%
~ —Opening Date= - s
Saturday, March 14th §
* Surely
J Such OutstandingBrands
\ Certainly Merit Confidence
! FOR MEN ANI) BOYS
| Lee Work Clothing
j Fragner Hats Elder Shirts
i Inter-Woven Sox
| Tom Sawyer Washwear
’ Star Brand Shoes
! Nunn-Busch Shoes
1 Freeman Shoes
' Stetson Hats
! Liberty Undergarments
! Phoenix Neckwear
J Russell Gloves
I Paris Accessories
! Society Brand Clothes
| 4. •({. '
| Saranac Work Gloves
I Square Deal Caps
| . Why |
| The Golden Rule? j
| Some of our friends have asked us, “Is |
j the Golden Rule store a chain organization ?” j
“The Golden Rule Store” is not a copyrighted j
| name, and while there are over 5,000 Golden j
Rule Stores in the United States, they are not j
I necessarily connected; they are individually j
| owned and operated, yet by association in a j
j buying capacity are able to go on the open j
j markets and to legitimate manufacturers and j |
j obtain valuable price concessions. We have i |
I felt that in order to meet chain store and mail j
j order competition on certain classes of mer- j
| chandise, it would be a decided advantage to j
j align ourselves with this buying connection. {
| This association does not compel us to buy j
} any merchandise from any particular manu- j
j facturer. We can buy when and where we |
j can obtain the best merchandise best suited j
i for our local communities. I
*
DEAR FRIENDS: j
We have leased the store building formerly oc- 1
cupied by D. Abdouch, first door west of the First j
National Bank, which has been completely remodel- j
ed, and will be open for business and to all our j
friends on j
Saturday, March 14 j
Jack has just returned from the eastern mar- j
kets, where he has selected personally the type of <
Surely j jj
; Such Outstanding Brands; $
| Certainly Merit Confidence [ ^
I FOR LADIES AND GIRLS I
| Kayser Hose j ^
I Bijou Hose j $
' Becks Hose ! ^
! t k
! Gossard Corsets | %
i I £
Miller Foundation Garments ! %
| k
Sunbeam Wash Frocks • ^
! ^
Miss Spokane Frocks t i
Spic & Span Wash Frocks j |
Peacock Shoes ! $
Ivanhoe Underwear j ^
Gage Millinery j \
merchandise that we believe is best suited and most , .. . 5
wanted bv Holt County people. We have made every effort to assemble a line of Standard Brand, National- k
ly advertised Merchandise that will be a credit to O’Neill and Holt County and we believe that your accept- £
ance will be most enthusiastic. We have never believed that quality should be sacrificed to have a low price J
and it is our purpose to buy and sell only Quality Merchandise that we can guarantee to you to be entirely 1
satisfactory in every way and we will expect you to Help Us Make This Store Just the Kind of a Store You k
Want, with the kind of merchandise You Want, at the Prices You Want to Pay. We have great faith in Holt k
County, we like the people here; we are going to do everything we can to make this store your store to £
make vour shopping easier and more pleasant. We believe you will like the quality of our merchandise and £
the service we are going to try to give you. Drop in and see us. We will all be mighty glad to see you again, j
Mabel Gatz Bee Rentschler Jim Harty Dale Trcssler Jack Allinger \
....... mtntumstmmmmmtinttm-taimummumn k
2 I I
2 I Lee Overalls, Jackets I
W i: Low or shield back, handy 4-in-l^ §
& \\ bib po<5^; SMfHSfstened at top, |
0 | exclusive on Lee. All pockets, |
I side-openings and strain points 8
| thread riveted, triple stitched |
% throughout. 8
Men’s sizes 30 to 50
1 1 $1-49 I
% 1: Boy’s sizes QQ ~
% | 1 to 16 T/OC h
2 S Boys’ Overalls |
% il 2 to 16 «
% 1 69C * I
" 8 A real honest to goodness 8
%, I Overall |
1 Elder Dress Shirts j
\ :j For those who want the best.
% p New effects in designs
1 | 98c 1.50 1.95 |
\ 1 - 8
I Pequot Sheets
2 | «ix9o 1.29
A. B. C. Fabrics | 1
♦ ♦ ♦«
jj
Guaranteed sun and boil fast.
Most beautiful patterns.
36 inches wide
23c -
ill _ jl
Fragner Hats | 1
Truly quality Headwear. New- jj jl
ill est styles and colors.
! $2.98 $3.93 $5.00 I |
____ j: :j
I Ladies’ Shoes
New Straps, Pumps and Ties
|j in the newest styles and shades jj jj
jj for Spring. A full assortment of j jj
jj Mat K i d s, Patent and Light jj jl
jj Spring Tans in various height jj jl
|j heels in complete size ranges.
I 2.95 to 6.45 5 |
8 f: |
We will also stock the well- jj jj
p known
PEACOCK SHOES
for Ladies
In an assortment of styles
and Colors
\i !: |
• >«•«*+»»»•♦*«♦♦»*»*•»•«*# »**»« ♦♦♦•« •k,» ►<
Printed Broadcloth
Guaranteed fast colors. 36 in.
Beautiful pattern work
23c yd
Pure Silk Hose
Full fashioned Chiffon or Ser
vice. French heel, Picot top
98c
Hope Muslin
You know the quality
10c yd
Ladies Celenese Hose
All new colors
_
*
Rayon Bloomers *
VANITA
Run resist quality
39c 49c 98c
II I w
I ! Ladies Coats, Dresses J %
j In this department you will find $ J
a full selection of the season's | ^
latest in styles and colors for | k
your approval. Many of the new | k
Printed Dresses as well as the | J
solid colors. Also the Knitted § J
Suits that are so much in favor, fj \
We will stock half sizes and h m
Junior sizes for the Miss. | k
The Spring Coats are very | j
new and becoming. | J
Coats and Dresses in price « %
range from | ^
$4.85 to $25. | jj
Wash Frocks I \
MISS SPOKANE j 3
You will like these unique styles j: J
Also in half sizes jf %
[ 1_✓ 1.98 j J
I I Wash Frocks J 2
SPIC & SPAN I £
Guaranteed fast color. \\ £
§ I 14 to 50 | S
I I 79c | f
il i i’ k
|