*The BULL’S EYE Uditor and Qenera/Manager WILL ROGERS I 'W11 -j * .ifc. &srm* £ . »>• « « - Another‘Bull’ Durham adver tisement by Will Rogers, Zieg feld Follies and screen star, and leading American humorist. More coming. Watch for them. I WANT i t distinctly under stood that this is an ad. What’s more, it’s one of my first attempts. Of course, the logical question is what does Will Rogers know about writing'an ad? My answer is simple—everything! The first thing any ad writer has got to know is how to get paid. 1 found that out. The first letters of the alphabet I learned were P. I. A.—that means T';iy in Advance. The real truth about why I started writing ads for these people is that I got a family kicking the toes out of lots of shoes daily and 4 read where my employers sold enough of their stuff so that if the bags were laid nnd to end they would stretch further than from Oklahoma to Yokohama— and that’s some stretch. So i think this looks good to me. That’s why I signed .up. I hope it turns into a steady job. At any rate, I’ll have another piece here two weeks from now. P. S. I like to forgot to tell you wliat I «vrs advertising. It’s ’Bull’ Durham. I 'don’t smoke it myself. I don’t smoke anything, but somebody does or else what {happened to all. those bugs? IT’S MORE ECONOMICAL of course, but the real reason thousands of he-men swear by good ol’ ‘Bull’ Durnam is because forshcer good ness of flavor, you just can* t tie it. TWO BAGS far 15 cents 100 cigarettes for 15 cents -.Bull Durham Guaranteed by (^Wt6Ctf