r
3M THE
RiciftFAMOut
JlTJAj
AND ATTEND OUR MONEY RAISING
n
AND GET YOUR
2
Record Beating
Value Giving
Shoe Sale!
- FOURTH- F JULY FOOTWEAR! -
of the DOLLAR'S SAVER" in SHOES. We want to raise $2,000.00 and our Quality Prices have been
heard in the other corners of the county, many taking advantage of the Bargains and buying two and three
pairs, that made vacant places on our cut price bargain tables, which will be replaced from day to
day ' ,
Save
Shoe Dollars
by Trading Here!
4 Lots Ladies' Red Cross Patent Strap and Eyele 10 Lots Ladies' Tan, Brown and Kid Oxfords were 1 Lot Ladies' Patent Pumps were $3.00 and $3.50, 2 Lots Ladies' Patent Oxfords and Pumps were
Pumps were $100, Tocleanup $3.00 and $3.50 values, Now Only $1.45 $3.00,
Now Only $1.75 Now Only $1.75, $1.95 and $2.25 fcrLess than half price. Now Only $1.65 and $1.95
2 Lots Ladies' Patent Oxfords and Pumps were 1 Lot Grey Canvas Oxfords 2 Lots of White Oxfords 1 Lot Men's Tan Grain Work Shoe'
$2.50 and $ 2.00, were $1.75, were $2.50 and $1.50, worth $2.50
Now Only $1.25 and 95c Now Only 95cL Now Only $1.25 and 85c Now Only $1.75 &U,er
4 Lots Men's Patent and Gun Calf Oxfords were $5.00, $4.50 and $4.00, 2 Lots Men's Patent Oxfords were $4.00 to close out quickly,
Good Sizes Still Left Now Only $3.45 and $2.45 Can fit nearly all feet. Now Only $2.50 and $2.25
1 Lot Boy's Sneakers-were $1.50, 1 Lot Boy's Shoes were $2.50, 1 Lot Men's Lace Shoes good values. 1 Lot Men's Box Calf Bluchers were $2.50,
Now Only 85c Now Only $1.50 Now Only $1.50 Now Only $1.75
5 Lots Ladies' Red Cross and Julia Marlow
S3.50
Patent Pumps latest styles, and should fit the fancy
of feminine fastidiousness were $100, now only
See our line of Men's Manure Proof Elk
Hide Work Shoes they are made best
where wear is greatest.
ii
THEY ARE KOOL AND (COMFORTABLE
$2.50 to $31
This is the Largest, Cleanest, Most Legitimate Cut Price
Shoe Sale ever put on in Cass county and when Quality is considered, our prices will make
illigitimate out-of-town competition go way back and sit down, and our motto "Good Shoes Cheap" will be
adhered to during this Sale as in the past.
Cheer up! and look pleasant, the barometer is going down
with our Shoe Prices, we are going to get a rain.
We thank those who waited with patience,
and favored us during busy periods.
Plattsmouth
SHERWOOD m. SON
NebratskaL.
UKNIH 1 111 HOI m
151
BED RESULTS
i
And There Never Wat, and Never Will Be a Better Time Than
Right Now to Begin a Systematic Advertising Campaign
in Your Home Newspaper.
Tim articles appearing in Trade
Exhibit last week in reference to
catalogue advertisiiiK have been
cnnslriied by some as an un
qualified endorsement of this kind
of advertising for all kinds of re
tailers, large and small, in all
lines of trade. There was no in
tention of giving; catalogue ad
vertising such n blanket endorse
ment. In fact, it is clearly ap
parent that the number of retail
ers who can use catalogue adver
tising to advantage constitutes
only a small percentage of the
whole.
Catalogue advertising is ex
pensive. One issue of a 20-page,
'J x 1 2 catalogue, would cost con
siderably more money than the
average general merchant spends!
for advertising in the entire year.
Hut it is good advertising for the
merchant, properly located and
having a sutllciently large store
and stock with which to operate.
