Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About The frontier. (O'Neill City, Holt County, Neb.) 1880-1965 | View Entire Issue (April 4, 1957)
Million Dollar Campaign Starts — Conoco Royal ‘Great Advance’ A millton-dollar advertising campaign to introduce Continent al Oil company’s new Conoco Royal gasoline, described as ihe “super gasoline with TCP plus," is being launched this week as the company’s new premium fuel goes on sale at approximately 9,000 Conoco service stations and other outlets in 27 states. In the O’Neill area Conoco products are sold at O’Neill, At kinson, Orchard, Ewing, Bristow, Spencer, Chambers, Butte, Ains worth, Valentine, Winnetoon, Plainview. Conoco Royal will replace Con oco Super as the company’s pre mium-grade gasoline, said Harry J. Kennedy, vice-president in charge of marketing, who called the product the "greatest advance in gasoline development since the introduction of TCP. "We have decided to continue marketing two grades of gasoline in our 27-state marketing area,” said Mr. Kennedy, "followed al most one year of testing tnree grades in the Houston market. After studying the results of the Houston three-grade test, we are assured that our new C >nocj Royal can serve the requirements of all current automobiles with ! out adding complications for our ! customers and expense for our dealers and jobbers. “Conoco Royal features a rev olutionary new lubricant additive for gasoline which gives oil plating action,” he said. “Discov ered by Conoco research men in company laboratories at Ponca City, Okla, the new additive al lows modem cars to deliver all the high compression built into them. “It helps cure spark plug foul ing and protects rings, valves and cylinders with a lubricant shield.” he added, “thereby re ducing metal to-metal contact and wear. This means high compression is held in the engine, enabling the piston stroke to deliver full power. It also re tards deposits in the combustion chamber, and it oil-plating pro- i perties make it stable under the most severe pressures and tem peratures." Mr Kennedy reported that Conoco Royal gasoline was used by the late Ab Jenkins last sum mer at Bonneville Salt Flats. Utah, when a new stock car speed record of 118.375 miles per hour was set during a grueling 24-hour test covering a total of 2.841 miles. The gasoline also was tested by a fleet of vehicles in Oklahoma under severe stop and-go, neighborhood driving and normal highway conditions for hundreds of thousands of miles “The results were the same as at Bonneville," he added. “More povOer, more mileage and smooth er acceleration. Cars driven 20,000 or 30,000 miles were as lively as the day they left the show room." “As usual, newspapers, includ ing The Frontier, are carrying the heaviest load in the intensi fied advertising campaign to help introduce our new Conoco Royal gasoline,” said Mr Ken nedy. “Conoco is using ads in more than 1.000 daily and weekly newspapers, in addition to spot announcements, television com mercials an doutdoor posters in hundreds of communities.” Continental Oil company’s 27 state marketing territory em braces states in the Rocky Moun tains, Midwest, Southwest and South. Paul M. Baker of O’Neill is district sales representative for Conoco in the O’Neill region. Malmberg Writes Book Scheduled for Spring Publication PAGE;—Comet Press Bocks has announced that a book pub lishing agreement has been s.gn ed with Mrs. Sybil Malmberg of Brownlee, daughter of Mr and Mrs. N. D. Ickes, sr., of Page The work entitled, “Amos,” has received praiseworthy comments in advance of publication and is a