Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About The frontier. (O'Neill City, Holt County, Neb.) 1880-1965 | View Entire Issue (July 31, 1947)
GrCMttWJeA • OUR ENTIRE ORGANIZATION IS IN HIGH GEAR . . . THERE IS A SNAP AND A HUM IN THE AIR.EVERY DEPARTMENT IS READY, WAITING ONLY FOR THE WHISTLE TO SWING INTO ACTION Coronado Home Maker ELECTRIC RANGE Beginning Monday, Aug. 4th and Lasting for 6 - Exciting Days - 6 BE SURE TO ATTEND! / The Store Hours for This Event: 9 a.m. to 9 p.m. • 6-Qt. aluminum deep-well cooker. • Thermostatic oven control. • Smokeless broiler rack and porce lain broiler pan. • Automatic oven clock timer. « • Concealed Chromalcx units. $329 Coronado 1 REFRIGERATOR * • 7-Cu. Ft. capacity. • Fiber glass insulation. • 4 Ice cube trays. • Economy sealed Hermetic unit, % 1-8 hp motor. • Sealed all-steel cabinet with one piece acid resisting porcelain in terior. On Sale Friday, August 8. FREE COFFEE AND DOUGHNUTS — MONDAY AND WEDNESDAY MONDAY HAND SAWS—Special Imperial Steel—Guaranteed Quality, On Sale, 2 p.m. ....98c GAMBLES GRANULATED _ SOAP—Quick Sudsing for Washing an<J Dishwashing, On Sale, 8 p.m__13c TUESDAY ELECTRIC IRONS—Stream lined. Automatic Control, On Sale, 10 a.m. _3>49 PLIERS—6-In. Blunt Nose On Sale, 3 p.m...23c WEDNESDAY FISH REELS—100-Yard Size Smooth Cast. Auto Back lash. 10 a.m. ...2>98 ENAMEL DISHPANS—Red and White; On Sale, 8 p.m..39c THURSDAY ELECTRIC TOASTER—Nickel Chrome Element; On Sale, 10 a.m. . 2>49 RANGE SALT & PEPPER SHAKER SET On Sale, 8 p.m..19c FRIDAY TEASPOONS—Tinned; On Sale, 10 a.m. _2 c EXHAUST EXTENSIONS— Fit Any Car, Chrome Plated, On Sale, 8 p.m__23 C ICE CREAM CONES — TUESDAY AND THURSDAY — 2c Homeguard Insulation As an introduction to our Building Material program on our Grand Opening we will give away . . . ABSOLUTELY FREE ... an ATTIC INSULATION JOB • FREE TUBE • FREE INSTALLATION • FREE ESTIMATES 12.82 PLUS TAX • FREE Written Double Guarantee with each CREST Deluxe Tire The Frontier New O’Neill Store VfJ M to Open August 4th GENE CANTLON STORE MANAGER ‘Keeping Floors Shiny Our Worry and Not Yours* Gene (Eugene R.) Cantlon was born 34 years ago in Wisconsin where he used to romp and scoot in the lush pasture of a dairy farm. He was reared there, worked after school hours in a small store, and, in Febru ary, 1937, joined up with the rapidly - expanding Gamble - Skogmo, Inc. Gene comes to O’Neill via Gambles in Winona and Jackson, in Minnesota; Mason City, in Iowa; 33 months in the Navy in the Pacific theater during World War II, and Gambles shopping center in Aberdeen. S. D., where he was assistant manager. Gene is married and has a seven - months-old son. Gene (Eugene R.) Cantlon About hi* O'Neill job Gene is proud and enthusiastic, and "Even though we have the biggest store for a good many miles around," he explains, i "we're still the same, friendly i 'little folks' that we were when we operated in a crowd ed 18x30-foot room in the corner of an O'Neill hotel." “To keep the floors shiny is our worry and not yours, he continued. “We want you to come to our store just as you are; no dress up or city stuff with us, even though our aim is to ‘bring city’ store benefits to the country.” Marvin Johnson is the assis tant manager of the entire store and heads the downstairs de partment. (See photographs on | page 4.) In addition there are 20 on the “basic” staff. BOOST LAY AWAY PLAN Gambles are proud of their j lay-away plan, which they con 1 sider one of their most impor tant services to their customers. All Gamble personnel are thor oughly versed with the lay-away program 6 DAYS PACKED WITH El^ERTAINMENT, CELEBRATION ACCOMPANY fcALA EVENT •-rr “It’s been worth waiting for!” Is* ' This sums up in a sentence the way Gambles feel and the way they hope you will feel when yHyvisit their big new store in O’Neill, opening Monday, August 4.^Accompanying the grand opening will be six days jam-packed with entertainment, cele bration, and a merchandising event that, you will long remember. The doors of the new three and one-half floor O'Neill store, situated on the north side oi Douglas street in the heart of the business district, will swing open at 9 a.m. They will, in effect, be opening a new era in merchan dising in norlhcenlral Nebraska and southcentral South « Dakota. Gambles feel that nowhere will Nebraskans ^ and South Dakotans find a department store comparable * with the O'Neill store, -i*J+ Manager Gene (Eugene R.) Cantlon modestly states, “We’ve tried to assemble under one rocs a shopping center that will be a real credit and will perform a genuine service to tho people in this territory.” The main floor is primarily devoted to drygoods (clothing, shoes, accessories); the downstairs is essentially hardware, home appliances, automotive and sporting goods; the mezzanine in headquarters for ladies’ fashions; and the second-floor furniture and home furnishings. Ben and Jessie Mae Norman, who are the well-known “Musi cal Normans” of radio station WNAX, will entertain in the store on three days—Tuesday. Thursday and Saturday. They will .sing and play requested tunes . . . from early until late. Free coffee will be served all visitors on Monday and Wednesday, and Ice cream cones will be dished out at two-cents apiece on Tuesday and Thursday. - The week of the grand opening is only the begin ning. however, for Gambles in O'Neill, because the new store is the culmination of a'plan that was conceived 4 more than 10 years ago when Bert (B. C.) Gamble »«4 Phil (P. W.) Skogmo "earmarked" this region for one of their fineet installations. Then came World War II and their plans, along with everyone else's. were given a setback. Next week’s “unveiling” may impress you as it did one of our new clerks when she was hired the other day. She ex claimed, “Gosh, it’s sure been worth waiting for!” A THUMBNAIL SKETCH OF OUR STORE: Three full floors and many car loads of sparkling new mer chandise constitute Gambles new O’Neill store. Folks who in timately know many small cities in the midwest frankly say they’ve never seen anything like it’’ in towns even larger than O’ Neill. All of which is a wonderful tribute to O’Neill, its territory, and to Gambes. Briefly, here is the “break down” of the departments: Main floor—Men’s furnishings, shoes, fashions, ladies’ lingerie and accessories, infants’ depart ment, and mail order depart ment. Downstairs—Home appliances, automotive parts and supplies, paint and wallpaper, building materials, farm tools. sporting goods, housewares, wheel goods, and luggage. Mezzanine — Ladies’ fashions, coats, fur coats, ladies’ accesso* ies. Second-floor — Home furnish ings. furniture, floor coveiings, wool rugs, woolen yard good* wall coverings, juvenile furni ture, main office, credit depart ment, and time payment depart ment. A wide, open stairway insid# the main entrance leads to th« downstairs store. 'The Musical Normans" of WN ■■■ I Jim Harty, Gambles mainfloor manager, makes lasi-minule inspection in men's depart ment. The entire mainfloor is devoted exclu sively to wearing apparel, fashions, etc.