1 . :. ,.
I?rO'THT, XOVEMTJTTR 30, 1911.
PLATTSMOTJTIT SlCMI-WEEKLY JOURNAL.
r.GE 4.
Cbc plattsmoutb journal
Published Semi-Weekly at Plattemouth. Nebr.
Entered mt the Pos'a.flice at rlattsmouth. Nebraska, as second-class mall matter.
R. A. BATES, Publisher
Subscription Prloe: S1.50 Per Year In Advene
thought for today.
Every man, however humble I
his oiigir. however inadequate
his education, however poverty--.t.rickt-n
his er. ironment, can
-nil be great, not pel haps 'in l'-ie I
extent of his influence, not in
V the largc.ess of h:s power, not
I- in a widely extended reputation,
out in all that makes true char- I
i.eter th-. divi.ner.ess of his I-
lift. Lvn:an Abbott.
:o:
Cnristmas next. Do your shopping
:o:
i: .d you ever see such tine weather i
a: this time of the year?
;o.
L'ld lj ci.jov returning thanks
ar.d eatir.g turkey or. was it goose,
ganier, duck or chicken?
Vccorlir.cr to reports. S.OlO.O.o !
l-oji.'is of butter were made in Ne- j
i -a-ka hemes in 1113. Not bad.
T drive Miss Indian Summer to j
l.cr h2t before Christmas is neither a !
p tvsant r.or an easy taK..
:o:
P. e.-ider-t Wilson wi'.l press thecIei.ks muft back up thc advertising
merchant marine question in
forthcoming message to congress
:o:
The pre.-ider.t says that wa are alljcarried out in the sto-.et ha3 such a
t..e sar.:e bo:-t. Then let us throw j trcmenodus rower for making sales
the :iIo-vs whn insist on rock- : tlat it cannot be estimated. The mail
:":
Tnc Eu.-o?va:i pa-.vr.brokti s com -
F-'-'i:n th:t: trt v -r them also.
N"t even the undertakers are pros-'
:o
T-iC wp r verse ts r.'t xs bad as the
war. which may be damning with
f.iir.t praise, as some cf said verse
tit- .c r t.
:o:
War ta:; amp will make their
appearance next Monday in many
aes. Bo sure you use thorn in the
i:-rht p!a:-es.
:o :
Ti: litrht question is now upper-rr.'-t.
i in P'-.itt.-rr.outh. But the wise
r-ad in the council will see that
rirht nr.. I justice pre", ail.
A yo-i su -peeled, the foot and
r--uih dlsea.-e rr.ay .-erve as an cx
for hikivg moat prices, although
soraeone said it wasn't dangerous to
humans.
Koo.-evert would term the admin
i tratio:"s stj'e of dealing with Tur
i.fy as cowardice, but most of the
American people would call it good,
orrr.on eiie.
:o:
Th" asri'plar.e is becoming so useful
l 'he Eurp-an war that Uncie Sam
i- iaking tHme haste to procure a
-class
lower can get
j.i' ;r wit::;it them.
:
r.iofe Uian half of thc world is at
Avar, but thi peaceful country is still
I-:se enough for one to stretch with
"-riifurt. IVrhaps we should take the
.lord's advice and butt into danger
by getting ready for war.
-:o:
Tho .Auburn Herald says that the
I ii:t di.-tri'-t will be practically with-
it representation in congress for the
i.e::t two years. We can't see why it
should be any more io than it has
M .ie the days of Hon. E. M. Pollard.
:o:
Tl.tre is nothing lovelier or sweeter
thai- an oM lady willing to admit her
yars. and 'iothir.g more ridiculous
and pathetic than one who entertains
the delusion that cWhes and puffs
and powder caa ahoo the eirr away.
BAl K UI YOUR ADVERTISING.
Gentlemen: What snail it profit you
if you do the cleverest advertising in
all the state, if you win the con
fidence and interest of every buyer in
your trade territory by and through
thac advertising, and then lose all the
advantage of it by a failure to back
up the advertising when the custom
ers get to the store?
That seem.-, to us, just now, to be
vastly more important than to dis
cuss how to advertise. Many more
merchants know how to advertise
than know how to back up their ad
vertising. By backing up advertising we in
clude many things, not merely play-
t insr smiare wuh customers in the mat-
"
ter of values and prices.
J Of course, that comes first; for ad-
jvertising now is almost useless if it
f not Vii-knKl !f i t ttif Tint" tf.ll tYif
truth and imply the :ruth both as to
values and service.
Advertising that does not come up
to the standard of the platform ot the
ad clubs as published on the adver
tising page of this issue is very doubt
ful investment very doubtful.
