3C
Special attention given to
mail inquiries and orders.
Goods shipped anywhere
on approval by parcel
post
Flowers for the ladies and a
Special Program
on the
OPENING DAY
Of Alliance's First Exclusive Ladies' Ready-to-Wear Store Will be Held On
ATURDAY
9
M
ARCH
llilo
1916
Wonderful assortment of the Season's most pronounced style features
The Fashion Shop is the first to show complete stocks of the advancing season. Have for your critical in
spection the most comprehensive and complete line of Womens and Misses Coats, Suits, Dresses and Skirts
Dresses
The predominance of Russian effects in the,
models for this season makes them attractive
and very much desirable.
The soft Oros de Londre, Chiffon Taffetas,
Georgette Crepes, etc., in the smart afternoon,
dinner and semi-dress models. Beautiful color
ings in the soft practical shades. Evening
dresses. PRICES:
$9.98, 12.50, 15.50, 19.50
I
Buy a New Spring
Coat
The Fashion Shop is now showing bund
reds of new, correct styles in Spring Coats.
Women's and Misses' sizes. Dozens of pretty
styles. Every coat a correct, new spring style.
Cheeked coals, fancy plaid coats, white chin
chilla coats, mixture coats, fine all wool serge
and poplin coats, new loose-back styles, belted
coats, leather trimmed coats, etc.
Wonderful coats at these prices:
$6.50, 8.50, 10.50, 12.50 to $35.00
U-I-T-
The smartness of the season's tailor made is intensified by the little new and odd features created in the forming
of the coat and the wonderful shaped skirts. The copies of the foreign models show many entirely new ideas.
American adaptations make them very attractive. Colored: New Reseda, Rose, Hague Blue, Navy, Copeneagen,
Mauve, Bayleaf, Black, Etc. Materials: Gaberdines, poiree, poplins, taffetas, silk poplins, Gros de Londre, etc. Prices:
$12.98 15.98 19.98 24.98 to 45.00
Sale of New
Separate Skirts
$2.48 to $8,98
We are showing all the new
ideas in sprint; skirts, made of
gabardines, poplins, iancy mix
tures. broken checks and taffetas
Also, a line of skirts in models
suitable for large sizes.
Bands run from 'M to 36.
SILK TAFFETA
PETTICOATS
An offering outof the ordi
nary. A feature of our open
ing stock are silk Taffeta
petticoats priced at
$3.25, 3.98, S4.98, 5.98
Also well made sateen petti
coats at $1.00
A LA PRINCESS
CORSETS
Kxcept at morning and at night a woman
ought never to be conscious that she is wearing
a corset at all, except when she puts it on or
takes it off. Such comfort as this conn s coup
led with enviable smartness in every a la Prin
cess corset. And the extraordinary range of
models over "J40 in all insures every wom
an's finding this comfort.
Spend a few minutes in The Fashion Shop
and see the handsome model which its makers
designed especially for your particular figure.
WASH and SILK
WAISTS
t
89c 1.20
$2.6$ to $7.50
Dainty, plain or more elab
orate laceand embroidered
trimmed models in voile
lawn, crepe de chene, taffeta,
georgette, etc.
Our Ladies rest room is always open for
are under no
your convenience. Call and see us.
obligation to buy.
You