McDonald’s Stores
Increase 21 Percent
(Continued from page 1)
cent of the company’s total earn
ings, compared with only 38.3
percent a year earlier.
, | Sales showed monthly increase
throughout the year. Added
stores and the remodeling of oth
er stores brought part of the to
tal increase. “Undoubtedly,” said
McDonald, “some part of the in
crease can be attributed to ‘scare’
buying because of anticipated
shortages, particularly in cotton
goods. In addition to the initia
tive used by company buyers to
get the customer-demand goods,
McDonald stores reflected the
country-wide conditions of more
people being gainfully employed
than ever before, with higher
wages, and increased consumer
population and increasd purchas
» able goods.’’
The purchase in December,
1950, of the Bryant-Link chain
of five stores is the Southwest
(four in Texas: Stamford, Ham
lin, Snyder, and Lamesa, and one
in Carlsbad, N, M.) is reflected
in the comparative financial
statements as of January 31, 1951
1950, as the following figures in
dicate:
1951 1950
Cash_$ 710,542 $ 790,108
U. S. Trea
sury Saving
t y=m —
Notes (at re
dempt ion
value _ 37,577 431,591
Accounts re
ceivable _ 24,930 7,777
Inventories** 3,514,632 2,300,584
Total current
assets _$4,287,681 $3,530,060
**Store inventories are stated
at the lower of cost or market as
determined by the retail method;
stocks in warehouse are stated at
cost determined by the “first-in,
first-out” method.
Land_$ 3,579 $ 48,582
Buildings_ 67,814 207,929
Furn i t u r e,
fixtures and
equipment _ 812,460 645,408
Leaseh old
imp r o v e
ments_ 188,165 150,722
Less allow
ances forde
preciat ion
and amortiz
ation _ 385,161 350,740
Total Prop
erty and
Equip.-$ 686,857 $ 701,901
President McDonald said, "A
substantial part of the increase
in the year-end inventories and
accounts receivable is because of
the acquisition of the Bryant
Link chain.” “Cash on hand, as
represented by cash and U. S.
treasury notes, was put to work
in broadening the areas to be
served by the McDonald stores,
with anticipated substantially in
creased volume and profits.” The
Bryant-Link stores have been in
operation since 1884 and do a
combined annual business in ex
cess of $1,000,000. Approximately
$60,000 of the $1,214,048 increase
in inventoreis at the year-end
was in new spring merchandise.
Working capital at January 31,
1951, was $3,259,043 compared
with $3,006,271 at the same date
a year earlier.
During the year, the company
sold its recently constructed store
building in Hastings and its
building in Beatrice. On both lo
cations, favorable long-term leas
es were secured. This action was
in line with company policy of
what is believed to be the more
proper and profitable investment
of funds in merchandise and fix
tures than in real property.
In addition to the acquisition of
the Bryant-Link chain, three oth
er stores were added during the
year—one at Hartington, where
the building was completely re
modeled and refixtured; another
at Burlington, Colo., which was a
wholly new unit in space leased
in the new Montezuma hotel
building; and the third was the
purchase of the Abraham Dry
Goods company at Ainsworth,
which had been in operation for
40 years, first by father and suc
ceeded by son. The total number
of stores in the McDonald Co. at
the end of the fiscal year was 56
compared with 48 a year earlier.
The report shows that the com
pany’s private brand program, in
augurated in 1949, continued to
progress. By the end of the year,
12 items in a variety of merchan
dise classifications carried the
McDonald “Scotchman” thrift
symbol. It is expected in time
that all company private brands
will bear this identifying label.
The report also reveals that the
total number of shareholders re
mained the same as at the close
of the fiscal year 1950, and that
85 percent of them, other than
associates of the company and
families continue to live in cities
and towns where there are Mc
Donald stores and are customers
of those stores.
An important step in the
growth of the company was made
last year when the areas served
by McDonald stores was divided
into three districts. Three former
store managers were appointed
district managers: Ernest Kuehn,
Ivan Sleigh and Byron Hooper.
