RIDE ’IM, COWBOY |
(Copyright by fi. K IJoubluduy.)
An animated tornado on four legs, 1,200 pounds of living dynamite—
such is the “outlaw” bronk, scores of which will provide the chief thrills
of the White River Roundup and World’s Championship Rodeo to be held
for three da.vs, beginning August 12. Wiry and daring, coolest’ when facing
almost certain injury—such is the buckaroo, standard type of the men
who will fight it out with the “had” horses in the contests.
Broncho busting calls forth till the courage that is traditional on the
western ranges and a great part of the prizes appropriated by the Associa
tion will go t« the men who will fight to stay for a few seconds on the hurri
cane decks of the “sunfishing,” “skyseraping,” squealing, fighting cayuses*
WJhfcti the courage of the buckaroo clashes wh.^ the lawless spdrit of the
broncho, the ride is always a sensational finish.
WHITE RIVER FRONTIER DAYS
In lhe spring of 1913 a movement was set forth among the business men
of White Ilivcr to set aside each war several days for a celebration and
reunion of the old cattle men of \\ ern South Dakota. Aftvr much dis
cussion tins eoent was to be called ie White River Frontier Days, nucl the
affair was of such sueces.-s that to ' we have to offer ,?ou our program
of the thirteenth annual Frontier ay c-!ebration. The mapid growth of
this affair is phenomenal in all n vets, and today we place before you j
for your inspection the greatest ar; only original frontier ,'how in South
Dakota and Nebraska.
Each year ha- exceeded the ye before and the fact sin Uds foremost
that we have and are giving the b< show that money will produce. The
Frontier Days Association is incur;, rated and a permanent c rganization,
owns a quarter section of land and putting on permanent im; movements.
We give you the opportunity to see the great champions of the west com
pete for their respective prizes. Y ur opportunity to see the Sioux In
dians in their native costumes and da: res is well worth your time ai ul money.
The Frontier Days Association extends to you a invitation to be with
us August 12, 13 and 14, 1925.
We haven’t the space to tell you h >w proud we are of our new m unicipnl
hydro-electric power plant, and how much we enjoy the fine lake.
liring your tents, bathing suits :id fishing tackle, and make it it real
vacation You will enjoy <>ur fine si <am and lake, and large shade trees,
which alone would be worth the trip to White River.
MANY SIDE ATTRACTIONS— MERRY-GO-ROUND—FEliUIS WIl EEL
CLOWNS—THOUSANDS OF SIOUX INDIANS—DANCING EV, ERY
EVENING—HUNDREDS OF INDIANS DANCING IN NATIVE C OS
TUMES— I'RIDE OF THE ROSEBl I) BANDS WILL GIVE FREE (< IN
CERTS DAILY—FREE CAM I* GROUNDS— FREE BATHING—GOt ID
FISHING— GOOD SOFT DRINKING WATER -ROOMS IN HOMES $1. 00
I’ER DAY—GOOD MEALS 50c—NO HOLD l I' ANYWHERE.
ADMISSION TO GROUNDS $1.00 PLUS TAX—AUTOS FREE—SEATS *
IN COVERED GRAND STAND 50c—SEASON TICKETS, SINGLE, $t 75 j
FAMILY TICKETS, $5.00, TAX RAID I
I , ,H ! m_J__ "I
fry- •ryyytr ■ .v,v/v .. • ^/.y. .. HI » i ■
In the West he’s “Bill.” But in official Washington he’s William Marion
Jardine, Secretary of Agriculture, a member of President Coolidge’s official
“family.” Back in Idaho they like to tell how the Secretary of Agriculture
busted bronchos and threw a 1’ope.
The roundup and rodeo will solve your vacation problems so tell
Mother and Sister and the Kid Brother to quit fretting over the summer's
plans and get ready for the thrills of their lives. _
Frontier Days Program,
INDIAN WARRIORS’ ATTACK ON
TOWN AT SUNRISE
To have 500 Indians in full war
costume and war paint come upon the
town at daybreak with their wild
shrieks and war whoops, and shoot
'■ng recklessly and furiously, is thrill
ing, and even though someone has
assured you that the Indians “won’t
hurt anybody,” you begin to question
the statement. Be )i<|rc the first;
morning to see this great opening.
