THEIIK WILL HE THIS WILL K A JEMOXSTJlATIOX OK- MUSIC JLj EADERSHIP and decorations and a display Of the newost nnd beijt merchandise direct from the lending fashion centdrs, it will ho a gala duy and a gala vflnt and we truBt, hind reader, 'that you will grace the store and the occasion with your prenonconnd ndcopt from us ' in roturn one thft beautiful souve nirs as a token "jf our sincere appre ciation. Tho quantity 6f thaw, souve nirs being limited, (hose that como late, we f'ar will he disappointed. To convince the people that wo aro hero to- serve them faithfully, loyally and efficiently, and that the new man agement has loft nothing undone to secure tho world's best from the world's greatest fashlcfa centers, for our sake and your own, attend wo as sure you tho pleasuro and prcflt will be mutual. THE- f THE NEW MILLINERY. DEPA1TMENT is under tho supervision ot tho McVicker Sisters Tha. you may as well he out of the world au out of style le a superfluous statement as far as this deportment Is concerned, where Dame Fashion's lat est i--eatlons aro oo temptingly priced, SPECIAL FOR WEEK Wo offer in this department a Dig Bargain, and a Hat that you usually pay $5.00 for In season. It's Silk Velvet in the leading colors, including black, During, Open- M , . .ip&iifu mmm. In .his limited space, we will ooniblne tho Information that ih'ir giftck of fur nishings Is complete and replete with everything desired nnd. required by 9 ing week FANCY, PLAIJ) RIRBOjSS A new lot just goes on sale in Fancy and Plaids, somo run as much as G inches wide, big lino of colors to select from, values from 25 to 35c yard; During Opening Week -jg When twenty-five hundreds or these beautiful decorated china oat meal dishes will be presented to visitors Ab mteiy r ree and CHILD No buying is nece38ary, no buying is expected the object being to introduce to the people's notice the new improvements made by the new management, the increased stock in all departments the better facilities. Every adult visitor will be presented with one of these beautiful souvenirs in return for favoring the store with a visit on the opening days, lasting all week. That these are the most costly souvenirs ever giv en out or distributed by any establishment in this section you will admit when you receive your3. They are not offered ao an inducement to bring you in to buy, but merely to bring you in to look no buying is required, the courteous and accommodating salespeople are here to-show you merchandise, upon request and special offerings have been provided for this occasion, so that those who wih may make the day not only enjoyable, but profitable too the store is yours to roam around as you see fit to admire the many beautiful things on display, to note the moderate prices of the new management, to buy if you wish, or come back some day to trade at the store where service and quality will be the keynote of the store's assured success. EXTRA SPECIAL Women's Union Suits. Bleached Pall and Winter weight, medium neck and el bow sleeves, all slues 34 to 44, 50 and 00c values J 0o . X fill EXTRA SPECIAL Women's New Collars In all the newest shapes . and styles, 50, Go and 75c J7n values TIU EXTRA SPECIAL RIBBONS Q 15 and 20c values uU This is certainly a big bar- gain. In this lot you will And all the staple colors, blues, reds, blacks, browns, whites, some up to 4 inches wide. FOOTWEAR FOR THE FAMILY From tho tiniest tot to tho biggest man In town, for planters, for fashion able fomlnlty In every respect tho showing is complete nnd tho valuos tho host that North Platte has over enjoyed. , ft) W0 mens Outer Apparel EXTRA SPECIAL . SHOES ' . " s For little ones in sizes 5 to 8 good $1.25 value " 95C SHOES Sizes 8 tp liy , Good, serviceable shoo , and something that will wear, on Balo . (M AC $1.75 Value ....;..IicrU Sizes 12 to 2 In button or bluchor cutstrong and good style, $2.00 value, ..... .41,65 on sale at EXTRA SPECIAL . SHOES' " 1 For Little Gouts In sizes 8y2, to 2,. good strong Souvenir Specials. FOR THE OPENING DAYS ONLY ' A list of new wantable, desireable merchandise' to be Sbld for the opening days at around the wholesale We.exect'you to come and see lt-but by .way of giving vent to our onthus- COt