THE NORTH PLATTE SEMI-WEEKLY TKIIUjNK
1 Vm
Correct Winter Headwear
For Men and Boys
Exceptional Values-at These Low Prices
Warm Caps
For Wintry Weather
A big variety of styles for boys
and young men and for the
more conservative man In
heavy materials such as cassl
meres, overcoatings, mackinaws,
plush and fur silk lined and
with real fur bands.
AQp to $1.98 Golf Caps for
materials, satin linings, fur in
lands. QQ and $1.49 Mackinaw
tUV capg 0f fjnc rnacklnaw
materials, woudtrful values.
QQnrtd $1.49 Plush Caps
for men. in the staple,
conservative llavcrlock shape,
of fine, soft, heavy pile plush.
? QC $3.98 and $4.98 Fur
p.tU Caps of l)lack (joncj.,
Near Seal, Hudson Seal and
gcuulnc Alaska Seal. Excep
tional values at these prices.
- If;
OUK lint Department is
ready with the newest
styles and greatest vnl
lies wo have shown in years.
Made exclusively for us, this
high-grade headwear brings
to the customers of the .'512
J. C. Poniiey Co. stores the
best of quality and style nt
the lowest possible cost. Ev
erything in the line of Winter
headwear for men and boys
onn bo had at this store
Velour And Fur Felt Hats for
men, in all the newest shapes
warm Caps of Fur, Plush
and Wool for men and boys
Plush, 'Chinchilla and
Mackinaw Hats and Caps
with fur linings and ear
muffs for the little fellows
nil at prices so remarkably
low as to Insure you a dis
tinct saving In the cost of
your winter headwear.
Velour Hats for Men
Fine lustrous, nappy Velours, full satin lined with the ilnest quality,
silk bandB and sweat leathers. Ideal for overcoat wear Just
wintry and warm enough appearing to give .that touch of season
able style necessary to tlio well-dressed man. All the At o
the wanted colors Heal brown, myrtle,.greeii, russet,
olive and black. Remarkable values at $4.98 and. . . .
Children's
Hats and Caps
Warm headwear for the little
tots with fur linings and qar
muffs attached plush, chin
chilla, rnacklnaw anil other
wanted materials. We partic-'
ulurly recommend, for boys, the
little Polo Cap- warm, good lit-
ting cups of mackinaw,
plush ami chinchilla,
as pictured . . .
a 89 i
Presenting New Plush Coats '
Sumptuous in Style, Finish and Fur Trimmings
Buying theso handsomo Plush Coats whon prices'
It'wn rt !.! 1 ....... -I. 11.
ub uiuu lutvusu vuu, is uio solo reason wily every
J. C Pcnncy Co. customor profits in an unusual way
in this attractive presentation. Values in tlicso groups
arc incomparablol
jTfijt. " niun iunuau uuu, is uio soio reason wny every esmi,fUa
',l,cnncy Co. customor profits in an unusual way Tf
7tiL-Ff m ths nttrnctivo presentation. Values in tlicso groups "VS
Mens Corduroy Caps, ur bands 98c
Plush Coats
$19.90
rincat quality silk plush, mado
with the generous" luxurious
sweep of lino and finish of the
more expensive fur coats. You
have a wide choice In the matter
of collars, for while many In
this group liavo smart collars
of plush, others show the preva.
lonce of the fur collars of
' moy Scalene and Beavcrettc.
-s, 10 to -14.
Silk Plush Coats
$29.75'
Rich silk linings make these
plush coats particularly attrac
tive. Finest grado of silk plush,
tailored w h tho utmost care,
and adoncd by becomingly
shaped collars of tho now pop
ular furs, Including heavy Black
Opossum, the new Bcavcretto
and Itaccoon. Some models
havo smartly turned fur cuffs.
Alt tho new coat effects that
arc fo much In demand.
Cloth Coats
$19.75
The most exceptional values
of tho season are enjoyed both
in stylo and material of theso
handsomo coats. Soft velour In
rich Autumn colorlugs and tho
smart Polcene cloth. While
many aro fur trimmed, others
havo self-collars which allow
tho wearer to enjoy the use of
tho fur neek pieces so much
worn nt present. Sizes, 10 to
44; nil popular colors.
Smart Fall Footwear The Shoes That Satisiy
For Women, Misses and Growing Girls
i
BUYING
MOST
WE BUY
FOR
LESS
Quality, Style and Price Combine to
Make these J. C. Penney Co. Shoes the v '
Best Possible Footwear Investment ,
Shoes for. Women
A large variety of new Fall and Winter styles in tho finest
leathers black and brown kid and calfskin with the pop- '
ular Military heels.
$3.98 $4.98 $5.90 $6.90 $7.90 .
Black and Brown, Kid and Calf Skin Leathers,
snoes lor Uress and lively Day Wear .
$2.7 $2.S $5US
Shoes for Growing Girls
Style and comfort at economical prices. English lasts and
medium and broad toe styles mahogany and black leathers.
A big feature in our shoe department.
$2.98 $3.98 $4.98 4
Shoes for Misses and Children
Sloes that stand the hard 'wear that romping children give
their footwear so constructed as not .to retard the natural
growth of the feet. Many attractive styles including the
broad-toe Orthopedic lasts browns, tans and blacks.
98 to $3.50
Our Unalterable Policy One Price to Everybody
il
incorporated
312 DEPARTMENT STORES
SELLING
MOST
WE SELI
FOR
LESS
Superior Values at Exceptionally Low Prices
in J. C. Penney Co. Shoes for Men and Boys
Made especially for our 312 Stores from strictly high-grado leathers painstaking care is
taken to produce shoes that give long service and pcrfoci comidrt. Our large cash
buying power enables us to sell at unusually low prices tEVERY DAY.
Men's Dress and Work Shoes
Qualilies That Appeal lo Men
Durability - Strength - Altracliocness
Dress shoes of finest calfskin, kid and kanga
roo leather in brown and black English
lasts and medium and broad toes m
Blliehcr and straight lace styles
$3.98
$5.90
$4.98
$8.90
Strong, durable work shoes of high-grade liotan leath
ers that resist .the barnyard acids $2.98, $3.50, $3.98
Boys' Shoes for Dress and Rough Wear
More-Than-Ordinary Service at Less-Than-Ordinary Cost
Dress styles in English and broad too lasts. Made
p tan and black calfskin very dressy
and serviceable all sizes.
$2.69 $2.98 $3.50 $3.98
Stanly shoes tor school and knock-about wear, .Mado to stmiil
Uio'iaEdcat Una of a test from longest woarliiK IoiiUhth lilnck
and brown elkskln aud calffikln lace and Hluclior Hlylcs- -hIiikIc
and double boIcs.
$1.98 $2.49 $2.69 $2.98 $3.50 $3.98 .
BUYING
MOST
YTC BUY
fVil
LESS
Our Unalterable Policy One Price q Everybody
ncorbo fated
rWiia 312 DEPARTMENT STORES
SELLING
MOST
AVE SELL
FOR
LESS
1 y
f