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About The Plattsmouth journal. (Plattsmouth, Nebraska) 1901-current | View Entire Issue (Sept. 15, 1913)
PAQE 8. PLATTSMOUTH SEMI-WEEKLY JOURNAL. MONDAY, SEPTEMBER 15, 1913. FOOD FOR THE HON- ADVERTISING MERCHANT A Few Suggestions to Those Who Claim That Advertising Does Not Pay. The following article is one of the best we have seen lately online more it pulled the more harm the subject of advertising, and we jit did you if you didn't, take care approriate it bodily from meioi me demand as you should Omaha Trade Exhibit, in the hope 1h:i it iiiaiiv lit- lh means of opening th eyes of some of those nwretinnts who do not believe in or are too infernal stingy to ad vertise: ()ne. in a while you come across a merchant who says be does not believe in advertising; in fat-l, there are some wholesalers jobbers, and even manufacturer who sav Kiev never advertise be muse thev have all the business they can handle now and get what thev have through personal repre sentatives. Those men nrove that t hex- know nothing of advertising. Whni ihev f hink of as advertisinc is a printed announcement or ap- peal or something of that nature in a newspaper, magazine or oin- er publication, or possibly a post- er on a bill board, but that is about as far as "advertising" I goes with them. As a matter of fact, no business mnn cm escane advertising if he has any business at all. If he does not advertise in one way he will in another and his enemies , - i i- i i: : i t ! I11S gOOUS ami HIS UtUlllIls will advertise him whether he will or not. It is a big mistake lo think that advertising is something apart, something rather foreign lo your business, a scheme some one has started to part you from a little of your money, and at best a doubtful experiment, a gamble of so much money againt so much business. Many merchants have that wrong idea. They think of adver tising as something outside of their real business, and when they try it they expect it lo do some miraculous things of its own ac- count, an agent that goes out and brings in so much business, in proportion to the appropriation given. ('el that idea of advertising out of your mind. Advertising is in evitably a part of your business, it is there whether you know it or not, it is working for or against you, with or without your help, all the time with never a rest; it is in every sale you make, every word you or your clerks speak to customers, in your store display every day, in your front windows, and Ihe ad you run in the local paper is the smallest part of it. All these things work together. Can you say just what is your business? Is Ihe cash register your business? Is Ihe slock your business? Are you your business ? Do your clerks constitute your business? Your business is a combination of all these elements working together, and that is the way with your advertising. Hart, SchalTner & Marx are do ing some of Ihe most successful advertising in this country today. That is the testimony of the com pany and of many advertising ex perls. If you handle any of their goods you know it is true. In what particular is this com pany's advertising good? Is it their newspaper and magazine ads, Ihe space used, the copy, the cuts, or what ? Is it in the window cards, the other dealer helps? Is it in the standard of their goods, in their treatment of dealers and consumers who purchase their clothes? What is it ? According to the word of one of the firm it is in a combination of all these thins, no one of which would be as eflicient as it is if it were not for the fact that every item mentioned, and a good many more, are all as good as they can make them, none given over emphasis, none out of pro portion, all working together, each adding to and nothing taking from the sum total of efficiency and good business reputation. That is good advertising, and that is advertising. Don't for a minute think that Ihe ad you put in the local paper stands or falls by itself. If it fails don't blame the paper, although that possibly may have something to do with it because the mediums used for display ads are a vital factor. Advertising isn't something to lie taken "'up today and given a try but and dropped tomorrow if you are not satisfied. You can't drop it, it will be with you as long as you are in: business and., if -you don't take it and direct it as you would have it to go it is just as liable to work against you as t work for you. Jwery lime you make a good sale, give the cu tomer a real bargain, you have done some good advertising. Kv ery time you grouch about mai order buying lo a man who be lieves in it you are doing some ad I verse advertising. When you put an ad in Ihe paper and fail to foi low it un as you should in your store your ad has probably failed :to help you any and mav have worked against .you, and no fault jof the paper or I h ad, either, for j When you think about adverti ins take I ime for a long t tiink. an iwnen you plan a campaign go Jong way before and a Ions; way after the actual publicity in