Magazine Section
Soon for Frontier
Full-Color NOWADAYS Section to Be
Weekly Feature Beginning Next Month
Starting in mid-November. The Frontier is adding a new, in
terest-packed magazine section, called NOWADAY S, as a pai t
of this newspaper each week.
This NOWADAYS section, especially designed for your read
ing desires and tastes, will be printed in color, tabloid-size, and
will present news, articles, and features prepared by the fore
most writers, artists, photographers, and authorities throughout
the U. S. and abroad. It will be a complete, added magazine in this
newspaper each week. •
A typical week's issue will contain articles—and their ac
companying photographic illustrations—on national affairs, for
eign developments, cooking and homemaking, agriculture,
youth, business, health, fashions, sports, cartoons, science, Hol
lywood—and many other subjects.
The NOWADAYS section is the result of five years’ careful
research and development, and is an expression of The Fron
tier’s constant desire to offer a bigger and better newspaper to its
readers in the O’Neill region. Already the section has received
much national attention, being reported in the August 9 issues of
both Newsweek and Time magazines, as well as in publishing
journals throughout the U. S. It will carry features appealing to
all members of the family.
The typography and design of the section is being styled by
a national and international authority on typography, Otto For
kert, whom the Publishers Weekly praises as a “noted authority
on design and layout.” Mr. Forkert is the winner of the Archi
tectural Forum first prize for new magazine format.
The Frontier is one of 305 newspapers in the Nation creat
ing the NOWADAYS magazine section. When the magazine
appears for the first time next month. The Frontier and 304
other publications are providing NOWADAYS with a circula
tion in the neighborhood of three-quarters of a million. This
figure, of course, appeals to advertisers interested in mass
circulation.
Initially, The Frontier will distribute NOWADAYS exclusive
ly in Holt, Rock and Boyd counties.
The Frontier publishers feel that this brand new section each
week will give this newspaper’s readers a finished magazine com
parable to one they would have to pay money for on a news
stand. Actually, subscribers will be receiving two newspapers
for the price of one.
At present no increase in subscription price is contemplated.
O’NEILL WOMAN
AUXILIARY HEAD
Mrs. John Davidson If
Named President of
District II
Mrs. John Davidson, of O’
Neill, was elected president of
district II of the American Le
gion auxiliary at the annual
district convcn.Uaa*i>Bk Wed
nesday, September ”29, a t
Newman Grove. The auxil
iary met in conjunction with
the American Legion.
She succeeds Mrs. Opal
Keating, of Atkinson, who pre
sided at the Newman Grove
session. One hundred and for
ty delegates and guests were
registered.
Simonson post, of O'Neill,
was awarded a gavel bell
for attaining the highest
percentage of the auxiliary
membership above its quota.
The post also won a stand
ard activities citation; it
placed second in the poppy
poster contest, and won first
place in the annual history
contest.
District Commander I. O
Maurstad, of Newman Grove,
extended greetings from the
Legion and introduced Depart
ment Commander Richard Mc
Namara, of Lincoln.
Mrs. Grant Peacock, of Em
met, sang two solos.
The Legion session was the
second largest in history in
the district. Pierce was se
lected as the host city for
1949.
After the close of the busi
ness sessions, a parade of
massed colors, led by the Kra
mer high school band, of Col
umbus, and featuring the Ge
6undheit band, of Pierce, and
the Norfolk post band, drew a
large crowd of spectators.
A joint Legion and auxiliary
banquet attended by 300 mem
bers concluded the day’s pro
gram. Gov. Val Peterson and
Department Commander Mc
Namara addressed the group.
Entertainment featured small
instrumental groups of the
Kramer high school band.
Among those attending from
O’Neill were: Mrs. Melvin Ru
zicka, Simonson post auxiliary
president; Mrs. Glen Tomlin
son, Mrs. Donald Martin, Miss
Donna Humpal, Mrs. Dean
Streeter, Mrs. F. N. Brennan,
Mrs. Davidson, Mrs. Max
Wanser, Melvin Ruzicka, Mr.
and Mrs. T. M. Harrington,
Mr. and Mrs. Keith Abart,
Mrs. Peacock, John Grutsch,
Woodrow Melena and Edward
Olson.
Lloyd Phelps’ Widow
to Hold Public Sale
r»uRFDBIRD — Mrs. Rhetta
Phelps, widow of the late
Lloyd Phelps, who died Sep
tember 19 following a tractor
accident, will hold a public
sale of personal property on
Tuesday, October 12, at the
farm located 10 miles south
and miles east of Lynch,
or 33 miles northeast of O’
Neill.
