the ALLIANCE HERALD
lcottj a Thomas, im-iw Man
OXDf W. THOMAS, Bditor O. K. MA YN ARD, Cltjr Kditor
E. CATUIUUITK MOORE, EdltnM BocUl Departiieent
rMlah4 t7 Thursday By
THE HERALD PUBLISHING COMPANY
' Incorporated
KJ074 O. Thoaua. PrMldMt J. Cart Thorn, Vice Pro.
John W. Thomas, Beeratarj
Entered at the pott office at Alliance, Nebraska, for transmission through
tfe nails aa second-class natter.
SUBSCRIPTION PRICE, fl.60 PER TEAR IN ADVANCE
If your copy of The Herald doea not reach you regularly or satisfac
torily, you should phone 140 or drop a card to the office. 'The best of aerr
lee Is what we are anr'.ous to tire, so don't hesitate to notify us without
ielay when you miss your paper.
iThe Tendency of Every
Man Is to Live up to
His Name
By J. K. HAMILTON
Former 'Advertising Manager of Wanamaker's, Philadelphia
Wherever you find a, good name you will lind some man
trying to live up to it. ; Character follows reputation far more
quickly than reputation follows character. No one ever lost his
good name except through folly.
What the world thinks of a man is the very best moral tonic
that is sold under the label of philosophy.
And it is the same wjth merchandise as it is with men. The
nameless thing is dreaded everywhere, while the thing with a
good name is usually good because you expect it to be.
I Men grow proud of their products. You will find a manu
facturcr saying, "This shoe has got to be good because it bears
my name." You will find a canner saying, "1 cannot use lye any
more than I can t-ell aMie." You will find a clothing manufac
turer sayingy "If I aWalfwooV my clothing must also be all
wool." Hv '",( 'dU'V
And so it goes with every single product that carries a brand
or a name. Whenever a .man sets a standard, he strives to live up
to it; and whenever theworld sets that standard, he doubles the
effort. '
Which simply meanH,if you want the best, you must ask for
the best. And every time you ask, you make it better.
t There Js hardly one of you readers who does not know the
mame of every good prrthict oh the market. From clothing to
sugar and from hosiery, to, baking powder some good name is
indelibly fixed in your mind, yet, when you ask for an article,
most of the time you do not use that name.
And every time you fail to do so, you discourse the maker,
you lower the standard for yourself and you allow some inferior
thing to gain in strength and capacity;
I Let this go home in Vour mind : You set the standard of mer
chandise. The maker fallows your ideals. Adulterations ereep
in through your laxity.;. Whenever you ask for auy old thing,
you get it. ".
While you are reading the advertising news in this paper
today, make up your mind to ask only for what you know to be
good ; to learn what is best and demand it and to have no parley
with the nameless things of trade.
(Copyrighted.)
; , BOX BUTTE IS THE BANNER COUNTY
On February 3rd The- Alliance Herald published the litoiial
"Box Butte' iho Banner County." Over twenty thousand copies of
this editorial have ben printed in circular form for real estate dealers
and others interested in having the public know the facts about this
banner county since the publication. Six hundred copies of that edi
tion were distributed by the Agricultural Extension service of the
state university at Lincoln: The demand from subscribers and others
for extra copies of this issue of The Herald has been so great that our
supply of extra copies has been entirely exhausted and we are, in re
sponse to many requests, reprinting the editorial herewith:
"Another Nebraska county bears the name of Banner, but in sev
eral respects Box Butte is the banner county of this great state. Bul
letin No. 166 of the Ncbraska'State Board of Agriculture, issued Jan
uary 15, 1916. contains information regarding the crop yield of Ne
braska counties for last year that is, no doubt, approximately correct.
"According to above mentioned bulletin, only one county in the
state exceeded Box Butte in the average yield per acre of oats in 1915.
That was Dawes county, with an average of 59.5 bushels, to Box
Butte's average of 56.2. Saunders county came in third with 55.3.
The average, for the stativ was .34.7 bushels per acre.
"Forty-six of Nebraska ninety-two counties are credited with a
larger yield per acre on com ; 'forty-one are reported lower, and four
others reported the Bafrie;ns Box Butte, 30 bushels per acre, which is
2.6 bushels b. low the avctage'for the state. Not so bad on corn, for a
eounty that is not in th4 '.corn belt.'
"With an averagef26.2 bushels per acre, Box Butte stands
above eighty-six other-counties on winter wheat, and well above the
average for the state.'Vvhiijh, is'19.7 bushels.
"Western Nebraska has eastern Nebraska 'skinned forty ways'
in yield of spring wheat, and Box Butte is the banner county of the
whole state, with an average of 25.5 bushels. Cheyenne county is
second with 24.2, and Dawes third with 23.8. The average for the
state is 18.2. . .
