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SEMI-WEEKLY EDITION-FOUR PAGES
PLATTSMOUTH, NEBRASKA. MONDAY MAY 2, 1910
VOLUME XXIX
NO P,3
3
Platte
IHE
SUBJECT
DF
mm
"Advertising as a Factor of Town
Building" a Paper Read Be
. fore Commercial Clubs (
i State Convention
From Friday's Dally.
Every city and village that has any
inducements for new industries
should be spending money advertis
ing, even if merely through want
columns of metropolitan dailies, and
every community should encourage
local correspondents to send out
stories of even the "bad" things that
happen for the sake of the advertis
ing in getting the town's name in
print, declared N. A. Huse of the
Norfolk, Commercial club, before the
annual convention of the state as
sociation of commercial clubs here
yesterday. "Advertising as a Factor
of Town Building," was the subject.
It was also declared that Nebraska
should, as a state, appropriate an
advertising fund. The paper said in
part:
"There are two kinds of town ad
vertising the kind you pay for and
the kind you don't pay for. The one
may range all the way from a 10-cent
want ad in the newspaper to a two-
page spread in a magazine at Jo, 000
a throw. The other includes the
good words spoken for a town by its
vlclyal citizens away from home, the
c- press agent stories sent out with de
liberate advertising intent and clever
Jy slipped under the telegraph editor's
guard, and the real telegraphic news
dispatches bearing the town's date
line and used for their news value by
the big newspapers of the country,
Under this last classification, of
course, must be included the news re
ports of the good and the bad and
more- often bad than good but even
though the story told be a disagree
able one and one to make citizens of
the community In which the incident
happened shudder at its awfulness
even the very bad news emanating
from a town will prove on the whole
it seems to me, to be remarkably
good advertising. And the bad stories
have this virtue the general public
likes to read bad things that bad
people do and for that reason the
telegraph editor will jump at this
kind of a dispatch and eagerly call
attention of thousands of readers to
your town in the date line on th
story where he would probably find
room only in the waste basket for th
report of an uninteresting Sunday
school convention.
"An incident took place in Kansas
City not many weeks ago which was
in itself of a degenerate type, yet
Kansas City got good advertising out
of that incident even in spite of the
low moral level from which the story
sprang. For at least a day the name
of Kansas City was given a con
' Bpiciuous position in every morning
newspaper in the world, two columns
of that story was cabled to Europe.
"During the Gregory county land
rush 10 ,000 people went in droves
from all parts of the United States to
take chances in Uncle Sam's big land
lottery. Thousands of them went be
cause they had heard that land rushes
hold the elements of the sensational
and the dramatic; thousands of them
had heard of Bonesteel and they
heard of Bonesteel because of the bad
things that happened there. Through
that first opening and the badness
that cropped out at Bonesteel, the
Rosebud reservation was given
greater publicity throughout the
United States than any other strip of
government land and when Tripp
county was opened up farther west, a
still greater throng, to a large ex
tent as a result of the publicity that
had been given the shootings during
the first rush, took a chance in lot
tery No. 2.
"There is not a town or even
village in Nebraska today which, afi
ter it hAs any real advantages to of'
fer investors as inducements for lo
cating, can not afford in a limited
way to systematically follow up this
same plan. The method to be used
I would suggest, would be the want
columns of the metropolitan daily
paper circulating in the territories
from which interesting inquiries can
be expected. A want ad. of fifty
words can be carried into a million
homes for a J 3 bill."
An Enjoyable Event.
Miss Esther Larson, teacher in
District 12, finished a very successful
term of school last Friday, and to
give the pupils cause to remember
her she gave them a picnic and
dinner last Saturday. A fine din
ner was one of the features of the
day, which was followed by an ex
cellent program rendered by the pu
pils and was enjoyed by patrons and
others. Miss Larson has been a very
efficient teacher and the people of
this community as well as the pupils
regretted to see her leave for her
home in Plattsmouth. Union Ledger.
1
GENERAL EMI
UP A L HELP
WILL GET ft
HEW DEPOT
A. V. Johnson. Deputy Fire
Commissioner Offers Some
Suggestions.
