FRESH MEATS
and GROCERIES
No. 2 can Com, contents 19 oz.
No. 2 can Peas, contents 19 oz.
No. 2 can Tomatoes, contents 19 oz.
No. 2 can String Deans, contents 19 oz.
No. 3 can lloramy, contents 2 lbs.
No. 3 can Kraut, contents 2 lbs.
No. 3 can Sweet Potatoes, contents 26 oz.
Pint Catsup, contents 14 oz.
IIalf-pint Catsup, contents 10 oz.
No. 2 Oysters, eight oz. meat 1
No. 1 Oysters, four oz. meat
No. 3 Baltimore Pears, contents 28 oz.
No. 2y2 California Peaches, contents 28 oz. .
No. 2V2 California Apricots, contents 28 oz.
No. 2y2 Sliced Pineapple, contents 28 oz.
Gallon Apples, 6 lbs. fruit
Gallon Blackberries, 6 lbs. fruit
Gallon Peaches, 6 lbs. fruit
Gallon Loganberries, 6 lbs. fruit
Gallon Apricots, 6 lbs. fruit
Gallon Pears, 6 lbs. fruit
Gallon Plums, 6 lbs. fruit
Domestic Oil Sardines
Salmon, in onc-lb. cans
Nice Fat Mackerel .
..10c each, six for
10c each, six for
10c each, six for
-.10c each, six for .
.-10c each, six for .
-10c each, six for ..
.15c each, six for --20c
each, two for
-10c each, six for
.20c each, two for
- 10c each, six for
.15c each, two for
-15c each, two for
15c each, two for
20c each, two for
.30c each, six for .
-50c each, six for -.35c
each, six for -.50c
each, six for -.40c
each, six for .
.50c each, six for
.40c each, six for
.55o
55o
..55c
55c
,65o
...55c
..85c
,.35c
..55c
.35c
-55c
.25c
Another fat Mackerel
Gallon Catsup, 6 lbs., 4 oz.
Karo Syrup, white, glucose
Wedding Breakfast white Syrup
Karo Syrup, red '-
Six bars Flake White Soap
Seven bars White Russian Soap
E. C. Corn Flakes, each
Butternut Coffee, lb.
25c
25c
5c
..35c
.6 cans for 25c, 12 for
.10c each, six for
.15c each, two for
.10c each, six for
.45c each, six for
-60c each, six for
-65c each, six for
50c each, six for
Ten boxes Matches
Wedding Breakfast Coffee, lb
A good Peaberry Coffee, lb. . L
Good Eating Apples, per box
Puritan, Peerless and Gold Leaf Flours, per 48-lb. sack
Herring, white Fish and Mackerel in Falls. '
Large box Washing Powder
Quaker Corn Flakes, each
Quality Coffee, lb.
-30c Blue Bell Coffee, lb.
20c A good Rio Coffee, lb.
-$1.40 A Fancy Winesap
25c
......25c
.. .. 35c
.$1.75
.$2.05
.$2.05
.$2.95
-$2.25
..$2.70
..$2.25
45c
..55c
25c
.......50c
.$2.40
$3.50
$3.60
..$2.00
......25c
15c
:5c
.35c
.30c "
..15c
..$2.00
$1.85
We also have a lot of Fat Hens.' The best of Fresh Meats will always be found in our Meat Dept.
.... - ........ . tt. .0M.t ' ... V
Come and examine our goods and prices.
A. D. R0DGERS- Grocery.
BIG PROJECT NOW
BEING PLANNED
. i
Alliance lttiHliicwH Men and Coiumer.
rial Club Planning Feature that
Will Ilooxt Town and County
PIiANK WILL UK KKADY
SOON FOlt PUBLICATION
AivcrttMinjr Feature Planned
' Gire Big Impetus to
BuHineHS
Will
A meeting of Interested Alliance
kaminess men was held at the Com
mercial Club office Tuesday evening
from t until 12 o'clock, at which
flans were started for the biggest ad
vertising feature' for Alliance and
Sox Butte county that has ever been
silaged in this part of the country.
