PAGE 2-B—July 29, 1948. __ _i
THE FRONTIER-O’Neill, Nebr.
CARROLL W. STEWART. Editor and Publisher_
■— ' ... . n’Neill Holt county, Nebraska,
LSI andthf “““
Established in 1880-Published Each Thursday
Term* of Subscription: In ^y^abroid, Prates provided
WubS&ins^are strictlyjpaid-ln-adva_nce_
Another Special
In the past few month^c'
Of special editJOia of these was called the
life of the community. oages and marked the arrival
•‘Spring Edition, consis d Pwas entitled the ’’Shelhamer
of the Spring season ;hedbCcond ^ and celebrated the
Opening jtl' " ’ , Foods fine new store and produce
opening of • 1 thjrd ig bcjng published this week in recog
byIdnin®f tUh,‘. dedication of another new, modern store building,
Ihtl0Ren Franklin This special issue also contains extra pages,
}med "s were the other," with timely news, features and ad
vertising.
These special editions, as the reader can readily see. are
nroduced ^considerable extra expense in time, material and
Tabor They pose a rather difficult problem in these days o
‘“per .Lda," and high price., but The f.oni,., bel.e... ,
t such an edition is a good investment. Aside **om . 2
“ed“ate m c..h i, believe .ha. . facial edi.ion ,
™T new,paper. ...ling forlh favorable fad. about any com- 1
munily. is the best kind of publicity. £
It rinay be interesting to our regular readers to know that
while this i.s the third special edition in recent months (or in
1948) it is also the fifth since this newspaper changed owner- ‘
ship in 1946. These editions, made possible by citywide coop
eration from business firms, have pioneered >n their way a ^
post-war merchandising era in this region, 1
One regular advertiser, by no means our smallest this j
week told us our special efforts “are a hypo for the town.
This, of course, pleased us very much and partially compensates
us for the enormous amount of additional work.
Further proof of the effectiveness of The Frontier's promo
tional activity is the fact that at least 2 other Holt county
newpapers this week are in the throes of producing special
editions patterned and distributed in a manner already estab
lished by The Frontier.
The Frontier is proud of its recent promotional record
and particularly proud of the precedent-making 30-page
"Spring Edition," which circulated 4,500 copies in a half
doxen Nebraska and South Dakota counties. When this par- ^
Ocular edition had been run, there was not a pound of news- ,
print remaining in our plant. The same will have been true ]
in this instance. >
Many hundreds of dollars worth of advertising has been J
omitted because of limitations imposed by the newsprint ,
shortage. Newsprint is still on a quota basis and The Fron
tier's newsprint consumption, by virtue of these special editions, )
its growing linage, and rapidly-expanding circulation, is many 1
times over its 1941 consumption, on which quotas and com- 1
mltments are based.
All members of The Frontier staff work hard on any spec- ,
lid issue of the paper. They put in long hours and expend a
great deal of extra effort in producing it, but they are glad to |
do it. They believe they are working for the benefit of the en- |
tire community and the favorable response of O’Neill people to
their efforts along this line in the past is gratifying. The
members of The Frontier staff take a personal pride in a spec
ial edition.
The new Ben Franklin store building, which is opening in
O’Neill, is a 1» ge up-to-date structure. It has been necessitated
by the expansion of the firm’s business and will take care of its
growing needs for some time to come. It adds one more to the
steadily growing list of modern stores.
This special edition of this newspaper is intended to come
into the hands of various people who are not now subscribers
or regular readers. It may also reach the desks of merchants
and other business men who are not now subscribers. If so,
we suggest you read it carefully and thoughtfully. Compare it
page by page and column by column with other publications
which come into your home or office and ask yourself the ques
tion whether or not you can afford to do without it.
These noteworthy special editions of The Frontier which
are published from time to time suggest 2 things; viz., busi
ness expansion and building activity. The 2 are closely related,
in fact, they go hand in hand. Wherever there is business ex
pansion, there is also building activity and, wherever you see
constrctuion going on, you may be certain business is boom
ing.
Dead towns are static. They axe at a standstill. The dic
tionary defines static as "at rest, not in motion, stationary."
