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About The frontier. (O'Neill City, Holt County, Neb.) 1880-1965 | View Entire Issue (Jan. 30, 1958)
‘Safeway—Finest Grocery Facility That Can Be Built’ 'Safeway is sold on the O'Neill trade area and had decided its people merit the finest grocery store facility that can he built. The store you see here today is It!” says Tom Cronin, manager of the new store. The store is 72 feet by 100 feel In size, occupying 9,200 square feet of ground area. The building is constructed of reinforced concrete brick and glazed tile. The floor is covered with asphalt tile and the celling of fibre-board material laid up in panels. A special type of plate glass designed to reduce heat transfer nad eliminate fog ging has been installed. The lighting involves an inter grated system of florescent lamps throughout the store and an inter communication system permits quick contact with all personnel. A number of the latest self-ser j vice food shopping ideas art* in cluded in the new store. Along with many new and different items that will bo Introduced to the O'Neill folks for the first time. A modern wrinkle is the SI line al feet of open top refrigerated display case for diary products, frozen prepackaged meats, fruits, vegetables anti juices. The meat department provides 25 feet of refrigerated display case for customer selection and two meat outers will be stat ioned behind the counter to help customers make their selections, cut their orders and wrap them. About 15 employees will be kept busy filling shelves and checking purchases. Tom said. In addition to the refrigerated cases, four islands of shelving, plus shelving along the walls, hold what Cronin says is a vast select -1 ion of grocery items. Thi nested shopping carriers in which customers wheel their pur chases are streamlined for space sav ing and equipped with small seats in which mothers may place their small children while shop ping; Three check stands will afford shoppers speedy, efficient check out service. A drinking fountain is provided for the thirsty shopper. The store also features two cof fee mills for the ‘ grind it your self" set. And to delight the youngsters, and a few adults, 15 feet of candy display is provided This display has a colorful, re volving carrousel over the top. Special emphasis is placed on the cake and bread display. It is a Colonial design with interior illumination. The entire store is kept spotless ly clean at ail times by an auto matic scrubbing machine. This machine is of square, box-like construction and stands about three feet high. It does the scrub bing, rinsing, waxing and polish ing job with the flick of a switch. The floors can be cleaned at any time of the day without interfering with customers shopping in the store. Though this machine sounds like the answer to a housewife's dream the cost makes it almost prohibitive in a home they cost a little over $1,000 each. For storage purposes a meat cooler box is provided in the meat cutting area. This walk-in cooler contains 1,344 cubic feet. Frozen foods will have 898 cubic feet of storage space and 832 cubic feet of back loading beverage case is provided. Fifty-one lineal feet of produce case is provided in the sales-room. This produce case is refrigera ted and mechanically kept at the proper temperature for produce. An incinerator is provided for the latest, cleanest method of waste disposal. Abundant Parking Off-street parking Is provided for about 47 cars. The parking lot is illuminated by mercury-vapor type lights. The lot is on the east side of the building, which, in days gone by, successively hous ed the Mellor Motor company and the Lohaus Motor company. The store sign is on the front ot the building and is a horizontal illuminated sign. Also a parking lot sign is provided. Mr. Cronin pointed out while being interviewed that "the Beck enhauer Brothers Construction company, who had the general contract, did an excellent job in building this store for Safeway and the people of O’Neill. Many local sub-contractors figured in the construction of this store, in cluded James Davidson & Sons, Northwest Electric Motor Service, Donohoe Construction Company and O’Neill Neon Sign Company”. Tom further said, "The major part of construction materials wrere provided through O’Neill business firms.” The store was designed by R. F Ilennig of Safeway construction department. Mr. Hennig designed this particular store to function as conveniently for the customer as possible and still combine that convenience with warmth. H e personally selected the warm pas tel decorator colors for the walls so they would harmonize with the tone-un-tone grey and black as phalt tile of the floor. Bestt Decorators of Norfolk to stalled the tile and performed the decorating. Mr. Cronin says, "This is an all around wonderful store — it is warm in the winter and air-con ditioned in the summer." Sale way Sales Over Two-Billion Safeway stores last month be came the first western business of any kind to break through the two-billion - dollar annual sales mark. Omaha Retail Division Man ager Frank G. Pringle disclosed that consolidated sales reports for the 50 weeks of 1957 wher totaled at Safeway's Oakland, Calif., headquarters reached $2, 032.000,000. Historically. 16 other compan ies have crossed the annual sales mark of two-billion-dollars. ac cording to a check of financial re cords of all fields of business and industry'. None of these compan ies headquarter west of Chicago. 