THE .U.I.TANCn 1 1 EI! ALT), FRIDAY, JUNE 23, 1922.
TWO
f -
y :
5 ;.
EIjc Alltaurc Urraft
TUESDAY AND FRIDAY
BURR FRINTING CO., Owner.
Knterrd at the pnstnfTire ut AHinnrp,
Neb., for tninciKrtnlion through the
tnaila as focorxl class matter.
GEORGE I RURR, Jr Editor
EDWIN M. RURR Ilu.incss Mr.
Official new.-pnppr of the City of
Alliance; olTieial news-paper of Box
Butte County.
Owned nnd puhli.-hed by The flurr
Print inir Company, Geotpe I Hurr,
Jr., President; Edwin M. Burr, Vice-President,
O.N MERIT ALONE.
Alliance io to have a rhautau'iua
this year, and the fact of its coming
marks n ureal drpurtuic from the e.s
tablished rules und customs. For thih
J'er, the company comes for .-it days
on its own resHnsi!iility, without
guarantee of nny kind. This is m-I-Jom
the case with chaulauiuas. llere
tofoie there have hcen many of them,
with one exception, the loca! men who
were intere.-ted in til-inking to the city
j-omclhinR heside the movies have had
to pay for their interest. This year,
the chnutauiua comes to us on a busi
ness basis, without fubsidy of any
kind.
It is to ho liopctt that the venture
will prove sucrcsstul from u financial
point of yiew, for if it does, it will put
the kibosh on the guarantee plan. The
Tnen who thought out the chautainua
idea saw the advantage in having a
group of fifty or more people in each
city who were financially interested
in the venture. The argument lias
been advanced, with more or less suc
cess, that the chautauijua is enlight
ening; that it furnishes something to
the community that nothing else can
fumi.-h. Rut, when time after time
guarantors are called upon to make
up deficit, it becomes more and more
difficult to convince them that the
contribution to thp sum total of human
knowledge is sufficiently large to stand
for the yearly gouge.
It was impossible, last year, des
pite the fact that the program was
exceptionally good, to get a sufficient
number of guarantors to assure the
return of the chuutauiua. Therefore,
its friends had almost given up the
idea when the company decided to
come anyway. This is something like,
There isn't any question but that the
Chautauqua in a worthy enterprise,
and that its programs are a benefit to
ny community. Under the new plan,
the community will be the sole judge
as to whether the benefit Is commen
surate with the price asked. Pre-
bounds. The same indifference explains
why, even when an official has made
tin exceedingly pi -or record, the; e
i-n't any move made to separate him
from his job.
There are candidates aplenty for
cveiy office within the irift of the
voters this year. The electorate in
Box- Bu'.te county is cr-pMonnlly in
telligent. We can have the kind of
officials we want if we are sufficiently
interested in getting them to take an
active part in the election. Nine vot
ers out of ten can look over the list
nnd separate the sheep from the goats.
If there ever was a year when careful
selection was necessary, this is the
time. This year no voter should
waste a single cio-s on his ballot. If
the candidate does not measure up in
every way, the thing to do, in your
own interest and that of your neigh
bor, is to pass him up, whether he be
i pei-onal friend, a lodge brother or
a member of your union. The remedy
for inefficient government lies in your
own hands. lont e.xiiect other peo
ple to vote for your interests if you
do not vote in the interests of good
government yourself. Friendship has
no place in politics. If you do not
know it now, wait until your friend has
been elected and then see if he places
the emphasis on friend.-hip that you
lo.
The list of candidates foi. county
and slate office this year is larger than
ever. There is no office for which
some worthy man or woman has not
ipplicd. If. you do not know the abil
ity of the various candidates, don't
throw away your vote on the advice
of someone who mav be interested.
Pass- up that particular office and let
the informed voters make the decision.
It is possible to get good official. to
fill every office men who will earn
the salaries they are to draw. The
salaries must be paid, whether the
man elected is worth the money. Bub
lie efficiency anil economy can come
only with an intelligent electorate.
disappear. Otheic declare tMa th
benefits are as lasting as life itself.
The d scu-sion open.; up an, enor
mom field for g!and giaftirg opera
tions, as well as a profitable source of
revenue for the grafters. The Ameri
can in.-titu'.e of hone. paths, which
met this week in C'liicai o. gave up al
most its entire session to a discus
sion of glands of all kinds. It i. now
said that -an operation to transplant
glands is not always necessary, ami
that the same re. ults may be secured
in some cases by merely feeding the
glands to the patient. If the wife
prefers to loll around the movie thea
ter or the beach in the afternoons and
neglects her housework, n diet of hog
glands may be ju-t what she needs lo
make her love housework in.-tc-.ul it
hate it. If she is bossy, irritable ai.d
cantankeious, a diet of sheep glands
will make her livable and lovable
again.