A. V. Johnson, chief deputy fire
commissioner of the state, has sent
out the following suggestions in the
hope that they will prove beneficial
to every community, and especially
to such cities as Plattsmouth:
"The Nebraska Fire commission,
whose business it is to do everything
possible for the prevention of fire
waste desires to direct public atten
tion to the necessity of a general
clean up during spring time. Debris
that has accumulated during the win
ter months should be thoroughly
cleared away. The reasons for this
are obvious; one which might be
mentioned is that this debris is often
responsible for spontaneous combus
tion, which, more prevelant during
the hot summer months than dur
ing the colder period, Is generally
regarded by experienced fire fighters
as one of the chief causes of what are
called "unknown fires."
Too often houses are built with
out giving the proper consideration
to attic ventilation; the hot summer
sun beats on the roof, the heat In the
attic becomes intense and wtth the
attic filled with rubbish, dust, oily
rags, highly varnished pieces of fur
niture or other accumulations spon
taneous combustion is a natural result.
"Closets are often used for storing
away greasy overalls, old clothes, and
oilv racs: such closets should be
thoroughly cleaned and this is parti
cularly true of the closet under the
stairway which is too often permitted
to become a fire trap immediately
under the only way of escape from
the upper stories of the building.
"This Is the season for varnishing
and painting, hence old rags used
for wining greasy wood and var
nished surfaces should be burned;
if they must be saved for future ubo
they should be kept in an iron recep
tacle substantially covered and set
away from the wood buildings.
'Paint and oily rags, varnish and
waste, used to wipe machinery are
particularly liable to spontaneous
ombustion.
"We desire to suggest that when
people are removing their stoves for
the summer months if they would be
careful to see that the hole in the
chimney was stopped with a metal
thimble and not with paper or rags
It would prevent a great many fires,
"If municipal authorities will exert
some efforts to have property owners
and tenants observe these suggest
Ions considerable Ire waste may be
avoided."
Union is Almost Assurred of
What It Has Long Needed
The Missouri Pacific Is making
preparations to comply with the re
quest of the people for better depot
facilities at this place, and although
the company does not say so In exact
depot, and ' it is probable that the
provement will consist of a large new
depot, It is probable that thehrd
depot, to be erected in the near fu
ture. Official notice was received
Tuesday by Agent G. F. Whitlow, and
in his letter Sueprlntendent A. De
Bernard! of Atchison says: "You
may advise the citizens of Union and
others at Union and vicinity Inter
ested, that it has been decided to en
large our station facilities, which will
provide two waiting rooms, additional
office room, etc., and work will be
commenced as soon as material can
be assembled."
This action on the part of the
Missouri Pacific will be hailed with
delight by the people of Union and
vicinity, as they have felt the need
of better accomodations for a long
time, utid now that the company
shows a disposition to be fair and
give the recognition due a town of
the importance of this one, we will
all be glad to join the company in
working for the advancement and
business growth of both the town
and company. The hearing before the
state railway commission on March
d opened the eyes of the railroad
officials to the fact that this village
had been "overlooked" in the matter
of accommodations, and the Ledger is
pleased to note the promptness with
hich the company took steps to
remedy the conditions here. Let us
ope that the contemplated Improve
ment means a handsome new depot
and we believe that is what is com
Ing. rUnion Ledger.
Moving Many Laborers. I A Large Wad.
The Burlington is taking from Herren Henri Miller and Claus
twenty to two hundred laborers to. Speck this morning got a shock which j
the northwest every day. They are has taken several years off their lives
to be employed on new work by the ttnd made them old men before their
company;, One evening during the time. The occasion came about when
past week more than two carloads a stranger stood up In front of the
were hauled out of Lincoln on one iong, highly polished, mahogany bar
train and trains preceding and follow- 0f j. e. McDanlel1 and Btarted an
Ing this one also carried large num- argument with Herr Miller concern-
bers. Most of these laborers are ing the probability of the city of
foreigners. Where they have a car- Lincoln adopting the dispensary sys
load of laborers these are placed in tem. To strengthen his position
a car by themselves and kept separate nerr Miller ventured to say "I'll bet
from other passengers. Where there you they do" when the stranger said,
is less than a carload the laborers "All, right. Put up the money," and
often take possession of the smoker, pulled out of his pocket a large, fat
to the exclusion of other passengers. bundle of money from which he
deftly extracted a $1,000 bill good,
legal tender of the realm. Herr Mil
ler gazed and suddenly the whole
world swam before him and he saw
the figures on the bill as in a dream.
He uttered a few short gasps and a
faint cry for "helup" then he fainted
away. Herr Speck witnessed the un
usual excitement and hurried up,
thinking perhaps the stranger had
taken a drink of that fine old Tokay
wine vintage '56, and for the first
time the horrible vision of the thous
and dollar bill burst upon his gaze.