Another mark of growth was the
opening of a buying office in
New York City to give McDonald
stores faster service on fashion
goods such as wearing apparel
and accessories, and to bring the
stores into direct contact with
the country’s principal textile
market. Frank Schockey, former
owner and manager of dry goods
stores similar in type to the Mc
Donald stores and earlier dry
goods merchandise manager of
Scott-Burr stores, joined the com
pany on January 1, 1951, as man
ager of the New York offcie.
On March 15, 1951, A. L. Ed
wards, secretary - treasurer, re
tired, and was succeeded in this
post by C. E. Blair, formerly
vice-president in charge of real
estate and store operations. Nor
man H. Volland, personnel di
rector, was elected a member of
the board of directors to fill the
vacancy created by Mr. Edwards’
retirement.
Water Bills Slashed
50% for 6 Months
STUART— The Stuart village
board in session recently voted
to reduce the water bills 50 per
cent for the next 6 months.
Committees were appointed as
follows:
Auditorium —Mark Nelson and
Jack McGrew.
Finance — Norris Coats and
Lloyd Otto.
Streets and alleys—Mark Nel
son and Norris Coats.
Light and water—Lloyd Otto
and Jack McGrew.
Grade Children
Present Program
PAGE—Mrs. R. F. Park, teach
er of the 4th, 5th and 6th grades
of the Page school, gave a pro
gram, “Circus Day,” for the
mothers and friends of the pupils.
There were 2 “peep hole” shows,
“Nancy’s Noses,” by the 4th
grade, and “The Adventures of
the Farmer Boy,” by tne 5th
grade, also a puppet play, “Hen
ry’s Old Schoolmate,” by the 6th
grade.
Riverside Club
Holds Pair Meetings—
The Riverside 4-H club had 2
recreational meetings again this
week. On Friday, May 4, the
John Vitt family entertained the
group at a yard party. The eve
ning was spent playing “dare
base,” “flying Dutchiman” and
other games. At the close of the
evening Mrs. Vitt served lunch.
Sunday, May 6, the Ed Boyle
family entertained the group at a
baseball game. Edward Boyle
and John Vitt chose teams. The
score was 23-19 in favor of Ed
ward’s team. After the game Mrs.
Boyle served lunch. — By Mary
Frances Vitt, news reporter.
South of Stuart News
Mr. and Mrs. Francis Goebel
land Mr. and Mrs. Jim Hoffman
j attended the 4-H banquet in At
! kinson Thursday, April 26.
Bob and Joe Batenhorst, Ken
neth Gans, Frank Hamik, Ed
Clausen and Henry Kruger went
to Longlake fishing on Sunday,
April 29 .
Mrs. Robert Batenhorst and
Micky went to Valentine Sunday,
April' 29. after Delores Baten
horst. She will spend a few days
visiting her parents before going
to Omaha where she is employ
ed.
Mrs. Robert Batenhorst and
Mrs. Bernt took Leo Bernt, Ken
ny Batenhorst, Ivo Shald and
Lavern Timmerman to O’Neill
Wednesday, April 25, where they
attended the athletic banquet.
Mr. and Mrs. A. M. Batenhorst
spent Friday evening, April 27, at
the home of Mr. and Mrs. Owen
Galligan.
Jane and Eileen Murphy and
Myma Kaup visited Mrs. Hanel
Sunday, April 29.
Harry and Catherine McShane
were Sunday, April 29, dinner
guests of Mr. and Mrs. J. P.
Murphy.
Twin calves were born at the
Sylvester Kramer farm recently.
Mr. and Mrs. Ray Greenfield
spent Sunday, April 29, at the
Laurence Greenfield home.
Mr. and Mrs. Delmar Dorsey
and Bobbie were Friday, April
27, supper guests of Mr. and Mrs.
Robert Greenfield.
Mr. and Mrs. Stub Kunz visited
Mr. and Mrs. Charles Deermer
Monday evening, April 23.
Mr. and Mrs. G. U. Herrick and
children visited Sunday, April
29, at the Joe Krobot home.
