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About The Alliance herald. (Alliance, Box Butte County, Neb.) 1902-1922 | View Entire Issue (Aug. 31, 1916)
Early Fall Arrivals Fall and Winter of 1916-1917 Of Alliance's First Exclusive Ladies' Ready-to-Wear Store Will be Held on 11 11 ILdYlllLV ATOM DAY 9 9 916 Wonderful assortment of the season's most pronounced style features The Fashion Shop is the first to show complete stocks of the advancing season. Have for your crit ical inspection the most comprehensive and complete line of Wbmens and Misses COATS, SUITS, DRESSES and SKIRTS And our new line of Children's Coats and Dresses CHILDREN'S Coats and Dresses .Next week the Kcliool bells will summon all children back to their business' of learning. Make it your business to see that your children have the advantage of feeling well dressed when they arc before the eyes olLtcachers and classmates. Wc have an unusual array of the kind of clothes your children will be proud to wear. Our line of Children's Coats and Dress es is a new 'department in the store. Every thing is new and the latest styles. In our distinctive styles of woolen dresses will be found combinations which are very fashionable; velvet and serge, taffeta anil srfge. Coat dresses trimmed with the new yarn embroidery and with fancy braids and buttons. Then there arc beautiful little mod els made of serge, poplins, challics, gabardines and fancy plaids. "') Stylish DRESSES Smart The Newest Features Exemplified Fashion has favored Satin, Wool combina tion and Embroidered Serge dresses for fall wear. "We are showing extremely pleasing types, at prices that will be within reach of ev ery pocketbook. Attractive long lines, showing pleats con fined to the figure with sashes. Trimmings of embroidery and buttons; smart collars of satin and georgette make them attractive. 12.50, 14.50, 17.50, $25 ' White, and Stripe Chinchilla Sport Coats for cool evenings, at $9.98, $13.98, $15.50' Skirts In dress skirts wc are showing the new fall designs in Chuddah, Poplin, Serges, Checked and Striped Worsteds, Silk Taffet as, Satin and Satin Striped, etc. They come in attractive full tiared, pleated and tailored effects, many with patch and novelty pock ets. Uegular and extra sizes. The women of Alliance and vicinity have an opportunity here to see the latest of the late styles that were brought direct from the big New York markets for their benefit. Trices $3.98 $5.98 ' $4.49 $15.00 Special attention will be given this sea son to clothing for stout women. 24 S U I T S V Our complete line of new fall suits show STYLE AND DISTINCTION The styles are so vastly different, so distinctive, that well-dressed women will appreciate the efforts of The Fashion Shop to bring to Alliance the finest line ever seen in the city. With every attribute of higher priced suits shown elsewhere, it is no wonder that the suits sold by this store are the talk of Alii- ance. We are showing tne Bame moaeis, mater ials and colors that are being featured by the leading New York shops. Our proprietor, Mr. Isaacson, has just returned from the New York market and we are prepared to show the latest and most approved styles. We suggest that you see them Saturday, whether you are ready to make your 'selection or not. Many of the new suit jackets reach to the knees, some are close fitted, some pleated from the waist downward. Fur trimmings are again seen, also velvet, braid and bead trimming. Materials include Vel our de Laine, Velvet,-Gabardine, Velour Checks, Duvetync, Serge and Broadcloth. Prices . . ' , . $12.50 $15.50 $18.50 . $24.98 T0 $60.00 COATS The New Models of fall coats have a certain strength and beauty of line hitherto jinknown. Straight waists and flaring skirts give them a subtle air of bravado that goes well with chilly days and invigorating winds. Large collars and deep cuffs give them a lux urious air. The favorite imperials are soft Bolivias and velours, colors are greens, blues, browns, black and mixtures. Some are trimmed with fur and fur fabrics. Linings are beau tiful. Our stocks are com plete. Prices Nf $7.50 rWinf $12.50 $9.98 $17.50 We carry the biggest line of plush coats in Weetern Nebraska. We buy our merchandise direct from the World's leading Markets and Designers - at New York City Every lady who visits our store on the Fall Opening day will be given absolutely free a check good for one dollar on a purchase of ten dollars or over, good until October 10, 1916