ff am 5 i A BEGINS SATURDAY MORNING, JULY 15th, and continues until Every Dollar's worth of Summer Merchandise is Swept Away, Regardless the Cost or Loss, Everything Must Move. Hate you ever attended HLOCK'S SALHS1 If you have, you know that we do exactly as we advertise, and that we stand hack of and guarantee everything we sell. ' The Finest of Wearing Apparel at all times, our modern efficiency meth ods of merchandising, and our absolute Iron-Clad guarantee of your money's worth or your money hack Is the se cret of our remarkable Growth and Success. LADIES' OUTFITTING STORE NORTH PLATTE, NEBRASKA. Commencing Satan th In spite of the linpidly Advancing Trices of all Wearing Appnrel, we come to you now right in the heart of the sea- iff son with a iumhic-down of prices on the highest grade of wearing apparel for Women and Children. Every Dollar's north of goods in our stock was contract ed for hefore the prices commenced to advance, and at the ridiculously low prices we offer you this merchandise during this sale, it. means a saving of Dollars to you, as prices are positivclly hound to he much higher this fall. We place on sale our entire $15,000.00 stocky of he finest Ladies' Wearing Apparel of all kinds at the mercy of the buy ing Public. For this very REASON. The Cold and Rainy Spring has held back the sale of our Summer Apparel to such aiijextent, that we find our store OVERSTOCKED. These stock must be cleaned out at once and in order to make them 'move fast, we have put the knife to work and slashed the prices right ancHeft, as we are absolutely compeled to do it in order to make room for bur Fall Merchandise. All Spring and Slimmer Stocks are offered to you now at sacrificed Prices, In many instances at Half Price and less. Here is your opportunity to outfit yourselves for a little money. Don't let nothing keep you away. Be on hand early and el your share of the Bargains mentioned below. Women s and Misses Suits at Give-away Prices About 50 Wool and Silk Suits left, divid ed into Three Lots. LOT 1 Our highest grade wool and silk Suits, every one of this season's mod els, and worth up to $40, Clean Sweep Sale Price . $13.48 LOT 2 Beautiful Spring Suits, made of wool Poplins, Gaberdines and serges, values up to $22.00 Clean Sweep Sale Price . . $9.48 LOT 3 An odd lot of Suits, all wool Poplin, silk lined, right up to the minute in style, worth up to $18.50, Clean Sweep Sale Price . $7.48 and $4.98 SKIRTS .Wool, Silk and Wash Skirls, tailored wash skirts in Piques und linene, neat QQ styles 'at OUu White Gabardine Skirts, also striped Skirts nifty styles, regular values up to $3.00, Sale price $1.18 and Jjg Handsomo Wool Skirts inall Wool Serges and Poplins, checks, etc, in all the lat est styles, values up to $12.50, sale prlco $7.48, $5.98, $1.48 and $248 Silk Petticoats One lot of Silk Petticoats, in all shades, reg ular $2.50 values, salo prlco J JjJ Palm Beach Coats and Suits Nifty Suits in the new Norfolk sport models, just the thing for summer wear, Clean Sweep Price $8.48 and $6.98 Palm Beach Coats, just the thing for even ing wear or for the lady tourist, worth up to $12.50, Clean Sweep OC 00 price ;.4)UiJ0 Beautiful Colored and White Lingerie and Organdie Dresses, in the most becom ing, nifty trimmed models, with the big new shawl collars, values up to $15.00, Clean Sweep Price Ol AO $7.48, $5.S and HijO WAISTS! WAISTS! Hundreds of new, pretty Blouses in Voiles, Organdies, China Silk, Tub Silk, Crepe, Georgetta and Lace Waists at Clean Sweep Prices. One lot of Voile and Organdie Waists, long and short sleeves, worth up to $1 Clean Sweep Pjcice 4-JU Charming Silk Dresses in Chiffon Taffeta with Georgette sleeves, pretty Crepe de Chines, etc., something swell' and worth up to $30.00, your choice at ' Ltnf Tzcni Wr south wis. mo $14.98 and $9.98 Bugalow Aprons, 75c values at 49c Muslin Gowns, 75c values 49c $1.00 and $1.25 Gowns, each 7fU Comfort House Dresses These are positively $1.50 values. Cut full and roomy,made " of fine ginghams, .cliambrays and per cales, light and dark colors, all sizes, at 98c New Summer Wash Dresses, values up " to S3. Fine French Ginghams, Voiles, Cotton Batistes, etc., in a score of new styles, in all the leading shades, Clean Sweep M AO price $1.98 and iJHiHO Pretty Silk Poplin resses, worth up to $10, all this season's new, clever models, in all the wanted shades, 40 dresses in this lot, while they last, your Jg Dainty Waists in Voiles and Jap Silk, QQ regular $1.50 values, sale price . .UOu Tub Silk Stripped Waists, also Silk Crepe, regular $1.50 values, sale price .$1.98 Our highest grade Blouses, the cream of the stock, some class to them, values up to $7.75, now going at $4.!8 and :. $3i20 Kimonas, $1.50 values at 98c Kimonas,, $2.00 values at $1.48 Middies Sizes 8 to 44 in Galatie and China Silk, plain white, tan, white and blue and red trim med, or all striped Middies, NSr loose or belted models, values up to $4.50, sale price. 59c to $2.98 N j li ..VlMODOREl 150 Coats 150 For Women, Misses and Children. Here are fine all wool checks, Poplins, Coverts, etc., in most desirable styles and colors, worth up to $10.00, Clean Sweep jj jg Beautiful all wool Poplin and Covert Coats, some half and some full silk lined, worth up to $16.50, Clean fl7 AQ Sweep Price ipi'iHO Our highest grade wool and silk Coats, worth up $28.50, Clean Sweep price . . . $12.48 and $9.98 Children's Coats Sizes 2 to 14 years, in checks and mixtures, all this spring's styles, wor th up to $10.00, Clean Sweep Price M QO 5Sc and tjH-id0 Children's Dresses in white and colars, all sizes, beautiful styles, values up to $5, sale price 4 lie to (jg Auto Caps and Veils, Regular 75c caps, now .48c Sport Hats and Caps in plain and striped silk materials, worth up to QQ0 uuu $1.75, Clean Sweep Price '4 The Biggest Bargain Event of the Season! etc $3 : IS