This event officially opens the Grcut
Bhow
FREE BAND CONCERT AT 10:00
ON STREET
Each morning a crack band will give
a free concert on the streets of White
River.
The spirit of the west is not artifi
cially put into our show. Oqr show is
friv«m as the WEPT JH, and is given
ii the WEST- Hire is where th»
WEST ENDS.
INDIAN TRIBAL DANCES IN NA
TIVE COSTUME
These dances are put on "down town”
by the Sioux people. This event is
free to everybody, and always draws
large crowds. To people who have
not seen it before, it is worth the
entire trip to White River to see. This
feature is put on each morning.
PARADE-COWE.OYS ANI) INDIANS
(From Town to Frontier Park)
To see the parade in review before the
grandstand often is worth the price
of admittance. Here are cowboys,
cowgirls, and Indians. The Indians
are in full dress The squaws are
in the height of their glory, as they
march to the time of the band, often
doing the jig dance, or other inter
esting features.
August 12, 13, 14, 1925
POTATO RACE
Everybody knows what an old fash
ioned potato race is. This, however,
is a cowboys’ potato race. The race
will be carried ^n on horseback, each
C'-wboy using a long stick to pick up
the potatoes and deliver them to their
destination. This event is daily.
WORLD’S CHAMPIONSHIP RUCK
ING CONTEST
Three-day elimination contest
White River Frontier Days always
draws the big riders and champion
performers, and therefore puts on a
fast and exciting show. This is the
home of the OUTLAW horses, so the
cowboys must be good to do quali
fied riding. After the first day only
qualified riders are in the contest. The
finals are ridden off the* third day.
COWBOY’S RELAY RACE
(1 Mt Miles)
This is a very interesting and excit
ing race. Each cowboy goes around
the half-mile track three times,
changing his saddle to a fresh horse
each half mile. It is not so much the
speed of the horses that counts in
iIds race, but it is up to the riders
who can make the saddle changes
in the least time. This race every day.
WORLD’S CHAMPIONSHIP BARE
BACK CONTEST
'low would you like to get on a wild
horse without a saddle or bridle, which
is turned loose in the arena, running
at top speed, bucking and pitching
his best ? The rider has surcingle,
but no stirrups.
COWBOY FREE-FOR-ALL HALF
MILE RACE
1 lus is a real horse race. Plenty of
lifill for everybody,
STEER RIDING CONTEST
Did you ever try lo ride :. cow or
iteer? Then* apparently is not much
room bo sit nor hold. The cowboys
"'do with a loose rope, and they can’t
'll do it. It is amusing to see them
ilight from the sleeers.
H U LL DOG GING CON TEST
The hulldogging probably is the most
langerous and thrilling sport of the
'inbire show. Steer is let out of the
•hute, man on horse, riding at break
ieck sp<>ed alongside the wild steer,
umps from his mount upon steer’s
head, grabbing hold of t ho steer’s
horns and stops him, throwing him to
the ground.
WILD 00W MILKING CONTEST
Everybody has milked a cow that’ had
a frozen or wire cut teat. It isn’t
easy. Nor is it easy to put a pint
of milk into u pop bottle from a wild
cow that has never been milked. It
takes two men, and sometimes they
can not do it. Yes, there is a prize,
and the boys work for it.
HO! FOR THE LIFE OF A‘COWBOY
(From a drawing by N. C. Wyeth In Scribner'* Magnaine.l
Ever eat bean* (“Mexican strawberries”) dished up from a chuck wagon?
Ever sleep out with a saddle for a pillow? It’s a great- life—if you like it
say the cowboys.
Thousands of Americans, who want to set- how real western cowhiu ads
live and play, are planning t-<> attend the White River Frontier Days, be
ginning August 12. Cowboys from every part of the West will be. on h and
for this great western spectacle. For three days White River will 'look
like a scene from the “Covered Wagon” days, as scores of expert oronk
riders, lariat throwers and steer wrestlers show their stuff while Competing
for prize money and world ihampionship titles.
Frontier Days Program,
CALF ROPING CONTEST
T his is one of the most difficult events
fc r Ihe cowboys. In days past, full
gr twn steers were used, but roping
ste n*s often results in maiming or
kill ing (he animals, and has been dis
continued. Calves are given a fifty
foot start, and are lassoed from hors
es, but are difficult to catch, as
they are fleet, and can turn quickly.