The gland grafting game is in its
infancy as yet, and wise men will not
scoff too oon1y. .Surgical and medical
science and knowledge are progressing
by leaps and bounds and no man can
say definitely where it will, stop. A few
years ago, physicians would have
scoffed at the idea of curing diphthi r;a
by injecting antitoxin, and yet that
tieatment is today almost a specific
for the disease that once kill?d thou
sands annually. One by one the dis
ease scourges of civilization arc dis
appearing. It takes a most cocksure
man today who will say th"t Bonce !e
I. eon might not have found the foun
tain of perpetual youth had lie only
known where to look for it.
rxompense that a little display of of boosting for home intsiests, coni
t,i ive intend of supine cut-rHting will; meniin,; every good home rntei prise,
save the day for the i:cwf pi pers. j condemning those w ho sent out l
This divi.-iou of the convention's town lor their merchandise, and giv
v.oik cm be made easier ii" each widiing generous publicity to ail school,
pi armed with evidence that past in-' t.rncuilmt anl religious activities,
(ti-ten-e upon decent vates for adver-iDtit with all of this emrgy in behalf
ti -ing has not resulted in di -aster, but I of the town nnd community the mer-ha-
increased good will jimong the ad- chants shut up like a lot of clams,
Yenisei's. Adveitisrrs may buy space still contending that advertising was
simply because its clteap, but they, in like unto jiouring water into a rat
common vita the oilier business men, I hole,
lu.te a piker, 'lhats one of life's odd The
little contradictions
FAKE NEWS
ADVERTISING RATES
(Ad-Vise rvice)
Evidence is con.'nuaiTy reaching the
Ad-Yiservice that the ordinary news
iaiier advertising rates over the
country are altogether too low. It'
is fourd that the very conservative'
rates established by the National Edi
torial association are far below whut
the rates should be for short tuns of
(Chicago Tribune)
The newspaper story from Arcadia,
Fla., of the cadet flyer whose machine
fell in the everglades, said that he
had forty hours of misery in the
swamp befoie he pot out. His clothes
were ripped to pieces by sawgrass,
no. nuitoes almost ate him up, and a
panther chased him up a tree.
I'1'obi.bly half the leaders of the
Tribune, at leat a great many of
them, seeing this statement, wondered
what r.ewsiajer editors thought of
their readeis anvway, nnd were all
ready to be told that a cow had hunt
ed down a rabbit to feed her calf or
that a squirrel had chased a builiiot.
up ti e sii.e oi a house.
"Readers who doubt that a tree
which a man could climb would stop
a par.ther aie justified in condemning
what they believe to le a fake piece
of news, and this hti'ts the credibility
of newspapers. Good newpapers try
to mer.t tiie con.idence of reader-,
and yet the liest of them will s tip in
statements vh'ch c; n be impeached by
j their subscribers. It may fie n caie
j le-snoss or the desire to heighten the
eiiMjt.
We recall a reporter who v;;s sent
to Evar.ston to wine a story of some
purpic martin Lotises constructed lo
in'.ite colonies t these birds, i;r.d
successful in (U.irg so novelties then
in this part of the country. We do
not know where the reporter went,
but in those pre-Yo'stead days it wa
not Evanston.
His story contained the chirming
ebtail of how the gent'emm who had
con-tructed the houses had the hints
eating grain out of his hands. The
coning of the purple martin is one of
the season-marking events in migra
tion. The purple martin comes when
his food is ready. He cannot eat grain.
He lives on insects, lhe story got ly
Ploit.-hers proceeded to show
them a few things. They well know
that big stores, at Clinton and Uu
btiMtie were just itching to get a
whack at that territory and so they
sought .-pace of the Maquoketa pub
lishers. In view of the condition at
' 'uf "ilverti,-e",",ntp vere accept
ed and then something was doing.
. ... ..su. ..s oa hi reul earnest, and
all at once there was an awakening
in the old town and admission was
freely made that advertising does pay.
el.-c those merchants in Clinton an?
Dubuque wou'd not invest good money
in the Maquoketa newspapers. And so1
the business men have started a trade
jouiai.l of their own, hired a firm of
printers to is ue it weekly and it is,
el.siributeil free to the farmers r.mt
townspeople. The newspapers con
tend that this i an admission that ad
vertising is profitable.