Representatives of an eastern com
pany were present at the meeting and
laid out a proposition for considera
tion by the local men which met with
favor and which will probably be ac
cepted In the near future. The plans
are not yet ready for publication but
vhen announced they will have had
the approval of interested business
sen and the backing of the Alliance
Commercial Club.
. Secretary Fisher started the plan
j suggestions and by having seen it
worked successfully in other parts of
the United States.
Alfred Nelsen and H. C. Hansen
and sisters took dinner at the Jen
sen home Sunday. '
Mr. and Mrs. Harvey Sedore are
the proud parents of a baby girl.
which arrived February 17.
H. C. Hansen returned from Oma
ha Thursday where he spent two
weeks visiting friends and relatives.
G. F. Hedgecock, George Baker
rui wife, Mrs. J. Best and Mrs. Jerry
Curry were Sunday guests at Tom
Green's.
Mrs. E. Hughes and baby, EJner
and Bryan Christensen and Miss Ella
Moravek spent Sunday at K. M.
Christensen's.
There was an oyster supper at Mr.
and Mrs. John Richmond's Thursday
evening. Numerous games wero
played, and music, and all report a
very pleasant time. Those present
wtre Frank and Calvin Eastburn,
Emella Hucke, Mrs. John Warn and
children, Mrs. Will Schneider and
daughter, Mrs. George Carter, J. I'.
Jensen and family, I. E. Barrltt and
family, Mrs. L. Price and. daughter,
Alfred Nelsen, H. C. Hansen and sis
ters, Will Petersen. Harry Waddel,
and Dick Freepe.
MAKES PIANO DELIVERIES
f.--
Ixmg Distance Country Delivery of
PiaiMM Made by Auto Dray in
Spite of the Bad I toads
John Wiker made two piano deliv
eries in the country this week, for the
Haddorff Music' House! One delivery
was made Monday, twenty-one miles
east of Alliance, and another delivery
was made Tuesday, thirty-two miles
southeast of this city.
In spite of the extreme bad roads
both trips were, made with. John Wal
lace's auto dray. In one' place they
were compelled to go eight miles out
of the way to avoid passing through
meadows in which the -roads were
practically impassible but they made
very good time and the fact was once
more demonstrated that the motor
driven vehicle will carry a load and
make good time under almost any
conditions that a team will take it.
Mrs. Sar.:li Kldd arrived Monday
from Bond. Ky., and will make her
home here with her son, W. E. Kidd.
PLKAHANT HI IX
Henry Michetsen spent Sunday at
i. P, Jensen's.
N. M. Petersen was a caller at H
M. Renswold's, Sunday.
Frank Bevan called at the Hansen
heme Friday, afternoon.
John Hennlnga is helping J. P.
Christensen haul wheat to market.
Isn't this really spring weather. It
almost gives the farmer the farming
fever.'
John Warn returned Saturday
-from Colorado, where he has spent a
Mrs. M. Butler and Mrs. Mary Jay
4on were shopping in Heniingford
Monday.
Dick Freese and Roth Bros, at
tended the dance at B. C. Shepard's,
Saturday evening.
CONGRATULATIONS
What's this that's rumored on the
air .
Listen I'll make you feel aware
Alliance-credits to her share
A Poet and Composer rare.
Fact or fiction, song or Jingle, call
It what you will. We are pleased to
state that Ralph R. Uniacke, violin
ist with the Alliance School of Music,
has composed the music for a poem
entitled 'Summer Morn" which was
written by Camille H. Nohe.
An eastern publisher to whom the
song made its first Journey was
caught at once by the gay Joyousness
of the melody and words and has ar
ranged to publish "Summer Morn"
and launch it upon the market.
The n any friends of these two
young men are extending congratula
tions and sincere wishes that this
may be but the first of many success
ful songs that may reach and live in
the hearts of the people.
