\\ hat a lucky little guy (or gal that first baby of 1957 is going to be! Just j look at the bumper crop of free gifts he (or she) is roing to reap! Mr. Stork: f ake heed ... a great big bonanza of booty depends on your timing! fi ■ ■ 11 '■ —-■ — T| „ ,, __ __ r " ' ' liailaflP ^wwwvwwOwv^ proudly presents to the Baby Derby Champ a hardwood NURSERY TRAINING CHAIR . Lm Natural birch finish • Roomy tray • Joints screwed togeth er (not glued). • Chamber of triple coated enamel • Web safety strap O'Neill Photo Co. ■j Congratulates First Baby of the New Year 1957 WE DEEM it a real privilege to present to the proud parents . . . One Dozen 3x5 Prints (Mounted) 1 j j I ._ ... ■ mu - . .... _ ■ PHOTOGRAPHS of children, especially in their tender years, are priceless. Well glady photograph FIRST BABY at the earliest convenience of the parents and forward real soon the finished prints with our com pliments. PORTRAITURES AND WEDDING OUR SPECIALTY _ Coyne’s Hardware I . wants to join in the royal re ception for the first-born Holt county baby in the new year! I 1 j 1 ' i; \ ! Porcelain Enamel DIAPER PAIL Complete with Lid Regular Value 3.60 CONTEST RI LES: TO BE ELIGIBLE to win THE FRONTIER S 10th annual FIRST BABY CONTEST, the little mister or miss must be bom within the boundaries of Holt county after midnight, 12 o’clock December 31st, 1956. Parents must fill out the following blank and mail to THE FRONTIER. FIRST BABY EDITOR, O’NEILL. NEBR. ENTRY MUST BE postmarked not later than 6 p.m., Monday, January 7, 1957, and the winner will be announced officially not later than the Thursday, January 10, 1957, issue of The Frontier A letter of identification will be issued to the parents and aU shower gifts (described on these pages and provided by thesf cooperating firms) must be claimed by 5 p.m., on Saturday, Jan uary 26, 1957. -— Baby's Full Name Sex: Boy Girl Weight: Pounds Ounces Date of Birth Hour of Birth M Parents' Postoffice Address - Physician's Name Physician’s Address Signature of a Parent ---, McCARVILLES SHOES for the ENTIRE FAMILY j — present — To Holt County’s First 1957 Baby a Pair of j RED GOOSE SHOES f™ Cradle Thru College... j THEY’LL BE THE FIRST shoes for His Highness or Her |l^ DpJ fr^pp SImPqT Majesty. All children love them. When they be- UUUoC JllUCo. come a wee bit older ttiey affectionately talk about them, too. FREE X-RAY FITTING SERVICE WE L C 0 ME! KEEP BABY WARM % OF COURSE, the Royal Newcomer will have to be kept cozy and warm. Coming in the dead of winter, a chill house is no good. No sir, no good. We’e interested in keeping baby comfortably warm, so we’re giving to the , parents— 500 Pounds of Coal ii Choice of kind . . . we stock coal of every — type for every heating purpose. — or — $5 worth of other merchandise MOORE-NOBLE Phone 32 • 'VISIW-VMI1W1lUURWSHPu-wwc " —”■ Holt County’s FIRST ’57 Baby! May tha stroke of midnight herald in a year of peace and prosperity for you, your family and friends. LUMBER & COAL CO. HE,' f O’Neil! . . . will happily present to the win ner of the 1957 Holt County Baby Derby: STORK NURSER • Convenient • Quick • Sanitary 1 UWWW't' WW ' ' • Leakproof J PLUS A REXALL FAMILY THERMOMETER • We’re Headquarters for Infants and Family Drug Needs LOOK . . What we've set aside for the 1957 BABY DERBY CHAMP! FREE! 1 Dozen Curity DIAPERS PATTON'S O'Neill miGLIN'S Proudly Hail the Winner of the 1957 Holt County Baby Derby Presenting to the j Proud Parents . . . Modernistic FLOOR LAMP Reg. 13.95 value 3-way Light “HOME OF FINE Control FURNITURE” I____ i'j To . . The Proud Parents j of Holt County’s 1957 Baby Derby Winner! I | YOU ARE hereby In vited to be our wests at a fried ehirken dinner on the date you select! We think you’ll aree the M&M itakery & Cafe is the plare to go for really fine food. M&M j i BAKERY & CAFE PHONE 20 — O’NEILL [ SHELHAMER JACK & JILL Phone 593 — O’Neill Come ’Round . . . and I’ll tell you WHY I prefer— HEINZ BABY FOOD And if Holt County’s 195? _ _ « Baby Derby Winner El Ell I I | takes my advice, he’ll in- ||Eb^bEb\I ■ sist on— Heinz Baby Fc:J from Shelhamer’s Presenting ONE CASE of HEINZ Free to the ’57 Champion! J