THE ALLIANCE HERALD. TUESDAY, AUGUST 2, 1921.
Gtye Mttutre Hcralb
BUUR PRINTING CO.. Owner
-.Entered at the postofrtce it Alliance
TVabNeb., for tranitnilsslon through the
Halls a second ciaes matter, Published
Tuesday and Friday.
jJEOR'iE U mum, JR. Editor
UW1N M. BUIIR Business Mtcr
Official newspaper of tha City of
Suiance; omciai newspaper ol vox
utte County.
Own.!d and published by The Ittirr
fMntlna; Company, Oeorgre L. Burr, Jr.,
resident; Udwtn M. Uurr, vice t'res-WeaC
NEWSPAPER ETHICS.
Judging from recent indications, Al
liance may have to undergo another
session of newspaper rowing. About
every so often, one of these controver
sies breaks out, like a rash, and
spreads over a lot of nice, clean, white
paper, and' keeps up until one or the
other of the parties to the scrap is out
of breath or out of ideas, which
amounts to the same thing. It isn't a
particularly edifying spectacle, but
newspaper men are particularly jeal
ous about their honor, which seems to
toe seated, it would appear, very close
to the circulation figures.
Nothing is ever settled by one of
these arguments, of course. The read
ing public and the advertisers are,
alike, bored stiff, unless the discussion
gets down to personalities. This isn't
a pleasant thing. Worse than all, it is
fo unnecessary.
Alliance is a city Is amply large
enough to support two newspapers. It
is conceivable, in a county with a popu
lation of some eight thousand, that
two newspapers could each have a
good circulation. Two of them cannot
have the largest, of course, but it is
altogether, as well as probable, that
one will be strong where the other is
-weak. There has never been a news
paper printed that would appeal to
everyone in a given territory. Even
the Saturday Evening Post, which is
conceded to have the largest circula
tion of any periodical in the country,
sells only two million copies of each
issue and the population of the coun
try is away over a hundred million.
Allowing the usual figures of five to a
family, it will be seen that the periexl
ical with the greatest circulation really
Jess than one out of twelve families in
it3 territory.
The Herald serves a territory con-j
taining some twenty thousand people
thi smeans some five thousand fami
lies. It has twenty-one hundred sub
scribers. Three hundred of there, say,
jare scattered over the country outside
the regular trade territory. The rest
of this total is within the logical Al
liance trade territory.
This newspaper doesn't claim to
have all the circulation there is. It
loesn't claim to be the best newspaper
in the world. If the writer were the
best small town editor in the United
States, he'd apply for a job on the
Dearborn Independent. What we do
claim is that we have a good, substan
tial circulation, and that it is as large
as that of any other periodical in this
Held; that our readers spend as much
money as any, arrd that our advertising
rate is sufficiently low to make it a
profitable advertising medium. We
have never been guilty of encouraging
merchants to use this medium exclu
sively, because we " honestly believe
that advertising pays better when it is
distributed. All mediums are good, al
though it is true that some are better
than others.
What is needed in Alliance news
paper circles is a general knowledge
of the fact that it is possible to build
up one's business without tearing down
the business of another. It is possible
we know, for we have tried it to
say good things about your own busi
ness without using the hammer on
your competitor. No sensible business
man in any other line would think of
following any other line of conduct.
Some newspaper men can't seem to
get the idea that they cannot do them
selves or their cause any good by al
ways saying three words against the
ether fellow to one word boosting their
own business. They're just like Mark
Twain's friend, Bill. "Bill is the most
even-tempered man I ever saw," Mark
said. "He's mad all the time."
thought of finding the captalnV buried
treasury.
According to the newest light cn
this famous figure of history, Captain
Kidd was a mild-mannered gentleman
who was not a pirate, but a privateer.
There isn't any more romance in a
privateer than there is in a profiteer.
Once in a while he stepped over the
line, perhaps, and scuttled a fhip or
two that belonged to someone else than
the enemy, but his character was
comparatively above reproach.
