The
1918 Fall Fashion Shop Season at the
FASHION SHOP NOW
We have long since passed the experimental stage and when we say to you the Fall Styles
await your approval, the statement carries with it the weight of authority possible only with
a concern whose expert selective judgment is . recognized and respected. We invaded the
principal sources of supply Our ready discernment of the needs of this community was the
inspiration that prompted the selection of one style and suggested the rejection of another
style. This is, beyond doubt, our greatest Fall opening event. COME you'll enjoy it.
TO DRESS IN GOOD TASTE, to dress in good style, to always look fresh, clean and neat,
are the things that count with the woman of today and keep counting day after day. The
woman who dresses well carries about with her an added power. In certain ways her man
ner of dressing is the determining factor, andwhy not, since dress expresses so much of the
individual.
The wisest, most economical way to buy clothes is to buy them of good substantial quality at
the outset. Not cheap, fancy things, but good, serviceable, stylish clothes, that will have
the right lines and materials, clothes that will hold their shape. In view of the present con
ditions, we are very proud of the garments which we are offering at this store at the prices
quoted below. We carry a full line of COATS, SUITS and DRESSES for Stout Ladies.
OUR COAT DEPARTMENT
is brim full of suggestions for the wo
man who wishes to be comfortably
and stylishly garbed during the com
ing season. In spite of the fact that
no extreme and radical changes char
acterize Fashion's decrees this year,
there are many little touches of re
finement and individuality that are
instantly recognized.
We have coats in the latest varie
ties of cloth and plushes broadcloth,
wool velours, silver tones, silk plush,
sealette, Baffin seal, etc., at from
$12-50 to $i5().oo
OUR SUIT ASSORTMENT
is unusually large and varied. A big
showing of fall models in velvets, pop
lin, burrella, serges, tricotine, silver
tones, Oxford cloth and broadcloths.
The colors are navy, black, brown
khaki taupe and plum. The styles are
the newest straight line models, also
tailored styles. There is a special ad
vantage in choosing your new fall
suit early.
Selection is an easy matter from
such stocks as we are offering. This
should suggest a wide variety to you
of colors, styles, sizes and prices.
Prices range from
$15.00 to $i25-oo
THROUGH NO PARTICULAR
FEATURE
of this Autumn showing stands out in
attractiveness above any other, never
the less we are unusually proud of our
exceptional array of stylish dresses
and frocks. Whether for street wear
or for use during the military social
affairs that will be held this season,
our showing presents some genuine
creations to insure positive delight to
the wearer.
You will find stylish dresses here in
serges, poplins, taffetas, crepe de
chine, cre'pe de meteor, satin, char
meuse, georgettes, etc., priced at
$10.00 to $50.00
ALL THE SUCCESS OF THE
SEASON
are represented in our FUR DE
PARTMENT. The unusual and the
original are expressed to a degree
hitherto unknown in FUR FASH
IONS. An appreciated feature is the
mode variety, offering different furs
for different occasions and as differ
ently designed for the range of taste
to be satisfied.
AT MODERATE PRICES
OUR BLOUSE DEPARTMENT
enables one to impart a distinction to
the wardrobe this season that is whol
ly delightful. The designs are of en
gaging simplicity and constitute a se
lection of splendid variety and superb
quality which promptly go to prove
the extreme care used in providing
this array. m
From
$2-50 to $15.00
WE ARE PROUD TO SAY
that our SKIRT DEPARTMENT is
one of the most complete and largest
in the city. A skirt for every type of
figure, no matter how small or large
they may be. The materials consist
of poret twill, gabardines, poplins
and every kind of silk that can be
produced. g
PRICES
$5.00 to $25-
WE GUARANTEE
every garment leaving this
store to be exactly as repre
sented, Your money will be
refunded if the goods are
not exactly' as represented
and satisfactory to you.
The Only Exclurive Ladies 9 Fusnihing
Store in Western Nebraska
THE WAY OF A WOMAN
dresses plays an important,
part in her career, be it busi
ness or social. No matter
how important the place, or
how clever the woman,
dress always and every
where counts.