Tim great majority of our re
tailers musi necessurily contlne
themselves to less expensive
forms of advertising than the
catalogue, although it is entirely
practicable for a number of re
tailers in a town to join in issuing
a co-operative catalogue. It
should be a made-to-order cata
logue, however, nnd not one of I ho
ready-made kind, exploited by
concerns which would make mere
order-takers of retail merchants.
Another form of co-operative
advertising even mure practicable
and one easily adapted to the
needs of the village, the big town
or the small city, is that done in
the home newspaper.
As related a few weeks ago in
the Trade Exhibit, n number of
live-wire retailers in Osceola, Ne
braska, have contracted for a full
page space in the home news
paper for an entire year in which
to make a co-operative effort to
bring more and more people to
town on each succeeding "liar
gain Saturday."
Of course, the retailer also
use individual ads in other parts
of the paper, but this one big bid
for Saturday trade is proving a
very successful business-bringer.
A couple of weeks ago a num
ber of Fremont retailers co -operated
in a "Dollar Bargain Hay,"
advertising it by means of one of
the very best double-page ads of
its kind we have ever seen. Un
fortunately, the weather was un
favorable, but that was not the
fault of the plan or of the ad
vertisement, both of which are
very good.
There is practically no limit
to the results that can be accom
plished by co-operative advertis
ing in the home newspaper. When
the 'expense, of a page, a double
page or more space is divided
among the co-operating mer
chants the cost to each is small
indeed.
Every town having a retailers'
association has the machinery
right at hand for successfully
carrying on a campaign of co
operative advertising. With a
good, live committee to handle de
tails, the work of the individual
merchant is minimized.
The necessity of making the
home town a belter market town
of attracting more trade and of
satisfying the trade even more
fully is generally recognized by
live-wire retailers. They see in
co-operative advertising of
various good kinds an effective
means to this end. The power of
the retailer is never better dem
onstrated than when he joins
hands with his brother merchants
in accomplishing something for
the. common good.
Moth the retail store and the
home market town are on trial to
day before the bar of public
opinion. Those who would ruin
both by their selfish schemes for
the concentration of population,
commerce and industry in con
gested centers are constantly re
peating that, both store and town
have been weighed and found
wanting. Co-operative effort is
absolutely necessary to meet this
condition and one of the best ways
in which to commence co-operation
is on an advertising cam
paign that will bring more people
to your town and into your store,
prepared to buy the goods offered
if they measure up to the ad
vertising. And there never was
and never will be a better time
than right now to begin a co
operative advertising campaign in
your home newspaper. Omaha
Trade Exhibit.
ill
E
Automoollo for Sale.
Five-passenger Yelle Touring
Car, with full equipment and in
good condition. Just repainted
and thoroughly overhauled. Car
can be seen at tho Frank Gobel
man paint shop. Has been run
only about 0,000 miles, and will
be sold for $750.00. For further
particulars see it. A. Troop.
Henry Smith Arrested.
Henry Smith, a mechanic, who
follows the art of mending sun
shades, was arrested for being
too drunk to navigate, and was
brought before Judge Archer this
morning after he had had time
to sober up. Henry was given the
usual assessment for the first of
fense, which, in default ot pay
ment, he will be required to board
out or change his base of operation.
Shetland Ponies for Sale.
I have an excellent team of
Shetland ponies for sale. Well
broke and at a price that is right.
Win. Gilmour,
It. F. IX, Plattsmouth.
Hogs Wanted.
anted to buy, somo shoats,
weighting from 50 to 100 pounds.
See J. P. Falter, Coates' Block. '
"Trail to Sunset" Route Just Is
sued by the American Auto
mobile Association. .
Ninety strip maps are included
in the 1912 edition of the A. A. A.
"Trail to Sunset" route just is
sued from its national touring
bureau, at No. 437 Fifth avenue,
New York City. The complete
route from. Chicago to Eos An
geles, including the Santa Fe trail
and thence to San Francisco, con
tains all necessary information
with clearness and accuracy, em
bracing turns, forks, landmarks
and railroad crossings. The first
edition of a year ago contained
only sixty-five maps and con
cluded at. Los Angeles.