This invent is entered only by the best
of the ropers. This contest continues
thruoutt' the three days.
REP RACE
Riders must have complete cowboy out
fit's—two saddle.1 horses, one pack
horse, and roundup bed to consist of
tarp. soogan, and bed straps. Horses
must b<* unsaddled, bed spread on
ground under the wire, and at word
“go,” horses an. saddled, bed rolled
packed and strapped to back of pack
horse. T wo riders and pack horse make
up the team, and must finish half
mile together.
WILD HORSE RACE
The wild' horse race is a rather un
organized'. affair. Two cowboys bring
a wild horse in the arena, led with a
rope ’rou nd the neck The horse must
be blindfolded to be saddled, as wild
horses ane not easy to saddle. Rider
mounts the wild horse, horse is turn
ed loose, yvit'hout rope or bridle. The
rider who*, can bring his horse past
the quarter mile post and under the
wire, wins* How would you like that.
NOVEUl'Y RACE (1% Miles)
This race ds put on by the cowboys
with their own saddle horses. It is
what the title implies, a novelty. The
horses walk the first half-mile,
trot the second half mile, and run
the final half mile. While this race
is in progress, other events will be
on, so there is plenty doing.
WAGON RACE (Half Mile)
This is one of the interesting events,
fhe contestants usually are local peo
ple. An outfit consists of a farm wag
on* a team of horses, and two men.
Th e horses stand unharnessed at the
I wa Tan. The Race begins with harness
ing the team, hitching them to the
wag vn, and ends when the trip is
mad e around the half mile track.
STAKE RACE
Here is rather an unusual race, one
whirl ’i is seldom seen anymore. The
riders f run 200 yards, turn stake, and
return L The riders will draw for place.
.INDIAN FEATURES
This t frent is changed daily This is
the hi mae of the Rosebud Sioux In
dians, our Indian features are the
best a u<d most exclusive in the world.
Thous. utuls of Sioux come to our show
every year. They may be seen here
in thei r native habitat._
August 12, 13, 14, 1925
SQUAW RACE
How would you like .to make a race
of setting up your home. The Squaw
race is interesting and at times ex
citing. The Indian women harness
and hitch a team, run around the
half mile track, and set up a pole
tepee each. The first one thru wins.
COWBOYS’ 300 YARD DASH
It is not’ the speed of .the horses that
counts so much here, as it is who
get off “on the right foot.”
COWBOYS’ FOOT RACE
Imagine, if you can, a man running
a 100 yards with boots, chaps and
spurs on. You’ll laugh at this.
INDIAN CHIEF RAOE
The Indian chiefs run a foot race in
full regalia. Often the chiefs are quite
old men and you will have a laugh.
• ft
OUR INDIANS
Our Indian features are the largest
and best in the world, beyond all
doubt. We have over 10,000 Indians
living within 75 wiles’of White River,
many of whom come to this show.
They have complete charge of their
pa rt of the program and their fea
tures are always interesting. It is
their delight to put on their old time
stunts, and depict the days of the
past. Frequently they put. consider
able thrill into their performances.
Everybody always enjoys our Indian
features.
THIS IS ONLY A PARTIAL PRO
GRAM OF WHAT WILL BE GIVEN
DURING OUR SHOW. THERE
WILL BE MANY NEW AND NOV
EL STUNTS BY CLOWNS, ROPERS
AND RIDERS AS WELL AS OTH
ER FEATURES OF INTEREST.
ALL HIGHWAYS AND BYWAYS LEAD ENTICINGLY
TO WHITE RIVER
Every year it is very forcibly exemplified that all highways
and byways lead to the White River Frontier Duys, and
this year will be no exception.
Thousands of neople plan their Black Hills and Yellowstone trips so that they will be
at White River during the great show and rodeo. We are located on the Crossroads of
South Dakota, so to speak, and have one of the finest systems of highways in the north
west.
We are located on the Omaha- Black Hills Short cut, and have the shortest and
most direct route to the Black Hills from all points east and southeast.
The Custer Battlefield Hiway is twenty -seven miles north of us, ut Murdo, coming
from the east, and forty miles fr.om us at Belvidere coming from the west
We are fifty-four miles northwest of Winner, and fifty miles north of Valentine.