But that ort of advertising honesty
is not all there is to backing up your
advertising, by any means.
In the first place, you and your
J in i-pirit. That is the big thing. Back
jup the SPIRIT of your ad.
I A erood ad. the spirit of which is
j order houses, in all their dealing with
j their customers, back up the spirit of
, their ad or at least make the people
li(fe!itVC lhev do. In their instance the
spirit may not always be right, but, of
co u se, we are assuming that the
spirit of yo:ir ad is right.
Your advertising must be backed
up, and carried out to the minutest
detail. It is often thc failure of some
ir: e: ponsiblo clerk to carry out all the
aJ implies, or to fai! to maintain the
spirit of the a 1 in some minor detail,
that spoils the whole effect.
For instance, you may study out
every small detail, even to the display
and the marking of the goods and the
interior decc-ations and arrangement
of your store, think you have every
thing in harmony with the appeal and
the promise of your advertising, and
then have some clerk spoil it all at
the last minute, as far as some indi
vidual customer is concerned, at least,
by some neglect, some indifference or
ca! cloys handling of a purchase or
other affront to the sensibilities of the
customer.
You know that l trip on a railroad
may be spoihd for you by the discour
tesy or indifference of a porter, even
if all the L-g things "ire right in the
way of train equipment, rates, accom
modations, and everything else on
which the railroads lay emphasis in
their advertising.
So it is in your store, or any store.
During the holiday season see to it
as far as it is possible for you, that
your advertising carries the right
spirit, is the truth, and then that the
advertising is backed up in your store,
and you will get results as you have
never had before. Omaha Trade
Exhibit.
:o:
The Salvation army alone fed C,000
poor people in New Y'ork on Thanks
giving. That's the Christian spirit
that talks loudest.
;j :
Mr. Taft did not express himself as
delighted with the passing of the bull
moose party, as some papers have
quoted him. He said he was some
what "reconciled," but prepared to
await the result of the contest two
years hence, to pronounce the death
knell of the progressive party in the
nation.
Farm reserves of corn November
1, as estimated by the agricultural
department, were 80,009,000 bushels,
compared with 133,000.000 bushels a
year ago, 8,000.000 bushels two
years ago and 126,000,000 bushels
three years ago.
:o:
Some statesmen who are eternally
getting whipped and declare they will
eternally light for the right are only
bores. If there is really something
fine in a man's messsage and platform
he won't be eternally getting whipped.
American people are clean, and will
accept good advice if it is free from
selfishness. There is something wrong
with the man who is eternally get
ting whipped.
:o:
When the Nebraska legislature be
comes a strictly business organization
for the transaction of business for the
people of the state, that will prove
quite an innovation. The democrats
have it in their power to make it so.
Thry control both senate and house,
and have a genuine business governor
at their back, to urge them on in the
way they should go.
:o:
Seme republican newspapers make
special mention of the fact that the
government is getting after the in
come tax shirkers. Well, is that not
right? Do you want to shield such
scoundrels? When the income tax
was in force under republican admin
istration, did it entertain shirkers?
Not much, Mary Ann! They had to
have the money to do the business,
and they went after it. So don't make
a damphool of yourself because the
democrats are doing the same thing.
:o:
MOTHER-TEACHERS.
New York has been having a heat
ed discussion as to whether a woman
may become a mother and still keep
her place in the school room. The
board has been willing to let a woman
marry, without relieving he- of her
position, but they have held that when
she leaves school in order to become
a mother : no is suspended for
absence without leave. The light has
been bitter -xnd the end is not in sight
yet. Mrs. Lora M. Wagner has had
the courage .o right the subject to thc
lini.-h, making her own condition a
test ca;e. The board has ruled that
she is to be suspended, as the other
teachers in a similar circumstance
have been. It would seem that if the
board allow a woman to marry and
still holt! her place the question of
whether .-he be as efficient a teache;
after she has become a mother as she
was a wife may be decided by the
same ruling. It would seem to be a
personal question of the capability of
the woman. Certainly, if a woman is
u good teacher under one set of cir
cumstances she is a good teacher un
der another. The ability to teach
does not lessen with experience, and
if a married woman holds her place,
ceitainiy me leave ot absence a.-, ke
for in order to bear a child should be
granted.
; ;
Belgium has about 11,000 square
miles of soil You could almost nut
it in Cass county, and yet it contain?
7.000,000 people, almost twice the
population of Illinois. The Ger
mans invaded it because they thought
they could reach France quicker by
that route, and when the Belgians re
sisted they overran thc country and
now pretend to annex it. The Bel
gians had no interest in the fight,
were not involved in the quarrel.