colorfully illustrated juvenile concerning three lovable little characters who are fascinating in their simplicity, humor and warmth. It is regarded perfect for the wider 3- to 9-year-old group Publication is set for the spring and favorable nation al interest is anticipated. Mrs. Malmberg, a native of Nebraska, has been a resident of Brownlee for several years. She is active in several local organi izations including teachers’ as sociations and The Nebraska Cow belles. Although “Amos" Is her first published book, she has in the past contributed articles to sev eral newspapers and journals. Mr. and Mrs. L. B. Taylor and family of Grand Island spent the weekend with her parents, Mr. and Mrs. Louis Reimer, sr. Hubert Courtney Is Separated from Service — LYNCH — Robert (“Bob”) Courtney and Mrs. Faye Court ney arrived Wednesday, March 27, from Tucson, Ariz. They were fortunate in selecting the best route home as they skirted the heavy snowfall on the west ern edge of the severe storm. The Courtneys reported they encountered more snow upon leaving Lynch going north to the parental Charles Courtney home than at any point on their trip. Bob has received his dis charge from the service and plans to farm with his father. Mrs. Faye Courtney plans to visit relatives here for a month before returning to Arizona. I.inda SohmLor Named President— Officers elected at the first meeting of the year of the Pleasant Brook 4-H club held at Mrs. Libby Tuttle’s home were: Mrs.. Libby, leader; Linda Schmiser, president; Kathleen Funk, vice-president; Donna Wright, secretary; Ruth Ann Muff, treasurer and Kathleen Thiele, news reporter. We are continuing the second year of yard beautification. We -.cnn a get well card to our past leader, Mrs. Fern Stearns, w’ho has been ill.—Kathryn Thiele. Deloit News Mr. and Mrs. Rudy Bartak visited friends and relatives here last Thursday. Friends of Mrs. Ewald Spahn helped her celebrate her birth day Thursday evening. Bob Bartak received h i s discharge from the army • on Thursday, March 14. Mr. and Mrs. Howard Temple and Twila and Miss Elayne Rei mer of Hastings spent the weekend at the Henry Reimer home. They were Sunday din ner guests at the J. A. Larson home in Ewing. Mr. and Mrs. Lambert Bar tak attended a party at the Duke Moore home near Peters berg Friday evening. Mr. and Mrs. Leon Sissson moved back from Ewing to their farm home at Deloit dur ing the weekend. Mrs. Alice Lodge, Mrs. Way ne Paul and Larry visited at the Lambert and Keith Bartak homes on Tuesday afternoon, March 26. Several from here attended the funeral for Ray Beeson at Park Center Saturday after noon. Meanwhile, the Tomjacks attended the funeral for Mrs. Pearl Baskett in Neligh on Wednesday afternoon, March 27. Crotty-Braasch Nuptials 1 old The at-home address of Mr. i and Mrs. Duane E. Braasch is now 21025 Royal blvd., Torrance, Cal if. They were married in a 2 p. m. ceremony in American Martyr’s Catholic church, Manhattan Beach, Calrf. Rev. Michael Duf fey officiated. Mrs. Brasch is the former Kathleen Crotty, daughter of Mr. and Mrs. O. Crotty of 1632 Sixth st., Manhattan. She recited vows in a gown uf white lace and net styled with basque waist and bouffhnt skirt. Her fingertip veil was held by a pearl and sequin crown arid she carried whie carnations. Mr. Crotty gave his daughter in marriage. Bridal attendants were Miss Karen Crotty. sister of the bride, as maid-of-honor, and the Miss es JoAnn Braasch, bridegroom’s sister, and Pat Mitchell, brides maids. All wore ballerina length gowns in the turquoise and shrimp shades and carried bou quets of single