The frontier. (O'Neill City, Holt County, Neb.) 1880-1965, February 04, 1954, Section 2, Page 11, Image 11
0’”^ILL LOCALS The Misses Mary Lou Wilson . ana ^orrame b.moason, students ■*t Duchesne college, Omaha, .ere home for the weekend. Mr. and Mis. Robert Asher 1 were Sunday dinner guests of j Mr. and Mrs. Harold Asher in ! Page. Bill McElvain spent from Wed nesday, January 27, until Sunday visiting his parents. ; y ■ ‘ ■ s. ■ ■ r ; fta 's mn»y**;ir** in .1 rtm • \wp:ng tho jlfst »» flu' Sfit'k <:»• i l.jsv ... Tin oia?v|!^s# im'fift X' engine gives I nVoln h the -nh b,< xrth t,,lf-joh.t iYSht wlu^f suspvtnsj'Hn. ■'. \ ‘ , l rfifo!n‘j.nrth an m-pvr*ui> Uik amb drive) . Y ju’h* >%£{(<! b> Vi$jr vwtilfntnlb dc,||:Y *b USiO! \ !>!'-'tsivS , . - . _ . Cailin Motor Co., Sioux City Mercury's Monterey "Sun Valley'' . . . new body styling. ★ ★ ★ • Overhead Valve V-8 Powers New Mercury An entirely new model with a transparent roof, a new 161 horsepower overhead valve V-8 I engine and a new type ball-joint ront suspension, feature the Mercury for 1954 shown at the O’Neil Auto Show by the Con tois Motor Co. of Neligh. Improved body styling and more luxurious interior trim combinations also highlight the new Mercury which made its 'rentier appearance in over 1,800 dealerships throughout the na tion December 10. The “Sun Valley,” a Mercury Monterey hardtop, is the new model addition to the 1954 line. Jt is characterized by a transpar ent plastic roof, the first of its kind in an American production car. The front half of the roof is a green tinted plexiglas, develop ed for mass production following the outstanding public accept ance of two Ford Motor company experimental cars having similar roofs—the X-100 and the XL-500. Completely new is the over head valve V-8 engine which powers all 1954 model Mercury cars. Developing 161 horsepower, the engine is a low-friction de sign with a bigger bore and shorter stroke. The bore and stroke are 3.62 inches and 3.10 inches respectively. It has a com pression ratio of 7.5 to 1. A new four-barrel carbureter with exclusive features to pro vide power for rapid acceleration and economical operation has been developed for the new en EXCLUSIVE SUN VALLEY FABRICS AND COLORS—Stunning combinations of soft vinyls and fabrics, and optional leathers ... in ivory or yellow and turquoise. You get a new, specially designed interior found on no other car—plus Mercury's all-new 161-horsepower engine, and your choice of optional, work-saving features. We invite you to slip behind the wheel of a new Sun Valley—and experience a new sensation in driving. Above you, soft light filters through sea-tinted plexiglas —cool, restful. You see all the scenery, high traffic lights, yet are protected from wind and weather. Around you—special Sun Valley luxury—exclusive styling, colors, and patterns . . . richest ever crafted for a popular-priced car. In front of you, under the hood—an entirely new 161 horsepower overhead valve engine, plus Mercury’s new ball-joint suspension, for the easiest, most relaxed driving you’ve ever known. In back of you—Mercury’s famous reputation for high trade-in value and record breaking economy. And, if you wish, a com plete choice of optional power features. See—try—the Mer cury Sun Valley—today! Mrary's tatatty am 161-hp 1-i engine is 28% more powerful than