prices. In order to give yon practical demonstra- lasrn, Umay nof be amiss to mention a "few of the many' attractive offerings. : r :..: . ...i. i... i - Tho newest in women's Suits, Coats, Furs and Dresses, Waists a veritable N style shfcw. tion of appreciation to those" who by their presence help making the day a gala'cvcnt needless to say that no one will be permitted to!'bu in quantities or to con fiscate the entire showing, in order tKat each and every applicant may get his or her share, and that no one leaves the store disappointe. t iresses loatflior; button-stylo, $2.25 SOUVENIR SPECIAL NO. 1 and 2.50 values . fl1 nc MEN'S NECKWEAfc r 011 8nle at "la 25c and 35c qualities . . 19c SHOE Thoso being protly ollVs In the now four-ln-hand, beautiful gen 'iilo pattorns. A big showing of street Dress es in all shades, including Blacks, Gaberdine, Poplins, Serges, and other materials, up to $8.50 values 89c SOUVENIR SPECIAL NO. 2 I WAIST SILKS v Work Shoes $1.25 and 31.45 qualities ; V Men, the kind that wears,. Now Ftlll Stylos in beautiful Plaids and Fancy Silks Suitable .and not too ..heavy, $3.50 in Silks fbr Waists ami Dresses, mieatly 27 Inch Silks. most stores, OjFnn SOUVENIR SPECIAL NO. 3 ' ' U 30 INCH WIDE SILKS km ' SI. 75 and $1.95 qualities 51 4 In this lot youi will nnd all the newest Plaids In tho m'ost stylish combinations of colors. ' ' Coats HOE Women's Dross Shoes A Special Bargain of Shoes in Button and Lace styles, most all leathers, mostly $3.50 val ues, on salo SOUVENIR SPECIAL NO. 4 BED SPREADS 32.75, $3.00 and $3.25 values. 98 TheSport and .Three-quarter Leneth kind, in a nice vari ety of Patterns, Misses and Women's sizes, up to $9.00 values ! This is a now lot of Crocheted Spreads, all Fringed, largo full slzo, with cut corners and In boautlful Matsolllos pattorns. $5.85 $2.65 SOUVENIR SPECIAL NO 6 fethcoat s Soft Taffeta Silk in a good line of colors ?ri'5f the very latest cut; qualities up to $6 values, on sale $3.65 Furs Space' will not permit us to , quote price. A very liberal discount on all Furs to all who purchase early. MENS CLOTHING Wo figure that in those days of doubtful dyes and difficulty In socurlng tho reliable dopondoblo clothslt would be host by far to socuro our men's clothing from the best known mnkoTB, most substantial and dependable -wholesale tullorlng establishment in tho land AND 80 M'li FKAUItti THE t 1 11T 1 1 1 to each custom Hirsh-Wickwire and Alco Brands, souven,r IIUCK TOWELS 25 and 35c values 19c OY CLOTHING A hotter toWol than this was novor sold by nnd merchant less than 25 to 35 c each; very heavy nnd measuro full 20x40 Inches, flguored and fancy h'uek. SOUVENIR SPECIAL NO. 6 HOPE BLEACHED MUSLIN m 10 and 12jc value everywhere 2C Evorybady knows this famous brand made by Lonsdalo Com pany rroviuonco- u. 1. tiio sale or tins is limited to 10 yards customer. SPECIAL NO. 7 Suits with two pair of pants, without additional charge for tho extra pair, is almost like furnishing two suits for the price of ono, that Is one of the things this department will feature. Two Special Offerings For Opening Week EXTRA SPECIAL Men's Port Silk Socks Extra good 25c values 19c Curtailing our profits, howovor, in order that wo mrty offer thoso superior makes In competition with tho toss worthy and gontlemon visiting this de partment will And many agrocaWo surprises. CORSETS A new arrival of all the , latest shapes. Ask the saleslady to show you $1, $2 and $3 , models. ' Just arrived. BOYS' AND GIRLS' STOCKINGS 4 i All the stores fi"urcthis a 20c value. . 1 Z2C It's tho noted Jack & Jill brandmanufactured by tho Paramount Knitting Company, Tlbbed, fast colors, Warranted fast black, a very dependable, good wearing sock -f f 13U Opening Week , Price . EXTRA SPECIAL Hoys' Knee Punts . 07 n Extra good $1.25 values U I C School Pants to fit boys in ages from 6 to 1G years, Knickerbocker style, heavy cheviot material, extra good wearer. ... , . , 1 UtfORPOPATED JK SWEATERS We fit your whole family from the little ftot up to father and mother size. Bo sure and be shown when in the store. DRY GOODS-WOMEN'S READY TO WEAR - CLOTHING SHOES ONE PRICE TO EVERYBODY J.E.NELSON. MANAGER m i A. BT T MUl J Ml HMU HMM H M-MLM mtm mmmm -