TUESDAY, APRIL 13, 1920. THREE THE HORACE BOGUE STORE TUESDAY, APRIL 6, 1920. of Ladies' Ready !, Weair i 71 For 1 OBays Only Opening Wednesday April 14, Closing Saturday Ap ril 24 Coats Suite D Waist at Cost Plus Wo resses Cost Plus 10 We are going to make this the biggest Sale of Ladies' Ready-to-Wear ever attempted in Alliance, so we are offering you any garment, in the house at 10 above cost to us. This is the biggest bargain that has ever been offered you of all new and up-to-date garments; not one garment in this lot has been shipped in for special sale purposes. This is ybur opportunity right at the start of the season. LADIES' SUITS Poiret Twill, Trico tine Serges Strictly Man Tailored. Every model is ne wthifl season, and right up to the minute in Style. Dresses Satin, Taffeta, Georgette Also Satin and Georgette Combinations, in Black, Navy, Blue and Taupe, and many pretty printed Georgette models, all new this Spring. Blouses Georgette, Taffeta, Satin Tricolette and Cartridge silk; also pretty printed Georgette models, in all the new shades, in short sleeve and long sleeve models. COATS Poiret Twill, Duvet de Laine, Tittseltone Herringbone, Chatoyant Serge and Tweed in all the new and wanted shades, new, nifty Wrap models. Also the straight Tailored effects, all new this season. . ... '. i ' j.' ; , Our Prices ior this Sale are just 10 above what these garments cost in the New York markets. Your opportunity is right now to make ypur selection from the larg est and most up-to-date stock ever shown in Alliance. Our Store Policy With prices soaring on everything we eat and wear, it is all the more necessary that we get full, value for every dollar we spend. It is a duty we owe ourselves to buy where we can buy best to buy where we have a reason to believe the prices are as low as it is possible to make them and where qualities are exactly as represented. The Horace Bogue Store is just such a store. A store that is growing bigger and better each year. A store built upon the confidence of those who trade here. All statements made in the Bogue Store ads as to prices,' reduction of prices or quality of the merchandise may be relied on as being the unexaggerated truth. Every employe of the store is tinder strict orders to lose a sale rather than to make the most trivial misstatement. 1 OTTO ZAMZOW, Manager