lh newspapers or through bills am see that you have everything line up right, gel everything in pro portion, know what you are doing and where you are yoniif to come out. as near as you can, for even at that advertising is an unruly servant and you can never tell. Mother of Eighteen Children. "I am the mother of eighteen children and have the praise of doing more work than any youn woman in my town." writes Mrs C. J. Martin, Boone Mill, Va suffered for the years with stom- acn iroume ami couiu not eai as much as a biscuit without suffer ing. I have taken three bottles of Chamberlain's lablets and am now a well woman and weight 1G8 pounds, lean eat anything I want to. and as much as I want and feel better than I have at any lime in ten years. I refer to any one in Boone Mill or vicinity and 1 1 .,.."11 . - .f.xi-lmf T liirj mil ui.h iih imi. i i Chamberlain s Tablets are for sale by all dealers. Small Farm for Sale. Thirty-three and one-half acres just north of M. P. depot. Good 9-room bouse, orchard, barn and out-buildings. Good well of wa ter. Twenty acres in cultivation. balance in pasture. Cheap if taken soon. ft. O. Srhwennaker. l-n-lwk 11)1 MJC ft I CT DP All THF "rbliu n Liu l ui nut iui VOTERS OF PUTTSMOUTH County Clerk Morgan has re ceived notice from the secretary of stale at Lincoln that in com pliance with sections 12, 13 and 14, of house roll No. 7i', passed by the last legislature providing for the initiative and referendum, that officer would like to have a list of all the voters of the city to verify the petition tiled in that office for action by the voters at the next general election. There arc two petitions already tiled with the secretary of slate asking for the submission of the ques tion of Ihe Nebraska City armory appropriation ami the employers' liability act. This action is taken so that in event of the courts holding that an election was necessary this fall, the matter could be submitted to the people. The list was sent up this morning and consisted of thirty-lwo type written pages filled with the names of the legal voters of the city, and the signers on the peti tion will be checked from this list. A LARGE DELEGATION FROM EAGLE IN THE CITY This moiming a large delega tion of the citizens of Eagle and vicinity came in to attend to the naturalization of a number of the party. They were brought to this city in the large touring cars of fieorge Trunkenbolz and William Oelslager, and made the trip without, a mishap. Among those comprising the visitors were: Ernest Hardnock, John Maurer, George Reitter, jr., fieorge Maur er, August Lau, William llolfman, Chris Hoffman. George All house, sr., Herman Becker, Golleib Rockenbach, George Trunkenblotz and William Oelslager. These gentlemen are among some of the most substantial citizens of Tip ton precinct, and it was a great pleasure to see their pleasant faces in our city. The Journal advertisers are do ing the business. CASTOR I A Por Infants and Children. I Jtia Kind You Have Always Bought Signature of HANDICAPPED This Is the Case With Many Plattsmouth People. Too many Plallsinouth citizens are handicapped with bad backs. The unceasing pain causes con slant misery, making work a bur den and stooping or lifting an impossibility. The back aches at night, preventing refreshing rest. and in the morning is still' am lame. Plasters and liniments may give relie;, mil cannot reacn im cause if the kidneys are weak. To eliminate Ihe pains and aches o kidney backache you must cur the kidneys. Doan's Kidney Pills are for weak kidneys thousands testify their merit. Can you doubt Plat tsmoul h evidence? William Gilmour, farmer, four miles soulh of Plallsinouth. Neb. says: , One of my familv had teen suffering intensely from ameness in the back. She couh get no lasting relief until she be gan using Doan's Kidney Pills I'hey did more to relieve these troubles than anvtliiug else that iad previously been taken."' For sale by all dealers. Price HO cents. Fosler-Milburn Co., Buffalo, New York, sole agents foi Ihe United Stales. Remember the name Doan's ind take no other. MYNARD. ? fSnecial Corresnondent.1 The people are glad lo be re- ieved of the heat, by the pleasant cool weather we are having. Wayne and Dwight Propst, iave been mule sick, since last riday and have had Dr. T. 1'. jiviugston come out to see them. ut at this dale the boys are mak ing a little improvement and we iope to see them out again soon. Uncle Jap Young, our congenial mail carrier, is taking his annual acation. and Adam Meisinger is acting substitute, in his place. Say boys! get your cow bells eady, something is going to hap pen. V. T. Richardson and family iad the pleasure of entertaining lis three aunts last Sunday, Mrs. ennedy, Mrs. Drew, and Mrs. Cummins, also Dr. I'. D. Cummins and family. Rev. E. II. Gould will preach his last sermon, before conference. next Sundav 1 I a. m. at. High! Mile Grove, and S p. ni. at My- nard. Kverbody is invited. Quite a number of our young dks. of this vicinity, have en- ered the freshman class ot the Matlsmoulh