Her people are a miid, peace-loving
folk. Their heroic defence of their
native land has awakened the admira
tion of the world. Now most of the
population is on the verge of starva
tion. What the people need is food,
not toys or jimcrack3, but the very
necessities of life.
:o:
Reports from Lincoln are to the ef
fect that Governor Morehead may re
appoint Judge Holcomb to the posi
tion as member of the board of con
trol. Judge Holcomb is one of the
best men in the state, and we believe
the governor would be doing the
proper thing in his reappointment.
:o:
Only tv-enty-six more days till
Christmas.
ROAD HOGS.
The wife of an automobile owner
said a few days ago that she did not
enjoy driving behind her husband as
well as she used to when machines
were less numerous. lie is a care
ful, prudent man, who runs at mod
erate speed. "If you turn out and
give the other machine a good wide
berth," the lady went on, "the other
fellow usually keeps right along in
the middle ot the road, this is so ir
ritating that many men will not turn
until the last possible moment. Then
a slight miscalculation and all
hands are in the ditch.
Automobiles have this year reach
ed the point where, if handled with
some judgment, they are as inex
pcn.-ive as a norse and carriage, ine
isolation of the farm is broken, a
source of pleasure, health and profit.
a wider horizon is opened up.
But for careful people, much of
this pleasure is offset by the hogs of
the road. In many cases, the
trouble is liquor. To many persons
the swift panorama of nature, the
thrill of the flying cur, are nothing,
unless they can stop and swap a set
of highballs. Well traveled roads
are infested with u tribe of dare
devils, who ought not to steer any
more dangerous vehicles than a
plow. Thev think of a county high
way as a race track, where they can
show off their spectacular driving be
fore the eyes of admiring rustics.
:o:
l)- your Christmas advertising
eariy, and get in the sw im now.
:o:
Laws agiinst carrying concealed
weapons seem to be observed only by
people who would not carry weapons
anyhow.
:o:
Senator Hitchcock Is a very con
servative gentleman, and he is one
.hat commands the respect of his fel
ow as.-ociatss in the United States
enate. Some of his most intense
enemies look upon him as a plutocrat
because he d-.-mands right and justice
in the distribution of the patronage
that belorgs to Nebraska. . And hi
contention for this has pe.haps been
the means of engendering the ill-will
-f tho e who would prefer silence in
tho matter, lie has rights as senator
from Nebraska, and he would not be
an American citizen if he stood idly
!y and see those rights trampled un
der fo't by those assumed dictators,
whc.se stations in life are as mere
figures compared with the intellect of
a giant mir.d.
-n
I-'ive hundred and lorly-four stud
ents, or more than one-third the total
student body, are pursuing chemistry
courses in Princeton university, is the
surprising statement made by I'rofes-.-or
L. W. McCay. When informed of
the.-e figures, which are phenomenal
as compared with former years, sev
eral Princeton profe-so'-s unhesitat
ingly attributed the stimulus to an
immediate demand for American
chemists in po-itir-n which had been
previously held by Germans, on whom
the chemical industry in this country
had been ooliged to depend largely,
prior to thc outbreak of the war.
Realizing this and the preponderance
of the chemical interests in New
Jersey, the Prinecto.i students were
quick to seize the opportunity.
:r:
Generally hundreds of bills are in
troduced in the legislature that are
not worth the p-iper they are written
on. .Many members think they are
not sufficiently conspicuous until they
introduce a bill. This is indeed a
mistaken idea, and they .should get it
out of their heads from the beginning.
One can serve his constituents more
consistently and worthily by "watch
ful waiting" and supporting bills that
are truly worthy, than introducing
billi schemed and concocted by some
outsider who is the only one directly
interested in the measure. Cut out
such measures and introduce only
such bills d'.vmd wholesome for the
good of the general public, and throw
the "personal" bills in the waste bas
ket. There arc? many bills introduced
in the legislature at every session
that should never sej daylight as to
action. Lo'e no linn; with such
measures.
tionship arc multiplying.
The day of jingoism is past, and
:o:
Speaker Clark. can easily be re
elected. But Champ would have more
fun on the floor.
: (ji
lt will be difficult to show a pas
senger why crossing the state line
shoidd cost $1.15.
:n :
Vvhile the mother-in-law and step
mother joke.; are considered absolete,
alienation suits based on such rela-
:o:
California wishes that it might find
some way of advertising its winter
climate without bringing tuch a
migration of tramps.
:o:
heic after thc- dealing of one nation
with another will have to be in terms
cle; r and to he point and they must
mean what they say.