Something ought to be done about it
And done quickly, too. Otherwise we
shall Foon learn that little George
Washington never cut down a cherry
tree, or Jonah was never swallowed by
a whale. We'll be a charter member
of the Society for the Retention of Il
lusions any time some public spirited
man decides to incorporate and organize.
TIIREH
LAKESIDE
ANOTHER ILLUSION CONE.
Ye editor arises in indignant pro
test. The thing has gone quite far
enough. Only two short weeks ago a
high official in the national education
association came out with a statement
denouncing the rhymes of Mother
Goose, and telling what a harmful ef
fect they had on the young. This was
bad enough, but what words of con
demnation can be strong enough to
cow tha scientific gentleman who ex
posed Captain Kidd.
All our life Captain Kidd has been a
splendid illusian. What boyish heart
has not beat faster when he pictured
this swashbuckling cavalier strutting
the deck of his vessel, or uttering that
famous phrase, "Nineteen men on a
dead man's chett yo, ho, ho, and a
bottle of rum". What youth has not
shivered as he pictured captives walk
ing the plank, or thrilled at the
Mn and Mrs. FA Osbora started up
the big mess hall at the Standard last
week and are boarding a bunch of men
who are employed by the Lakeside de
veloping company.
Miss Mable Speer returned home
last week from a visit with friends out
north of town.
Mr. Leiser and son were in town
Tuesday from their home at Antioch,
delivering goods and taking orders ir
Walkins Co.
Roy House returned home Saturday
from Valentine, Neb.
Ray Wilson and George Llndley are
changing things around in their store,
and it will now go by the name of the
Ca.-h and Carry store.
Mrs. I. D. Whaley very pleasantly
entertained the Ladies' kensington club
at her home here Thursday afternoon.
,Tom Gorman visited friends here a
few days last week, and left Saturday
for Belmont.
The Messrs George Lindley and
George David drove to Alliance Fri
day. Charles Carey put down four wells
recently for the Lakeside Developing
Co., out west of town.
Mr. and Mrs. Hanford Green and
John Musvelt drove in from their
homes out north Saturday.
R. A. Westover left for Cambria,
Wyo., Saturday, called there by the
serious illness of his brother, Charles
Westover.
Mrs. Amelia Black has rented one of
the four-room cottages in the east part
of West Lakeside, and will soon be
located there.
Mr. and Mrs. C. C. Wilson and
daughter, Julia Alice, were shopping in
Lakeside Saturday.
Charles Hitt is visiting at the J. u
Roe home.
Clair Wilson and little daughter
were in town Saturday.
Eddie Tvler returned home" from
Greeley, Colo., Saturday. On his way
he attended the Frontier Days at
Cheyenno, Wyo.
Mr. and Mrs. J. S. Adams and Air.
and Mrs. Bert Wilson and son were
in town Saturday.
Mr. Vanalstine and son and Dick
McCohaughey drove in from the ranch
Saturday.
Wilbur Goodrich came in from the
hay fields north of town and spent
Sunday with his family here.
Mrs. Walker and daughter of San
Francisco, Calif., -who have been visit
ing the former's sister, Mrs. W. H.
Hudson, a few days went to Alliance
Sunday to visit relatives on her way
home.
Mr. and Mrs. Frank Kicken and son
were in town Saturday.
The ball team went to Antioch Sun
day to play. Lakeside was defeated
by a score of 11 to 19.
Mrs. J. H. Lunsford received word
that her brother, Joe Kendall of Hag
arman, Idaho, had suffered another
stroke of apoplexy. Mr. Kendall was
minister here a few years ago, and
has many friends who are sorry- to
hear of his illness.
Claude Hudson went to Alliance
Sunday to visit relatives.
Luther Phipps returned to his home
at Whitman Sunday. Rev. Charles
Burleigh' also went to Whitman to fill
his appointment there Sunday evening;
Roy Hudson was in town Sunday
visiting home folks.
Roy, Glenn and Walter House, Abe
Underhill and Dick Hunsaker went to
Antioch Sunday.