How expressive that definition is! And a static town has no
business expansion and, consequently, no building activity.
You see such towns occasionally and they are a sad sight.
Apparently, they are making no progress from year to year.
Moreover, communities which are static—which are "not in
motion”—invariably slip backward. They are just like an in
dividual in that respect. They may appear to be ‘‘at rest” and
“stationary,” but, as a matter of fact, they are retrograding, de- i
teriorating; a little shabbier, a little more run down every
year.
Business expansion and building activity are a barometer of
growth and prosperity and it is certainly gratifying to observe
that, judged by these standards, O’Neill is on the march. It is
not static or “at rest” or “not in motion” or slipping backward,
but it is constantly and consistently forging ahead.
O’Neill has made rapid strides in the past by reason of its
favorable location, its natural resources and the character of its
citizens. The prospect of its future progress and prosperity
is exceptionally bright,
★ * ★
Many thousands of dollars are spent in O’Neill annually by
tourists. O’Neill has an enviable location for receiving this in
flux of outside visitors. In Summer the presence of these vis
itors in our midst is casually accepted. Actually their presence
is important and the envy of many of our neighbors.
★ ★ ★
1 his Is Farm Safety Week
In U. S. farm homes in 1947, 25 residents per 100 thous
and died in home accidents. Agriculture has more accidental
deaths than any other major industry. Farm losses annually
from accidents total around 90 million dollars.
These figures need no analysis. They only explain in
cold dollars and sacrificed lives a part of the results of one
year's carelessness on American farms.
How long can it go on before tragedy will become a per
sonal matter with you—and yours?
This is farm safety week, having been duly proclaimed by
* President Truman. Public officials and safety leaders alone
cannot handle this gigantic safety problem. Individuals are the
only ones who can cut down this mounting death toll by be
coming aware of the need for caution—and acting upon it.
There are may suggestions and publications for making
farms and homes more safe. These and safety bulletins are
available at the office of Holt County Agent A. Neil Dawes.
Members of 4-H clubs in Holt county also are particular
ly interested in carrying out the farm safety program. All
4-H'ers are eligible to compete in a national conieel and
through the contest may make a survey for better safety in
their communities if their neighbors so desire.
The Frontier believes these youths should be given every
encouragement in promoting safety consciousness.
There are, of ’course, many ways to cultivate safety. Here
are a few suggestions, but don't overlook others:
1. Keep the work shop orderly.
2. Handle bulls carefully. Remove tusks from boars and
keep bulls in high pens if possible
3. Don’t leave pitchforks laying around carelessly. A sim
ple rack will provide a safe place for storing pitchforks.
4. Check harnesses and other equipment for weak or
worn parts. Keep alleyways clean and free from tripping haz
ards.
5. Keep steps and railings in repair
S. Remember that neglected ladders or things like open
cisterns and other tempting hazards lead children to tragic ac
■idents.
7. Keep poisonous drugs or sprays, guns, matches, sharp
knives away from children.
8. Clean up protruding nails, old boards, broken glass and
ather rubbish around the farm yard.
★ ★ ★
These occasional military funerals of boys who died in ac
ion and whosa bodies are just being brought home are a grim
eminder of terrible World War II.
With Other Editors
VETERANS BENEFITS
Dakota County Star: The
reterans administration region
1 office in Lincoln has
lointed out that 2 out of 3
Vorld War II veterans in Ne
braska have received benefits
f some measure from the GI
bill of rights. That is an es
imated total of 75,200 veter
ns in Nebraska using the bill
n the last 4 years.
The GI bill became a law
une 22, 1944, and embodied
he grateful thoughts of Con
fess to the GI.
Educational and training,
loans for farms, homes and
businesses, and readjustment
allowances led the rest.
Forty-one per cent of 114,
000 or 46,269 state vets have
received schooling or job
training, 46,269 have drawn
$16,663,000 in readjustment
allowance payments, and 11,
672 received loans amounting
to $48,365,983.
These totals Indicate some
veterans have received more
han one type of benefit. Some
8,919, including 1,400 disabled,
ire receiving training now, and
bout 4,410 are drawing unem
iloyment or self-employment
eadjustment allowances.