IT President Wilson is wailing for
a stable government to appear in
Mexico he will probably have to wait
till the cows come home.
: o ;
California election ollicials argue
thai the ballot should be shortened or
then- pay increased. Ii took the East
OaHan.l ofnV:als three days to finish
the count.
:o:
The Kansas City court decision that
tight skirts are an element in con-
tributorv negligence will not affect
the styles. The women are artistic
and not mercenary.
Changing styles of collars don't
bother a man very much these days;
the laundries arrange matters so he
needs new ones from time to time.
i;id sometimes more frequent.
:o :
The noble red man had his innings
n the recent election. Oklahoma ad-
led one Indian congressman in the
per.-on of V. H. Ha-tings, a Cherokee,
and Kansas stnt ( i.arles Curtis, of
Kav descent, back to the senate.
Only tweniy-four ir.oi e days till
Christmas. The wise man dues his
shopping early, and the vise busi
ness man do's bis adveifising in the
Jou.-nal now, and profits thereby.
:o :
And while you art talking of a
speaker of the house of represent
atives, what's the matter with Hon.
V. J. Taylor, of Custer county? Not
a thing in the least. He is one of the
ablest representatives that ever
-erved in the house, ar.d he is qualified
in every respect for this important
position.
A FAMILY QUKSTION.
When one considers how inter
related ar.d intei -married the reign
ing families of Kurope are, the fight
of cousin against cousin, and brother
against brothers seems to be, as it has
been called, a family row. King
George of England and Kaiser Wil
liam of Germany are first cousins,
Kin? George's father and the kaiser's
mother having been brother and sis
ter. King George and Czar Nicholas
of Russia are also first cousins, the
king's mother, Dowager Queen Alex
andra, and the czar's mother, Dow
ager Empress Dagmar, being sisters.
King George of England and Alix,
czarina of Russia, are first cousins,
the former's father and the latter's
mother having been brother and sis
ter. Kaiser William of Germany and
the czarina of Russia are also first
consisness, the kaiser's mother and
the czarina's mother being sisters.
Thus the kaiser and the czar are first
cousines by marriage. Frederick
VII I, of Denmark, is brother of the
Dowager Queen Alexandria and the
Dowager Empress Dagmar, and is,
therefore, uncle to j.oth King George
and Czar Nicholas. There are various
.tlier collateral relationship existing
between the reigning families of Eng
land, Gcrma iy and Russia through
the? reigning families of other Europ
ean countries, but those here given
are the closest. Having in mind all
these close relationships existing be
tween the ru'ers of the three great
empires now at war among them
selves, it sems quite permissible to
eiaculate: "What a horrible iamily
EE
9 MnHrrP.ei& iivwiiiintMwi j
Children Cry
IriildMUiSjl
Tlio Kind You Have Alway.s IIonM , arl winc h lias been
ill tisu for ove r 110 je nrs, Ims homo the frignatiiro ot
7 sil Las lrr-ri m.ulo under liis jkt-
7' s yj-y-f-''- Hoiial MifH-rvlsiort sine o Its Infancy.
wr VV; -CUcA; Allow tio ofo ioJ-cHvo you in this.
yVIl 'm(cTf:i:s, Imitation ami .! nf-.'m-gool " arc; but
Ixpi-riiiienls (lint. trifl Willi and "iiilangT tlio iM-alth of
Inl'ai:tj and C'Lilclrcn K.xeric-.iic,-e igain.it Uxpcriuicilt
What is CASTOR I A
Crssforia is a, Lnrmh s sn7sllf nf o for f'asfor Oil, Pare
t:ori-, Jropy find Soothing: Sirups. It Is pleasant. It
fojiir.lns m.'illjcT Opium, -Morphine) nor other Narcotic
substance Ifs age is its .;uaranf . It destroys "Worms
and alla.v.s TV i is.hnr.ss. I'or more than thirty years it
lias bee -i in -onstant use; for the relief of Constipation,
ITatulenoy, AVind Colic, all Teething" Troubles and
liarrhi.a. it regulates the Stomach and Uowels, '
assimilates the Food, jjivinjr healthy and natural &lcep,
Thc Children's I'auacca-Tho Mother's Friend
GENUINE CASTOR I A ALWAYS
Bears the
Tk Kind Ycu Have Always Bought
In Use For Over 30 Years
ME C K
IE CENTAUR COM
GifTord I'ir.chot can nurse a sick
tree through any kind of emergency,
but he is r.t successful in mending a
run-down political fence,
ness.