"On rye Box, Butte's average of 25.8 bushels was more than fifty
per cent above tho average for the state, 16.3 bushels, and was exceed
ed by only three other counties, Washington with 31.5, Colfax 27 6
and Seward 26.8. ' '
"Box Butte's average yield 0f barley is 40 bushels, which is 10 9
above the average for the state of 29.1 bushels. Three other counties,
Dawes, Deuel and Pawnee, had the same average, and only one'
Scotts Bluff, exceeded it, having an average of 51.4 bushels. '
"On alfalfa Box Butte is a little under the average yieidforthe
state, but at the state fair took first prize on quality for the western
section, the Mate being divided into three sections for the exhibition
of agricultural products, eastern, middle and western. The past year
was a good one for alfalfa tonnage in eastern Nebraska, which beat
western Nebraska a little on amount, but could not equal in quality
"But it's in potatoes where Box Butte shines brightest of all the
ninety-two Nebraska counties not only in the 1915 crop, but every
year. And we want to say a little something about spuds that read-
fers of this paper should remember. One. other. count reports more
bushels, but for all that this is the banner potato county, as We will
quickly ihow you. Last year 737,550 bushels were grown in this
county ; pretty good, don't you think, for s sparsely settled county in
which less than sixteen per cent of the land is under cultivation f One
other county, Cherry, had a larger number of bushels, 1,015,393 ; but
Cherry county is nearly six times ss large ss Box Butte, so that in
proportion to size Box Butte grew more than four times ss many as
Cherry. In proportion to site, Box Butte had from two to forty timet
as many potatoes as the other counties of the state. The average
yield per acre for Box Butte county was 137.5 bushels ; for the state.
107.6 bushels."
WANTS MB. BRYAN'S NUMBER
Some funny things pass thru the United States mails, and once in
a while one of these funny things finds its way into print. Below is
one of them. A Mr. Stec, who seems to have been a citizen of Colum
bus, Nebraska, at one time, but now a resident of the "Oriole State.'
wrote 10 a siaie ouieer ni tiincoin 10 secure the very correct address
of William J. Bryan.
Just how Mr. Stec, a one time resident of this state, became con
fused regarding the address of so prominent a citizen as Mr. Bryan,
he does not state in the letter, but possibly it was by reading a recent
number of Richard L. Metcalfe's Omaha Nebraska!! in which it was
stated that Mr. Bryan's stationery gives his address, "Asheville, N.
C, for the Summer," "Miami, Florida, for the Winter," and Mr. Met
calfe adds, "Lincoln, Nebraska, for the Primaries."
Anyhow, Mr. Stec's communication was some letter, and interest
ing as a curiosity. Here it is:
Winthrop, Md., Feb. 20, 1916. I am in favor to write to you and
in the very same I am glad to inform you of the facts. I am the per
son of Columbus, Nebraska. I do wish to say to you that you are as
knowlcdged in the constitutional events as a executive of the state of
Nebraska.
I furthermore wish to give the attention to you that I desire to
get to know for myself from you is hereby what 1 wish to find out and
if you arc unable to give to me a correctness then w ill yon please con
sult the very latest Lincoln directory and see it. I want to know the
very correct address of William J. Bryan, The Great Orator of Lin
coln, Neb. I wish to get to know his residential no. and also his street
no. and name. I shall be very glad to appreciate it highly and great
ly. A many thanks to you for the same. Yours sincerely,
M. It. STEC,
Hifle Range, Winthrop, Md.
BIO MONEY RAISING SEED
There is now big money raising sweet clover seed for the market,
and if the plant proves to be the success that is claimed for it as a for
age for the ranch country between the Missouri river and the Rocky
Mountains, the growing of sweet clover for seed will continue to be a
profitable industry for many years to come. It depends upon wheth
er sweet clover proves to be a profitable crop to grow generally for
feed.
Alfalfa is an illustration of the constant demand there is for seed
of a profitable forage plant. Many grasses have been introduced in
Nebraska for which great claims were made, only to play out within
p. few years, with the result that there was no further demand for the
seed; not so with alfalfa. We remember when alfalfa sold for nine
to fifteen cents per pound ($5.40 to $9 per bushel), and growers of it
who had land adapted to seed alfalfa made big money growing it;
but they did not expect that the strong demand and consequent high
price would continue many years. Now, however, some twelve or fif
teen years later, the demand for alfalfa seed is greater than ever, with
good, clean seed selling readily at twelve dollars per bushel.
The following item is taken from a recent issue of The Stock
Yards Nugget, published at Kansas City. It will be observed that
the price paid for the sweet clover seed by the wagon load, twenty
dollars per bushel, is thirty-three and a third cents per pound :
The most valuable load of farm produce ever hauled into this city
was brought in by Frank Holmes when he drove to town with 4,310
lbs. of clover seed. After dockage, the load measured out 70 bushels
which sold at $20 a bushel, making the total value $1,400. The sweet
clover seed was raised on the Freeove-Carter farm on the Brule reser
vation bordering on the Missouri river.