111. Outside the United States, only four other business organizations have surprised this annual sales figure. "Of course, many businesses have better profit records on their sales than do we in the retail gro cery field where only one to two cents of every sales dollar becomes net earnings,” Pringle said, “Bui we naturally are pleased with such growth because after only four decades it represents a lot of satisfied customers and that’s oui main objective." Safeway, the first western bus iness to reach this sales level, al so is the youngest by two decades of the major businesses that have done so. While the others started at the turn of the century or be fore, Safeway has grown from a single grocery store founded in the Pacific Northwestern town of American Falls, Ida., in 1915. Founder M. B. Skaggs now resides in Oakland and has watched the company grow from his original self-built building until now it operates in 25 mostly western states and the five westernmost Canadian provinces. This retail grocery concern is t h e second grocer to break through this sales mark (A. & P. was the first) and the third retai’ merchant to do so (Sears-Roebuck was second). The other American businesses include four oil compan ies, two meat packers, two elec trical manufacturers and one utility. Attend Meeting— Mr. and Mrs. Ira Moss went last Thursday to Wichita, Kans-, where they attended a meeting of postmasters. They returned Sun day. Weekend guests of Mrs. Clara Schaffer and family were her son, David, student at Creighton uni versity and her son-in-law and daughter, Mr. and Mrs. Richard Seymour and Sandra of Ains worth. We re proud to have had a major role in.. O'Neill's New Safeway Our craftsmen installed the asphalt tile throughout the new store . . . and we were contractors tor the Interior decorating. BESTT DECORATORS ?.0. Box 867 Norfolk, Nebr Donohoe Construction COMPANY — O’NEILL — Fully-equipped for dirt-moving for any purpose . . . dams, drainage, excavation, road building. SAFEWAY’S big parking lot was cleared and levelled by our equipment . ;! SAFEWAY | and to the CITY OF O’NEILL 1 O'Neill National Bank! s ♦♦ ♦♦ ♦4 — Member FDIC — 8 • • 44 • • 44 44 1 H t •• T 44 z 44 z *4 T 4 4 Z 44 | g We join in extending CONGRATULATIONS and BEST WISHES O'Neill's New SAFEWAY Floral arrangements for the pre view and gala grand opening . . . by our staff. HELEN'S Flower & Gilt Shop | to the New SAFEWAY I 1 It was a big job . . . and we’re proud of it. THOMP SON ELEfTRIC was in charge of the mechanical In stallation of refrigeration and compressor*. Cooling units—meat, vegetables, frozen foods, dairy products— require 35‘j horsepower. Thompson Electric 810 Sooth Third St. Norfolk \ Vast Changes in Meats in 20 Years’ Hurley, McMurtry in Charge of Market Ivan Hurley has been ap pointed Meat Market Manager ol the new O'Neill Safeway store, announced Frank G. Pringle, div ision manager of Safeway Stores. A personal imitation from Mr Hurley is extended to all of the people of O'Neill and the trade area to come in and inspect his modern, up to date meat market. He further pointed out that "Meat markets have come a long way in the past 20 years. They are no longer tne open air, unrefriger ated, poorly lighted, difficult to clean operations they once were. They are air-conditioned, refriger- j ated, sparkling clean establish ments. Filled with gleaming chrome, sparkling white porcelain, and immaculately dressed em ployees." Not only does the customer have the advantage of picking out the exact cut of meat she wants from I the selection on display, she also has all of the advantages of the i old "butcher shop" because the employees are readily available in case she wishes a special cut or particular type of meat not out at the time, or if she wishes suggest- j ions on meat preparation. Mr. Hurley recently moved to O'Neill from Ravenna where he had been Safeway s meat market manager 3*4 years. He is a nat five of Treynor, la. His wife, Syl via, is a native of Elkhorn, la They have two children: Ivan, jr., 10, and Tonya Louise, 8. Mr. Hurley’s assistant in the meat department i s Richard ("Dick"l McMurtry, who orgina ted at Broken Bow. He has been working at the McCook Safeway store since June. Mr. McMurtry is single. Cronin 16-Year Safeway Veteran After association with Safeway stores for the past 16 years, Tom Cronin has hit the high spot in his grocery career as manager of the newly constructed Safeway store in O'Neill. Tom comes to O’Neill from Ne ligh, where he has heen Safeway’s store manager since 1952. Before that Tom was in Council Bluffs. Tom was horn in Dunlap, la., and was graduated from Thomas Jefferson high school in Council Bluffs in 1944. “People have been wonderful here in O’Neill and add to that the fact that O'Neill is the huh of an excellent trade area so I am very pleased to be transferred to O' Neill," said Tom. There are four Cronin children Steven, age 7, Sally, 6, Pattie, 5 and Mick, 3. Mrs. Cronin and the children have moved here and re side in West O'Neill. In Neligh. Tom was an active member of the Lions club and also in past years served on the board of directors of the Chamher of Commerce. Milt Clements of Ord is the manager of the produce depart ment at the new store. Mr. Cle ments is married and is the fath er of three children. Mark