\\ hat a lucky little guy (or gal) that first baby ot % 1958 is going to be! Just j look at the bumper crop of tree gilts he* (or she) is going to reap! Mr. Stork: 1 ake heed ... a great big bonanza of booty depends on your timing! I Our Gift to the Lucky One 1 l * Made in Belgium 1 I . Orion Knit .. I l . Measures 40 J ^ 1 1 IN ATTRACnV*■ ^ ,ltrt Ub, o! «■' 1 1 WK, TOO loin »n the "earl 1 1 One Cose of Pop 1 1 £ /'triVV —OVir 1 1 *7^ 1‘ >i” i*1* 1 \ ^ \ I Everyone! 1 l Nlerri Dr Pepper B°«\m§Co- 1 1 K. F. Moore, Frop. | to first baby of ’58 from O'Neill Photo Co. i WHETHER the laurels go to a single baby . . . or to twins . . . we’re standing by ready to photograph the lucky one (or ones) One Dozen 3x5 Photos (MOUNTED) FREE . . . with our compliments! Contest Rules: TO BE ELIGIBLE to win THE FRONTIER’S 4llh annual FIRST BABY CONTEST, the little mister or miss must be born within the boundaries of Holt county after midnight. 12 o’clock Decemljer 31st, 1957 Parents must fill out the following blank and mail to THE FRONTIER, FIRST BABY EDITOR, O'NEILL, NEBR. ENTRY MUST BE POSTMARKED not later than 8 p. m., Monday. January 6, 1958s and the winner will be announced officially not later than the Thursday, January 9, 1958, issue of The Frontier. A letter of identification will be issued to the parents and all show er gifts (described on these pages and provided by these cooperat ing firms) must bo claimed by 5 p.m., Saturday, January 'll, 195k. Baby's Full V uni sex : Boy Girl Weight: Pounds Ounces Date of Birth Hour of Birth >1 Parent's Postoffice Address Physician’s Name _, Physician’s Address _„ Signature of a Parent _ McCARVILLES CLOTHING SHOES FOR THE ENTIRE FAMILY — present — To Holt County’s First 1958 Baby a Pair of RED GOOSE SHOES From Cradle Thru College... I THEY'LL BE THE FIRST shoes for His Highness or Her It C Par] f^AAep Q|iApe! Majesty. All children love them. When they be- ilvu Uwvov JUUvOt come a wee bit older they affectionately talk about them, too FREE X-RAY FITTING SERVICE The Apparel Shop offers to the proud new Mother . . . a fine NIGHT GOWN • Luxite Nylon • Regular 5.95 Value • Choice of Size 32-42 • Beautifully Styled and Designed CONGRATULATIONS to First Baby of '58! Norge & Dankert's Welcome the First-Comer of ’58 THE LUCKY PARENTS WILL RECEIVE A — S25 DISCOUNT ON ANY MAJOR APPLIANCE That’s our way <>f welcoming the lucky little boy or girl . . . the first arrival of the new' year! HEADQUARTERS FOR: GAS OR ELECTRIC RANGES _ REFRIGERATORS — FREEZERS WASHERS — DRYERS DANKERT’S SERVICE O’NEILL and CHAMBERS to Holt’s First Baby of ’58 We proudly present TWO OIFTS! 1. POLYETHYLENE CLOTHES BASKET Regular 2.98 Value! 2. IRONING BOARD PAD and COVER SET Regular 2.98 Value! Total 5-96 VALUE Coyne Hardware We proudly present . . . One Dozen CUR1TY DIAPERS to the 1958 Baby Derby Champ! • 21” x 40” Foldline P • Wash Easily • Absorbent • Dry ipiiekley • No Items PATTON’S proudly presents to the ] Baby Derby Champ a hardwood Nursery Training Chair I t L* Natural birch finish • Roomy plastic tray • Joints screwed together (not glued) i • Plastic chamber HARDING CREAM | takes great pleasure in welcoming the First-Born in the New Year of ’58! FOR THE PARENTS of the lucky one we’ll I happily present ... 1 ■ 5 POUNDS OF OUR FAMOUS I Harding Butter Manufactured in O’Neill—the Butter Capitol of the Hnndhllln! To the Parents of Holt’s 1958 Derby Winner! Be Our Guests for FRIED CHICKEN DINNER ... at your convenience! WE'VE RACKED our brain to choose an appropriate reward for baby. We’ve decided to entertain the lucky parents who, after all, figure prominently in this contest! M&M CAFE & BAKERY Keep the New Baby Warm! OF COURSE, the Royal Newcomer will have to be kept comfy and warm. Coming along in the dead of winter, a chill house is no good. We re giving to the parents— 500 Pounds of Coal or the Equivalent Value of Other Merchandise Moore-Noble Lumber & Coal Co. COAL FOR EVERY HEATING PURPOSE! —i»ai'ii—i ■■■■«— i ———————1^——1—^ Congratulations to 1958rs First Baby yjyv^ HERE AT McINTOSH’S we feel the first I 958 baby ' to born in Holt County is a special child and is , v * ',3^ entitled to something specially nice. we ^ave 8e* a8‘^e a — • ^ 10-KARAT GOLD BABY RING McIntosh lewelry