In addition to going through to
San Francisco, the new addition
has two complete routes between
Phoenix and Los Angeles, the new
one by Yuma, the Imperial valley
and San Diego. The 1912 book
also contains all the corrections
noted by A. 1.. Westgard, A. A. A.
official field representative, on his
third trip across last fall. Among
the improvements is a short line
from Omaha to Kansas City, via
the new Plattsmouth bridge, sav
ing about thirty miles as com
pared with the route formerly
used. A new A. A. A. transcon
tinental map, showing nil prac
ticable routes in their correct
geogrophie relation, is nearly
ready for publication.
Mr 8. Wiley Some Better.
Mrs. George Park, who has
been with her mother, Mrs. Wil
liam Wiley, south of Plattsmouth,
for the past few weeks, owing to
the serious illness since the death
of her husband a few weeks ago.
was in the city Saturday and re
ports her mother some better. Al
though improving she is still a
very sick lady and not out of the
danger period. Mrs. Park called
at the Journal office at the request
of her mother, to send the paper
to her son, Algren Wiley, at Bern,
Kansas.
A Picnic.
Yesterday morning a crowd of
picnickers drove to St. Mary's
lake, near La Platte, in Douglas
county, where they spent the en
tire day llshing and indulging in
other amusements. This occasion
was in honor of Dr. J. W. Coiner
of Lebanon, Kansas, son of J. B.
Cotner of this city, who is a guest
of relatives and friends in this
vicinity for a few days. At the
noon hour a delightful picnic din
ner was spread under a large oak
tree, to which all did ample
justice. Plenty of llshing tackle
was taken along and a number of
the picnickers succeeded in
capturing a nice mess of llsh,
those participating in the llshing
stunt not. returning to their homes
until about 10 in the evening,
while the other members of the
parly arrived home about (5. Dur
ing the day Miss Gladys Stein
hauer took a couple of pictures of
I he picnickers. Those participat
ing in Ibis joyful event were:
Dr. J. W. Cotner of Lebanon, Kan
sas; J. B. Cotner and wife, S. L.
Cotner, wife and two children,
Gladys and Arthur; Waller Cotner
nnd wife, Miss Gladys Stcinhauer,
Clarence, Howard and Albert Cot
ner, Lester and . Herbert Chris-weiser.
For Sale.
Almost new motor cycle. For
demonstration call or write C. D.
Benedict, Murray, Neb.
Cultivate your alfalfa stubble
with a Canton Spike Disc Harrow.
Sold bv Will Richardson.
Mr. Berger Attends Funeral.
Mr. and Mrs. G. L. Berger, front
over at Elmwood, were in the city
last Friday to attend the funeral
of Mrs. Conrad Schlater, and re
mained over until Saturday morn
ing, at which time Mr. Berger
called at the Journal office for a
brief visit and to enroll his name
for a copy of the paper for one
year. In conversation with Mr.
Berger we learned that his life
long friendship for Mr. and Mrs.
Conrad Schlater dated away back
in the years of 1 80 i and 1805, at
which time, in company with 15
other men, they made a trip
across the plains. At this time he
made his home with Mr. and Mrs
Schlater. Mr. Berger came to
Plattsmouth in 1857, where he re
sided for some time. He also tells
us that he is the only surviving
member of the crew of seventeen
that crossed thep lains in '04-5.
Convention Meets Soon.
Jesse Perry, superintendent of
the First district, has about com
pleted the arrangements for the
district convention, which meets
within a short time at the U. B.
church, two miles south of Platts
mouth. The district includes the
Sundays schools of Union, Murray,
Mynard, Plattsmouth and Cedar
Creek. Mr. Perry will probably
have a list of the speakers and
subjects ready for the press
within a few days. The arrange
ments are shaping up for one of
the best, district conventions
which has been held in the dis
trict for some time.
WOW!
IT The Season for Cyclones and de
"V I I structivc wind storms is at hand!
Are you protected? I will write cy
clone insurance for 75 cents per hundred
for a term of five years. That means
that you can carry $1,000 insurance for
$1.50 per year. It is not wise for you to take the risk when others will
take it for you at such a low rate.
Fire Insurance at lowest rates on stocks and dwellings. Special rates
for long term policies.
Coates' Block J. P. FALTER, mlZL
