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About The Alliance herald. (Alliance, Box Butte County, Neb.) 1902-1922 | View Entire Issue (March 9, 1916)
i ,. .'J .4:.' 13' i 1 1 1 i i i We Announce the Opening of Our New Department REGINA HATS--Worn by Women of Style We are pleased to announce to the women of Alliance and vi cinity the opening of our new Millinery Department. We now have on display the most attractive selection ever shown in Alli ance. You will find at this store in this new department an in teresting, exclusive collection of assorted models for early choos ing. Flower trimmings, large ribbon bows, malinc, wings, small hats, turbans, sailors and high crowns with the drooping brims. Sport hats arc being shown. Untrimmed shapes in Belgium split .... j braid, hemp, sippcrs and chip. At this new department of the Store of Quality you will find Superior Millinery. The kind of hats that you arc proud to wear. The department is in charge of a competent lady with experience in New York and Chicago an expert milliner. Regina Ilats are high grade, neat, and of exclusive patterns. The newest models and goods. You should not neglect this opportunity to see them. They fully come up to Mollring's high standard of quality goods. The prices arc very reasonable and will meet with your approval. Stylecraft and Sterling Lines of Coats and Suits Our line of Ladies' and Misses' Spring Coats, Suits and Frocks is arranged in a special display section for your convenience. The new arrangement of the interior of the store provides plenty of good light and provides the most appropriate appointments. It is easy to select clothing here and shopping is made easy. You will find the smartest styles, perfectly tailored, in a delightful variety. One of the best features about our line of ladies' clothing is their charming simplicity. They give you at once the effect of elegance and tasteful distinction. We have an unusually choice assortment of models in STYLH-CRAFT and STERLING lines, which we handle EXCLUSIVELY. Each garment is worthy of a place of honor in your wardrobe. All the newest fabrics and Spring colors are rep- u resented in thus store for your selection. You will find here a feast of fashion that will charm you with its variety of colors, fabrics and designs. For the frugal housewife, the fashionable mother, and the modish daughter, there is ample range in our splendid array of clothing to insure a satisfactory selection. We want you to feel free to come and inspect our offerings, try on any of the models and examine the workmanship and quality of the fabrics. Your judgment shall rule. If you could see yourself in one of these new garments you would understand why we recommend them so highly to women of discriminating taste. Can you come in soon? Select Your Raincoat NOW! You will find a selection of stylish, new RAINCOATS that will surprise and please you. Raincoats of all sizes for Ladies, Misses and Children. The prices are very reasonable. We can please you. Spring Piece Goods We have on sale all the new Spring Piece Goods in every known material and in all the new colors. The largest stock of piece goods in the vest. These are goods of proven superiority that have stood the test of years of honest merchandising. Wash Ginghams A beautiful line of Wash (iinghams for our custonie-s. Y purchased these ginghams lie fore the advances in prices. We challenge the world on selection and price. Only 9c per yard. Special Display of New Footwear J 1567 Visit our Ladies' Rest Room. Country people are invited to make this store their headquarters when in town. Have your friends meet you at Mollring's Geo. Ao Mollrin "THE STORE OF QUALITY"