The veterans in most cases
lave responded excellently to
he GI bill. Only 34 of the
learly 11,700 loans were de
aulted so lenders required
jayment from the veterans ad
ninistration.
This is for the veterans who
lave not been drawing any
jension for disabilities.
Monthly checks to Nebraska
/eterans for subsistence, com
pensation and pensions total
522,089,963 to 35,387 veterans
ind veteran-dependents in Ne
Draska.
These are credits by the na
:ional government for whom
;he veterans served.
The state bonus plan pro
posed for Nebraska in No
vember has few merits oth
er than a sop to former ser
vicemen who should be at
tempting to build rather
than tear down the state's
financial structure.
Department Adjutant R. A.
Lowe of the VFW said the or
ganization conducted polls
among the War II veterans in
the VFW posts throughout the
sta’e and found that 96 per
cent of the veterans favored
the adjusted pay.
—0—
NEBRASKANS AT HEART
Blair Pilot-Tribune: We’ll
probably be deluged with let
ters from Nebraskans who now
call themselves Californians
but noticing that some 10,000
of them will gather in Long
Beach Saturday for a picnic,
we can’t help wondering if
about 9,998 of them don’t often
wish they were back in Ne
braska again.
Most of these former Nebras
kans will declare immediately,
of course, that they like Cali
fornia for its weather,and its
job opportunities and its ev
erything else.
But why, then, do they
keep gathering each 6 months
to gaze wistfully at the
home-town papers on exhibit
and to try desperately to
find someone in the crowd
who used to live in Blair or
wherever they may come
from. And why do they use
up al their savings to get
hack to Nebraska on vaca
tion, even though they may
not have families living
here.
The truth !s that anyone
who’s ever lived in Nebraska
can’t quite get it out of his
system, even though he re
members full well the summer
heat spells, the winter bliz
zards and the drouths which
occur in clocklike cycles.
Nebraska, with all its so-cal
led faults, still lacks some of
the more serious deficits of the
glamorous state of California—
and we’ll bet our bottom dol
lar that before many years
there'll be a generation of
Californians leaving “home” to
take up residence in the Corn
husker State.
Meanwhile, Nebraska’s loss
in good citizens is California’s
gain.
Refrigerator Stops,
Stirs Memories
By A. Stroller
On a recent Sunday morn->
ing, just about church time,
out refrigerator went on the
blink.
For 10 years or more, for as
long as we had owned it. the
wonderful machine had been
running day and night with
out any attention except an
occasional defrosting. Then, all
at once it stopped.
Talk about never missing
the water "until the well
runs dry;" that was certain
ly true of this important
piece of household equip
ment. So effectively and sil
ently had it worked during
the passing years that we
never even thought about it.
We just took it for grant
ed.
Then, it stopped and we re
alized how indispensable it had
become. There was consterna
tion in the home and we
started running around the
neighborhood with food and
drink to find a place to keep
them from spoiling.
The refrigeration was out of
commission and we were be
wildered. We didn’t know
what to do.
Of course, we are going to
have it repaired as soon as
possible, but its temporary
breakdown illustrates how de
pendent we are on modern in
ventions.
We say a refrigerator is a
necessity, but is it?
Think back a few years.
There were no refrigerators,
only ice boxes. Think back a
few years more. There were no
ice boxes, only cellars and
caves.
And yet people got along
without all these modern con
veniences and managed some
how to be quite contented
FARMS FOR SALE
Northeast Nebraska
featuring
160 ACRES — Improved. Boyd county. Nebr. On Slate
Highway, RFD, telephone line, REA approved for construc
tion. Moody silt loam soil lays well, about 130 acres culti
vated with 10 acres alfalfa; balance pasiureland. Good im
provements include 8-room house, all buildings repaired.
280 ACRES — Improved. Knox county. NW of Bloomfield.
A good stock unit, with plenty of grass, water. This is what
some stockman is lookinq for and priced to sell. Terms ot
tered. Good 6-room house. 80-foot stock barn.