A BELL ON A RAT
We have heard the story many times of the council of rats, at
which it was decided, for the safety of the rodents, to put a bell on
the family cat, but here is a true story of belling a rat :
At Canton, Illinois, recently it was decided to establish physical
connection between the lines of two telephone companies. In order
to do so, it was necessary to run the line thru a conduit 434 feet long,
but of small diameter. A rat with a silk fishline tied to its tail was
started thru the small passage. A ferret, started after it to make it
go all the way thru, was too ambitious and caught the rat.
A number of other rats were tried, but the managers were unabht
to judge properly the epeed of the rats and the ferret that would fek,
low. Finally a tiny bell was tied on a rat and this proved successful
The fishline was drsgged thru by the rat, and then the men in chares
drew thru s fine copper wire to which it was attached.
KEEP OFF MUNITIONS-LAI) SITED SEEPS
, The question of warning American citizens to keep off the ships
of the belligerent nations, or compelling them to do so, is an import
ant issue before the United States congress just now. We are greattr
pleased to see the solid Nebraska delegation, regardless of party sl
filiation, lining up in favor of what we believe to be the right and sen
sible side of this matter.
Why should the peace of this nation be endangered by a fey
foolhardy citizens doing a thing that there is no need of doing t h
plunging into war such a small matter that a few persons may ba
permitted to pursue a course that may unnecessarily bring it onl
Regardless of their party name and by whom elected, or whethest
we endorse their stand on all or any other matters, we wish to com
mend Senators Hitchcock and Norris ami Congressmen Reavis, Le
beck, Stephens, Sloan, Shallenberger and Kinkaid for the positioa
they take, in general, on this important and critical issue.
A poll of the Nebraska delegation, made last Saturday and pub
lished in The Sunday State Journal, gives tho views of the two Nebr
aska senators and six congressmen, as follows:
Washington, Feb. 26. The fact that every member of congress
from Nebraska is against the president's position in the armed ship
controversy between the executive and congress was revealed by a
poll of the Nebraska delegation taken today. The delegation was al
so practically a unit, without regard to party lines on the proposition
of preventing Americans from traveling on the ships of belligerent
nations, as revealed in brief statement on their positions, though with
slight differences in their treatment of the question.
Senator Norris said: "While 1 believe under international law at
is clearly the right of belligerent vessels to arm themselves for defens
ive purposes, and 1 know it is the acknowledged law and have no pur
pose to seek to change it, still 1 feel strongly that we have the inde
pendent right to control the travel of passengers on foreign vessels
carrying arms or used in the transportation of munitions."
The senator said he would vote for a law that would prohibit any
belligerent ship clearing an American port if it carried passengers
and was armed, and would apply that law to ships carrying muni
tions, and added: "To say what foreign ships shall carry in the way
of armament is one thing; it is another, and distinctly our business, fes
say what Americans shall do who seek passage on such vessels."
Senator Hitchcock flatly declared that Americans should be warm
ed not to take passage on the armed ships of belligerent nations.
"This warning should be given without regard to the question
whether or not we propose to insist that passenger vessels may bs
armed and still have the right of unarmed vessels," said the senator.
"The warning should be given so as to save American lives and avoid
dangerous controversies."
The senator thinks that if congress acts it should do so in such a
way not to embarrass or discredit the president.
Each of three republican members of the house made brief state
ments upon the proposition. Declaring that he believed the president
was wrong in his position, Representative Reavis said that he favored
refusing clearance to the armed merchant vessels of belligerent na
tions carrying American passengers. "Sovereignty under our con
stitution is placed in congress."
Mr. Sloan said: "Under conditions as they seem to present them
selves, I should favor a proclamation of warning. Sovereignty in
this country is in congress and not in the executive, and congress
should exercise its control under these conditions which lead to or
prevent war."
Mr. Kinkaid declared that he had favored warning Americana in
keep out of the danger zone ever since the Lusitania accident, , an
that he would now vote, if opportunity were given ,for a warning
proclamation.
"I believe in warning Americans off of belligerent ships," sasi
Mr. Shallenberger. He added that the only thing we should go t
war about was the loss of any right so great that its loss would bn
greater tnan that of war itself.
In declaring that he favored warning Americans to keep out es
Ihe danger zone, Dan V. Stephens called attention to m..