A surprise pinochle party was
held at the Lloyd Stolcpart
home Wednesday evening, April
25, in honor of Mr. and Mrs. Del
mar Dorsey, who are moving to
Omaha. Prizes were won by Ver
non Heyne, Mrs. Harold Arter,
Bob Greenfield, Mrs. Newel
Pock and Harold Arter.
Dinner guests at the Vernon
Heine home Sunday, April 29,
were Mr. and Mrs. Ernest Green
field and children, Mr. and Mrs.
Floyd Greenfield and Lorraine,
of Bassett, and Mr. and Mrs.
Dean Greenfield and Gary, of
Newport.
Mr. ana mrs. aeimar uursey
were host and hostess to a pi
nochle party at the Louis Gilg
home. Prizes were won by Bob
and Doris Greenfield, Mr. and
Mrs. Marvin Fry and Alan Chest
nut.
Mr. and Mrs. Vernon Heyne
and Mary Lynn visited Thursday,
April 26, in Bassett.
Mr. and Mrs. Roy Rhodes and
Mr. and Mrs. Fred Tasler attend
ed church in Atkinson Sunday
evening, April 29, where they
enjoyed pictures taken at the Bi
bel camp at Cleveland.
Mrs. Frank Weichman, jr., and
Mrs. Orville Paxton attended the
4-H banquet in Atkinson Thurs
day, April 26, given by the At
kinson Lions club.
Mr. and Mrs. Wayne Wilcoxson
and Dale, of Norfolk, spent Tues
day, April 24, at the Ralph Cobb
home.
Frank Weichman, jr., and boys
spent Thursday evening, April 26,
at the home of his parents, Mr.
and Mrs. Frank Weichman, sr.,
in Atkinson.
The Stuart Elkhom valley 4-H
club met at the school in district
58 Friday evening, April 27. The
“Learning to Cook” group
brought samples of sugar cookies.
Prizes were won by Eileen Mur
phy, Karen Weichman and Lois
Givens. The stocxer-ieeder group
tied knots. Mrs. Harold Givens
and Mrs. Joe Kaup served lunch.
The evening was spent square
dancing.
Mr. and Mrs. Harold Givens,
Mr. and Mrs. Joy Greenfield, Mr.
and Mr. Walter Smith, jr., and
Mr. and Mrs. Norman Boettcher
and Janel and Mr. and Mrs. F. J.
Anderson from Newport were
Thursday, April 26, evening din
ner guests of Mr. and Mrs. Wil
bur Moon.
Mrs. Wilbur Moon and Vaughn
and Rollie Wallinger attended
the birthday anniversary party at
the Walter Smith, jr., home Mon
day, April 23, in honor of Janel’s
fourth birthday anniversary. Oth
er guests were Mrs. Bob Ramn,
Jimmy and Mike, Mrs. Arthur
Givens, Bobbie and Carolyn, Ma
ry Lynn Shearer, Mrs. Dwaine
Ulrich and Carolyn, Mrs. Lau
rence Hamik, Kenny and Donna.
A lunch was served.
Mr. and Mrs. Sylvester Kramer
called ath the Joe Krobot home
Sunday evening, April 29.
Mr. and Mrs. Robert Greenfield
and children spent Thursday,
April 26, at the Elvin Coker
home in O’Neill.
Mr. and Mrs. Joy Greenfield
and granddaughter, Dianne
Greenfield, visited in O’Neill on
Wednesday, April 25.
Mr. and Mrs. Norman Boet
tcher and boys spent Sunday eve
ning, April 29, at the Wilbur
Moon home.
Milton Kaup spent Wednesday
night, April 25, with Jerry Wal
lnger.
Larry Paxton accompanied his
grandparents, Mr. and Mrs. R. L.
Paxton, to Niobrara Sunday, Ap
ril 29, where they visited Mr. and
Mrs. Victor Matousek.
Karen Weichman spent Tues
day and Wednesday evening, Ap
ril 24 and 25, at the Francis Goe
bel home and Thursday evening
at the George Wallinger home.