High school. W. B. Porter is certainly doing some rushing work for the Bail ers' Realty Investment Co., of Omaha. Mr. Hunt and family, our new lacksiiiilh, arrived last. week, and immediately found himself busy with plenty of work to do. Don't LetBaby Suffer With Ec zema and Skin Eruptions. Habies need a perfect skin-cov- enng. Skin eruptions cause them not only intense suffering, but hinder their growth. DR. HOB- SON'S ECZEMA OINTMENT can e relied on for relief and per manent cure of suffering babies whose skin eruptions have made their life miserable. "Our baby was afflicted with breaking out of the skin over the face and scalp. Doctors and skin specialists failed to help. We tried Dr. Hobson's Eczema Ointment and were over joyed to see baby completely cured before one box was used," writes Mrs. Slrubler, Dubuque, Iowa. All druggists, or by mail, 50c. PFEIFFER CHEMICAL COMPANY St. Louis, Mo. Philadelphia, Pa. II. A. Schneider and E. II. Wes colt departed out into the country this morning, where they will look after some matters in the interest of the Commercial club. Mrs. Robert Knight of Malvern, Iowa, arrived in this city Satur day afternoon for a visit with her sisters, Mrs. .John Wiles, Mrs. Hat tie Dillehay and Mrs. Sherman Rainey. Frank Finkle, the genial and whole-souled farmer from the vicinity of Union, came up this morning from bis home, in com pany with Hen lloback, of near N'ehawka, and while in the city called at the Journal headquarters to enjoy a short social visit, which was much appreciated by the Journal force. Local News Misses Leofa and Alma Barton and Dovie Barkhurst, of Umion were visitors in this city Saturday evening. Mrs. Joseph Droege was a pas sc.ger this morning for Omaha where she will attend to sonx business matters for the Wood man Circle. Carl Schmidt maim returner this morning to Omaha, where hr is attending mjsincss college in that, city, coining down Saturday evening to visit over Sunday with his parents. Ihe Helpers of ihe Christian church will serve lunch in (Jar field Park Wednesday afternoon Please bring lunch. A cordial in vital ion is extended to every one 11-15-21(1 James .Novak, who in company with his wife, has been visiting at the home of their daughter, Mrs John Rotter ami family, for a few- days, departed this morning for his home at llavelock. Mrs. Novak will remain here for a more ex tended visit. Mrs. J. IJ. Ulair of Fort Smith, Arkansas, is in the city for a few days visiting at the home of her sister, Mrs. W. F. Brissey, and will depart Thursday for Keokuk, Iowa, when' she will visit wilh her parents. Mrs. C. I,. Creamer, from south of Ibis city, accompanied her daughter. Miss Rose Mae Cream er, lo the metropolis this morn ing, where Miss ('reamer will enter business college for Ihe fall and winter term. John Heiirieh, who is employed as a druggist in one of the lead ing drug stores of Lincoln, came down Salurdav evening and visit ed here over Sunday with his mother, Mrs. Jacob Henrieh and family. Mrs. Frank Schmidt and daugh ter. .Miss Margaret, of Cleveland, Ohio, who were here for Ihe past few weeks visiting with the fam ily of Joseph lladraba in this city, Jeparled Saturday evening on No. 2 for their home. The Lincoln Commercial club has just issued a handsome fold er descriptive of Lincoln, her re sources and business possibili ties. The circular is handsomely illustrated and will be sent upon request. Address Secretarj Commercial Club, Lincoln, Neb. Mr. and Mrs. A. A. Shore and idle child, of Xorborno, Missouri, who have been here for a few days visiting at Ihe home of Mrs. Shore's parents. Mr. anil Mrs. John Brady, departed this morn ing for their home. Miss Leona Hrady accompanied them as far as Omaha. William Puis, jr., and family and William Puis, sr., of Ihe vi cinity of Murray, motored lo this city Saturday for a visit with county seat friends. Mr. Puis, sr., .called at I his office and ordered the Plattsmouth Journal sent to his daughter, Miss Laura, at Lincoln, and renewed his sub scription for another year. Safest Laxative for Women Nearly every woman needs a good laxative. Dr. King's New Life Pills are good because they are prompt, safe, and do not cause pain. Mrs. M. C. Dunlap, of Lead ill, Tennessee, says: "Dr. King's New Life Pills helped her troubles greatly." Get a box today. Price 25c. Recommended by Gering & Co. Yesterday morning Val Burkcl anrl son, Robert, returned from a two weeks' visit back in Ohio among the scenes of Mr. Burkle's old home, at Portsmouth, Ohio, :md it was an occasion that will e pleasantly remembered. While in that state Mr. Hurkle and Rob ert 'visited at Columbus and Cin cinnati, returning home feeling that they had the time of their ives. Mr. and Mrs. F. M. Batman and Mrs. Lee Cotner took little Helen ialmoai, aged 9 months, to the mmanuel hospital at Omaha, where Dr. Hull performed an operation at two places between the ankle and knee. The little one has been having trouble with this limb, which was caused by a bruise on the bone. Mr. Batman has returned home and reports Ihe