THE OPEN MIND THE public, with it3 healthy decire for the new and the better, insists upon continuous improvement, and will withdraw its patronegc from any product or service v/hich stands still. Nowhere is this more true than in the auto mobile industry. The car is more than a utility. It is a personal thing, involving your conven ience, your comfort, your safety, your sense of beauty and color, your pride of ownership, your complete environment for many hours of your life. Customs and habits of living change fast; and the past holds many warnings of how quickly your favor can shift when an automobile, for even a single year, fails to show progress. So continuous improvement is more than a policy with General Motors. It is a vital necessity. THE PUBLIC DEMANDS NEW MODELS And the public is right. Out of that demand have come electric starting and lighting, the dosed body, Duco finish, four-wheel brakes and hundreds of refinements, big and little. Improve ments that might have taken a generation have been bom within a few years because people want greater performance, beauty and comfort. Equipped with the largest research laborato ries, proving ground and body building plants, and guided by an Open Mind which is ready to revise its thinking in response to new facts, General Motors believes that it is peculiarly fitted not only to sense but to anticipate public demand and to give the people better automobiles at better values year after year. As evidence of that faith we presented some months ago the New Chevrolet, the New Pontiac, the New Oldsmobile. And now we offer, with equal pride, the New Buick, the New Cadillac, the New LaSalle and the New Oakland. CHEVROLET. 7 Bigger and Better models, $495 to $715. 4-wheel brakes. More powerful engine. Luxurious Fisher Bodies. New colors. Also Light Delivery Truck chassis; $375; Utility Truck chassis uith 4 speeds forward; $5'10. PONTIAC. 7 model*, $745 to $875. Lowest priced Cmera! Motors Six— now offers more >o,ver, greater economy —more speea. greater acceleration. Arresting beauty of bodies by Fisher expresses the vogue of the hour. OLDSMOBlLfi. 7 models, $925 to $1085. Also 5 DeLuxe models, $1145 to $1235. “The fine Car at Low Price." Completely redesigned and improved by General Motors. More powerful. 4 wbeei brakes. Longer, roomier Fisher Bodies. OAKLAND. 7 models of the new All American Six, recently announced, $1145 to $1375. Dis tinctively new original appearance. Sol end id new performance. Luxurious appointments, in new bodies by Fisher. A car you’ll be proud to own. BUCK. 18 Silver Anniversary models on 3 wheel-bases. $1195 to $2145. Lightning flash getaway. Masterpiece Bodies by Fisher. Comfort and luxury in every mile. Power for the steepest hill and the longest run. f LaSALLE. 13 new modeh, $2395 to $2875. Attractive car of Continental lines. Companion car to Cadillac. 90 degree V-type 8-cylinder engine. Beautiful Bodies by Fisher. Striking Duco color com binations. CADILLAC 26 model*. $3295 to $7000. Standard of the world. Famous 90 degree V-typc 8 cylinder engine. Luxurious Bodies by Fisher and Fleetwood. An extensive range of color and upholstery combinations. (ALL PRICES F. O. B. FACTORIES) GENERAL MOTORS CLIP THE COUPON GENERAL MOTORS (Depc A), Detroit, Mich. □ CHEVROLET □ PONTIAC □ OLDSMOBILE □ OAKLAND □ BUICK □ LaSALLE □ CADILLAC - □ VR1Q1DAIRE Automatic Refrigerator ( j Please send, without obligation to me, illustrated literature describing each General Motors product I have checked —together with your booklets “The ProvingGround’and" Principles# Policies” Name Address — DELCO-UGHT FUetrie Plant, and Water Svucmj THE ROYAL THEATRE' Home of Good Pictures THURSDAY, FRIDAY SATURDAY, NOV. 1-2-3 BIG SUPER SPECIAL “W I N G 3" with Clara Bow, Charles (Buddy) Rodgers, Richard Adlen and Gary Cooper. Every woman who has ever loved will relive in “Wings ’ the heart throbs of those glorious hours Every man who has ever thrilled to hazard ous feats of daring will feel his blood mounting at the glorious spectacle. -Sundav-.Monday, Nov. 4-5 - BIG SPECIIAL “OUR DANCING DAUGHTERS” With beautiful Joan Crawford, John Mack Brown, Nils Tsther, Dorothy Se bastian, Anita Page. Here truly is a oicture that thrills with its magnifi .’ence, - Tuesday, N;.v. fith - Anne Nichols in “It '.T MARRIED” With Ruth Taylor and James Hall You may think she’s foolish. It’s a fooling comedy. But the moon is bright. -Wednesday, Nov. 7(h - Bob Steele in ‘•THE RIDING RENEGADE” Packed with thrills, sparkling with romance, bi