Venetian blinds, prompt deliv
ery, made to measure, metal or
wood, all colors.—J. M. McDon
ald Co.. O'Neill. Utf
Mr. and Mrs. Weston D. Whit
wer spent the weekend at Tilden.
Stuart Seniors
Go to Black Hills
STUART— The senior class of
Stuart high school presented the
play, “The Antics of Andrew,” to
a full house on Thursday, May 3.
After the play, Miss Bunny Se
ger entertained the cast with a
party at her home.
Friday afternoon the seniors
left for the annual sneak day
which exttnded over the week
end. The group went to the Black
Hills.
Now is the time to have your
SEPTIC TANK
PUMPED
Have it done by a local man.
All work guaranteed and
priced right.
Phone 49
Norwood Repair
EWING
k
J.M. McDonald Co.
'DONALD'S
New Donfield
GABARDINES
I
Much richer looking .. •
Hand-tailored
at many
points . . .
1951 graduate’s
choice • • .
And still only
$45
These new, different
Donfields are a blend of
85% wool and 15%
nylon for fabric perfec
tion and lasting good
looks. Extra wear, too.
2-button style with
patch pockets, styled to
let you look your best
at all times. Tan, blue,
gray. Sizes 36 to 44.
Come try ’em on today!
DONFIELD . . .
McDonald’s own brand
ft Sure Sign of Value
•
Famous Fortune oxfords,
handsome, easy
on your feet
10.95
, Fortune’s smart lines
promise lasting good
looks. Special cushion
insole gives you utmost
foot comfort Plenty
of sizes, styles. Save!
f PERRIGO
VISUAL CLINIC
DR. FRED M. PERRIGO
DR. MAX L MAOWIRi
OptomatrUtt
fl Eyes Examined
* Glasses Fitted
Visual Training
Contact Lenses
414 Norfolk Ava. Phono 13S
Norfolk. Nabr.
Hoorn 9 to 3; Sat. 9 to 1
!THE*^fOF THE BARLEY...
The individuality of flavor that distin
guishes Old Style Lager starts with the
barley ... specially selected by our own
experts at the very blush of top flavor.
Barley is the soul of the beer. When
choicest barley malt is skilfully com
bined with costly imported and domestic
hops...when brewing is done with un
hurried old-world care... when lagering
(ageing) continues far longer than is
usual in this country... then, and only,
then, can you expea a better beer-Old
Style Lager beerl You’ll love the fmooth,
the mild, the mellow taste of this fine
light lager beer. Ask for Old Style Lager
i*oday. Always the same—always superb.
C. Haderaon drawing Ox. la Crown. WlKomln
Hartz Hybrid Corn Co.
FARMERS!
Buy Your
Hybrid Seed Corn
from “Scovie”
Iowa 306 — Iowa 4297
Iowa 4249
Hartz 22 — Hartz 12
Com Borer Resistant
FLATS_$9.00 Bo.
ROUNDS_$7.00 Bo.
WESTERN AUTO
O’NeiU —ASSOCIATE STORE— Agent
MOTHER'S DAY# MAY 13
Her exact size in lovely
Miss Elaine slips
Whatever Mother’s figure type,
you’ll find her perfect fit in our
Miss Elaine Precisional slipe.
Multifilament rayon crepet
trimmed with lace and nylon
net Sizes 32 to 44. Compare!
Satiny beauty in Lorraine •
knitted nightgowns
Flattering trique stripe, run-stop
knit, preshrunk. Has V-neck and
back, gored front panel. Whiter
pink, blue, yellow. Small, me
dium, large, stout, extra stout
Choose hers now. Buy and save!
Mom needs these
Quaker 51-gauge nylons in
proportioned lengths_1.35
Silhouette nylons with new
snug-fitting heels..1.15
Sheer nylon gloves, ruffle top.
White, pink, navy-1.49
Linen handkerchiefs in white,
prints or pastels—49c, 98c
Embroidered rayon satin
bouse slippers. 4 to 9... 2.49
Scarves in silk, spun rayon,
chiffon. Many types 98c up
White plastic leather hand
bags in wanted styles... 2.98
J.M.McDonald Co.
DONALD'S