He gave a strangled, Inarticulate cry
LOSES HOI MID
GOII E TS BY FIRE
EM CITIZEN
SHOULD HELP
o See That the Census Enum
erators Enroll Every One.
A number of the cities and towns
of the state have been making stren
nous efforts to get their census up
to the actual population of the city (,f terror aml Bttzl the back bar for
ut so far small effort has bee made support, l'ortunately the arrival of
George Hlld, the well known and
popular farmer from the precinct
drove in this morning from his home
to look after business matters in
the city.
A Fine Time.
From Friday's Dally.
The meeting of the Frauen Verein
of St. Paul's Evangelical church was
held yesterday afternoon at the home
of Mrs. John Bauer and a most de
lightful gathering it was. There
was a record breaking attendance
present, there being some seventy
ladies present. The afternoon was
most pleasnatly spent, Miss Helen
Kline by request singing a very pret
ty song In excellent voice and Misses
Pearl Mumm and Paula Sattler play'
Ing several selections on the piano
There were charming and dainty re
freshments served during the after
noon, the hostess being assisted
serving by Misses Pearl Mumm, Eliza
beth Campbell and Jessie Robert
son and Mrs. John Lutz. There were
a number of ladles present from the
country Including Mesdames Phil and
Ed. Becker.
Mrs. Georgia Creamer and her
niece, Miss Vera Yardley, came u
this morning from their home near
Murray and were passengers for Om
aha on the mornlnsr train, whom thev
will spend the day.
this respect in this city. The
enumerators have been going their
rounds and gathering in the names
of all residing in the city but no
aid has been given them on the out
side except spasmodic attempts by in
dividuals to do so. There should be
n organized effort instituted at once
to secure for this city a full and fair
count of the population." The Jour
nal will do its share in this respect
and it believes nine in ten other peo
Bride and Groom Arrive.
From Friday's Daily.
W. J. Mulvaney aud bride arrived
in in the city last evening and will
make their home here in the future
Mention was made in the Journal
several weeks ago of the departure
of Mr. Mulvaney for Chicago where
he was to be united in marriage to a
most charming and estimable young
lady of that city. The marriage took
place last Wednesday in that city
and the newly wedded couple at once
came to this city. Mr. Mulvaney has
been a resident of Plattsmouth for
several months past and has made a
very large number of frlenda during
time. He is employed at the Burl
ington shops as an electrician and is
a young man of marked ability and
sterling worth. He stands very high
n the estimation of all who have
met him. The bride Is a very charm
ing and handsome young lady of
many accomplishments, and she will
be warmly welcomed to this city
where she will soon have a large cir-
circle of friends. The many friends
of Mr. Mulvaney extend their hearty
congratulations and wish the happy
couple a long and prosperous wedded
life.
Itctiiriis Convention.
Messrs. A. L. Tidd and Reft Patter,
pie and Institutions in the city will delegates to the at ate the fire was among those who were
do likewise. Let everyone put his , i ,i, Liih im nnd h hurrind to elv
or her shoulder to the wheel and help ColumDUB( returned last evening, af- Mr. Elliott his assistance but by the
boost the census. v0i,, , ,i i .v tlmA hn arrival there the roof of
Iw i uu ' dciu in w ua;a u niuw i
cltv. Thev found the iratherln to the house had fallen in and nothing
someone wno me census laaer may b , harmonious one and there could be done
pave ovenooaeu. uei mem nouiy d f h . The famlly dM not even Bave their
the enumerator or notify some city tere8t to the comrnerdal worl(1 , ere clothing and lost the entire contents
pnicer or onicer or tne commercial
lub of the name and the enumera
tor will be gotten busy. The im
portance of the census to the city
cannot be underestimated and all
should realize that all names should
be on the rolls
There is still a long time left in
which the names can be secured and
Off for Texas.
W. E. Rosencrans, the real estate
man, will depart next Tuesday for
the Texas gulf coast country con
veying a large delegation of Platts
mouth and Cass county citizens who
will look over the land in that sec
tion with a view to purchasing some
of It. They will make a trln which
will include the principal points In
that state such as Houston, Calves
ton, San Antonio, Austin.Fort Worth
Dallas, Falfurrlas, Brownsville and
Laredo and will be gone for several
weeks. Mr. RoBencrans had a letter
recently from his son Bruce who is
now in that country with a party of
gentlemen and he is greatly Inter
ested and surprised at the wonders
of the country. He writes very en
thuslastlcally over the rountry and
his father believes the entire party
feels the Bame way over it.
in
aid saved the lives of the two gen
tlemen but they have boon nervous
ever since the event and the mere
mention of a bet gives them chills.