Joe Pozza took a truck load of peo
ple to Antioch Sunday afternoon to at
tend the ball game.
There is quite a bit of consternation
because the gambling fever has hit
jeweled women in Paris, but they
won't be jeweled long.
Old Timer: One who can remember
the sign that read: "Five dollars fine
for driving over this bridge faster than
a walk."
i v X f
7
If -- 4 Kl
PROF. C, J. BUDLONG,
Manchester, N. H.
"I am in good health for the first
time in thirty years and I give Tanlae
tne entire credit," said Professor C. J
Budlong, well-known and hirhlv re
spected citizen of Manchester. N. II..
uving a i, i4j acnooi street.
"t rom the time I was a bov , I
couldn't sit down and eat a meal
without being, in misery afterwards
i rom indigestion. During all these
years I was afflicted with rheuma
tism, too. It was all over my body,
but especially bad in my feet and legs
and at times I couldn't eet from mv
bed to my chair without help. I wa,s,
almost a nervous wreck from all these
years of suffering and could not half
do my work. I hoped for nothing
more than temporary benefit from
Tanlac, as I believed it impossible for
any medicine to give me entire re
lief, but this ia exactly what Tanlac
has done.
"For the first time since I can re
member I eat anything I want and di
gest it without trouble. I haven't an
ache or a pain and have put on eigh
teen pounds in weight. I just feel
good all ovr and enjoy life as I never
did before. Having put Tanlac to the
test I do not hesitate to say that it is
the greatest medicine of the age for
stomach trouble and rheumatism.
Tanlac is sold in Alliance by the
Holsten Drug Store, and by all good
druggists everywhere.
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Clara Room of the Pintle Valley Commercial College.
Does Your Family
Need Your Help?
Some lines of work pay well, but a long period of training is necessary
before the money begins to come in.
If you choose business training, however, you can get ready for a good
position in a very short time. This is an important thing to consider, if
your family needs your help, or if you are in a hurry to begin earning your
living.
Our business courses are practical. Our lessons are taken from actual
business experience. You get a thorough training, but one which any
young man or woman with a good school education can learn quickly.
Call or write for full information about our valuable business courses.
Learn about our hundreds of successful graduates.
Talk with us about your future career in the wonderful world of busi
ness. I I
Platte Valley Commercial
SCOTTSBLUFF,
NEBRASKA
College
BI. J. EDWARDS, A.
M. Accts. President.
5 q3 mo
53 3'S is w
ttt 0 5t S3 2,
Pot ffff 5
la SS at WH
2 Sm 3p - g'h
m i? g ?B
We Will Move
Our Coal Office
ON MONDAY, AUGUST 1st
Our coal office, formrely at 315 Bpx Butte
avenue, will be moved to 102 Cheyenne ave
nue by Monday, August 1st. Patrons are in
vited to call at the new office. We will have
the
SAME PHONE NUMBER-41
M. NOLAN & CO.
COAL AND ICE
IF YOU HAVE SOMETHING ABOUT THE HOUSE FOR SALE TRY A' HERALD WANT AD
Iveiything for qUALlTJ
-nothing tor show
THAT'S OUR IDEA in making
CAMELS the Quality Cigarette.
Why, just buy Camels and look at the package!
It's the best packing science has devised to keep
cigarettes fresh and full flavored for your taste.
Heavy paper outside secure foil wrapping inside
and the revenue stamp over the.end to seal the pack
age and keep it air-tight.
And note this! There's nothing flashy about the
Camel package. No extra wrappings that do not
improve the smoke. Not a cent of needless expense
that must come out of the quality of the tobacco
Camels wonderful and exclusive Quality wins on
merit alone.
Because, men smoke Camels who want' the
taste and fragrance of the finest tobaccos, expertly
blended. Men smoke Camels for Camels smooth,
refreshing mildness and their freedom from ciga
retty aftertaste.
Camels are made for men who think for them--selves,
.
LJcL-
R. J. REYNOLDS TOBACCO COMPANY. W;..too-SUn, N. C,
1