Straw Hats CHILDREN'S. Regular 50c—Special LADIES’, Regular 59c—Special Hawthorne Play Sox | For Hoys and (iirls 25c Long-wearing mercerized yarn ■ colorful stripe* or solid color! beyesl to young tastes. Turn-dqw or elastic cuff. Sizes from 6-8H • Save on Hosiery! • Easy to ^ ash! • Colorful—Style-right! Fool Rest Anklets! Special for Women! 29c 54 gauge; 2-ply mercerized yarn. Smartly »tyled with rib cuff to insure nerfect fi*t ... in sweater colors and white . . . sizes 8*(j 10'/g. Shiny Plastic For Summer! 98c Purse styles for grade or high school misses. 27-Inch Square Crisp White 98c Acetate crepe fabric; machine rolled edges. 0? ■ /V .. -- White Hankie Combed Lawn 10c Lace corner; 2-tone petit point flowers. NOTIONS JAP COATS Sewing Thread Large Spool 8c Over 100 Color* MERCERIZED Sewing Thread Reg. Spool 5c Embroidery Floss 2 Skiens 5c I BUTTONS if All Colors if All Shapes if All Sizes Per Card 10c COOL! ABSORBENT! COMFORTABLE! SBOSMits _ —f— if tezmem Swiss Rib Shirts Soft combed-co'tton yarn* , . . Hemmed tail; 34-36 Men’s Knit Briefs I Cotton yarn*; support I straps. Elastic waist. I —_ 1 Print Foulard Ties Wool lined for perfect knotting. Perfect color*! Men’s Socks 1 Solid color rayon; and * cotton: Rib top; 10-12 9 Flash! SPECIAL Opening Days I ONLY l 51 GUAGE 30 DENIER 400 NEEDLE (Irregulars) • Nylon Hose pair 93c LIMIT — 2 Pair per customer \ BIGGEST TOILET GOODS COUNTER IN TOWN ! Colgate TOOTH PASTE Giant Tube 43c f TOOTH BRUSHES Each.10c YORK WAVE SET Bottle... 10c (Plus Tax) HAIR OIL 6-oz. Bottle Each. 10c AJAX RAZOR BLADES Fit Gem Razor 7 for ... 10c MEN’S POCKET COMBS Each.5c I I CLOTHES PINS I Sturdy Wooden Per Dozen Sale Price C _J5SBBE_ Stainless Steel SILVERWARE • Teaspoons • Soupspoons • Forks Each . KNIVES, each 17c | PAINT BRUSHES I Dependable Brushes for any type job. 10c to 75c | SCRUB BRUSHES I Tough Bristles, Easy (»rip SPECIAL PRICE, each I SUN GLASSES 1 Up-Swing; White, Ruby or Sapphire Painted. SALE PRICE Each .i OTHERS 10c to 98c I Cotton CLOTHES LINE I - set " j&Bmuxrs fc. m i 50-ft. . . . Gleaming White ! SPECIAL OQ/% PRICE, each Door Prizes - Be Sure to Register - Door Prizes HERE IT IS, FOLKS . . • our brand new store f , • we want you to see it, and we invite one and all to . .. the finest and the largest variety store outside join in our grand opening celebration! of Nebraska’s biggest cities! Everyhing is new In opening this new BEN FRANKLIN store, we —the building, the fixtures, and practically all of renew our pledge to the folks in the O’Neill terri the merchandise! This handsome store, costing tory: To offer the last word in variety store-keep many thousands of dollars, is the result of many ing and to provide quality merchandise at the low years of growth and planning. We’re proud of it, est prices. First Prize: Ekco Pressure Cooker, 6-qt_Second Pri r. 36”x60” All-Wool Axminster Rug ... Prizes Galore | Gay Colored 18 - Piece BREAKFAST SET Sierra Glass Dishes FIESTA COLORS v ** • Gold *■> • Green • Gray • Terr Cotta OPENING SPECIAL 2CO Per ■07 Set Paper' tt Sc Pl3t(S ®'*nc^ »<*«> r picnics and parties, 5C “Dixie” Hot Drink” r~ 10c BIRCHWOOD r i 1C E: a smooth and light; 12 1 A. rorks and Spoons i„ Ckage. a f inches. Pkg. ivC Paper Napkins TTi Jrr'r^“• 15c C J * L fl For ^,n - * ^r left-overs. 