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About The Alliance herald. (Alliance, Box Butte County, Neb.) 1902-1922 | View Entire Issue (May 31, 1917)
The Fashion Shop Telephone 42 The Fashion Shop Telephone 42 The Fashion Shop Every ArticleJ the Latest The Fashion shop had the Ural selection of the Regan stock and tins was bought hi 4tc on the dollar. J tint stop for ;i second arid oonid cr what this means when prices arc as high an they Bit! today; it menus that yon ran buy goods at the Fashion Shop during tins sale at leoa money than you eould Imy anywhere even before the war prioea went into effect BOUGHT AT 40c ON THE DOLLAR AND SOLD THAT WAY SKIRTS Sweeping reduction on skirts, in serge, pop lin, gabardine ami shadow cloth and fancy mix lines at ONE HALF PRICH WAISTS Crepe da chine waists in a variety of Htyles and colors, all sizes to close out at ONE HALF PRICE UNDERWEAR -79c values. Lace knee, regular and extra sizes at 41c Values up to $1.98, as long as thoy last at $1 FOR CHILDREN We have arranged an exceptionally fine as sortment of children's coats and dresses of fine material and perfect workmanship, made to wear and look their boat, All sizes, all colors and all wanted materials. These have been placed on sale at just ONE-HALF PRICE KIMONOS One of the most complete lines of kimonos in the city in fancy silk patterns and less expen sive materials to he placed on sale; while they last at A SWEEPING REDUCTION AUTO CAPS A wide mngti of choice of these useful motor caps, just the thing for sport wear; all manner of colors to mutch your costume; ridiculously priced at 40 Per Cent of Actual Value BRASSIERES The full line of W. It. Itrassieres from the Kegan stock, including many beautiful ami durable laoe creations of exceptional value bargains at their regular price, but exceptional bargains at ONE HALF PRICE b'emember, the cream of the Kegan stock, new, neat and desiralile, was bought at 40c on the dollar and remember that we are goii g to sell it just that way. Space will not permit a full and complete list of all tht bargains we have for you. hundreds of them can not be mentioned It you don't ate advertised what you want, come to the store, we have it here ready for, you and at prices that will delight. 4t One Big Economy Carnival A Sale Unuequalled in the History of Alliance The First Choice of the Regan Stock and we have added this to our stock of new spring merchandise including COATS, SUITS, DRESSES, SKIRTS, WAISTS. At One Half Price A Bargain That is Bad for the Buyer is Not Good for the Seller Modern business is the art of serving and satisfying. To succeed a store must satisfy. Thus, are old customers retained and new customers attracted. The bargain that is bad for the buyer is not good for the seller unless he be a fly-by-night citizen. Usefulness is the price of existence. Whatever ceases 1o serve is doomed. You ami we pay our money for being served in some way, for being catered to, for having our wants supplied or our fancies pleased! We patronize those who serve us and please us best. Do not skip a word of this valuable Announcement, it means a big saving to you. It means that you can make your money go twice as far as it ordinarily would. It means that you can clothe tWO members of the family in place of one. (.Kir store is over stocked we need room for the new incoming merchandise - we must have room, and to accomplish this we are including hundreds of bargains with the Kegan stock. Come early, the sale is open; come prepared to take home real, honest bargains. COATS SUITS Regular $8.50 coals Regular $16.50 suits on sale at $4.25 on sab- at $8 25 Regular $12.00 coats Regular $20.00 suits on sale at $6.00 on sale at $10.00 Regular $17.50 coats Regular $25.00 suits on sale at $875 on sale at $12.50 Regular $25.00 coats Regular $35.00 suits on sale at $12.50 on sale at $17.50 Regular $155.00 coats v Regular $40.00 suits on sale at $17.50 on sab' at $20.00 Regular $60.00 coats Regular $47.50 suits on sale at $30.00 on sale at - $23.75 RAIN COATS MIDDIES .... i i .i This is the time of rear to get an at- I he kind that wear and shed the ram. tractive assortment of middy blouses, of best materials, cut to tit ami look at- )asy to la,,,,,!,.,-, oat and attractive, all tractive and priced to sell. Don't spoil sizes and all colors in a wide range of vour dress when you can get a rain coat materials. On sale at for such a little sum. ONE-HALF PRICE LADIES' HOSE An attractive line of lisle and silk hose in plain colors and fancy patterns, extremely good values and easily worth the regular prices. This includes thet stock purchased from the Regan store only. ONE-HALF PRICE it; There are no Left Overs Here It will pay you to anticipate your needs for the balance of the summer and prepare to share in these Wonderful bargains. When we buy right, we always sell right and we consid er this one of the best buys we have made in BOUle time. We could have put all this mer chandise on the shelf and sold it at regular prices, but that is not the wav we do business. BOUGHT AT 40c ON THE DOLLAR AND SOLD THAT WAY W B. CORSETS -An excellent model, featured at the Regan Store bought by Us at 40c on the dollar and to be sold at 40c on the dollar. Think of a $2.00 coisei fur only 80c BOUDOIR CAPS An attractive assortment of Boudoir Caps in fancy lace novelties in all shades ami designs, nifty, neat and well made, to be sold at ONE HALF PRICE PETTICOATS Our line of silk petticoats has no equal, we have the most beautiful assortment west of Omaha. They are the last word in beauty and durability. Take your choice, at ONE-HALF PRICE DRESSES im SH 9 Ail BsY asBsto"' assart bsV n ' r w siiiiMBaaW irS The most attractive line of dresses we have ever sold, including crepe de chine, crepe me teor, (Georgette crepe, taffeta in a wide variety of colors, styles and sizes. This is easily the dress sale of the year and one that you should not miss. Don't overlook this opportunity 1o save money. Dresses worth $15 to be sold at only $7.50 Dresses worth $20 to be sold at only $10.00 Dresses worth $30.00 to be sold at only $15.00 Dresses worth $37.50 to be sold at only - $18.75 Dresses worth $47.50 to be sold at only $23.75 SILK GLOVES A large and attractive line of silk gloves to be sacrificed regardless of cost. We need the room, you need the gloves- -we have made the prices JUST ONE-HALF PRICE Fashion Shop sales have always been suc cessful because we do just as we advertise. We do not make exhorbitant claims to attract you to the store and then disappoint you in the goods we have to offer; the opposite is the case we have more than we say. Kvcry woman in Alliance and Box Butte county will effect big economy by visiting this sale even though vnu have to trael a hundred miles to do it.