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FOUR
THE ALLIANCE HERALD, TUESDAY, SEPTEMBER 7, 1920.
Our Fifth Annual Fall Opening
Showing the Newest Creations In
Wednesday, Thursday and Friday, Sept. 8, 9, 10
Goats, Suits and Dresses
In a Complete Review of Utmost Interest
WHEN one gazes upon this collection of new Autumn Wea it fieems that each and every Garment was made to make
some woman more charming to add to her smartness --and beauty and every woman who will take the time to inspect
the many models and fabrics shown will find several Garments styled to her, liking. -
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Reproductions and adaptations from the newest and most successful imported models as well as the best. domestic produc
tions afford a choice that is not to be surpassed anywhere.
In fact, the entire collection presents a wonderfully attractive array of unusual modes whose beauty is equally indebted to
fabrics and the skill with which they have been handled.
Coats
Having new modes early in the season be
fore they are worn by everyone else, the
wearer gets a certain thrill of pardonable
satisfaction. Why not select yours now and
have it for immediate uso as well as later
weart Among our new show is
EVERY NEW STYLE DEPARTURE
you. could wish for utility coats and envel
oping wraps with large draped collars, capes
and fur trimmings that add to their dis
tinctive appearance.
MATERIALS ARE '
Duvetyne, Velours, Silvertone, Panne Vel
vet and Peachbloom.
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Suits
These are wonderful dayS", indeed, with just
enough crispnes,s in the air to make
it invigorating, and here are wonderful
suits for just such days. Suits with short
jackets suits with long jackets, and those
in between. .
EACH WITH ITS INDIVIDUAL CHARM
Each of the many charming models has its
own individual touch of beauty which fash-v
ionable women admire so much. . You will
be more than pleased with them, you will en
joy their cozy sriugness after these months
of lighter garments.
IN FASHION'S FABRICS
Duvetyne, Velours, Duvet de Laine, Peach,
bloom and Tricptine. For color they cling
to the various shades of Taupe and Brown.
Dresses
Prodigal use of beading in black, white and
irredescent colorings adorn the smart new
silk and wool frocks of Autumn that are
fashioned on chemise, Redingote or Russian
lines.
v EMBROIDERY IS POPULAR
Embroidery and appliques of kid or con
trasting fabrics in gay Egyptian and Per
sian colorings enliven the sombre smartness
of brownand blue tricotine, twill and duve
tyne. For the glorious outdoor days when
one-goes without a wrap, you will want at
least one of these clevar frocks. ,
MATERIALS INCLUDE . :
Duvetyne, Duvet de - Laine, Peachbloom,,
Tricotine, Tricollette, Poiret Twill and
French Serges.
Furs
Skirts
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The Fashion Shop is pleased
to offer the most complete se
lection of Furs in the city.
They are in specially selected
Lynx, Mink, Squirrel, Beaver
Fox, Martin, Wolf,
Hudson Seal and Mannoth
l In scarfs, muffs, coatees, coats
ana chokers ,
SETS OR SINGLE PIECES
MAKE ARRANGEMENTS
NOW TO ATTEND
THIS FALL OPENING
AT LEAST ONCE
Autumn's Newest Millinery
Ever-changing styles in. Millinery have not found us unprepared to fulfill the
needs and whims' of Alliance's women. There is no reason why the fair ladies
of this town cannot be as up-to-date as those in any other city. All they need
do is to take advantage of our exhibition of the finest and most complete line
of FaU Millinery. We have made every effort to overlook nothing in the way
of a hat or style that a prospective customer may call for. To see our offer
ings and consider the low prices is to appreciate. An early visit from you
Madam, is solicited. .
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The 'FatsMoii
hop
Alliance women will find styl
ish attractiveness in our show
ing of separate skirts. Fash
ion's decrees are closely fol
lowed in the clever designs,
employing accordion, box and
knife pleats
MATERIALS ARE
Serges, Poire ts, all Plaid Nor
cities, Tricotine and Velour
Checks.
NO GARMENT GIVES
COMPLETE SATISFACTION
D7 IT IS NOT STYLISH
IN EVERY DETAIL