chrysanthemums. Standing with the bridegroom was his brother, Gary. They are the sons of Mr. and Mrs. Ken neth Braasch of 2517 Grant Ave., Redondo Beach, Calif , formerly of O’Neill. A reception followed the cere mony in the home of Mr. and Mrs. Wilfred Anderson of Man hattan Beach. The bride’s mother received guests attired in gray, worn with gray and red acces sories. Mrs. Braasch was in navy blue with navy and white acces sories. Each wore orchid cor sages. Out-of-town guests were Mrs. Ann Braasch and Mr. and Mrs. •Cecil Van Vleck of .Ventura, Calif. The joride is a graduate of Mira Costa high school, 1956. Her | bridegroom is an employee of : Parker Aircraft. They have recently returned from a honeymoon in Palm Springs. Two Coeds in Water Show at ‘U’— The University of Nebraska's synchronized women swimming group, The Acquaquettes, will present its annual w-ater ballot show tonight (Thursday) and Friday evening at 8 o’clock in the coliseum pool. Theme of the show is colorama. Members include: Miss Eliza beth Schaffer and Miss Jean Cole, both of O’Neill. O’NEILL LOCALS Sunday evening, Mr. and Mrs. Kenneth Caskey and Suellyn visited Mr. and Mrs. Telford Grimm and son m Ewing. Mr. and Mrs. Keith Gibson were in Ainsworth visiting rela tives .from Friday until Sunday. Mr. and Mrs. Emil Adamson and family were in Ewing Sun day to visit her parents, Mr. and Mrs. A. J. Koenig and family. Mrs. Richard Seymour came last Thursday to get her sister, Miss Alice Schaffer, to spend the weekend with them in Ainsworth and in Grand Island with his parents, Mr. and Mrs. Joseph Seymour. Mrs. Harden Anspach arrived home Saturday evening from Lincoln where she visited her children, Mrs. Charles Marston, and family and Keith Anspach and family. Mrs. Marston has been ill, but is better. Rev. Eugene G. Gallagher. S. J., of St. Louis, Mo., was a weekend guest of his brother and family, ,dr. and Mrs. J. R. Gallagher and Mrs. John Melvin. O’Neill News Mr and Mrs. Ray Sullivan and children of Norfolk spent Saturday and Sunday with his mother. Mrs. Pat Sullivan. Mr. and Mrs. W. A. Summers of Bartlett spent last Thursday with Mr. and Mrs. Frank Sum mers. Dr. and Mrs. M L. Sucha and child moved Sunday into the house vacated by Mr. and Mrs. Eldon Ramsel, who de parted Saturday for their new location in Colorado Springs, Colo. Mr. Ramsel was employ ed by the McIntosh Jewelry for several years. Moauments of lasting beauty made by skilled craftsmen of the J. F. Bloom Co. . . . monu ments from the factory to the consumer. — Emmett Crabh, O' Neill. phone 139-J. 37tf Mr. and Mrs. Joe Tennis at tended the Globe Trotters ex hibition basketball game last Thursday evening at Norfolk. Mr. and Mrs. Harry Walling and their son’s wife, Mrs. Lyle Walling, and baby of Albion spent Thursday evening with Mr. and Mrs. L. C. Walling. Sunday guests of Mr. and Mrs. Emil Weyhrich were Mr. and Mrs. Henry Soost of Bloom field and Paul Magdanz of Pierce. Don’t be sorry this year. See our stock of wallpaper and paint before you buy. Scovies Western Auto. 48-51e Mr. and Mrs. L. W. Larson of Tilden were Sunday callers of Mr. and Mrs. Weston Whitwer. Nick Ramold of Milford was a Saturday night supper guest of Mr. and Mrs. Andy Ramola. Mr. and Mrs. W. P. Dawes of Ravenna visited over the week end with Mr. and Mrs Owen Parkinson. that right! $13.93 buys a 36 month guaranteed Tractor bat tery at Scovics Western Auto. 48-.Me Mr. and Mrs. Alvin Ott were Sunday dinner guests of Mr and Mrs. Francis Curran. Mr. and Mrs Lee Blake and Mr. and Mrs. Robert McNich ols were Sunday dinner guests of Mr. and Mrs Karl Bauld. Mrs Leo