Of course, this is an unprofitable
contest, being expensive for the mer
chants pnd no doubt not satisfying to
the publishers, whose first interest
naturally lies in the prosperity of
home concerns.
The old-fashioned man who drank
from a finger bowl now- ha a sophis
ticated son who drinks the shoe polish.
Balatka News.
"Mother, qvictt, took
trhat B'ily hai fnnm
and tptileiia who!
riff bo of Kr'osq
Corn Hah, t. I'll tu?
h Hkts them a lot.'"
Tomorrow mormn
by all means try
Kellogg
PONCE DE LEON'S QUEST.
The apparently successful operation
just performed upon millionaire Har
old McCormick, who is believed to have
1cii rejuvenated by a gland grafting
operation, brings up the whole subject
again. It has been crowded from the
newspapers for the past month or two
by pressure of other news, but the
surgeons are back on the front page
again. Not all of them agree, of
course, and there are surgeons who
violently question the efficacy of
glands taken from sheep, goats, mon
keys, or purchased from derelict hu
mans. However, despite the fact that
the war among the Burgeons goes
merrily on, candidates for rejuvena-
large advertisements and that these ap(, there weic pcoj,ie fading it, who
too-low conservative rates are being uoniore if tllPV cou!( ever believe
cut from ten to twenty-five per cent. , unvthine: thev in a newspaper.
lhe a. 1-.. A. rate lor a circulation, '. ......,- iinvr ve:n!:-hilitv.
tion are coming forward with increas-
Fomably the chautauqua companies mK vapidity and planking down their
we out for the profit there is in the money with the greatest of cheerful-
fme at least they have heretofore It would seem that no discovery
a circulation
of l-"00 is !iOc an inch taking one ad
vertisement with another all the year
through. For a single insertion of a
special sale advertisement the rte
should le double at least. It is only
on repeat insertions that the news
paper man can make money even on
the N. E. A. rates.
If newspaper men would keep track
of the time spent on store sale adver
tisements, especially those containing
special offerings with prices in rule
boxes, and if they would realize that
comnositietn time should sell for about
$3.f)0 an hour or nearly pix cents a
minute, they would speedily strengthen
their own backbones and demand a fair
recompense for their publicity space.
The following from J. .;. Morrison,
but also must have credibility. News
paper making is open to error in spite
of the best precautions. In events
of great importance speed, accuracy,
and readability are required and suc
cessfully furnished, but the splend l
record is constantly marred by the
little fakes which are significant only
as they destroy credibility. They ore
not worth while and they hurt the
profession.
AN UNPROFITABLE CONTEST
There are two newspapers in the
town, each doing the usual amount
steadfastly refused to bless any com
munity which didn't come across with
the price. Without a guarantee, the
chautauqua becomes a plain business
proposition, asking for support on its
merits.
It should be supported. Alliance
will have an opportunity to listen to
fvme good men, and to secure a dif
ferent kind of clean entertainment lor
m week. The prices are remarkably
low the value remarkably high. It is
ow possible to buy admissions to only
a art of the course at a low rate,
nd there isn't any reason why there
Wouldn't be at least one ticket in every
family.
has been quite so profitable since It
was found that the human appendix
could be removed.
Surgeons have been found who ar
gue from almost any angle. Some of
them nay that the children of men
with grafted monkey glands may re
vert back to the monkey type. Others
declare that only the best qualities of
the monkeys have been transplanted. I convention of the N. E. A. in July
Some declare that the benefits of such mere win ne me lornu contentions oi
. csmA iinrincnai-o inn, iit ruinH i
an operation ni'f trnnsitrivv. nml u ithin . .
a few months the beneficial efforts will
THE VOTERS RESPONSIBILITY.
Secretary of War Weeks, in a re
cent address to the graduates of the
Pennsylvania military acudemv, among
other things brought out the fact not
only the voters wf any community
TifiVft the power to say what kind and
caliber of men shall be their servants,
but also inipivssed on his hearers the
facts that it is possible to judge
community by the kind of men that it
elects to office.
Secretary Weeks was speaking, pri
marily, of congressmen anil senators,
but his remarks are equally applica
ble to every office from justice of the
peace to county commissioner. "When
I see a diligent, trained, capable legis
lator in Washington," he said, "I am
sure that the majority of the people
of the community he represents aie
dive to the best interests of the na
tion and themselves and are insistent
n having that type of man represent
them. The government is as good or
s bad as the units of which it is com
posed make it. If the units are intel
ligent, just and law abiding, a good
government will result. If they are
careless, illiterate and selfish, bad
government is inevitable."