160 ACRES — Improved. Dixon county. On County road,
RFD, telephone line, REA close now. Repaired, painted in
1948. Lots of lequme rotation here with 25 acres alfalfa now,
12 acres new alfalfa seeded 1948. and 25 acres Excellent
Brome pasture. 7-room house, large barn, other buildings.
With a little cleanup in grove, etc., this would again be a
picture place of the comunity. Close school, church.
ABOVE ALL OFFERED ON TERMS
Write
MAX N. COPPER
Bloomfield, Nebraska Phone No. 5
Velma Bernholtz,
Stanley Silver Wed
PAGE—At 10 o’clock on
Monday morning, July 19, Miss
Velma Bernholtz, of Page, and
Leonard Stanley Silver, of
Loup City, were united in mar
riage in a lovely ceremony at
St. Patrick’s Catholic church in
O’Neill.
Attending the couple were
the bride’s sister, Miss Bonnie
Bernholtz, and Robert Krason,
cousin of the bridegroom.
Following the ceremony a
wedding breakfast was served
at the Golden hotel. Guests at
the wedding and breakfast
were: Mrs. Charles Silver, Mr.
and Mrs. Floyd Silver, Ervine
Obermiler, Philip Janulewicz,,
all of Loup City; Mr. and Mrs.
Rudolph Kokes and family, of
Ord; Mr. and Mrs. L- G. Bern
hotz, Mr. and Mrs. E. H. Farns
worth, Mr. and Mrs. Carl Mak,
and Mrs. Helen Knudsen, of
Page; Will Knudsen, of Ne
ligh; L. F. Knudsen, of Man
ning, la., and Mrs. Henry Os
tendorf, Mrs. Carl Holmes, Mrs.
Maud Blotz, Mr. and Mrs. Har
old Blotz and Mr. and Mrs.
John Borst, all of Randolph.
During the afternoon, the
parents of the bride, Mr. and
Mrs. L. G. Bernholtz, held open
house at their home in Page
for the bride and bridegroom
and all of their wedding guests.
Later in the afternoon the new
ly married couple left for a !
honeymoon trip.
Mr. and Mrs. Silver will
make their home in Loup City
for the rest of the Summer.
Bride-Elect Feted —
PAGE—A pre-nuptial show
er for Miss Mary Rayburn was
held Monday afternoon, July
19, at the Ivan Heiss home.
There were about 50 in at
tendance. Miss Mildred Haynes
accompanied by Mrs. John
Lamason at the piano, sang a
number of songs. The honored
guest received many gifts.
Bees must travel an average
of 150 thousand miles to gath
er a single pound of honey.
WISE MOTHERS BUY
RED GOOSE SHOES
NATIOMALIT A0TEITISEO
li lid. Tklt Ink. ilk
•tkii l«jd«{ pMciticis
MOTHERS.. .You can
be confident of the good
quality and correct fit
of Red Goose Shoes!
2.95
lo
4.95
McCARVILLES’
— CLOTHING —
Shoes for the Entire Family
Our Congratulations to the BEN FRANKLIN STORE
Newest 1948 PHILCO
RADIO-PHONOGRAPH
1
/M f/M
WITH REGULAR
AND FM RADIO !
MODEL 1286 $
299.501
Big Record Storage Space! i| jr
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in this exquisite console radio-phonograph. And
they’ve used rich, beautifully grained and matched
mahogany veneers to create a piece of furniture fit
for finest homes. A powerful radio-phonograph, with
specially developed circuit for full, rich tone on both
radio and records. New Philco Multiple Automatic
Record Changer, with Featherweight Tone Arm and
permanent jewel, glides out witn the drop-panel
mechanism. Play up to twelve records at one time.
Exclusive Philco Electronic Scratch Eliminator!
Plenty of record storage space for a large collection.
Regular broadcasting, FM and short wave radio,
with super-power and sensitivity.
AMAZING PERFORMANCE
• 19.95
! The Philco "200” ... the small radio "buy” of
the year! A.C.-D.C. superheterodyne circuit . . .
fully powered ... in a beautiful compact brown
plastic cabinet. Also available in ivory plastic.
MR. A. E. BOWEN
I
and the New
Gillespie's
Home Appliance Headquarters"
Phone 114 O'Neill