1 ft _ Sandwich Basfs 6X6^ in8es. 40 in Env. pkg. I 1 HP C PlastM in colors, 1 A„ Iced lea Spoons 3J IUC TURKISH TOWELS 20” x 40 ----—~— --— WALLPAPER More Than 10,000 Rolls on Hand! The latest designs . . . ’Year around we are the WALLPAPER center for the entire O'Neill area. Visit our WALLPAPER DEPART MEN and select your patterns. Per Roll 15c an^ Up! flooFcoverings 6 and 9-Ft. Felt Base LINOLEM YARDAGE SPECIAL PRICE Q/l/* * TER SQUARE YARD O\J\+ LINOLEUM RUGS Sizes: tix9, 7|/2x9, 9xl0*/2, 9x12 CHI-NAMEL WE’RE PROUD to be the O’Neill representative for CHI-NAMEL Paints & Varnishes. CHI-NAMEL is a big name in the paint industry. “Try It Once . . . Use it For Life!” • Super House Paint • Kapido Enamel & Floor Var nish • Kitch-’N-Tint Enamel • Coat-O-Lite (Semi-Gloss) • Rex Flat Wall Paint No Advance in Prices with CHI-NAMEL Ha hs! HELIUM LLI SONS,*:J5c| I \ K j . \ T-E-D j H FLY ’EM LIKE A KITE-PERFECT PARTY FAVj RS-DECORATlON^^UT^O^ADUI^^^l A. E. BOWEN, Owner I ICE COLD POP, All .5 C O’NEILL, NEBR. r All Metal FLASHLIGHT JUMBO JELLIES CANDY SPECIAL Assorted Flavors Special Price 4| A ^ Pound . JL C FLY SWATTERS I SPECIAL PRICE Ckr- I Each . 9C I FLY RIBBONS | 6 for 9 c I DINNERWARE Plain White Cups and Saucers ^ Each JLUC Dinner Plates ^ Each AiUC Radiant OIL MOPS | I Comnlete ? I SPECIAL PRICE, each i C LADIES’ BELTS j • N .rrow or Wide • Smart Whit# I Hum 10-Inch Water Pump Strong 30-gauge metal designed in I colors. 49c All Plastic RACER Assorted t olors Special Price Each .HrJJC All-Rubber BALL • Inflated • 5-in. Diameter Special Price Only 09C TOYS for FUN THE YEAR ROUND Bowen’s BEN FRANKLIN store is the O’Neill head quarters for toys. We’ve assembled a spec- ; ial array for our Grand Opening celebra tion. Any youngster will be thrilled any time with a visit to our toyland. LAY - A - WAY Horseman DOLLS • Unbreakable Head • Exquisitively Dressed • All Rubber Body 6.95 Payable Monthly Jr. Size FOOTBALLS . Imitation Leather SPECIAL PRICE 4 AQ Each .X i90 Children’s PHONO - RECORDS All new colored and non-break able . . . the biggst value in re cords today. Volume of 3 for 1.05 JUMP ROPES Tough, Long Wear Cord, Colored Wood Handles SPECIAL PRICE 15C for COOL drinks on HOT days 8 GLASSES IN TUMBLER RACK Handy for serving. Protects Tumblers A from breakage § C Rose Decorated Glass Jug Sparkling optic* design; tapered shape with ic-e lip. Holds 80 ounces and stands S'/^-inchs high "■ w CRYSTAL GLASS TUMBLER 9-oz. Optic-Shaped. 1 3 for IOC NEW! IVORY “FIRE-KING” I Oven and Table Glassware I « Practical for the Oven! • Beautiful for the Table! you’ll be proud to serve in Fire King Oven ware! It’s Handsome and Versatile . . . Blends with Your Fine China and Your Best Linens ! 1 i/^-Quart Casserole Snug lid; lug handle* for easy lifting. Only 9-Inch Pie Plate Bake, serve and store pies on the same plate. 10*/2-Inch Bake Dish Bake* crust evenly on pud ding and coffee cake. Starter Assortment Nine-Inch Cake Dish To make baking easier. Moderately priced too! Deep Pie Dish 5%-inch size. Bakes and browns crust nicely. Deep Custard Cups For molding des serts, etc., 6-oz. size 1 2-pieces for only 9V2"Inch Loaf Pan or open-roa*ting meat* . . or baking apple*, etc.