Now, all this is primer stuff, of
course. Any child should know it, and
most voters know that if they and
ethers are sufficiently interested, it is
possible to get good officials instead of
poor ones. The trouble is that not
enough of these who cast ballots are
fuffinenUy interested to investigate
the fitness of the men they are voting
for. That's the reason we put mea
into office who are too small for the
job. That' the reason that the cost
f gcvenuneat increases by leaps and
(Mitchell Index)
According to the Publishers' Review
an unusual fight is now being waged
in the town of Macjuoketa, la., between
a Viq on1 ttlA
morris inDune, i iorns, minn., one i puWif.ners of tne home papers,
the best authorities on newspaper v Thpr(, nre two newsDaDerg
costs and advertising, will throw some
light on the modem tendency to make
advertising pay:
"In order to get an average adver
tising return of about 50c per inch per
week, 1 would use a sliding scale of
about 75c, for one spasm stuff, 60c for
the occasional advertiser, 55c for the
intermittent advertiser who uses large
space, ami drop to 50c and perhaps to
4ne for the regular rtandby who is
there with the regular space 52 weeks
of the year.
Of course, the usual advertising
rate question is going to be aired at
more or le? ler.gtn at tr.e aiissouia
that cut rates are
necessary; and there will be equaiy
hot rejoinders from defenders of fair
Used Car Bargains
CALL AND SEE TIIE FOLLOWING AUTOS:
1920 Iludsoq Speedster, 4 passenger.
1920 Ford truck.
Two Keo Speedwagons.
Dodge Touring Car.
Keo Koadster.
Keo Touring Car.
1918 Buick Touring Car.
SPECIAL TRUCK VALUES
We have two Stewart trucks one a ton and one
half, the other a ton both new, that we will sell at a
very good price.
EASY TERMS ON ALL OF THESE JOBS
TO RESPONSIBLE PEOPLE.
A. H. JONES CO.
REO DISTRIBUTORS.
Third and Cheyenne
Alliance, Neb.
LwfJ
is-
2?
s
1-1 -3
s uoniriaKes.
Tomorrow morning set KELLOGG'S Corn Flake3
before the family! A feast for the eye and a feast for
l.ecn appetites! For, Kcllogg's are as extra-delicious as
they look all surny brown and wonderfully crispy,
crunchy! My, but how they delight everybody I
Kellogg's Corn Flakes are not only distinctly superior
to any imitation, but are the most fascinating cereal you
ever ate! Kellogg's appeal to every age! Little folks and.
eld folks find in them the same joyous pleasure! For
Kellogg's have a wonderful flavor
and Kellogg's are never tough or leath
ery or hard to eat!
Insist upon KELLOGG'S the orig
inal Corn Flakes in the RED ani
GREEN package! It bears the signa
ture of W. K. Kellogg, originator of
Kelloee's Corn Flakes. NONE ARE;
GENUINE WITHOUT
IKS LS
I 1 U.
TOASTED
CORN
FLAKE?
Ill
V 13
CORN "FLAKES
Aim aaitrt of KELLOGG'S HUMBLES tod KELLOCC'S BRAN, cooled ! hnmhUi
Not even US CO ever touched
this value before
303V2-$10.90
HEN you look at a
30x32USCO at
$10.90 think back
for a minute as far
as you canrememberUSCO.
The truth is that men have
always found USCO an out
standing money's worth no
matter what its price
Today at $10.90 USCO
maintains its established
standard of quality.
And because of the new
price, it sets a new index of
tire value
Men who have used
USCO have never been
inclined to measure its
. value by the general
run of tires.
Since last fall when USCO
established the $10.90
price range they have rec
ognized it as a value
beyond any possible
comparison.
A still greater
money's worth
than even
USCO itself
had reached
before.
3o3
USCO
.(D) 2
mm
mr
i
United States Tints
an Good Tint
Copyright
1922
U.S. Tin Co.
mm
m
,0
Ms
WarTax
charged
United Stotos Tires
United Steles Q Rubbr Company
Where You
Can Buy
U. S. Tirest
Sturgeon Garage
I. L. Acheson, Bingham, Siht.
Miller Auto Co., Hemingford, Ncbr.
G. F. Bedgecock, Auto Co., Hem-
ingford, Ntbr.
L. A. Anderson, Hyannia, Ntbr.
Morrioon Motor Co, Mullen, Nebr.