ATTENDING CONVENTION
W. (juhrie (Joe to fit rand Island
to Convention of Agmts
J. W. Outhrie, president of th-j Al
liance Commercial Club, left Wednes
day night for Grand Island where be
will attend the annual convention of
the local Insurance agents of the
state of Nebraska. Mr, Guthrie goes
as a member of the organization and
also as a special representative of the
Alliance Commercial Club and an ef
fort will be made to land the 1916
convention of the Insurance agents
i for Alliance.
MERCHANTS AND
CLERKS BANQUET
Splendid Addresses Given on Com
munity Interests and Rise and
Fall of Mail-order Buying
MORE THAN A HUNDRED
ENJOY THE BANQUET
Lieutenant Governor McKelvie and
A. ft. Cowley Are the Speak
er of the Evening
About one hundred and twenty of
the representative merchants and
clerks of Alliance enjoyed the annu
al banquet of the Merchants' Federa
tion at the Phelan opera house Wed
nesday night. Plans were made for
the accommodation of one hundred
and twenty-eight, and nearly every
seat was filled.
Officers of the Merchants' Federa
tion were assisted by the Commercial
Club who helped in making all ar
rangements for the event and by the
ladies of the Presbyterian church
who served a splendid dinner, and the
affair was a complete success from
every point of view.
Senator Earl Mallery presided as
toastmaster and the two speakers of
the evening were Lieutenant Gover
nor ES. R. McKelvie, of Lincoln, pub
lisher of the Nebraska Farmer, and
A. B. Cowley, a successful competit
or of the mail order houses in the
trade vicinity of his home at Mar
quette, Nebraska.
Mr. McKelvie's address was on
"Community Interests," and he put
the question of community interests
up to his hearers in a light which
many had probably never before con
sidered it. He stated that an effort
should be made to correct false im
pression that the day of opportuni
ties is past. He said that those who
think the pioneers of this country
had opportunities that we do not
have do not stop to realize that they
also had many obstacles that for
present generations have been re
moved. The great trouble is in lack
of training. The greatest asset of
this country today lies not in the
country itself but In the constantly
oncoming generations and they
should be trained to see and to seize
upon the opportunities confronting
them. In the years past the farmer
was looked upon as the man who
worked in the dirt. With proper
training this can be overcome, the
new generations rvlll look upon him
at the producer, the originator of
wealth and an impetus will be given
to the development of the possibili
ties of western Nebraska.
Proper education, he said, with a
study of the problems of distribution
and marketing, are the questions that
confront the farmer and ranchman
involving, among many other things,
the matter of good roads. Inasmuch
as the merchant is successful only In
sofar as he can render a service
along these lines, these questions be
come matters of community interest
and are of equal Importance to the
merchants and their customers..
He said that selfishness is' the
principal barrier t oconditions as they
should be, that each individual
would meet with greater success
should he aspire to be of service to
his fellow man and stated that the
organization of farmers and the or
ganisation of business men and the
proper cooperation of the two organ
izations would mark wonders toward
the ultimate success of all, emphasiz
ing the fact that the one really worth
while monument for any man is that
his neighbors may say of him when
he Is gone that "he was a useful
man."
Mr. Cowley - prefaced his address
with remarks complimentary to the
city of Alliance. He said it was his
first trip to our city and that he was
certainly agreeably surprised, that he
had not expected to find a city of Al
liance's size or Alliance's improve
ments. Mr. Cowley went into detail con
cerning his methods of successful
competition with the mail order
houses and undoubtedly gave many
pointaers that will prove extremely
useful to Alliance merchants in their
competition with the same business.
One noticeable thing and one that
probably surprised some of his hear
ers was that he had no harsh criti
cism of the mail order companies,
but on the other hand, he showed
that he had a real admiration for
the'fr ability.
