Berl Gamble and Phil Skogmo
in a North Dakota town.
they were kids teg ther
Oamble, Skogmo in
Modest Beginning
Began 22 Years Ago;
O’Neill Eyed for
Over Decade
The opening of Gambles new
store in O’Neill is a milestone in
merchandising in the O’Neill re
gion. But it’s ' ne in a series of
successes for Bert (B. C.) Gam
ble and Phil (PW.) Skogmo,
who began modestly only a few
years ago. '
Bert, 13, and Phil, 15, became
fast friends in 1911 in the small
t*vn of Atthur, N. D. Phil came
from a fanvly of 11 and had to
shift on his own early in life.
In 1914 he set out for the big
city—Minneapolis, Minn. Bert
Gamble followed a year lattr.
Whenever they had the oppor
tunity they renewed the old
dreams of North Dakota days,
and they dreamed of the days
when they would be in business
together. World War I was a
temporary interrup ion. Final
ly, in 1920, they saw a business
opportunity at Fergus Falls,
Minn., a town that had been
devastated by a twister. They
soon found themselves in the au
tomobile business, living togeth
er frugally in a small apartment
where Bert’s mother kept house
I for them.
Branch uui
Their business gathered mo
mentum. In 1922 they br nched
o\0 by opening automobile
agencies in nearby Minnesota
and North Dakota towns. They
grasped the possibilities of the
automotive parts business and in
1925 they opened their first auto
parts and supplies store in St.
Cloud, Minn. More and more
stores have been opened every
year until now these two sons
of midwest soil head a sales or
ganization that numbers over 2,
200 retail outlets extending from
Ohio to California and from
Canada to New Mexico. Two
hundred and thirty-nine are
tompany-owned stores (like the
one in O’Neill) and 1,491 are
dealer-owned stores (like those
in Atkinson, Ewing, Orchard,
Spencer, Niobrara, and otner
points.) . ,
'Better Place to Live
The home office of Gamb’e
Skogmo, Inc., is in Minneapolis
wi» over 800 employees.
Conservative in its expansion
yet consistent in year-to-year
growth in sales volume. Gamble
Skogmo, Inc., has "made haste”
in a sound and prudent manner
during its 22-year history. With
this background the firm brings
to the O’Neill region a store
which Gambles believe w.ll
make this territory a better
place in which to live.
GAMBLES SAY 'THANKS'
They aren't mentioning any
names because they wouldn’t
know where to start. All G im
bles can say is "thanks, every
one, for the wonderful coopera
tion and helpfulne s received
during the many months that
hafcr been spent in preparation
for your new store.”
"I don’t believe we’ve made a
single request that hasn’t been
filled grac ously and generous
ly by the people of O’Nei 1, ’ As
sistant Manager Marvin Johnson
said.
Me'vin O. John-on . . . as
sistant manager of store . . .
heads downstairs floor.
George Head . . . new to O'*
Neill ... in charge of furni
ture end home furnishings.
Jim Fer.'y ... a mlive son
or C'N i 1 . . . m infloor man
age*.
TECHNICIANS COMING
Factory technicians, represent
ing hom ap li nee, ins ilation
and motor scooter manufactur
ers, will be present for the grand
^’">enin2.
This is a scene on Gambles floor of furmiurp
^nd home furnishings. George Head (in photo)
I comes to CiamDles new O'Neill store with 15
years experience in this line.
Gcwtlfefftl
Folks for miles around know Gambles as the
place to go for genuine bargains in QUAL
ITY FURNITURE. Now that we have ex
panded our store we are ready to offer you
the best selection of Furniture at unusual
i
uF With a INew Look for UId nooms
... plus Values for tlie Homemakers
who have been “making things do”—
low prices. You’ll shop and choose from a
vast stock of furniture.
GRAND OPENING SPECIAL
Scaled for Your
Small Dining Space
An Invitation ...
To Living Room Comfort
There’s a friendly welcome in the beauty and comfort of this two-piece living
room group. Both Sofa and Chair have super-sagless coil spring bases and backs
. . . and spring-filled reversible cushions for extra living comfort. Family and
guests alike will enjoy this furniture for years and years ... for it’s sturdily
built for active use. Wood trim has lustrous walnut finish . . . coverings are of
rich, long-wearing velour.
Always the Favorite— ‘Serenade*
RADIO PHONO COMBINATION
If dining space is at a premium, this
5-piece Dinette Set is a wise choice. In
square modern style (30' x 30') it ex
tends to 46 inches -seats six persona
easily . . . two leaves included. Of
sturdy oak with heat- and stain-re
sistant finish. Leatherette slip-style
chair seats in harmonizing color.
AXMINSTER ALL-WOOL
Durabelle Rugs
49.50
Grand
Opening
Special
27x54 _ 4.95
9 xl2 _54.50
12x11-3 _67.50
12x15 . 89.50
We also have a limited
number of Cresthigh Ax
minsters, Size 9x12.
FREE RADIO!
A Chariot for
His Royal Outings
) 7.95
Special
Grand
Opening
Rubber tires, re
movable bead tray,
baked enamel fin
ish.
• THIS ELECTRIC RADIO AND PHONOGRAPH COMBINATION
IS JUST ONE OF THE MANY PRIZES THAT WILL BE GIVEN
AWAY DURING THIS MOST UNUSUAL GRAND OPENING.
• BE SURE TO ATTEND . . . BRING THE FAMILY . . . COME ONE, COME
ALL . . . ENTERTAINMENT, THRILLS, SURPRISES, VALUES, FUN.
MAKE IT A DATE. YOU CAN’T AFFORD TO MISS THE OPENING OF THE
STORE EVERYONE IS TALKING ABOUT.
• IT IS JUST THE STORE YOU HAVE ORDERED FOR O’NEILL AND
TRADE TERRITORY. BE SURE TO BE HERE EARLY . . . WHEN THE
DOORS OPEN. STAY ALL DAY.
Furniture Specials
RUBBER DOOR MAT—14x24 ... 88c
UNFINISHED KITCHEN STEP STOOLr-24-In. High _ 98c
HIT & MISS RAG RUG~28x48 .*.-.-... 89c
UPHOLSTERED FOOT STOOL—Wine or Blue Velour 1.88
TRAP A DOOR ALL-METAL SMOKER --- 1.99
ALL-STEEL BED—Single Size ___ 11.95
GLASS BOUDOIR LAMPS _____1.49
PORCELAIN All-METAL KIT TABLE—Chrome Legs 9-95
FIBRE WARDROBE—For Extra Storage Space_2.98
DELUXE CARD TABLE—Fibre Top, Locking Legs_99c
KJ
Soft Colored Chenille
BATH MAT SET
Soft Pastel Shades
Green - Peach - Blue
Turquoise
SIZE 24x36
1.98
GRAND OPENING SPECIAL