Buv Wanser will be the auc
V??eer:.. The porsey Ladies
on page 2 of thia sectionj-"^
Andersen Rites
Are Held Monday
ATKINSON — Mrs. Alfred
Andersen, 60, daughter o f
Lewis B. and Mary Palmer,
was born at Peotone Hill, 111.,
in 1888, and died at Our Lady
of Lourdes hospital in Norfolk
at 1 a. m. Saturday, October 2.
Mrs. Andersen had been in
ill health for the past several
months and on Saturday, Sep
tember 25, she became critic
ally ill.
The following Monday she
entered Our Lady of
Lourdes hospilaL For a time
she seemed to respond to
treatment but Friday eve
ning she began to fa;l rap
idly Her daughter. Alpha,
was with her at the time
of her death.
Survivors: Husband; four
sons — Wilford and Gene, of
Scotland, S. D.; Allen, of
Yankton, S. D., and Leland, of
Atkinson; two daughters—An
nabelle, of Scotland, S. D., and
Mrs. Charles (Alpha) Kirk
land, jr., of Atkinson.
Funeral services were held
in the Presbyterian church
Monday afternoon at 2:30.
Rev. Orin C. Graff officiated.
Pallbearers were: Carlton
Davis, Charles Mitchell, Her
man McDaniels, Emery Hick
ock, Lewis Kirkland and Paul
Roth.
Burial was at Woodlawn
cemetery in Atkinson.
Mr. and Mrs. Gene Sullivan
and daughter, of Omaha, have
recently moved to O’Neill.
They are living in the Brown
apartments. Mr. Sullivan is
the internal revenue collector.
The Frontier =
North-Nebraska s Fastest-Growing Newspaper pages i to 12
VOLUME 68—NUMBER 22_ O'NEILL. NEBRASKA. THURSDAY. OCTOBER 7. 1948. PRICE 7 CENTS.
GOP-DEMOS ADOPT
S A M E TICKET
Scott Precinct Nominees
Are Same for Both
Political Parties
Reports to be Made
Partial returns from Holt
county’s 36 precinct caucuses
have been received by County
Clerk Ruth Hoffman here.
Thirty-three party gatherings
out of 76 have been reported
todate, Miss Hoffman said
According to law, both Re
publican and Democrat cau
I cuses were to have been held
I in each of the precincts on
Wednesday, September 29.
In Scott precinct Republi
can - Democrat cooperation
reached a new high. The
same ticket was adopted by
both parties as follows: Clyde
McKenzie, clerk; Howard Ob
erle. treasurer; Ray Wilson,
justice.
Unofficial reports from oth
er precincts follow:
REPUBLICAN
Holt Creek: Henry Dickau,
clerk; Fred E. Boettcher, jus
tice; Harold L. Shaw, treasur
er; Harold L. Shaw, chairman;
Florence Boettcher, secretary.
Shamrock: Francis Peter,
clerk; Tom Englehaupt, jus
tice; Ray Ho fman, treasurer;
William Jutte, chairman; Mrs.
Ray Hoffman, secretary.
Willowdale: Ben A. Miller,
clerk; Fred Timmerman, jus
tice; N. A. Lindquist, treasur
er; N. A. Lindquist, chairman;
Fred Timmerman, secretary.
Verdigris: Merwyn French,
clerk; Orville Kemper, trea
surer; Harry Tegeler, justice;
H. L. Banta, chairman; J. E.
Smith, secretary.
Chambers: Henry Walter,
clerk; H. R. Holcomb, treasur
er; H. R. Farrier, justice; Lea
T. Adams, chairman; Thos. E.
Newhouse, secretary.
Atkinson: E 1 i McConnell,
clerk; Joe Roche, justice; John
Hamik, treasurer; Earl J. Col
lins, chairman; Eli McConnell,
secretarv.
Francis: Floyd Butterfield,
clerk; Jay Dobrovolny, trea
surer; Evan Garwood, justice;
Floyd Butterfield, chairman;
Henry Dobrovolny, secretary.
Rock Falls: Henry Vequist,
clerk; Levi Yantzie, treasurer;
Orville Thorson, justice; Hen
ry Vequist, chairman; Bertha
Vequist, secretary.
Emmet: Herman G r o t h e,
clerk; Sewell Johnson, treasur
er; Charles Fox, justice; Joe
Winkler, chairman; Ethel Cole,
secretary.
Grattan: Clarence Ernst,
treasurer; Guy Beckwith, jus
tice; Carl Lorenz, clerk; Mrs.
Mary Beckwith, chairman;
Andy Clark, secretary.