Brill and Cinda were in Atkinson with her parents, Mr. and Mrs. Louis Kirkland, from Monday until Wednesday. Sunday, March 34 dinner guests of Mr. and Mrs. A1 Ham ik were Mr. and Mrs. Larry Hainik of Stuart. That evening Mi mi Mrs. Dick McLain ami family were supper" guests. Alice’s Beauty Shop Res. 3 doors west of Texaco 123 East Douglas Thone 263 — O'Neill Dr. Donald E. David OPTOMETRIST Eyes Examined Glasses Fitted I’hone 2101. Spencer. Ncbr. J *J [jJ>^mENOWINPROGRESs| I ^/occ can mw/ -«*- VIA Pan American World Airways\ I I AW ALL"EXPEWSE"PAID w#rW., M#it aihim ^ I I Jut C#a# la ead Chech Year Lachy w B B _ _igrtef Sale Cataley Haaber ^jr'^|B 300 ELGRADE FILTER DISCS PLUS A 10 QUART GALVANIZED PAIL SPECIAL SPRIN8 SALE ON ELECTRIC APPLIANCES Automatic Pop-Up 22x36 Inch ELECTRIC TOASTER RUBBER MAT 6 Quart Electric FRYER AND COOKER Jfj 4 Quart Corrugated for extra ELECTRIC ■ For Mr «W rJTX eh",M / legrlaWy ■ CAf'U $2.60 Valia W green or gray._EACH _ I “ “ m&mmw 1/ |_.l 11 Piece Hex Key Jet Faucet Combination ■ FRICTION TAPE WRENCNSET AERATORS 6 INCH PUERS I *«*//' 88* ***50' I ” Atcortmentofll One Internal port — no Fin# alloy iteel with pol- ^B ' °°* letiontape wrenchet In »!**• from loooo Kreent or perfo- Ithed chroma flniih. B with flood odhodvo .050 throuflh % Inch** .. ^ „ ■ quo„„., In individual pocket, jf "«* di*~ ,or Sh#af turt*r' Ma,‘ ■ V, - , . - ioc plottic roll. thread ad faucote._Hrcrab. . _ ■ JV roof wan __ 1 ' — - ■ — J - . 111 1. r,~. m. ... MAMOll^ ROMISH* BURNER I METAL WALL CABINET T” I Double door center cab I- $19.75 Vail* AbK>rb<nt EL* °~ pi~* b,'rB•, ,w',h I net. 2 tingle door end cab- JL ^ $ .a.y to opon ilppor ■ srjrs-ismX *t4 — - *— ” I 24 Inchet high. W “ policing, _^ PITONE 125 ' DALE and JO WILSON O’NEILL • e » *' ee • t ' e ^ t « , , ' * * t *’« ANNOUNCEMENT • Mrs. Bessie B. Gribblr. 18 miles south of O’Neill on 1 S. Highway 281. has been appointed franchised dealer for distribution of NUTURll.ITE FOOD SUPPLEMENT for this area. • NUTURLITE FOOD SUPPLEMENT is a vitamin-mineral preparation in the form of capsuls and tablets for adults as well as in chocolate and lemon flavor cookies for children. Additional Distributors soon will be appointed under her personal sponsorship MORE my... MORE VALUE FOR YOUR FASHION DOLLAR IN OUR far WjHy Vr ^ *t*1003NtBk Boxes, Pouches, Envelopes! Spring Handbags 298 plus tax Big bags, littie bags! Beauti fully styled plastics in new shapes and colors for Spring. iu-mo Oon'l Forget Accessories! Rayon Gloves Choose from a marvelous orray of vibrant spring colors! Or white, black, navy. 6-8'/a. iu«os \ ) Briny New Shoes for Easteri Party Patents Sweday*best sandals with dainty pearlized flower-and* petal trim. Sizes 8'/z*3* Weture-Pretty Party Shoes! White Straps with tiny flower-and-petal trim. Cushiony insole 8'/a-3. ’OS-HIS A profusion of fern-fresh fashions . . . springtime pastels and pretty dark prints... linen-look rayons, silk mist, Cupioni, and cottons. Sissy shirtwaisters, narrow-skirted blousons, Empire styles, and classics. Juniors, misses, half sizes. I * COAT EVENT Values from 2298 to 2498 Group includes a straight-line Chatham wool tweed, a bow-back cotton tweed, a pretty wool and-nylon fleece, and many others—all at a be kind-to-the-budget price. Shown: a lustrous rayon Cilkana with gracefully flared ballerina back, push-up sleeves, and printed-to-match lining. This beautiful "special occasion” coat comes in char l coal-tone turquoise, grey, mauve, or gold. All A coats available in sizes 8-18. RAIN OR SHINE COATS 1098 All-weather coats and lined dusters, | Mm 1 sizes from 8 to 18.