V
NORTH PLATTE SEMI-WEEKLY TRIBUNE
The Greatest Sale of Them All
WILCOX DEPARTMENT STORE'S
NOW
IN FULL SWING!
THERE IS NO DOUBT
That today there is nothing more appreciated by the people than Iqw prices
on good and reliable merchandise.
If you could have seen the big crowds of eager buyers that have
thronged the two big selling floors of this store ever since we opened the doors
for this WAY OUT OF THE ORDINARY SALE last Friday at 1 o'clock, you too would
quickly be convinced. This sale started out with a great rush and satisfied and pleased
customers keep right on coming again and again the best evidence that most people know
a good thing when they see it and buy!
DID YOU GET YOUR FULL SHARE of these good things? We can truthfully state
THAT THIS IS BY FAR THE MOST IMPORTANT SELLING EVENT that has been staged in
Western Nebraska for many a year. The values this store is offering in high class goods
are mch that no thinking and saving man or woman can afford to pass up. We say
to you
COME NOW! BUY NOW! SAVE NOW!
is
PHI
mm
IP
M$Mms$?Jm A.
ram
SHOES
.$4.58
.$3.98
FOR THi: ENTIRE FAMILY
At Worth Whllo Savings
WOMEN'S SHOES
Values to $7.50
LADIES' OXFORDS
In Fine Kid
CHILDREN'S SHOES $1 Qfl
Afisttd leathers & styles MiUU
MEN'S DRESS SHOES flJQ 7Q
In black and brown i)GiiU.
BOYS' DRESS SHOES 01 QQ
In black and brown $ liUU
Every Pair of Shoes Under
Priced.
We are Mentioning Today Only a Very
Few of the Many Items Picked at Random
From Our Stock.
LADIES' LADIES' INFANTS' GIRLS' WASH
COATS COATS DRESSES DRESSES
Sold to $18.00... Sold to $35.00- .- White only Very special
S979 S18.48 98c
You Wll Find
LARGE SAVINGS
Here in such Famous Brands
as
MUNSING-WEAR
"BLACK CAT" HOSIERY
BRADLEY BATHING SUITS
K AYNEE" BOYS BLOUSES
And Many Other Nationally
Known Brands.
LADIES' HATS
TRIMMED
Values to $10.00.
CHILDREN'S
BLOOMERS
Good black satlno
47c
RED SHEETS
Durable quality.
89c, $1.39
$1.69
BED SPREADS
With plain or
scalloped edges -
$2.48, $3.48
448, 5.98
SKIRTINGS
Finest all wool,
54 in. wide reg.
$5.00, yard
2
.79
"BUCILLA"
EMBROIDERY
PACKAGES
Odd lots, at
1-Half Price
Hundreds of
other bar
gains Not
Advertised
PERCALES
Light and dark,
36 in. wide, yard.
1 4c
OUTING
FLANNELS
Light and dark,
yard
12k
FINE DRESS
VOILES
Priced very low,
at yord
JL
LINOLEUM,
FELT BASE,
2 yards wl.do, per
squaro yard - -
59c
19c
53c
37c
79c
"FAIRY SPUN"
SILK
in black and col
ors, regular $4.00
quality, yard
$298
Your Dollar
Does
Double Duty
Here
CREPE DE
CIIENE
in black and col
ors, regular $2.00
quality, yard
BRASSIERES
July Clearance,
bargains at choice
48c, 79c
CAMISOLIi
XACES
15 In. wid . yard.
19c
BUNGALOW
APRONS
Priced exception
ally low at
79c, $1.19
$1.69
$1.29
DRAPERY
GOODS
Regular $1.00
value, yard
69c
PETTICOATS
one large lot priced
especially at
$1.79
EMBROIDERY
Special per yard
Lot 1; 7c
Lot 2, 19c
FINE TABLE
LINENS
In full widths,
yard
$1.19,
3.59
$1.48
4.29
TAFETTA
SILKS
Black and colors,
yard
$1.98 $2.59
CORSETS
"Gossard" and
"Justrite" each
reduced
$1.00
MIDDY
BLOUSES
"Paul Jones"
brand
$1.39
2.39
$159.
259
COTTON
BLANKETS
Largo size, 68x80
in. yours at
$2.19
EMBROIDERY
FLOUNCLNGS
45 in. wide, yard
59c
A DOLLAR SAVED IS A
DOLLAR EARNED
Wilcox Department Store
North Platte;
Nebraska
YOU CAN SAVE MANY
DOLLARS HERE