Antelope: Ralph Prill, trea
surer; Lyndley Crumly, clerk;
Dee Grass, justice; Ronald
Grass, chairman; Lyndley
Crumly, secretary.
Coleman: Carl Damero, jus
tice; Arthur O’Neill, treasurer;
Arthur Doty, clerk; John M.
Johnson, chairman; Mrs. Ar
thur O’Neill, secretary.
Stuart: F. O. Zink, justice;
Wilbur Moon, treasurer; Ora
K. Yarges, clerk; Walter K.
Smith, chairman; Ora K. Yar
ges, secretary.
Steel Creek: Guy Johnson,
(Continued on page 7)
Clerk to First Assistant Postmaster
General, C. B. Uttley Anticipates Retirement
ATKINSON—C. B. Uttley, a
former Holt countyan who
rose from a postal clerk in the
Muskogee Indian territory of
Oklahoma to the post of dep
uty first assistant postmaster
general, is eyeing retirement.
“In the not too distant future,”
he tells his friends, he’ll quit
the department after 41 years
of service.
Mr. Uttley is the youngest
son of Mrs. H. M. (Alberta)
Uttley and the late H. M. Utt
ley. His mother, 93, resides
in Alvin, Tex., with another
son.
Mr. Uttley joined up with
the postal service at the age
of 18 in the Muskogee terri
tory. which is now Okla
homa. On May 1. 1911, he
transferred to become a city
carrier.
On May 19, 1920, he was ap
pointed post office inspector in
the Chicago, 1111., division, lat
er transferring to the St. Lou
is, Mo., division.
He was appointed post of
fice inspector in charge of the
San Francisco, Calif., division
on May 1, 1933, and was up
ped to superintendent of the
post office service in 1934. His
present appointment was con
firmed on March 1, 1943.
Mrs. Uttley, his wife, is also
ciyil service work. They
have a son, George, and their
’present address is 7700 Blair
| Road, Washington, D ,C.
In his present job, Mr. Utt
ley sits in on important con
ferences with the postmaster
general.
Already near the top rung
of the ladder, Mr. Uttley scoffs
at any suggestion of more re
sponsibility. “I’m getting too
old,” he says, “I’d better re
tire.”
C. B. Utile? . . . ex-Holt
counlyan near top rung of
postal Berries ladder.
Brown-McDonald’s
| . in Name Change
Changing of the name of the
Brown-McDonald Co. to the J
M. McDonald Co. was approv
ed at a recent meeting of the
i stockholders, it was announc
1 ed last week at Hastings. The
O’Neill store is one of the
company’s 45 stores in Nebras
: ka, Iowa, Kansas and Colo
1 rado.
The following officers were
elected: J. M. McDonald, jr..
president; V. H. Green, execu
tivo vice - president; Rolla
1 Johnson, vice - president in
I charge of merchandising; A. L.
; Edwards, secretary-treasurer.
J. M. McDonald, jr., former
i ly held the post of vice-presi
dent; Mr. Green, treasurer;
i Mr. J o h n s o n, merchandise
! manager, and Mr. Edwards,
! secretary. ,
J. M. McDonald, sr., former
president, was named chair
man of the board of directors.
The concern was incorporat
ed in 1927, and has maintain
ed headquarters in Hastings
since 1936. Four stores have
been opened in recent months,
and considerable further ex
pansion is planned.
“No change in the compa
ny’s policies are contemplated
under the new name,” Presi
dent McDonald said. “There is
no change in ownership, man
agement, or control of the cor
poration.”
REGION COULD DO
NICELY WITH RAIN
Ranchmen and Cropmen
Alike Would Welcome a
Two-Inch Soaker
Corn Above Average
If farmers and ranchers in
the O’Neil] region were to be
granted a wish, it would be
almost unanimous for rain—a
good two-inch soaker.
But deepite the concern over
dry surface soil as October
gets underway, farmers gener
ally are pretty well satisfied
with their lot.
An above-average corn
crop is assured. Not pri
marily a corn country, the
area north of Stuart, for ex
ample, is reporting yields of
30 to 35 bushels per acre,
excellent for that locality.
Elsewhere in Holt county,
yields are frequently greater.
Because of the variation in
types of soil, most observers
are reluctant to venture an
average for the county.
Considerable benefit was re
ceived from September’s rains.
The moisture particularly
helped pastures and cattle are
reported holding up well on
the range.
The movement of sandhills
cattle into the feed lots has
been slow in getting under
way. The hesitancy on the
part of the feeders and
ranchers alike has been
brought about as alike they
eye the market waiting for a
break in their favor.