Herhers of Hastings will manage the grocery department Mr. Herbers is a Safeway vet eran and is single. Honors Parents on Silver Wedding VENUS- Miss Phyllis Finch planned and surprised her parents Mr. and Mrs. Clarence Finch on their silver wedding anniversary on the eve of Saturday, January 18. A number of friends and rela tives arrived at their farm home. Cards furnished the evening’s entertainment. The honored cou ple received many gifts. Lunch was served which was brought by the guests. - Those present were Mr. and Mrs. George Jeffery, Mr. and Mrs. Francis Boelter and Loren, Mr. and Mrs. Kenneth Heiss and family, Mr. and Mrs. Edward Sukup, Mr. and Mrs. Bryan Finch Mr. and Mrs. Norman Rohokar, Mr. and Mrs. William Buxton, Mr. and Mrs. Elmer Lichty of Royal Mr. and Mrs. Arthur Sufficool of Shelton, Mr. and Mrs. Kenneth Waring, Mrs. Alta Finch. Other Venus News Gary Groeling went to Omaha the week of January 12, where he enrolled in a radio school. Gary recently was separated from the army. He is the son of Mrs. Pearl Groeling. Mr. and Mrs. Sidney Faulhaber motored to Omaha Wednesday, January 22, where they visited with their daughter and son-in law, Mr. and Mrs- Paul Baker. Dennis VonSeggern looked after the chores at the Faulhaber farm in their absence. Mr. and Mrs. Bryan Finch were last Thursday evening visitors at the home of Mr. and Mrs. Ralph Brookhouser. Mrs. Harry Lampert and Janet of Ewing visited her parents, Mr. and Mrs Ira Moss Monday morn ing___ For Auto Liability & Property Damage INSURANCE Town 5-10-5 17.20; Farm, 13.60 Town 10-20-5 19.00; Farm, 15.00 Town 25-50-5 20.20; Farm, 16.00 Fire and Extended Coverage 5 year Annual Pay Town Dwel ling $2.60 per $1,000.00. Farm: $8 00 per $1,000 00 first year and $3.50 each subsequent | year. No renewals required. See, Write or Phone L. G. GILLESPIE Insurance Agency O’Neill Phone SIS ft 114 Safeway's Red 'S' Didn't Just Happen Top Designer Called on for Symbol The new tendency to shorten names into trade symbols is seen in the Safeway stores' current program to acquaint the public with the new Safeway red "S" a registered insignia. Keith Jones Safeway’s division advertising manager, tells about it. Before too long the red 'S’ emblem will mean ‘Safeway’ tc as many people as the full com pany name," he said. The design is based upon a form known as the monad, which is one of the basic design forms almost as well recognized as the cross or the goodluck form used as a swas tika. In its pure form it is the Northern Pacific railroad’s sign Safeway’s adaption, however, is quite different from the trade marks of the other companies us ing the letter ‘S’ if it weren’t it could not have been registered as a copyright by Safeway. "This symool didn’t just hap pen,” said Mr. Jones, "It was de veloped by a top designer employ ed for the specific purpose of ob taining the best eye-stopping sym bol that could be devised. We have often considered that the best; things are the simple things. Lit le did we realize that great deal of time and effort sometimes is spent in sheer simplification; somehow we must have thought that the simple things just happen, or (hat they were the distillates of com plicated human efforts. While some people are complicating our lives, others are working just as hard at simplification. Business has for some time recognized this principle of simplicity and is working at it with might and main and money and getting results. "This mark becomes a symbol of association association with the name Safeway. Soon Safeway will have it become associated with the ideas of a standard, a badge of quality, an exclusive label, a sym bol that guarantees through Safe way satisfaction of product. This ir no doubt, will bo done through ad : vert rung and performance- an in separable pair. Yes, and the "S" will stand for a system that is unique in serv ing customer de mands," Mr. Jones concluded. B ill Become Von In Omaha— Miss Eleanor Hoehno, daugh ter of Mr. and Mi's. Anthony J O'Donnell, a student nurse at St Catherine's School of Nursing, will leave Sunday to become a novitiate of the Sisters of Mercy in Omaha Miss Hoehnc, a graduate of St. Maty s academy, expects to be a nursing nun and will continue her studies at St. Catherine’s which is run b> that order Miss Hoehnc returned early Sunday on the train from Omaha to spend be tween semesters with her parents Capping of the student nurses at St. Catherine's will take place Sund.n Afterward*, Miss Hoehnc will receive the habit she will wear for tlie next six months. ♦♦ H M ♦j Moore-Noble • * • • M ■ zz Lumber & Coal Company 1 M N s I :: H »• * • H i :: H * * • • | HI to O’Neill’s new | SAFEWAY WE ARE pleased to have been called upon as a supplier of ma terials for this splendid new store—a distinct asset to our I city. I 'T Home Crofters WINDOW & GLASS CO. of Wisner, Nebr. . . . joins in extending heartiest congratulations to SAFEWAY STORES, INC. WE ARE PLEASED to have been privileged in furnishing and installing the aluminum doors, glass and performing the glazing for this fine installation. NO JOB is too large or too small . . . whether it s a domestic, institutional or industrial pro ject. Your inspection of our products and workman ship is invited when you visit SAFEWAY in O’NEILL! Inquiries Invited . . . Free Estimates HemeBcrafters of Wisner, Nebr. . i—mi i ii mu i iiw i »r—ii mmmammmmxMsmmmmmmmmimmmmmmmmmmmmmmmmammmmi