. . V "V M. .
tins purpose he proposed weeks ago, to which he said little attentios
had been paid until now. "To claim that American citizens shouM
demand the right at the price of war to ride on armed belligerent vea-s.-ls
is indefensible," said Mr. Stephens. "This government cannot
afford to place itself in a position that cannot be defended by enfora
11. K an obsolete law to destroy pirates."
Representative Lobeck questioned the right of America! to
.jeopardize their country by insisting on going into the danger zona,
and tavors warning them to keep off armed belligerent ships "Thew
uuvrm 1101 10 ne
such an act," hi
m --w.-r,v.-vv inn"1. a. nrv
ought not to he allowed to nut the Anieiinmi nniJ.. n nr.v. 1..
- " wr 1 an an urn
ie said.
THE HERALD WAN! AD DEPARTMENT
RATES: The charge for both
regular and special editions Is le per
word per insertion, six words to th
line.
Advertisers bo desiring may have
answers to their advertisement ad
dressed to a box number, care of The
Herald.
Advertisements charged to patroni
having accounts are measured by the
line, not by the word.
N. B. The Herald cannot be re
sponsible for more than one wronp
Insertion due to typographical error
No claim for error can be allowed af
ter the 10th of the following month
Any advertisement Inserted to run
until forbidden must be stopped by
written order.
WANTED AGENTS
WANTED One of the large mag
azine publishing houses desires ta
employ an active man or woman In
this community to handle a special
plan which has proven unusually pro
fitable. Good opening for right par
ty. Address with two references,
Publisher. Box 155. Times Sq. Sta..
New York City.
12-2t-6630
WANTED Young men from eigh
teen to twenty years of age wanted
to solicit business for a local com
pany with a proposition that will
make good money. Address Boi
6620. care Alliance Herald, giving
full particulars.
12-tf-6620
WANTED
WANTED Good second-hand roll
top desk for store use. Inquire of B.
E. Johnson, Hemingford.
12-2-6639
a!;:d
Herald to form the hubii of reading
all the ads. It's a "Mutual iieueflt"
proposition.
These little ads
Are Genuine Business Getters
They are at your service. Use them.
They reach more homes than any similar department prim
ed in Western Nebraska.
May be an opportunity among these ads for you today.
Read and see. Might be money in your pocket to place an ad
in next issue.
Use Your Phone Call 340
Only 5c per lino Count 6 words to the line
particulars.
Herald.
12-tf-6645
Box 6645. care Allians
MONEY TO LOAN on real estate.
Apply to II. M. Bullock. Room 4,
Reddish Block. Alliance.
6-tf-6307
" liKCOHJD KORTRAnfialSf
Railroad men can secure a very use
ful book at Th Herald office. It Is a
dally time book for trainmen and n
alnetnen. The price Is reasonable.
l-tf-S7IS
HOME WANTED for three child
ren, two boys and one girl, ages from
three to six years. Prefer home with
elderly couple without children. Will
pay reasonable for same. Might con
sider woman to keep house. Address
with full particulars. Box 6633, Alli
ance Herald.
12-tf-6633
FOR SALE
FOR SALE Good, paying butch
er shop. Good location and steady
business at good prices. Address box
6406. care Alliance Herald.
9-tf-6406
""'TmiritOM
Good location. Electric lights and
city water. Price reasonable. Phone
643.
Want Something?
Advertise
for it in
these columns
FOR SALE Card board in white
and colors, at The Herald office.
"PLIOi'oirSALE
fraTertITaepo
ful six-cylinder automobile. Will sel!
cheap, or trade. Call or write Th
Herald office.
l-tf-6568
"N'RliLIMiUISHlkn
320 acre relinquishment, four milei
from town east of Alliance. Will sell
cheap. Address Box 6166, eare Alli
ance Herald, Alliance, Nebr.
51-tf-6166
FOR SALE At Herald office, old
papers, 5c per bundle.
MISCELLANEOUS
BUSINESS OPPORTUNITY for
man with small amount of capital to
get into good, paying business In
western Nebraska. Prefer man witk
some experience in farming. Must be
steady and reliable. Address, witk
MOVE FURNITURE SAFELY
We have equipped our dray wag
ons and autc truck with the latest
appliances for moving furniture
without marring or scratching or
damage. Up-to-date wagon pads
will be used by us on all moving Jobs.
JOHN R. SNYDER. Phone 16.
37-tf-5950
Office blanks and
books for sale at The Herald office.
Phone 340 and a representative win
call.
blanks, blank notes, all kinds of
blanks at The Herald office. Price
reasojiableA
Honey to loan on real estate.
" F. XL REDDIBK.
MONEY TO LOAN On Box ButU
county land and ranches In the sand
hllla. No delay In making the loan;
we Inspect our lands and furnish tha
money at once. J. C. McCorkle. Uc
Corkle Building. Alliance. Nebr.
l-tf-6654
Persistenc.A la th ain.i i
' w vm utuoi T1X-
tue in advertising; no matter how
gxod advertising may be in other
respects, it must be run frequent
ly and constantly to be really sue-