Only about 60 percent of
the shipments had been con
tracted for by this week. Most
of the feeders have simply
been “shopping around."
The range, some observers
say, is in the best shape for
a long time. But like the
crop men, ranchers could do
nicely with some rain.
Meanwhile, the state-federal
division of agricultural statis
tics reported Tuesday that the
overall index of prices receiv
ed by Nebraska farmers and
ranchers declined one percent
between August 15 and Sep
tember 15.
Week’s weather summary:
Hi Lo Moist.
Sept. 30 - 77 45
Oct. 1_ 79 47
Oct. 2 _ 65 46
Oct. 3 - 77 48
Oct. 4 _ 79 49
Oct. 5 _71 46
Oct. 6 .. 69 44 .29
Draft Board Begins
Classifying Registrants
The Holt county two-mem
ber draft board, consisting of
John Q. Archer, of Ewing, and
Glea H Wade, of O’Neill, has
begun classifying the 750-odd
registrants that are on the
rolls here under the new draft
law.
The board has met three
times with the chief clerk,
Mrs. W. H. Harty, since Octo
ber 1.
State selective service head
quarters has ordered the two
member Holt board to func
tion without the third unnam
ed member. “A third member
is needed badly,” Mrs. Harty
6ald.
TO OPEN NEW DRUG STORE . . . C. E. Stout
(left), veteran O’Neill pharmacist and busi
nessman, and Bennett ("Ben”) Gilligan are
checking merchandise as they prepare to open
soon O’Neill’s third drug store. The Gilligan
Stout combine dates back to the turn of the
century when tho late Dr. J. P. Gilligan, pion
eer physician here, and Mr. Stout entered
partnership in the drug business. Mr. Stout
purchased Doctor Gilligan’s interest in 1921).
Young Bennett Gilligan, son of Dr. and Mrs. J.
P. Gilligan, and nephew of Mr. Stout, left O’
Neill 18 years ago. A registered pharmacist,
he served in the Navy medical corps during
World War II and since the war has been
working with the Nebraska department of
health and the Omaha sanitary commission.
His wife and son, who live in Omaha, will
move to O’Neill when suitable living quarters
are found. The new drug store will be locat
ed in the Stout building, a half-block north
of the First National bank corner.
These Guys Dead Serious About Dead Birds
Thrice during recent weks birds fluttering aimlessly around
high voltage fixtures at the Consumers Public Power district planl
here have electroucted themselves and, by the way, inconvenienc
ed O’Neill residents in so doing.
The first victim was a sparrow, who was attempting to
enter a nest when his (or her) body short-circuited a 24,000
volt fixture with the substation's steel framework. The feath
ers were singed off and the body was charred.
Sparrow number two was short-circuited in a similar man
ner. lie (or she) likewise was charred.
Came along bird number three—a blackbird. His (or her)
chances, being a larger bird, were slim in crowded high tension
quarters. An untimely flap of a wing and electrocution number
three had been performed. The feathers were singed but the
body wasn’t charred as badly as the two sparrows.
The electrocutions of birds, as such, isn't necessarily news.
But when sections of the city are plunged into blackout as a
result, then the inconvenience becomes newsworthy. The black
bird, for instance, imposed a five-minute blackout.
The electro-burning of the birds may be amusing to you, but
Consumers technicians at the power plant move into high gear,
throwing siwtehes, twisting knobs and replacing blown-out fuses.
They’re dead serious about dead birds.
Holt Entries Win
Ak-Sar-Ben Honors
Four Holt county entries in
the Ak-Sar-Ben 4-H club fat
stock show placed during
Tuesday’s judging.
These included:
Bobby Sitz, of Atkinson,
purple ribbon, Aberdeen An
gus champion class; blue rib
bon, Aberdeen Angus, steer
755 to 925 pound class: purple
ribbon, Aberdeen Angus fat
heifer class.
Charles Tasler, of Atkinson,
red ribbon, Shorthorn steer
975 to 1,240 pound class; thir
teenth, Shorthorn showman
ship.
Hereford judging took place
Wednesday.
Miss Ruth Lawrence, of
Grand Island, visited her moth
er, Mrs. Emma Lawrence, foi
the weekend.
Robert Peltzers’
Remains in U. S
CHAMBERS — Word has
been received from the war
department by Mr. and Mrs.
Ruben Peltzer that the body
of their son, Robert Peltzer,
has reached the United States.
The remains are being for
warded to the graves and reg
istration center at Kansas Ci
ty, Mo., pending funeral ar
rangements.