little patient as getting along fine. Mrs. Batman. will remain and assist in caring for the child. Try cards. the Journal for calling Ho wTheir Story Ended By LOUISE B. CUMMINCS They were walking in a garden. The roses were in full bloom; consequently you must know that it was June. "I wish you would tell me how you write these stories," she remarked. "I can't understand how yon take per sons, make them talk and do things Just as if they were real." "Anybody who tries can do it," he replied. "I couldn't write a line." "Suppose you try. I'll help you. Take for your characters persons you know." "Who, for instance?" "Well, there's Ferguson." "And you." "I don't think you can make any thing Interesting of me, but you are welcome to use me. That's two men. Now you need either one or two girls. Since this is your first story, perhaps you had better confine yourself to a few characters. One girl will do. She shall be the heroine." "Is it to be a love story?" "Well, yes; a kind of love story." "What girl of my acquaintance shall I take for the heroine?" "Yourself. You'll do very well." "Oh, dear; I'm afraid I shall not be have myself heroically." "The heroine of a story is not al ways heroic. The words nero ana heroine were used for the leading male and female characters in stories when It was the fashion to make them possess every human heroic trait. Then as a counterpart there was al ways a villain man or woman whose evil acts noble persons were obliged to counteract. Our story will be a plain, uneventful love tale." "Who is the heroine, as you call her, In love with?" "Your question brings us to an ele ment that is always of assistance in holding the interest of a storj"" curiosi ty. It may bo well in this cast? to con ceal her feelings from the reader for a time." "She has only two men to choose T-y. Ill vtn O 11 ll A f I" T-"lT' 1 Tl T,r tnnr l.o nnnthpr -ivhn w 11 Ptl- tfr nt tlie dimm-some one rtot men- tioned till then who will be a sur - prise." "Is he to be a surprise to you and Mr. Ferguson?" "Ile'll be a surprise to me, for the indications are in favor of Ferguson." "What do you mean by that?" "It is difficult of explanation, but I will try. When an author sets out to tell a story it is like one moving to ward an object so distant that he can't make it out. It may turn out to be a house or a windmill or" 'An elephant." "Just so. Now, the story in the au thor's mind is like that object. He may suppose it to be a windmill, and as he nears it, despite his preconceived notion, it may turn out to be" 'An elephant." 'I see you understand my demonstra- tJon perfectly." Tartly. Do you refer to an ordi nary elephant or a white one?" 'Why do you ask that?" 'I was thinking that if the heroine took cither of the characters she might get" "Something she didn't want?" There was no reply to this. lie did not seem pleased with the way the story was getting on. In fact, he look ed very glum. She plucked a rose that leaned toward her from "its lovely companions'' and handed it to him Quite likely this was to encourage him to go on with the construction of the storr. It brought about the change in him she desired. "If you're going to introduce a third man to come in and take the heroine at the end of the story I suppose we'd better settle on who he is to be." "What need of that?" she asked. "Well, you see, in story making you must suggest faintly what you're go ing to do. The man should be in the story, but you don't need to give away the fact that he's to win the heroine in the end." "But if we name some one we'll know that he's a dark horse, and it will spoil the story for us." "It wouldn't spoil it for me." "In other words, you take no interest in whom the heroine marries." There was a slight tinge of reproach in her tone as she said this. "Not at all," he hastened to reply. "When I read other persons' stories, not my own, I always look at the end to see how it all turns out." "But this Is your story. Isn't it?" "And yours?" "The lady, I believe, has the privilege of hearing the man's part of the story before she tells her part. "Not when they are collaborating They must work together. They would never get a story made in the world iD that way." "Then I'm afraid It will not bfi made." "You might at least tell me who Is the dark horse." "If you go on with your story you will find out all you wish to know." "Where does your part come in?" "Oh, my part! I'll write the close." They had reached a canopy formee" by the drooping branches of trees where they could not be seen or Inter rupted. There he told her his part 01 the story. She listened to It attentively and even permitted him to put an arm about her waist to draw her to bhr and kiss her lips. "Now, tell me how the story eio, he said- "Happily." . ...... Ten Special Points of Excellence Found Upon Racine Sattley's New Stawana Gang Plow The Plow wilh the "automobile steering gear" Please Note All Are Exclusive and insures at all times every Features Not Found on Any pound of weight, including- the Other Plow Made. drivers, being