:o:
Tlie London di.-patches about Ger
many's present intentions indicates
that th.- censors have decided that
recruiting needs stimulation.
:n :
There has been several good, clean,
able men fixm out in the state men
tioned for speaker, any one of whom
would add tcr.e to the house of rep
rtresenl?tives. Honesty of purpose is
;he most important feature of such
an ofllcial and net the corrur-tirg spirit
that predominates in ronie fellow
who always has his mitt extended in
he direction of graft.
AN EMPTY MAKE'S N EST.
Undoubtedly the rumor that former
Goerr.r Holcomb was to i e retired
from the board of control excited con
sideiahie interest among politicians.
as it was doubtle.-- intended to do. It
is gratifying to l.now that there is
nothing to thc rumor.
No man who has ever been identi
fied with the oficial life of the state
stands better than docs Judge Hol
comb. As governor In the old popu
list era. ha left a record that is with
out a blemish, and although elected as
the leader of a party that excited
much undeserved derision in its day.
none of the contempt that the old
party leaders assumed to entertain
for populism attached to Governor
Holcomb. Ho was recognized by his
veriest political enemies as a man
above suspicion as to ability or im
pulse, and his administration is re
called as one of distinctive merit.
In his many years on the bench
Judge Holcomb merited and received
the utmost confidence of all whose af
fair 1 .rough, them into his court. One
o the evidences that his chief aim
has been effective service rather than
profit is the fact that after long pub
lic service h is dependent upon cur
rent opportunities for sustenance.
Had fate dealt always kindly with
Judge Holcomb it would be a tactical
mistake to permit any other than his
voluntary retirement from public
service, and under the misfortunes
that have overtaken him it would
arouse serious and resentful objection.
It is comforting to know, therefore,
that the rumor of retirement of Judge
Holcomb from the important position
he holds was interesting gossip with
out substantial foundation. There
seems no posibility that there can be
any man in this state more in accord
with the popular desire for clean and
economic government than Judge
IToIeoinb Is known to be in infliction
ux:J in practice. Lincoln Star.
Uor Fletcher's
Signature of
PANV,
NEW V O F K CtTV
PUBLIC SALE
The undersigned will sell at Public
Auction at his home on the August
Ost farm, three and a half miles
southwest of Nehawka, four miles
west and two miles south of Union,
six miles east and one mile south of
Avoca, commencing at 10:30 a. m. on
TUESDAY, DECEMBER 8, 1914,
the following described property,
to-wit :
Seven Head of Horses.
One black marc, six years old,
weight 1,700, with foal to jack.
One steel gray mare, four years
old, weieht 1,700, with foal to jack.
One brown mare, six years old,
weight 1:2':).
One black mare, six years old,
weight 1:2')0.
One black Percheron stallion,
twelve years old, weight 1,700.
Two weaning mules, black and
brown.
Si Head of Cattle.
One Red Polled cow, giving milk,
S years old.
One Red Polled cow, giving milk,
o years old.
One Red Polled heifer, 18 months
old.
One Shorthorn heifer, 18 months
old.
One Red Polled calf, 8 months old.
One Red Polled bull, 8 months old.
Twenty Head of Hogs.
Six Poland China gilts, two Ches
ter White sows, others boars in good
shape.
Farming Implements, Etc.
One Weber, wagon.
One wagon and rack.
One Rock Island buggy.
One "-section harrow.
One Eudlong disc.
One Avery cultivator.
One set buggy harness.
Two sets work harness.
Six dozen chickens.
One 7-foot McCormick binder.
One Janesville drill planter.
One stirring plow and cutter.
One 1 1-inch Janesville lister.
o'20 rods of barbed wire.
40 rods of woven wire.
10 rods of chicken wire.
700 feet of lumber.
Ten bushels of potatoes.
One riding cultivator.
One broadcast seeder.
One endgate seeder.
One 1-horse drill.
One sleigh and bells.
One bob sled.
One HJ-foot log chain.
-00 posts. One boat.
One steel tank.
Cook stove, heating stove, two
beds, table, cupboard ' and numerous
other articles.
LUNCH WILL BE SERVED ON
ON THE GROUNDS.
TERMS OF SALE:
All sums of $10 and under, cash in
hand. On all sums over $10. a credit
of six months will be given, purchaser
giving ogod bankable note bearing 8
per cent interest from date. All prop
erty must bo settled for before being
removed.
MONT SHRADER,
L. .1. HALL. Auctioneer.
J. M. PATTERSON, Clerk-
You will tind Ihn IViuummi Unr of
Crepe and Tissue Papers in all the
Christmas colors at the Journal oflicc.
t