Robert Peltzer was killed in
Europe during the latter days
of World War II while serving
in the army.
Attorneys Meet —
ATKINSON— The Fifteenth
judicial district bar association
convened at Atkinson Wednes
day in a quarterly session. At
kinson attorneys, Charles E.
Chace and Francis D. Lee
were cohosts.
Celia Sidelines, School Paper, Announces
to World It’s Almost a Frickel Affair
CELIA—Volume one, num-*
ber one of Celia Sidelines, a
miniature newspaper publish
ed by the pupils of the Celia
school, came off the mimeo
graph press last week and an
nounced to the world that it
was pretty much a Frickel af
fair.
The masthead reads:
Donald Frickel, editor-in
chief; Ronald Frickel, manag
ing editor; Carolyn Frickel,
Donald Frickel and Ronald
Frickel, reporters.
A recent subscription drive
prompted this report for Man
aging Editor Ronald Frickel:
"Our first visit was at the
Terwilliger home. We did
not get only two subscrip
tions, one from Lawrence
Smith and one from * Mrs.
Terwilligec, but also got two
watermelons. At our next
visit, which was at the Vic
tor Frickel home, we made
so much noise that Harold
woke up with a scream. We
got our subscription anyway.
“At P. W. Kilmurry’s we
were almost afraid to get out
of the car because we thought
the dog might take a leg off
us. Then, inside, we made
some more trouble when we
woke Mary Catherine, who
was taking her nap. But even
after all this trouble we got
the subscription.
“With our pockets jingling,
we went back to the school.”
The four-page paper, type
written and illustrated with
the pupils’ own art work, is
filled with timely school news,
including a class schedule for
visitors’ reference; a column
of jokes; a paragraph concern
ing each of the subjects, and
news notes concerning pupils
and school patrons.
ivjiss jeanne Scott, teacher,
is the newspaper’s sponsor.
The typing and reproduction
is done by the commercial de
partment of Atkinson high
school. Miss Scott says that the
present Frickel staff will re
linquish in a few weeks and a
new one will be named.
FIREMEN SUMMONED
The O'Neill volunteer fire
department was summoned to
the southwest part of the city
early Wednesday. The alarm
was turned in from the Anna
Brown residence. A small
blaze had been extinguished
when the firemen arrived
VITAL POWER LINE
NEARS FINISH
O’Neill - Norfolk Link
Ultimately Will Figure
in Randall Project
Soon to Be Energized
The new 115,000-volt trans
mission line being constructed
by Consumers Public Power
district from Norfolk to O’
Neill by way of Neligh, which
is nearing completion, will
form an important link in the
state electrical grid, both for
present operation and to tie
in with the power project now
underway at Ft. Randall, S. O
One of the functions of the
new line will be to provide
power from the Nebraska grid
for construction of the Ft*
Randall project and, after the
project is completed, the line
will serve as a connection with
the South Dakota project to
carry additional power into
Consumers northeastern area
from Ft. Randall.
The bureau of reclamation
now has a line under construc
tion to connect with Consum
ers line at O’Neill from Ft.
Randall, which will complete
the link between Nebraska
and the South Dakota project
Engineers of Consumers
Public Power district expect
the new O'Neill-Neligh-Nor
folk line "to be completed
within the next couple of
weeks." However, due to
delay in material, it may bo
several months before
"dead-end" towers at O'NeiU
and Norfolk can be complet
ed.
As soon as completed, the
new line will go into immedi
ate service to carry additional
power from .the Nebraska
Public Power system network
at Norfolk to the Neligh and
O’Neill areas. The line, al
though constructed for 115,
000-volt operation, will be
used at 33,000 volts temporar
ily until substation equipment
for 115,000 volt operation can
be received and installed. This
will be done some time next
year. However, operating at
33,000 volts, the line will pro
vide a much-needed additional
power source for the area dur
ing the heavy Winter season
ahead.
The line is being construct- *
(Continued on page 7)
Osborne’s Shoe Store
to Open Saturday
Osborne’s shoe store, the lat
est addition to O’Neill’s ever
expanding business directory,
will formally swing open its
doors Saturday at 9 a. m., ac
cording to John Daly, manag
er.
The store is located next
door east of the Ben Franklin
store. The new building, mea
suring 22x78 feet, will be de
voted entirely to shoes. There
will be comic book gifts for
children on the opening day.
Mr. Daly for several years
prior to and since his service
in World War II has been em
ployed by the Brandeis store
in Omaha as shoe department
head. D. M. Osborne, of Hold
rege, is the owner. (See formal
announcement on page 3.)