carried on the First Steering Gear. wheels. This gives us our light Automatic style direct and draft and allows the wheels to position, no springs allows the Pass over rough ground without plow to turn at right angles, in the least afTecting the depth of either to the right or left, pre- lhe furrow. vents sliding of the front land Seventh Furrow Wheel Control. wheel and takes all strain from Automatic steering rod no same when turning. Every time si(le thrust on tongue; adjustable the front furrow wheel turns rear furrow wheel not afTecled by either way the front land wheel horse motion, is forced to turn in exact unison. Eighth Foot Lift. Second Hitch. Extremely high double bear- Two horses on EACH SIDE of ing adjustable to small boy or the pole, regular farm wagon large man conveniently located eveners, no patent equalizers and when bottoms are raised no needed. Center of draft lies ex- levers are in the way and it actly between the two teams, per- comes just right to be used as a mitting them to walk as straight step for the operator to reach the and naturally as though they seat. were hitched to your old farm Ninth Main Frame. wagon. - One piece no joints extra Third Land Wheel. heavy stock will not spring. Front land wheel is set direct- Tenth Shares, ly opposite the front furrow Made of "Sattley Special" sofe wheel, the arm holding same be- center steel, absolutely guaran ing at the extreme front corner teed against breakage and war of the fram. The land wheel is ranted to scour in any soil, set at an angle or inclined in at The New Sattley Stawana Gang the bottom, same as the furrow Plow is no experiment. We hav wheel. ing built it for three years with Fourth Side Draft. this plow as now perfected. The This construction "Hitch and Racine Sattley company this year Land Wheel" secures greater made a killing and with it clean leverage in controlling the course ed up the plow trade of Kansas, of the plow and does away with Missouri, Illinois, Wisconsin, ALL SIDE DRAFT. Fifth Control. The tongue controls all three wheels by placing the land wheel at the extreme front of the frame, enables us to connect it direct to lwc sixttl Single Bail. ! Beams and boltoms being hung i :i r it.:. ' in irame on one nan gives mis plow a flexible floating bottom G. P. EASTWOOD Plattsmouth, Nebraska Mrs. J. W. Johnson departed this morning on the early Bur lington train for Council BluiTs, where she will be the guest of friends for a few days. A. A. Dotson and wife of Have lock departed this morning for their home, after an over Sunday visit with friends in this city. John Fiizpatrick was a pas senger this morning for Omaha, where he will visit for the day with his laugbler in that city. Lawrence Heilzman of Polly Point, Texas, who has been here for the past week visiting wilh friends, departed this morning for Colorado, where he will look after some business matters before re turning home. Hans Tarns, who has been en joying a visit here for a few days with relatives and old friends, de parted this morning for Caspar, Wyoming, where he will resume his duties as carpenter for the Burlington. Mr. Tarns greatly enjoyed his visit here with old friends. Caught a Bad Cold. "Last winter my son caught a very bad cold and the way he coughed was something dreadful," writes Mrs. Sarah E. Duncan, of Tipton, Iowa. "We thought sure he was going into consumption. We bought just one bottle of Chamberlain's Cough Remedy . that one bottle stopped his rough and cured his cold completely. For sale by all dealers. Dress Silks Underwear Dependon Blankots Ylaish Comforts Cotton Batts ZUCKJEOLECS "C LOTS Ohio and Indiana, and intend to do the same in Iowa and Nebraska this fall and the spring of 1914. The plow speaks for itself, Every live dealer and farmer, af- ter going over its many excellent points not found on any other plow made, must admit its superiority. We absolutely guarantee this gang plow in every way. If you have a house for rent try little ad In the Journal. For Sale. Best GC-ft. front in town. In grade. Plenty of shade trees and sewer connections. See A. J. Trilety. 9-9-iwkd County Surveyor Fred Patter son was a passenger this morn ing for Omaha, where he will at tend to some matters of business. Mrs. Joseph Fetzer and daugh ter, Miss Charlotte, were pas sengers this morning for Omaha, where they spent the day looking after business matters. Mr. and Mrs. L. G. Larson were passengers lo Union yesterday morning where I hey spent the day with their daughter, Mrs. It. E. Foster and family. Ed Roman and C. W. Hula de parted this afternoon, for the Black Hills, where they will visit for a few (lays' with friends and enjoy a short acation. George Halmes of Weeping Water came up this morning an spent the day here, departing n the afternoon Burlinglon today for Notre Dame co'' at Notre Dame, Indiana. Mr. and Mrs " - Ciapen and Mrs. Mar;" ; were visitors in tb .'urday. Mrs. Maria -.f9 a pleasant caller at i r i j office and renewed the sub scription of the paper going lo her san, W. E. Gapen, at Stanford, H. D.