
mer in Cass. Sarpy oriMills county can
enter: Sample wheat from present har
vest must be brought totstore before noo
July 31. This wheat kill be graded by
four competent judged and the sampl
e f . ,
t i
grading highest will be awarded f
the suit. This suit! is to fit the J
winner of the prize X'
S. wheat. y j
,
Don't Put This Down as Just an Ordinary Sale. It is not. Our Stock is not Gmposed of Sale Goods, but New and li
Prices, you can Depend on it You are (letting Keal bargains. Many uuier items not rossible to List in Uns Ad are ottered yc
Travelers are always judged by their Baggage
Don't start out with old luggage. Here arc bargains that
will make buying easy. -
A good steamer Trunk, well braced, good trays, for $4.85
A full size, 34-inch trunk with brass bumpers .... $6.70
A handsome light leather shade sUit case, brass trim
mings for i . . . $1.15
A vulcanized fibre case, strapped, stronger than leath
er, for .... $4.55
A full stock leather bag, high cut, an "aristocrat"
for $4.85
Small size matting bags and cases for 49c, 79c, 99c.
Soft Snaps in S'bft Shirk
We cannot begirt to tell you of all thqbargains we offer in
Here are a few:
Men's Work Shirts, in all colors
Men's Sport Shirts in plain cream and fanrv stripes
Men's Soft Collar Shirts ih all colors . .f.
Men's Fine Neckband Shirts, guarantee! colors
Boys Work and Dress Shirts and Waists i great variety
SPECIAL Men's Silk Front Shirty lukl.J bodies
i n ' n
0
PLEASE REMEMBER NO GOODS CHARGED EXCEPT AT REGULAR PRICES. I
415
"Tie Up" with one of these ties
Men's 4-in-hand, all colors
Men's wasli ties, in silk effects
Men's full shape high grade silk ties ..........
Men's bow ties, ready tied, all colors
23c
29c
45c
19c
SPECIAJL Children's Wash Pants 17c
4
4- CI rri
will sell straw hat J
ill oa! 1 Mn'o ArL- c'ltJ
fc.very day during this sale from 9 t6 10 a. m. wfc will sell boys' Poros1
3 Note this Daily Program
Everv dav durincr this aa1 frnm 7 f - ft a m we
Every day during this sale from 8 w 9 a. m. we w
mam - I -!- VW-Wf :
-Xa.
Every daV duflttfi thii Said fforrt I
Every day during this sale from 1 1 to 1 2 a. m., wd
every day during this sale from 12 to 1, we wil
EvefrV-'dav durincr trtia
W O m m Will Jm 11 A f TV-1 7VU Jf 9 flUJIl
Everv dav. diinricr tKl fmm 1 m Knro kTnlrr
Bvcry day during this, sale from 3 to 4 p. m., we will sell children's Mu
Everyday during this sale from 4 to 5 p. m., we will sell boys shirts at.
Every day during this sale from 5 to 6 p. m., we will sell $1 .50 and $1 .2
b will sell JVJpn a 1'oros
will sell 6 pairs 1 5c K
sell anv dollar ovcral
l
(Will sell boys wash
cs
RflVQ Here s Something for You. ; To the first Five Boys who will bring to our store thxeorrectnumber of Hr
1 10 uic urai. icu uop uu wm wmcuui a correci usi or tne oargains contained in read it to tneir p
If