The man who offered the bill on the
bet Is said to have been from St.
Joe, Mo., and is a horseman. He had
a roll which the boys claimed was not
less than $8,000 in wealth.
Not Even the Clothing of the
Family Was Saved.
From Saturday's Dally.
Fire shortly after midnight last
night destroyed the home of John
Elliott just north of the city and near
the big cut of the M. P. road. The
destruction was complete, the unfor
tunate family losing everything which
the houso contained while the struc
ture was burned to the ground. The
fire was of unknown origin but is
presumed to have started by rats
gnawing matches of which there was
a large box in a shed kitchen at
tached to the house. It was in this
shed that the flames were discovered
by Mr. Elliott who made herculean
efforts to put out the fire. He seized
a pail and ran to a tank some dis
tance from the house, taking water
from it and returning to fight the
fire, lie made a number of these
trips but owing to the distance the
flames steadily grew In columns un
til they were beyond control and
swept away everything.
The building is located outside
of the fire limits of the city and the
department did not turn out as there
was no water available. The central
telephone office called up as many of
the nlghbors of the unfortunate peo
ple as they could and they hurried
to give him all possible assistance
but before they could get there the
flames had done their work and the
building had fallen In. John Ruther
ford living some distance south of
were many clubs represented and ttf of the house which was a one story
meeting was in a large sense a re-
view ,of ty)8lns condition in other
cities in the state. Mr. Tldd was
much impressed with the reports of
progress which other places present-
frame structure with some five
rooms, owing to Mr. unions ei
forts to put ou the fire the household
goods were not removed and soon
went up In smoke. He did not save
his clothing and has been obliged
ed and compared them with the con
ditlon of things here. He found that to K ahout today wi,n on,y Bon,e
Plattsmouth had as eood if not bet- second hand and worn overalls for
the enumerators win do their work ter a Bhowlng tnnn mmt of the otner clothes. The greatest sympathy is
cities represented, in fact, being pos- expressed for Mr. Elliott who hears
right up to the last moment if ne
cessary to secure a fair and full count g,bly exreled by onjy ono otner (lty an excellent reputation and steps will
of the population. Plattsmouth at
the last census fell down hard owing
to neglect of the work and lack of
systematic organization to push it
along and that should constitute a
warning to the public this time. Or
of Its class In the state. General con- doubtless be taKen to assist mm to
ditlons throughout the state were Kft on his feet again.
declared to be good and the delegates The family consists of a wife and
present seemed very optimistic for two children and they have not been
the future. The convention selected living In the piaco long, ino piace
Kearney as its next meeting place, M" lul,e wtn known as the Boeck
ganizatlon means that the city will that r(ty defeatng LjnroIn for the property. Owing to the wind which
get a fair count and it should make
a fine showing in the way of in
crease over ten years ago. If the
matter is neglected, this will not be
done and the city will be unjustly
accused to falling behind In the race
It has not fallen behind but has act
ually advanced and the census enu
merators would be convinced of that
fact by systematic aid extended them
by the city as a body.
honor after a hard fight. One of the
principal features of the meeting
was the strong advocacy of muni
clpal advertising by a number of the
speakers. The idea was advanced
and advocated that the cities of the
prevailed the destruc tion of the prop
erty was considerably hastened. Mr.
Rutherford state that this morning
he picked up large pieces of shingles
blown from the lire in his dooryard
some halt mile distance from the
state should advertise if only a little flre- showing that only the greatest
Serious Accident.
From Saturday's Dally.
John Lowther, a well known citi
zen of this city, last Wednesday had
a narrow escape from Bevere injury
while helping his brother-in-law, Geo
Mark in hauling some hogs. The
gentlemen were driving along the
road near Nehawka when a tug bo-
came unloosed on one of the mules
which Mr. Mark was driving. Lowth
er stepped down on the wagon tongue
in their local and metropolitan papers
showing the advantages of their
cities. The Idea of the state having
an advertising fund to be expended
In setting forth the advantages of
the state at large was also strongly
advocated. Altogether the meeting
did a great deal of good and ad
vanced materially the welfare of the
state and the business interests of
the state.