Three Big Days—August 12-13-14, ’25
THE ROSEBUD COUNTRY /
r
“The Rosebud Country” of South Dakota has
become famous throughout the nation ar 0ne of
the best farming territories of the Unic n. There
is a soil formation here that is found iu f(.w places
of the entire country and mlv a few ‘places where
: v of crops can lie suw .ssfull.v grown
as here. There is a different type 0f soji jn this
country than is found south of tV Niobrara River
or north of the Cheyem or Vast of the Mis
souri River. Here is a land at* is an “Empire”
within itself. It is here th o. t^e very finest alfalfa
is produced and while the n fields arc good, the
really important thing is ,c f00tjinK. quality. This
is also alfalfa seed courttr Often times twice the
value of the land has b , n tilktni off in one seed
crop. It is here that thlP t ,>st of dent corn is raised
and, for several yeair. i0W!lj Nebraska Illinois and
Kansas seed men br ive stationed regular seed corn
buyers in this gre* t .Empire. This seed is better. It
<i( os cut yield «t 1Cr corns ust as docs our alfalfa
sood. grommlly iUU)Wn as Dakota Hardy and Dakota
No. 1”, whic’ , have become standard names in th.
set-d world it js j,, thi- section where one crop
of flax h'as paid for many a farm the last few
years. ,| is here that actually exists the farthest
north Vvinter wheat belt, and not only does this sec
tion 'grow winter wheat, and of the finest liigh-pro
b*i,r1 varieties, bnt it is extensively sold for seed
throughout the southern winter wheat countries.
To men who have struggled along on unproductive
lands of some of the older corn belt sections, here
is a country that would mean a new inspiration
and a new lease on farming life Here is a land
that will and does out yield three-fifths of the bet
ter known corn belt country, and where climatic
conditions itr< better and where the prices of lands
are one-half, to two-thirds less. You should see
this country*. You should study this soil, and then
you can intelligently decide for yourself whether or
ei t this is 'your “kind of bind.”
The coun'ry included in th' or, at Empire of Oppor
tunity contains many good live towns, which are good
trading points, both ornolesale and retail The towns
go a long ways towards making the country a plea
sant place in which to reside.
Killing a wild st eer is anything but
a “pink tea” spo, $ and if you don’t
believe it, ask nnvf of the many cow
boys who will tr.ut to stay on these
living chunks of d ymttnite.
Bulldogging is exciting. No event car
ries with it the thrill and daring of
bulldogging. Horse at full speed, man
empty handed, the steer straining ev
ery muscle and mad. You will long
remember this event.
A REAL WESTERN ROMANCE
The story of the roundup and the rodeo is the story of romance of the real West.
Into the days of this .event will be packed more daring feats and dynamic action than i»
the privilege of many to witness in a lifetime. Cowboys, cowgirls and bulldoggers,
champion all, and brc nchos and longhorn steers which have scorned mastery, will fight
out the battle royal 0 >r supremacy. , ,
From the “brush*” of the Southwest to the ranges of Canada, the challenge na»
passed among the bxu (.'karoos who have fought out old rivalries at.the famous cowboy
events in Cheyenne 3 ad Pendleton. Not only seeking the glory of victory, they also will
compete for the cash | prizes. “Outlaw” horses, called the worst on the ranges, arei al.
ready under contract. They can’t bo ridden, is the promise of their owners. Carloads
of steers, conditioned through the summer into their greatest strength, will defy the
wits of the “bulldoggt n-s.” _____ y- <
Champions, past and r resent, have written that they will be on hand to C0™P®te^(^ ‘
awards and the world’s championship title. A steer or calf in action makes remark^
able speed and to send the loop of the lariat whipping through .the^air and to have it
land unerringly around horns or neck is one of the most difficult of cowboy feats.
To do this and then tfhrow and tie the animal must bo. the work of only a few eecj
onds The experts aqe bringing their own roping pomes, so intelligent and highly
trained that some are pdmost priceless.___ --W
M mv are the tricks resorted to bv the “outlaw” horse to throw his rider. Pitching;
3." every second oV the time he is in the arena, the broncho .struggles fjercetvto
v in the decision. No buckaroo must “show daylight” between himself or his saddhs
.. i,e ;s disoualified. *The sport of spoits is the real cowboy contest, and titles for the
leadership in riding, “bulldogsing” and roping will go to the buckarods and cowgirl*
who compete in White j River Frontier Days.
ft*