He said that the attacks made on
individuals of a community for mail
order buying were wholly unjustified
and that if the truth were known,
the merchants and business men are
about as guilty of the offense, if it is
an offense, of buying out of town as
their customers. He discouraged the
attacking of the intelligence of the
people, saying they have the right to
buy where they please and that it is
up to the merchant to prove to thea
that he can supply as good value fer
the money, or to quit
He said that he does business wltii
the mail-order houses under several
different names, buying goods for
comparison with the goods he ha
for sale and getting literature the
same as they mall to all their cus
tomers. Thus he is Informed acur
ately as to what his competition Is,
and is in a position to show his goods
and prices and the mall order goods
and prices at the same time. The
idea that the companies are not fur
nishing good value for the money, he
says, is false. He finds in many in
stances that the people are given real
bargains and that it is only through
constant advertising, the employment
of tact in personal relations with his
customers, the granting them the
privilege of saving every penny they
can In any market available ant
through his ability to supply better
goods for the same money or the
same goods for less money that he Is
able to hold his own with the Chica
go and Kansas City firms.
The question of "trusts and dis
trusts" he said was one of great im
portance in the merchandising world
and that no merchant could be suc
cessful without first securing the con
fidence and trust of the people In hh
trade territory.
WATCH THE SECTIONS
The Herald Appears in. Three Sec
tions This Week, a Total of
Thirty-two rages
Readers of The Alliance Ilerala
will have a total of thirty-two page
of interesting reading matter to pur-,
use this week. A twelve-page homo
section; an eight-page stock sectloa
and a twelve-page magazine sectloa.''
The magazine section is a new fea
ture and will be given a thorough
try-out. If the readers of this paper
like this section it wiU be given to
them twice each month. No malt
order or other advertising which,
might be objectionable to anyone win
be run in this section. Sections of
this kind have formerly only been
W V- !., Pallia, ho''
w 1 1 w n iai en i.i i w a r- ninn mr am .
The Herald feels that the expense
will be wararnted by increased pat
ronage. Over five thousand copies
of The Herald are published thin
week.
New Milliuery Ie)artnient
Harry Mollrlng. of the Mollrlng
store, is in the east on a purchasing
trip. He will purchase a full line of
spring millinery and this store will
open a new millinery department as
soon as these goods arrive. The mjl
U&ery department will be located In
the balcony in the rear of the store,
which was recently, remodeled ' ' to
care fpr the immense stock of goods
carried.
Mrs. Ida B. Hawley, of Ardniore,
underwent an operation at St. Jos
eph's 1 hospital in this city Monday.
Her son, R. L. Hawley, and wife, of
Berlin, Nebr., came to Alliance Sun
day, returning Monday evening.
'
Matinee every Saturday at 2:30 at
the Imperial Theatre.
Farm and Stock Ranch
FQR SALE at a Bargain
7v 1
i
L4
T'TiT.i,Vm-1.-
J
Photo of the Buildings on the Farm
640 ACRE FARM AND STOCK
RANCH FOR $5,000
This price includes the crop.
The ranch legal numbers are
wction 5, township 26, range
'41 West, in Sheridan county,
Nebraska, 16 miles north of
Ellsworth and 2Vfe miles south
of the Spade postoffice.
Mail comes right to the place. Only 1 mile to school in the same valley. The pictures shown here
with show the building spot and the 1914 corn crop of 2700 bushels raised on the farm.
The soil is a black, sandy loam which grows anything that is planted. The farm is fenced and
cross fenced. 125 acres are sowed to Turkey Red winter wheat which looks fine at this time. There
are 50 acres more of excellent plow land. The ranch cuts 50 tons of hay.
There are at least $1600 worth of improvements, which include one good bo1 house, 16x28, Khingle
roof; 1 slat crib 10x10x20; one steel barn, 28x38, built of 26 gauge galvanized steel; 1 sod barn 24x
32; 1 shiplap cow barn, 14x18; good hog and chicken houses; two wells with wind mills and tanks.
A section of land adjoining this section can be purchased. This farm and raneh makes an ideal
home for farming and stock raising and is priced mighty cheap for someone who is looking for a
home or who wants a cheap piece of land.
i For further reference ee
E, I. Kibble
Alliance, Nebraska
Or Write Owner, N
Spangler
...;.
Spade, Nebraska
Showing Grain and Buildings.