In County Court.
In county court Judge Becson yes
terday heard the claims against the
good fortunte prevented others and
possibly worse blazes.
Mr. Elliott had an additional mis
fortune earlier in the evening when
one of his team of horses died. The
animal had been ailing for some lit
tle time and finally gave up the
struggle. The fire coming on top of
this loss Is very discouraging to him.
The property which was destroyed
was covered by small insurance but
not nearly enough to make good the
loss of which he met with.
In ("cm nty Court.
In count v court todav several uro
estate of Sonhronla Parsell. (leeenRixl. . . ... . ..
to Inmn to th eronnd. niacin hla .. ... . . - - oaie matters were up lor uisposiuou
: ' , ' " "" allowing tne omy claim on rile that
hand upon the back of one of the of 1Iarrlet L Dall of Gak.BburK
rauies as ue uju ho. i ue rauie scared it n Boatot v, . m,
iiiti uuiuok Liiu i:ni u lit. i iih t : i it 1 1 1 1
and gave a leap forward, throwing LmmintPf, tn iMni
the gentleman to the ground slightly L y ParBell the hu8ban( of dwn
to one side of the wagon road. His L., ,.
left foot, however, was In the road Dele8 I)ernlpP , Rttnrnpv ,r ha
and the loaded wagon passed over eBtate and w. C. Ramsey appeared
and a petition was filed for the ad
ministration of another estate.
In the matter of the last will and '
testament of Nicholas Bintner, de
ceased, Judge Beeson allowed the
will and appointed the widow, Mrs.
Katie Bintner as executrix. The es
tate consists of a farm near Rock
A l ine Meeting.
The Woman's Auxiliary of St
Lukes parish met at the home of
Miss Verna Leonard yesterday after
noon at 2:30. There were a laree
number of the ladles present and the
early hours of the afternoon were
spent In discussing plans for carry
ing on the work of this most worthy
organization. The remainder of the
afternoon was most delightfully spent
In a Boclal way, social conversation,
music and the like being Indulged In.
Dainty refreshments were served.
rvnelf which deceased had deeded to
Judge Beeson this morning ap- hi wife durinir his lifetime, and ner-
pointed Hanah Hanson as guardian Bona, property va,UC(1 at 2,r,00 that
for the minor heirs of the estate of g009 to the children. Messrs. Clark
John G. Hanson, deceased. The heirs & Robertson appear for the estate,
are Jessie, James, Emma and Mer- A ,,, hoarlnif nn ,.inlma tt.na
ler. A. L. Tldd appeared for the ln tne PHtate of tlie late John x Balrd
minors. ..,i , , ,,., - . , r
I nnu mciu ah hit email? ui juuuiuia vi
A final Bettlement was aiso had rnlprnfln , hnth .. Mnaara
since ueen ai ins iiume uere. i ue ,-i i . . . , - ...v.,-.-.
,, -,. -.... lzz:irzi::dzz notart," "wre" ,or
from the 'crushing It received and fn. w T Btr,Kf ,.,,, ,14u u. eHlate-
" , A petition signed by W. P. Nlchol-
bondsmen discharged from liability ag and charIc9 H- 1)uUey , of tne
on his bond. His accounts were ex- ,ate Wm p, 1)all fIed for the
amlned and allowed. The property . ... .,...,,..,... ,
left was also assigned and distrlb- thelr father.8 C8tato, The value of it
uceu. 1 1 .. . . ... .....i.i n AAA
id iixuu in me jieuuuu ui 99,uvv.
Messrs. Ramsey & Ramsey appear for
W. H. Hell and wife of Pleasant the petitioners.
to a stop. As soon as possible Mr,
Lowther was taken to Union where
an examination by a physician dls
closed that no bones were broken
but the foot was very badly bruised
and the physician had to apply a
dressing to It. Mr. Lowther came
up to this city that evening and has
since been at his home here. The
is painful to get about on. It is
believed that it will be well, how
ever, In a short time and he can re
sume his work.
Mrs. W. II. Freeso and her daugh
ter, Mrs. Don C. York and L. V.
Copenhaver, are spending today In
Omaha, having been a passenger for
that city on the early morning Bur
lington train.
View farm west of the city, came in
...v.u.,.B u Bl,c,iv me aay at- smoke "AcornB" the cijrar with a
tending to business matters. ' reputation. Made by I'tak & Bajeck.