last year’s V-8. You can get more miles per gallon. Needs only regular gas. Miltt Iririaf is tasy as yM wisfc with optional power steering, power brakes, 4-way power seat, electric power windows, no-shift Merc-O-Matic Drive. New 1954 RIEREURY THE CAR THAT MAKES ANY DRIVING EASY CONTOIS MOTOR CO., Neligh gine. Vacuum operation of the secondary venturis automatically controls the fuel and air mixture, providing precise adjustment to engine operating requirements without regard to accelerator position. Other features in the new car buretor include dirt-proof exter 1 as well as internal vents to assure instant starting, a super sensitive diaphragm in the vac uum distributor control, a dual float, concentric fuel bowl and a new low-restriction oil bath air cleaner which encloses the fuel bowl. Ewing News Mr. and Mrs. Elmer Bergstrom and daughter, Kay, spent the weekend in Omaha visiting with relatives. Jackie Jensen was a weekend guest at the home of his grand parents, Mr. and Mrs. Edgar jensen. He returned Monday to his home at Meadow Grove. Miss Rose Ann Schaffer of O’ Neill is a guest at the home of her grandmother, Mrs. Rosa Vandersnick. Mr. and Mrs. Dwight Jefferies of Callaway were guests on Sun day at the home of Mr. and Mrs. George Jefferies. Everett Jeffer ies, who has his trailer home at the George Jefferies home, re turned to Callaway for a visit with them during the month of February. Mr. and Mrs. Merwin Olson and family of Clearwater were guests on Sunday at the home of his parents, Mr. and Mrs. Andrew Ct:on. Mrs. Leatha Hasenpflug and children of Pierce were guests on Sunday at the home of Mr. and Mrs. Benjamin Larsen. Mrs. Ha senpflug is a niece of Mrs. Lar sen. Mr. and Mrs. Everett Taylor and daughter, Phyllis, of Oak dale were entertained at a 1 o’ clock dinner on Sunday at the home of . their son-in-law and daughter, Mr. and Mrs. Jerry Tomjack. _ \ twaBaaaamwmiiiiwii mrt B __ H I ANNUAL ^ /}. I | February SALE STARTS FEBRUARY 1 AND ENDS FEBRUARY 28 I i.__________ ) BEDROOM SUITES | Special — 3-Pc. Walnut or Blonde 3 I Bed, Double Dreser, Chest *♦ 1 •* < Regular Price $147.50 I Sale Price.124.50 I 2 pcTsuite [ Double Dresser & Panel Bed | Sale Price..$105 H _________ II OTHER SUITES ♦♦ 3 and 4-Piece ♦♦ Walnut and Blonde ♦♦ I $110-139.50-169.50-199.50 R T ♦♦ ___——— 1 EXPANOAWAY DESKS JJ Reg. Price 98.50 ♦♦ | Sale Price.. | ---- 1 MATTRESSES ♦♦ S10 Allowance | on all Innerspring Mattresses H and Box Springs—excluding Sealy Anniversary Mattress | CHILDREN S FURNITURE I Cribs — Play Pens — Walker* I At Lowest Prices! Chrome and Wrought Iron ( DINETTES I $67.50 - 79.50 - 89.50 H LIVING ROOM SUITES Beautiful Nylon or Frieze Coverings Your Choice of Styles Sectional or 2-Pc. Suites 199.50 $205 $210 STUDIOS I; STUDIO DIVANS I 59.95 Up 74.95 1 KNEEHOLE DESKS ( Walnut and Blonde Mahogany H 29.95 - 39.50 - 42.50 - 67.50 I ___ — n CHAIRS I Occasional & Platform Rockers | Reg. Price Sale Price ** 69.50 59.50 ;! 57.00 49.50 I 49.5Q 44.50 1 39.95 . 34.95 § 36.75 _ 32.50 | 32.7529.95 | LAMPS - TABLES f BEDSPRINGS I 20% DISCOUNT VENETIAN BUNDS jj Including Measuring and Installing As Low as 45c sq. ft | Nubby Tweed STUDIO - 2-Pc. Suite Reg. $169.00 Sale Price.99.50 S-B | Fre Delivery Small Payment Holds Any Item | Biglin's H Phone 38 — O’Neill 1 | BOB CLINKSCALES GEORGE HAMMOND 1 M C »• JX